Jamie Oliverthe | Nigella Lawson | Mysocial Cupcake Addiction | KS T introducing top middle east media influencers
issue two
shaping the social media world
Jasmine and Melissa Hemsley
TOP FOODIE
SOCIAL
MEDIA INFLUENCERS
influencers M A G A Z I N E
Forget fashion influencers, it's foodies that pull in the followers and likes from all over the globe. Whether they’re promoting over-the-top indulgences or healthy, “clean” eating, there’s no denying that food bloggers and influencers have worked their way into the hearts (and feeds) of millions of people. Check out the top foodie influencers across social media and see what makes them so popular. And as epicentre of the food scene, it comes as no surprise that London is home to some of the Instagram community's key foodie influencers. From the anonymous and ubiquitous Clerkenwell Boy who's in the know about the hottest restaurants before the critics, to brunch queen Gulia Mule and one to watch Thoroughly Modern Milly, these are the Londoners are killing it in the food Instagram stakes.
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Whether you have a New Year's resolution to be healthier, go vegetarian, cut sugar, or even to treat yourself more, there's an Instagram account that can inspire and delight just about every type of food lover. If you're an experienced cook, follow accounts that will inspire you to try complex, luxe dishes, using the best ingredients. If you're more of a starter chef, easy, quick video recipes are the perfect way to mix up your mealtimes. We've rounded up the best food Instagram accounts to follow no matter your goal.
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influencers MAGAZINE Editor Siddharth Thaker Designers Mike Gibas Mark Askam Editorial Team Ana Strack Christopher O’Toole Rebecca Cohen Phil Blizzard Photography Mark Hakansson Ben Roberts Anjjelo San Buenaventura
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top foodie social media influencers
1
Jamie Oliver British chef Jamie Oliver has 5.9 million Instagram followers and is one of the top foodie influencers. He’s known for his string of restaurants, his TV shows, his cookbooks, and, of course, for posting delicious-looking pictures of food (along with the occasional pic of a cute baby). www.instagram.com/jamieoliver/
6.2m Followers
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Kevin/ Fit Men Cook Although the name of his YouTube channel is Fit Men Cook, Kevin shares recipes designed for both men and women who want to eat healthy to maintain whatever work they’ve put in at the gym. This top foodie influencer’s YouTube channel has more than 374,000 subscribers, while 1.1 million people follow him over on Instagram. www.instagram.com/fitmencook
1.1m Followers
top foodie social media influencers
3
Sarah Philips Sarah Philips is a food stylist (with the helpful Instagram handle of just “@food”) and top foodie influencer. She regularly posts tantalizing snaps of decadently styled foods, which has led her to attract 516,000 followers. www.instagram.com/foo 533k Followers
4
Brad Lau Brad Lau, aka LadyIronChef on Instagram, has 647,000 followers on the site and is one of the top foodie influencers. Along with posting plenty of tastylooking pictures of food, he also regularly posts pictures with travel advice and reviews for restaurants in Singapore, which he calls home. www.instagram.com/ ladyironchef 637k Followers
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David Chang The chef behind Momofuku Milk Bar, David Chang has managed to amass a sizeable following on Instagram: 725,000 followers. As one of the top foodie inuencers, he mainly posts pictures of food, including dishes made at his restaurant and elsewhere. www.instagram.com/davidchang
733k Followers
inuencers
top foodie social media influencers
6
Deliciously Ella Ella Woodward is the 26-year-old blogger behind Deliciously Ella, which focuses on clean eating. She’s a top foodie influencer who has managed to build up 1.1 million followers on Instagram, thanks to the appealing photos she posts of delicious-looking but still healthy food. www.instagram.com/deliciouslyella
1.2m Followers
7
Joy the Baker Joy the Baker is another food blogger and top foodie influencer with a sizable Instagram following: 410,000 followers. As you might guess from her name, her Instagram feed is full of photos of tasty desserts and baked goods. She’s also managed to transfer some of her online influence into offline products, such as cookbooks, as well as to partnerships with brands such as Ghirardelli. www.instagram.com/joythebaker/ 422k Followers
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Alexa Mehraban Alexa Mehraban is the food writer behind the EatingNYC Instagram account, which has 275,000 followers. As one of the top foodie influencers, his profile contains post after post of beautifully photographed food, all made somewhere in the Big Apple. 296k Followers www.instagram.com/eatingnyc
influencers
top foodie social media influencers
9
