Influencers Magazine — Top Beauty Influencers

Isabel Bedoya | Shannon | BubzBeauty introducing the top middle east social| Huda mediaKattan influencers

issue two

shaping the social media world

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS

Bethany Mota

influencers M A G A Z I N E

Influencer marketing is quickly becoming a major part of the social marketing strategies for many marketers and agencies a like. With digital marketing spend increasing every year, more and more dollars are being devoted to influencer marketing programs due to their potential for significant ROI yields with often less resources.

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The value of influencer marketing is undeniable and no matter the size, resources, or sophistication, of a marketer or agency, all should be considering integrating an influencer marketing strategy into their social plans, even if their just beginning. The prospect of being able to reach consumers, inside and outside your traditional audience, in engaging ways, and through trusted voices is value that can’t be found through many if any other forms of social media marketing.

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This could not be more evident in the beauty, cosmetics and spa market, brands are more than comfortable when it comes to sponsorship and generic advertising strategies, but the role of the beauty social influencer is now at a stage where this too must be considered vital for any brands marketing strategy.

www.theinfluencersmagazine.com

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influencers MAGAZINE Editor Siddharth Thaker Designers Mike Gibas Mark Askam Editorial Team Ana Strack Christopher O’Toole Rebecca Cohen Phil Blizzard Photography Mark Hakansson Ben Roberts Anjjelo San Buenaventura

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shaping the social

media world

T OP BEAUTY

SOCIAL

MED A INFLUENCI ERS

Business Development Chris Frost Sion Rapson Gina Reynolds Mike Sawicki Chris Frost

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Influencers Magazine is published by World Luxury Media Momentum House, Lower Road, London, SE1 8SJ, United Kingdom T: +44 (0) 20 7925 0000 M: +44 (0) 7792965550 E: influencersmagazine@ worldluxurymedia.com www.worldluxurymedia.com The use of our Website and Digital Magazine are all subject to the following: All rights reserved. No part of Influencers Magazine may be reproduced, stored in a retrieval system, or transmied, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from world luxury daily. Whilst every effort has been made to check the information contained in this issue of world luxury daily magazine, the publishers cannot accept responsibility for errors or omissions. The views expressed by contributors are not necessarily those of Influencers Magazine. Unless otherwise stated, the copyright of the individual contribution is that of the contributors.

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top beauty social media influencers

1

Tamanna Roashan The woman behind the globally acclaimed DressYourFace empire, and the #1 single most sought-after International Beauty Educator in the world. Coming from a family of musicians, writers, poets, painters and photographers, Tamanna Roashan was always surrounded in a world full of creativity and art of all mediums. www.dressyourface.com 2,621,492 Followers 290,379 Likes 5,689 Followers 53,299 Subscribers

2

Manny Mua Make-up artist, YouTuber, beauty blogger, and beauty influencer. He is the first male brand ambassador for make-up brand Maybelline. @mannymua733 4,121,167 Followers 596,275 Likes 901,410 Followers 3,757,001 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS

influencers

top beauty social media influencers

3

Chloé Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. Aghion later joined forces with Jacques Lenoir in 1953, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris, France. https://www.chloe.com/za 5,321,311 Followers 2,025,507 Likes

4

Huda Kattan Huda Kattan is a makeup artist, beauty blogger and vlogger who runs the immensely famous ‘Huda Beauty’ blog which is the No. 1 blog in the Middle East. She also has a hugely popular YouTube channel. While she is definitely the best known beauty blogger and vlogger in the Middle East where few women venture into the world of fashion and makeup, she is also counted amongst the top 20 beauty bloggers worldwide. @hudabeauty www.shophudabeauty.com

22,435,374 Followers 2,007,421 Likes 2,028,189 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS

4

Nikkietutorials Nikkie’s passion and love for makeup came out of an unexpected corner back in 2008.

Feeling sick and not too well, Nikkie spent the weekend in bed watching a ”The Hills” weekend break on MTV. Completely inspired by the gorgeous looks of Lauren Conrad, Heidi Montag and Audrina Patridge she began to search for ”The Hills Makeup” on YouTube. www.nikkietutorials.com/site @nikkietutorials

8,670,748 Followers 1,074,502 Likes 856,101 Followers 7,959,484 Subscribers

influencers

top beauty social media influencers

6

Jaclyn Hill Widely recognized for her make-up tutorials, Jaclyn Hill is a successful YouTube personality.

Over the years,Jaclyn has taught herself to do perfect make-up that people admire so much.

Her earliest videos include make-up tutorials inspired by Kim and Kourtney Kardashian. The video ‘Kylie Jenner Inspired Make-up Tutorial’ that Jaclyn posted on 25 August 2014 helped her get more subscribers and a larger fan base. @jaclynhill www.jaclynhillmakeup.com 4,698,809 Followers 1,060,938 Followers 4,565,448 Subscribers

7

Amanda Steele Is an American video blogger, model, and actress. She started her YouTube channel, MakeupByMandy24, in 2010. Steele is known for her beauty- and fashion-related content. She signed to IMG models in early 2016. She is also a social media personality.

