McIlroy Wie | Rory | Michelle ers Watson | Bubba influenc Sergio Garcia social media east top middle ing the introduc
issue two
shaping the social media world
P TO GOLF
SOCIAL
IA MED INFLUENCERS
Tiger Woods
influencers M A G A Z I N E
Influencer marketing is quickly becoming a major part of the social marketing strategies for many marketers and agencies a like. With digital marketing spend increasing every year, more and more dollars are being devoted to influencer marketing programs due to their potential for significant ROI yields with often less resources. The value of influencer marketing is undeniable and no matter the size, resources, or sophistication, of a marketer or agency, all should be considering integrating an influencer marketing strategy into their social plans, even if their just beginning. The prospect of being able to reach consumers, inside and outside your traditional audience, in engaging ways, and through trusted voices is value that can’t be found through many if any other forms of social media marketing.
This could not be more evident in the global golf market, brands and destinations are more than comforatble when it comes to sponsorship and generic advertising strategies, but the role of the golf social influencer is now at a stage where this too must be considered par for the course.
According to market research the global golf equipment market will grow steadily reach almost $6Billion by 2020. With the substantial growth of the golf tourism industry, the golf equipment market is anticipated to have a positive outlook in the coming years. There has been an influx of new regions that adopt golf as a sport; for instance, the GCC (Gulf Cooperation Council) and Caribbean countries have become popular for golf tourism due to the availability of state-of-the-art facilities. These countries will invest heavily in infrastructural enhancements pertaining to the game and host many international golf events and competitions. Some of the popular events include the Dubai Desert Classic, the Abu Dhabi Golf Championship, and the Qatar Masters. Moreover, the growing demand for golf tours will also lead to a rise in the prices for golf package, which will, in turn, contribute to this market’s growth in the coming years.
Influencers are now dictating where to play, what to be seen in, and more importantly, what equipment to use from clubs to balls and the Golf and tourism markets are waking to to his, albeit slowly but surely.
T
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influencers MAGAZINE Editor Siddharth Thaker Designers Mike Gibas Mark Askam Editorial Team Ana Strack Christopher O’Toole Rebecca Cohen Phil Blizzard Photography Mark Hakansson Ben Roberts Anjjelo San Buenaventura
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issue two shaping the social
media world
T OP GOLF
SOCIAL
MEDIA
Tiger Woo
INFLUENCE RS
ds
Business Development Chris Frost Sion Rapson Gina Reynolds Mike Sawicki Chris Frost
Production team Rasha Akar Nadeem George Denis Halilaj Tracy Rolfe Content management Marfee Ybañez Laarni Mendoza Suguitan Heizel Amora Juvilyn Camello Virendra Singh Bhanu Roel Christian Yambao Ai Ling Foong Trishia Delas Alas Kaycee Melon Jel Varca Athena Davadilla Online George Cooke
Influencers Magazine is published by World Luxury Media Momentum House, Lower Road, London, SE1 8SJ, United Kingdom T: +44 (0) 20 7925 0000 M: +44 (0) 7792965550 E: influencersmagazine@ worldluxurymedia.com www.worldluxurymedia.com The use of our Website and Digital Magazine are all subject to the following: All rights reserved. No part of Influencers Magazine may be reproduced, stored in a retrieval system, or transmied, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from world luxury daily. Whilst every effort has been made to check the information contained in this issue of world luxury daily magazine, the publishers cannot accept responsibility for errors or omissions. The views expressed by contributors are not necessarily those of Influencers Magazine. Unless otherwise stated, the copyright of the individual contribution is that of the contributors. Every effort has been made to trace the copyright holders of images. We apologise in advance for any unintentional omissions and would be pleased to insert the appropriate acknowledgment in any subsequent publication.
