Deepak Chopra | Susie Ellis | Adriene Mishlermedia | Gabrielle Bernstein introducing the top middle east social influencers
issue two
shaping the social media world
Rich Roll
TOP SPA
SOCIAL
MEDIA INFLUENCERS
influencers M A G A Z I N E
Influencer marketing is quickly becoming a major part of the social marketing strategies for many marketers and agencies a like. With digital marketing spend increasing every year, more and more dollars are being devoted to influencer marketing programs due to their potential for significant ROI yields with often less resources. The value of influencer marketing is undeniable and no matter the size, resources, or sophistication, of a marketer or agency, all should be considering integrating an influencer marketing strategy into their social plans, even if their just beginning. The prospect of being able to reach consumers, inside and outside your traditional audience, in engaging ways, and through trusted voices is value that can’t be found through many if any other forms of social media marketing. This could not be more evident in the beauty, cosmetics and spa market, brands are more than comfortable when it comes to sponsorship and generic advertising strategies, but the role of the beauty social influencer is now at a stage where this too must be considered vital for any brands marketing strategy.
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influencers MAGAZINE Editor Siddharth Thaker Designers Mike Gibas Mark Askam Editorial Team Ana Strack Christopher O’Toole Rebecca Cohen Phil Blizzard Photography Mark Hakansson Ben Roberts Anjjelo San Buenaventura
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shaping the social
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top spa social media influencers
1
Ava Roxanne Stritt As a Travel Writer Ava spreads her spa knowledge all over the world as the founder and editor of Spa Travel Gal. She believes that “Spa Travel experiences are not a luxury, but essential to a healthy body and mind!” Fans say she has redefined the spa day into a wellness adventure and has been called the most influential person for spa travel. Ava also represents the U.S. spa market at the International Luxury Travel Market in London. In 2015 she was nominated for a @SpaTravelGal 35.3k followers
Shorty Award in Journalism due to her work concerning luxury and wellness travel. Ava also contributes to USA Today’s 10 Best and USA Today’s Tripology as their Spa Expert. She writes for CBS News, LA Travel Magazine, Upscale Living Magazine, Elevate Magazine, Simply Buckhead, ILTM Spa – THE Insider and multiple other publications. www.spatravelgal.com
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Susie Ellis Chairman and CEO Global Wellness Institute Susie Ellis is chairman and CEO of the Global Wellness Institute (GWI), and heads up the organization's annual Global Wellness Summit and Global Wellness Tourism Congress. She also spearheaded the GWI initiative, WellnessEvidence.com, the first online portal that provides easy access to the universe of medical evidence that exists for the most common wellness approaches.
Susie is also president of Spafinder Wellness, Inc.®, where she is director of the company's annual Spa and Wellness Trends Forecast. Recognized as one of the leading authorities on the multi-sector wellness industry, she is frequently cited in major global publications, from the New York Times to the Financial Times. www.globalwellnesssummit.com
@susieellis 7019 followers
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top spa social media inuencers
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Mark A. McKenney Mark's personal passion is communication and the transference of new ideas especially in the digital realm with a specialty in the spa, skincare, medspa space all under the wellness and wellbeing umbrella. He works on various digital marketing projects and is a consummate connector of people both o and online. A content curator and creator, he works on websites with an agency mentality of bringing everything together and then
disseminating it through all appropriate channels and devices according to the audience. For the the last nine years years Mark has expanded and 'worked' his skills into digital Media and branded himself self as a digital marketer. www.about.me/MarktheSPAman @MarktheSpaman 27.8k followers
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Arizona Spa Girls AZSpaGirls.com is an information-rich, online guide to spas, salons and related beauty and wellness facilities throughout Arizona. At the heart of the website are comprehensive facility listings that include proďŹ les, services, photos, pricing, products, driving directions and professionally written reviews. Our advantage is that we report on spas from our home turf in Arizona and are constantly updating information to be current and timely. As advocates of making the spa experience more inclusive and accessible, we supplement the directory with carefully culled spa and salon discounts, home spa recipes, beauty and spa product reviews, spa cuisine recipes, and spa and salon event postings. www.azspagirls.com
@azspagirls 13.1k followers
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top spa social media influencers
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Jeremy McCarthy Positive psychology, leadership, wellness, wellbeing. Corporate Director of Spas for Mandarin Oriental Hotel Group. Psychology of Wellbeing blogger. Jeremy recently completed his Master degree in Applied Positive Psychology at University of Pennsylvania in Philadelphia. His thesis was on “The Psychology of Spas and Wellbeing” and he uncovered a wealth of fascinating research through his studies. Today, he applies what he learned in
psychology not only to spas, but to the hospitality industry in general, using research based methods to improve employee engagement and the guest experience. He views his blog as a playground for exploring ideas around the application of psychology to holistic wellbeing. www.psychologyofwellbeing.com @jeremymcc 4480 followers
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Michele McIntyre Travel writer and travel consultant who delights in spreading the word about spectacular destinations and experiences. Spa, wellness, luxury and family travel. @cnyspagirl 3251 followers
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Mindy Terry Spa & Wellness Expert. Globe Trotter. Adventure Seeker. Fashionista. Foodie. Mom. Citizen of the World.
