STRATEGIC DIRECTION 4 STRENGTHENING FINANCIAL AND INSTITUTIONAL SUSTAINABILITY – INVESTING IN THE FUTURE WMU will continue to be diligent in maintaining a strong focus on resource mobilization for its Endowment Fund, operations and fellowships. The Stewards of the Sea campaign will provide impetus for resource mobilization. During the period of the Strategic Plan 2020 – 2023, WMU will ensure steady growth in its revenue and increase its donor base. It will continue to strengthen its capacity to mobilize and attract funding for the University from a wide range of sources, public and private, in order to ensure WMU’s long- term financial sustainability in support of its mission and vision to educate, undertake research, and build global maritime and ocean capacity of the current and future maritime and ocean leaders while supporting sustainable development.
The COVID-19 pandemic has presented a challenge in engaging with new donors. However, WMU is developing its plans to be ready to re-engage with donors at the first opportunity to take the fundraising efforts forward. The pandemic will delay the diversification of revenue generation and the increase in the Reserves and Endowment Fund. To ensure a resource sustainable WMU, the University will continue to streamline, better allocate and manage its internal resources in support of its mission, strategic goals and academic programmes. WMU will continue to improve its organizational efficiency and effectiveness, measuring progress through performance indicators. OUTCOME 4.1 DIVERSIFY THE GENERATION OF REVENUE WMU will continue to seek a wider diversification of its revenue streams. This will be achieved through: • mobilizing a broader range of fellowship sponsors; • strengthening existing programmes and developing relevant, innovative and costeffective educational programmes, ondemand distance learning programmes and Executive Professional Development Courses;