In 2015, she commenced a collaboration with Quay Australia for an exclusive sunglass line. She played the leading role in Hulu's show, Guidance. @amandasteele

2,726,700 Followers 1,060,941 Followers 2,839,854 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS 8

Isabel Bedoya Self taught beauty, wellness & fashion influencer creatively bringing out the confidence within women of all backgrounds and walks of life.

Recently Isabel has hosted at NYFW, partnered up with Sephora, Benefit and Tarte cosmetics on a few campaigns, has been featured in Woman's Health Magazine, and was booked at IMATS and Beauty Con. @itsisabelbedoya itsisabelbedoya.com

2,376,284 Followers

9

Maryam Maquillage Makeup and nails expert. @Fashionista_com http://fashionista.com

1,884,040 Likes 2,232,135 Subscrivers

influencers

top beauty social media influencers

10

Joelle Mardinian A Lebanese television host, make-up artist and entrepreneur, she has over 6 million followers. The founder and CEO of the beauty company Joelle Group. Named the Arab Woman of the Year award by L’Officiel Middle East in 2010; also named Businesswoman of the year. She was also named as one of the 100 most powerful Arab Women in 2013 and 2014 by Arabian Business. http://joelle.com 6,987,526 Followers 2,577,589 Likes

11

Shannon Teaches you about makeup, fashion and more through her YouTube channel — plus how to cook, gives advice, let you see into her personal life and so much more.

1,537,699 Followers 3,873,058 Likes 3,075,659 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS 12

Camila Coelho Portuguese and English language fashion and beauty blogger/vlogger most well known for her MakeUpByCamila YouTube channel and self-titled blog. She launched her main beauty channel, the Portuguese version, in June of 2010. Originally from Brazil, she moved to Pennsylvania before settling in Boston with her husband Icaro Brenner. @camilacoelho http://camilacoelho.com

6,732,952 Followers 3,190,589 Subscribers

inuencers

top beauty social media influencers

13

Zoella 26 years young and a writer and enthusiast of all things “Beauty, Fashion and Life” related.

Once Upon A Time, In February 2009, after indulging in various other Beauty Blogs as a way to read up on the latest goings on in the Beauty world, SHE decided to join in on one very boring evening, and “Zoella” was born. @Zoella www.zoella.co.uk

11,289,693 Followers 2,623,752 Likes 11,670,788 Followers 12,077,132 Subscribers

14

CutiePieMarzia An Italian fashion enthusiast who developed a taste for fashion from a very young age. In the year 2012, she started her first YouTube Channel called ‘CutiePieMarzia.’ The channel mainly focused on giving fashion and beauty advice to teenagers. Later she has also added video game commentary, DIY tips to common problems in the households, and review of books targeted at young people to the channel. @itsmarziapie marziaslife.com 5,180,839 Followers 2,186,760 Likes 3,602,104 Followers 7,154,257 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS

15

Lauren Curtis Top Australian YouTube fashion and beauty guru known for her channel laurenbeautyy, where she posts makeup and hair tutorials, product reviews, and all things beautyrelated. @lozcurtis

1,543,166 Followers 2,196,973 Likes 3,647,625 Subscribers

influencers

top beauty social media inuencers

16

Bethany Mota YouTube star known for giving beauty tips to youngsters on the web with over 10 million subscribers. @bethanynoelm bethany-mota.com

5,644,384 Followers 1,762,216 Likes 5,287,460 Followers 10,529,655 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS 17

Bubzbeauty Chinese-Irish Youtuber who has uploaded fashion videos on her Bubzbeauty, Bubbiosity, and BubzVlogz channels. Her Bubzbeauty channel has accumulated over 2.9 million subscribers. She has found entrepreneurial success by creating her own line of clothing and makeup products. @itsbubz www.bubzbeauty.com

815,303 Followers 1,191,376 Likes 2,953,134 Subscribers

top beauty social media influencers

18

Karissa Pukas 26 year old Canadian who loves fashion, makeup, yoga, fitness, traveling, reading, VEGGIE FOOD, hanging with friends, snowboarding & a good scifi @karissapukas 362,318 Followers 1,997,542 Likes

19

Chrisspy Makeup artist named Christina who has earned over 1.7 million subscribers on her makeup-related YouTube channel. She initially gained a following online through Instagram, where she has accumulated over 3.8 million followers. She worked for MAC Cosmetics in San Francisco and earned a bachelor's degree from UCLA. @chrisspy chrisspymakeup.com

3,873,804 Followers 1,706,023 Subscribers

TOP BEAUTY

SOCIAL

MEDIA INFLUENCERS 20

Chloe Morello Australian Youtuber and beautician and style guru who is best known from her self-titled youtube channel ChloeMorello. Chloe also appeared in many commercial brands such as Napoleon Perdis, Vaseline, Simone Perele, L’Oreal Paris and many more. @ChloeMorelloBeauty www.chloemorello.com 985,547 Followers 1,774,490 Likes 2,350,232 Subscribers

influencers

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