@MissSpaSmart 815 followers
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top spa social media influencers
A Girl's Gotta Spa! 8
It’s too easy to neglect ourselves and become worn out, stressed out, and run down. Can you remember the last time you just took some time just for you? We want to help you change that. A Girl’s Gotta Spa!® was built on the belief that your personal well-being should be a priority. A Girl’s Gotta Spa! is a call to action, whether you are young or old, regardless of ethnicity or creed, working in the corporate world or busy raising the
next generation of responsible leaders, you deserve to be pampered. A Girl’s Gotta Spa!® bath and body products are free of trendy ingredients, bogus miracle solutions and product hype. Our products are cruelty-free (Leaping Bunny certified.) we’ve made sure they’re also free of sulfates, formaldehyde, petrochemicals, synthetic colors and fragrances. What our natural body wash, body lotion, and salt scrub do have is something purely honest and simple. Let this be your mantra, sacred and believing the essence of it to your core @agirlsgoaspaa 18k followers
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Lydia Sarfati Founder and CEO of the first company to bring seaweed-based skincare treatments and cosmetics to fruition in the U.S market, Lydia Sarfati is an international industry leader. She is the developer of the world-renowned Repêchage® Four Layer Facial®, offered in over 40 countries, and today, she presides over a 50,000 square foot manufacturing, research and development and training facility in Secaucus, NJ. Sarfati opened the first day spa in Manhattan in 1977, the Repêchage Spa de Beauté in 1986 on Third Ave and later in the Galleria building on 57th Street. She innovated spa services with the creation of the Facial Bar concept which allows salons and spas to incorporate express facial treatments with instant, visible results. www.lydiasarfati.com/blog
influencers
top spa social media influencers
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Yoga With Adriene Adriene Mishler is an actress, yoga teacher and entrepreneur from Austin, Texas. With a professional theatre background, Adriene works in television, voiceover and film and has 2 million subscribers on YouTube. She is a regular contributor for magazines and blogs and voices several character’s in DC Universe Online including Lois Lane, Supergirl, Powergirl and Raven. Recent acting credits include American Crime directed by John Ridley, Everybody Wants Some directed by Richard Linklater and Joe directed by David Gordon Green. Adriene co-founded Find What
Feels Good, a video subscription website, providing creative Yoga and Yoga Lifestyle content across all devices. On a mission to get the tools of yoga into schools and homes, Adriene also produces and hosts Yoga With Adriene, a successful online community that provides high quality yoga at no cost to inspire people of all shapes and sizes across the globe. YWA was recognized by Google as the most searched workout of 2015, has been recognized by The Wall Street Journal and was awarded a Streamy in Health and Wellness in 2016.