Rosanna Pansino The YouTuber behind Nerdy Nummies, Rosanna Pansino, is one of the top foodie influencers with more than 8.6 million subscribers. As you might guess from the name, her specialty is putting together baked goods with a geeky twist, such as a cherry-flavored Spiderman cake. www.instagram.com/rosannapansino 3.3m Followers
10
Samantha Lee Another food artist, Samantha Lee turns basic rice and veggies (and sometimes ice cream) into creations that look almost too cute to eat. She has 706,000 followers on Instagram, who are paying attention to see what story she’ll tell with food next. www.instagram.com/leesamantha
689k Followers
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Deb Perelman/Smitten Kitchen Deb Perelman is the blogger behind Smitten Kitchen, which has 579,000 followers on Instagram. Her food blog is full of delicious and easy recipes. Her popularity has led to the publication of two print cookbooks. www.instagram.com/smittenkitch 644k Followers
inuencers
top foodie social media influencers
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Lindsay & Bjork Ostrom/ Pinch of Yum The couple behind Pinch of Yum publish simple recipes, with options for dessert, dinner, lunch, and more. They’ve built up a following of 438,000 on Instagram, and feature videos of some of their recipes. www.instagram.com/pinchofyu
543k Followers
13
Clerkenwell Boy He's easily London’s most influential food Instagrammer – where Clerkenwell Boy goes, critics and the rest of London follows. He's an anonymous foodie who shines a spotlight on hottest dishes and restaurants with his skilful camera work, who's followed by high profile chefs including Jamie Oliver and Nigella Lawson. He's also the founder of the #CookForSyria campaign, an Evening Standard Restaurant Awards Food Judge and one of the Progress1000's most important foodies. www.instagram.com/clerkenwellboyec1 171k Followers
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14
Giulia Mulè Rome-born Giulia is the coffee and brunch queen of London. As the co-founder of @IGBrunchClub, she provides curated brunch inspiration for her followers, one tasty post at a time. Her Instagram combines travel too – handy that she’s a photographer – so expect to see wanderlust-inspiring pictures of cafes and restaurants around the world, from San Sebastian to Brittany. www.instagram.com/mondomulia 59.3k Followers
influencers
top foodie social media influencers
15
James Thompson James is an Aussie on a mission. A digital influencer with a colourful feed that hunts down ‘good looking food’. James loves to travel too, so follow him and you’ll be whisked everywhere from Bali to Portugal. www.instagram.com/food_feels
123k Followers
16
Lelya Kazim London’s Cheap Eats guru, Leyla finds the tastiest meals in London for under £8. The south-west Londoner also travels the globe, tracking down great restaurants so you don't have to. Recent inspiration comes from Istanbul and as far as China. www.instagram.com/ thecutlerychronicles fifthgear.tv
101k Followers
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MEDIA INFLUENCERS 17
Chris Fynes Chris aka We The Food Snobs is living the dream. He's a luxury food and travel photographer who sees endless blue skies and enjoys a poolside office. We love him for this doughnut picture alone. www.instagram.com/ wethefoodsnobs
24.4k Followers
influencers
top foodie social media inuencers
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Thoroughly Modern Milly This girl is one to watch. Milly oers stunning photography and curated weekend escapes on her blossoming feed as well has @weekendjournals, which she co-founded. www.instagram.com/millykr
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Jasmine and Melissa Hemsley The Hemsley sisters are food and fashion gurus, who have already authored two international bestselling cookbooks and opened an all-day cafe in Selfrdiges. Expect glorious recipe pictures as well as fun shots of the gorgeous sisters on various jaunts. www.instagram.com/hemsleyhemsley
21.1k Followers 307k Followers
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Rosie Birkett The author of A Lot On Her Plate and East London Food, Rosie is a food writer and stylist, YouTube presenter and brilliant Instagrammer. Her lively feed often features pictures of her adorable whippet Cyril. www.instagram.com/rosiefoodie
68.5k Followers
influencers
top foodie social media influencers
21
Mary Berry Fans understand that her late-blooming success is the fruit of a lifetime’s hard work: even if uncertain times lie ahead post-Bake Off, she’ll continue to inspire affection and trust. www.facebook.com/maryberrythecook
351,202 Followers
22
KS T Street Food Champion and Food P*rn King: follow this guy if your photos dirty and your burgers oozing with cheese. www.instagram.com/ ks_ate_here 68k Followers
TOP FOODIE
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Tschang A lifestyle and travel specialist, everyday scenes are transformed into picture-perfect moments through Tun's lens. www.instagram.com/tschang 101k Followers
influencers
top foodie social media influencers
24