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top golf social media influencers
1
Tiger Woods Tiger Woods set an amazing pro golf career in motion in 1997, when he became the youngest man and the first African American to win the U.S. Masters. @Tiger Woods http://tigerwoods.com
4
Rory McIlroy Rory McIlroy is a golfer from Northern Ireland best known for winning the 2011 U.S Open and the 2012 PGA Championship, becoming the youngest player to win a PGA Tour playoff. @McIlroyRory www.rorymcilroy.com
facebook.com/Tiger/ 3m Followers
facebook.com/RoryMcIlroy/ 1.31m Followers
twier.com/TigerWoods 6.3m Followers
twier.com/McIlroyRory 3.8m Followers
TOP GOLF
SOCIAL
MEDIA INFLUENCERS
influencers
top golf social media influencers
3
Bubba Watson Professional golfer Bubba Watson is a leading player on the PGA Tour and winner of the 2012 and 2014 Masters Tournament. @bubbawatson www.bubbawatson.com
facebook.com/BubbaWatsonGolf/ 441k Followers twier.com/bubbawatson 1.97m Followers
4
Jack Nicklaus American golfer Jack Nicklaus won six Masters Tournaments among his 18 career major championships—both professional records. @jacknicklaus www.nicklaus.com
facebook.com/jacknicklaus/ 276k Followers twier.com/jacknicklaus 284k Followers
TOP GOLF
SOCIAL
MEDIA INFLUENCERS
5
Adam Scott One of the world's premier golfers, Adam Scott became the first Australian to win the Masters Tournament with his 2013 victory. facebook.com/Page.AdamSco/ 195k Followers
influencers
top golf social media influencers
6
Kenny Perry An American professional golfer who currently plays on the PGA Tour Champions. He won 14 PGA Tour events and has won nine PGA Tour Champions events including four senior major championships: the 2013 Constellation Senior Players Championship, the 2013 U.S. Senior Open, the 2014 Regions Tradition, and the 2017 U.S. Senior Open. @KennyPerryGolf www.kennyperry.com facebook.com/Kenny-Perry-162967615450/ 180k Followers twier.com/kennyperrygolf 43k Followers
7
Graeme McDowell Professional golfer from Northern Ireland who plays on both the PGA Tour and European Tour. ... He has appeared in the top-10 in the Official World Golf Ranking and his best ranking position is 4th (January to March 2011). @Graeme_McDowell www.graememcdowell.com
facebook.com/GraemeMcDowell/ 156k Followers twier.com/Graeme_McDowell 769k Followers
TOP GOLF
SOCIAL
MEDIA INFLUENCERS
8
John Daly American professional golfer on the PGA Tour. Daly is known primarily for his driving distance off the tee (earning him the nickname "Long John"), his non-country club appearance and attitude, and his rough-and-tumble personal life. @PGA_JohnDaly http://johndaly.com facebook.com/JohnDaly/ 141k Followers twier.com/PGA_JohnDaly 616k Followers
9
Sergio Garcia Spanish professional golfer who plays on both the PGA Tour and the European Tour. García has achieved career earnings of more than US$43 million. @TheSergioGarcia http://www.sergiogarcia.com
facebook.com/sergio.garcia/ 147k Followers twier.com/TheSergioGarcia 900k Followers
influencers
top golf social media influencers
10
Ian Poulter English golfer Ian Poulter was born in Stevenage, England, in 1976. The son of a golfer, Poulter started playing the game at age 4. He turned pro in 1995, and joined the European and PGA tours in 1999. @IanJamesPoulter www.ianpoulter.com facebook.com/ianjamespoulter/ 113k Followers twier.com/IanJamesPoulter 2.4m Followers
11
Rickie Fowler American professional golfer who plays on the PGA Tour. On January 24, 2016 he reached a career high fourth in the Official World Golf Ranking following his victory in the Abu Dhabi HSBC Golf Championship. @RickieFowlerPGA www.rickie-fowler.com
facebook.com/sRickieFowlerPGA/ 113k Followers twier.com/RickieFowler 1.58m Followers
TOP GOLF
SOCIAL
MEDIA INFLUENCERS 12
Ernie Els South African professional golfer. He has held the number one spot in the Official World Golf Ranking and until 2013 held the record for weeks ranked in the top ten with 788. @ErnieElsPGA www.ernieels.com
facebook.com/ernieelsgolf/ 110k Followers twier.com/ErnieElsPGA 23k Followers
influencers
top golf social media influencers
13
Michelle Wie Born Wie Sung-mi on October 11, 1989, in Honolulu, Hawaii. The daughter of South Korean immigrants, Wie began playing golf at age 4. At 10, she was the youngest player to qualify for a USGA amateur championship. @themichellewie www.michellewiezy.wordpress.com
facebook.com/MichelleWie/ 106k Followers twier.com/themichellewie 391k Followers
14
Yani Tseng Taiwanese professional golfer playing on the U.S.-based LPGA Tour. @YaniTseng http://www.tsengyani.com facebook.com/yanitseng/ 88k Followers twier.com/YaniTseng 18.8k Followers
TOP GOLF
SOCIAL
MEDIA INFLUENCERS 15
Lexi Thompson American professional golfer who plays on the LPGA Tour. At age 12, she was the youngest golfer ever to qualify to play in the U.S. Women's Open. She turned professional in June 2010 at age 15. @Lexi facebook.com/Lexi Thompson/ 88k Followers twier.comLexi 428k Followers
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