www.youtube.com/user/yogawithadriene/featured 2,753,568 subscribers
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The Juice Man Joe Cross was obese and sick with a crippling autoimmune disease. He chronicled his 100pound total weight loss*, along with his 60-day juice fast, in his film “Fat, Sick & Nearly Dead.” He called his diet a “Reboot.” www.rebootwithjoe.com @JoetheJuicer 136k followers 615k followers
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The Happiness Guru In 2016, author and podcast host Gretchen Rubin continued to give followers straightforward, actionable advice for living their happiest and healthiest lives through her podcast, the Happier 2016 calendar, and her app, Better. In October Rubin spoke at the S.H.E. Summit; she also regularly interacts with readers on social media and at live speaking events. www.gretchenrubin.com @gretchenrubin 135k followers /GretchenRubin 101k followers influencers
top spa social media influencers
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Rich Roll Roll is really, really fit. He's literally famous for it. His books, podcast, and blog all focus on how he fuels his ultra-marathoner body with a plant-based diet, and his advice and inspiration reach millions. Roll spent the past year focusing on growing and engaging his community, and that paid off—more people than ever are learning from and improving because of him, and that's incredible. www.richroll.com @richroll 61.9k followers /richrollfans - 101k followers
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Gabrielle Bernstein The next time you’re feeling down, open up Bernstein’s latest book, The Universe Has Your Back: Transform Fear to Faith. The certified yoga instructor, motivational speaker, and meditation teacher preaches how to truly live life by achieving happiness, security, and clear direction. www.gabbybernstein.com @GabbyBernstein 456k followers /gabriellebernstein 392k followers
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Tara Stiles The ‘Do You’ Yogi Since starting Strala Yoga, Stiles’s life has moved at lightning speed. And while her unique take on yoga is now taught by instructors around the world, she knew it was coming at a cost. In a vulnerable blog post last August, she revealed she had a miscarriage three years earlier and later struggled with marital problems. The solution? Make more space for herself. That meant slashing her schedule and really focusing on the things that brought her joy. The best part of this story is that Stiles recently gave birth to a healthy baby girl. www.tarastiles.com @Strala_Yoga 12.9k followers /stralayoga 18k followers
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top spa social media inuencers
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Rachel Brathen If you know Brathen better as Yoga Girl, you're one of 2 million. Brathen has (what she calls) the largest yoga Instagram in the world, and she uses it to share wisdom, inspiration, and, most recently, prenatal yoga poses. On top of this, Brathen hosts yoga classes, retreats, and workshops, and publishes yoga books, so it's clear she's committed to the craft. And judging from the amount her community grew last year, her inuence isn't waning. http://rachelbrathen.com www.instagram.com/yoga_girl 2.1 million followers
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Deepak Chopra Chopra has a lot of thoughts about meditation, spirituality, and alternative medicine, and he has a lot of ways of sharing those thoughts with the public. Books? Check. Apps? Check. Talk show appearances? Check. Musings on the universe via Facebook video? Check. For better or for worse, the forum doesn't really matter— people are listening to pretty much everything Chopra says, no matter how he says it. www.deepakchopra.com
@DeepakChopra 3.22 million followers 2.11millions followers
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top spa social media influencers
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Karena Dawn and Katrina Scott These real-life besties are the creators behind Tone It Up, the über-popular fitness program with workout videos, a Tone It Up Nutrition plan, and an impressively engaged community of followers. Since launching TIU just over seven years ago, Dawn and Scott have
684k followers
developed a multimillion dollar brand. And that brand is only growing, especially after recent collaborations with activewear brand Bandier and Perfect Fit Protein. www.toneitup.com
www.instagram.com/toneitup/ 1.2million followers
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Kayla Itsines The Fitness Queen of Instagram slipped from our No. 1 spot this year, but don’t let that fool you—Itsines is still as powerful as ever. She transitioned her Bikini Body Guide PDFs to the new Sweat With Kayla app (a brand shift we totally applaud), took an online community and brought it to life
via boot camps, and wrote her first book, The Bikini Body 28-Day Healthy Eating & Lifestyle Guide. www.kaylaitsines.com
www.instagram.com/kayla_itsines 7.9million followers
/k.itsines 16.2million followers @kayla_itsines 428k followers
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top spa social media influencers
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Cassey Ho If you needed proof that social media sensations aren’t going anywhere, Ho is it. The YouTube guru continues to expand her growing empire year after year. Her channel, Blogilates, has grown to 3.5 million subscribers and counting. She partnered with 24 Hour Fitness locations to launch her workout method, POP Pilates, as an IRL workout. On top of all that, she launched a brand new workout program, PIIT28, a Pilates version of
intense interval training; her own line of trendy activewear, POPFLEX; and still somehow has time to tease us (and her 1.3 million followers) with mouthwatering food photos on Instagram. We don’t know how she does it. www.blogilates.com
www.instagram.com/blogilates 1.4million followers www.youtube.com/user/blogilates 3.9million subscribers @blogilates 214k followers
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Anna Victoria Ranked as one of the top trending fitness icons by Google in 2016, Victoria made headline news for socially sharing her stomach rolls, not just once, but multiple times. This kind of honesty made her a key player in the body-positivity movement that has inspired thousands of fitness and social media influencers to share their own non-posed, imperfect photos. That, on top of the success of her Fit Body Guides and hosting several meet-ups with her community of #ggirls all over the U.S., lands her at 29 on our list. www.annavictoria.com
@annavictoriafit 8.7k followers
Annavictoria/ 383k followers www.instagram.com/annavictoria/ 1.3million followers
influencers
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