Nigella Lawson One of the greatest food broadcasters of her generation. Lawson’s recipes – and her performing style – are a seemingly impossible mixture of practicality, sensuality and wit. Look out for a new television series this autumn. www.instagram.com/ nigellalawson
1.1m Followers
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Joe Wicks With 1.8M followers on Instagram, the former personal trainer’s Lean In 15 is the second-biggest selling cookbook of all time – and he’s the bestselling non-fiction author of 2016. thebodycoach.com
influencers
top foodie social media influencers
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Rick Stein and David Pritchard No one who has eaten Stein’s sea bass curry could deny his chops as a chef-restaurateur; but we include him here for his foodseeking TV travelogues – despite making our favourite restaurant in Venice, Antiche Carampane, even harder to get into – along with veteran producer David Pritchard, who found in Stein a more urbane successor to the wayward genius Keith Floyd. www.instagram.com/ricksteinrestaurants 20k Followers
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Fergus Henderson Took “nose-to-tail eating” from quirky calling card to common practice. And he is still innovating, with an all-day lunch planned at his restaurant, St John, for 120 people during London Food Month. stjohngroup.uk.com
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top foodie social media influencers
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Tom Kerridge At his ground-breaking gastropub The Hand & Flowers, and in his cookbooks and media work, Kerridge has reinvented everyday British classics through the use of first-rate ingredients and a forensic attention to detail. thehandandflowers.co.uk
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Russell Norman His establishments have set the restaurant agenda since Polpo opened in 2009. Polpo Exeter launched this year, and Spuntino Bristol is imminent. polpo.co.uk
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Isaac McHale The ambitious young chef behind The Clove Club and Luca. A World’s 50 Best Restaurants regular; Britain’s highest entry at no.26 this year. thecloveclub.com
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Chris Corbin & Jeremy King Restaurateurs (Bellanger; Brasserie Zédel; Delaunay; The Wolseley) driving the Proper Brasserie Revolution. “Masters at combining relaxed eating with real glamour. And they set the standard when it comes to service.” corbinandking.com
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Karam, Sunaina and Jyotin Sethi The family behind London’s award-winning Gymkhana, Bao, Lyle’s, plus Trishna, Hoppers, and more. jksrestaurants.com
influencers
top foodie social media influencers
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Sam and Eddie Hart The proprietors of Barrafina, London’s acclaimed small-plates, no-reservation restaurants (and also the pair behind Quo Vadis and taco joint El Pastor) redefined tapas, fuelling the growing nationwide interest in Spanish food.
barrafina.co.uk
34
Mikael Jonsson The chef at Hedone, a tiny restaurant in Chiswick, has had a huge influence on fellow chefs. Makes the best bread in London. hedonerestaurant.com
35
Shamil and Kavi Thakrar Along with Amar and Adarsh Radia, they are cofounders of Dishoom, London’s incredibly popular Indian-inspired restaurant chain, now expanding beyond the capital with a new outpost in Edinburgh. dishoom.com
TOP FOODIE
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Pam Brunton Bringing an inspiring, Nordic-tinged style of cooking to Scotland, at the beautiful Inver restaurant in Strathlachan. inverrestaurant.co.uk
37
Skye Gyngell The Spring chef has a firm touch in business and is fiercely protective of her staff. Her community pop up, Table, launches in May. “Has her own innate style. Always reminding us what simple and seasonal cooking means.” springrestaurant.co.uk
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top foodie social media influencers on YouTube
Rosanna “Ro” Pansino Rosanna found success with her Nerdy Nummies series where she bakes many geeky and nerd-themed food like Pokemon Ice Cream Cones and Tetris Tater Tots. It is one of the most popular baking shows on Youtube. Her videos are creative and engaging, which have helped her gain more than 6 million subscribers! Her “challenge” videos, such as her Starbucks Challenge video (sponsored by Starbucks) and the Pizza Challenge video are also very popular and fun to watch. Ro has been sponsored by companies including Audible and Apple. www.youtube.com/c/rosannapansino
9,448,735 Subscribers
TOP FOODIE
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MEDIA INFLUENCERS
Epic Meal Time Epic Meal Time is a Canadian YouTube cooking show hosted by Harley Morenstein and his friends. Their videos consist of extremely high-calorie and high-fat meals, made up of meat products and alcohol. Their videos are extremely comedic and captivating. In their most-viewed video of 27 million views, they order 45 burgers from fast food restaurants, and combine them with a lot of cheese, bacon, and alcohol to create a giant fast food lasagna. Other similarly popular videos include TurBaconEpic Thanksgiving and Breakfast of Booze. www.youtube.com/c/epicmealtime
6,995,316 Subscribers inuencers
top foodie social media inuencers on YouTube
Jamie Oliver Jamie is a British celebrity chef and is most widely known for his health English cuisine. He has done numerous television shows, wrote a number 1 bestseller book in the UK called The Naked Chef. His YouTube channel Jamie Oliver’s Food Tube includes expert tutorials on making all kinds of dishes like a Slow & Low Chilli Con Carne or Slowcooked Beef Stew. www.youtube.com/user/JamieOlivernsino
3,466,843 Subscribers
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Laura in the Kitchen With almost two and a half million subscribers, Laura Vitale is one of the most popular food tubers out there. She focuses on Italian cuisine but she also makes delicious sweets and breakfast goodies as well. Her tutorials are very informative, easy to follow, and interactive as she often adds extra commentaries, personal preferences, and interesting stories to engage with her viewers. In addition, she takes viewer requests to make tutorials of recipes, including the Ultimate Nutella Milkshake and the Oreo Milkshake. www.youtube.com/user/LauraVitalesKitchen
2,995,653 Subscribers inuencers
top foodie social media inuencers on YouTube
My Cupcake Addiction This top YouTube food channel is hosted by Elise and comprised of informative, easy to follow tutorials of how to make delicious cakes, cupcakes, sweets, and bakes. Some of her most successful uploads are in her Giant Sized playlist that includes a Giant Ice Cream Snickers Candy Bar and a Giant Ferrero Cupcake. One of her mostly-viewed video is of her making a Skittles Rainbow Cake, in which she teamed up with Cookies Cupcakes and Cardio to make a creative, interactive tutorial. www.youtube.com/mycupcakeaddiction
3,165,308 Subscribers
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Tipsy Bartender This channel is “home to the largest social media gathering of drinking enthusiast in the world” and they include drink recipes and tutorials for every occasion, including a Watermelon Keg and a Giant Vodka Gummy Bear. The channel includes every type of liquor from rum, gin, to tequila and wine. It is run by Skyy John and is widely considered one of the most influential bartender in the world. Due to its strong followings on social media, not just YouTube, this channel is a great resource to showcase alcohol products. www.youtube.com/c/tipsybartender
3,348,583 Subscribers influencers
top foodie social media inuencers on YouTube
How to Cook That Hosted by Australian Ann Reardon, How to Cook That is a well-known YouTube for making crazy desserts, creative cakes, and mouth-watering chocolate dishes. She is very friendly with great presentation and instructions for those who wish to try the recipes themselves. She made an iPad Cake tutorial video once, in which she introduces and reviews various apps, including Dumb Ways to Die, Spotify, and more, and makes the logos with food and puts them on the cake. Other popular and creative videos include her making a Minecraft Cake Village and a Converse Shoe Cake. www.youtube.com/c/howtocookthat
3,337,337 Subscribers
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Byron Talbott Byron is a professionally trained chef who started his YouTube channel to have an outlet to share his passion for food with other young chefs. His channel has many tutorials of how to make various breakfast, lunch, and dinner dishes, as well as side dishes and dessert. All of his videos are extremely informative and professionally presented. Check out his Crispy Eggs Benedict video or the Jalapeno Poppers video to see why he appeals to so many food enthusiasts. www.youtube.com/user/ByronTalbott
1,373,803 Subscribers inuencers
top foodie social media influencers on YouTube
Cupcake Jemma Jemma lives in London and has a shop in the city called Crumbs & Dollies. In her free time, she runs her YouTube channel that includes helpful howto-videos for baking and making sweets, such as S’mores Cupcakes and a Rainbow Cake (close to 3 million views). Her primary audience is mostly young adult women from the United Kingdom, but is also popular worldwide. She explained her success: “Kids watching me can identify with baking way more than they can with a marinara sauce. It’s visual. It’s a treat.” www.youtube.com/c/cupcakejemma
1,164,289 Subscribers
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Yolanda Gampp Yolanda’s YouTube channel How to Cake It is extremely popular with many people as her following is almost at two million. She is a cake specialist with a knack for making funny and creative videos of making unimagined cakes like a Tim Hortons Cake, which she made to celebrate Canada Day. She also made a Sausage on a Bun Cake and a Sushi Cake with various assortments of candy and chocolate. www.youtube.com/c/howtocakeit
3,473,122 Subscribers inuencers
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