Sav v y in t he luxury market

Brielle Liv uses technology and hard work to match clients to their dream home

Brielle Liv uses technology and hard work to match clients to their dream home

BY ALINA GONZAQUE PHOTOS COURTESY OF BRIELLE LIV

Brielle Liv's bright and beaming disposition sets the tone for each of her appointments. As a Realtor operating out of Brentwood, she’s found most robust negotiations are best undertaken with a smile, and success with boots on the ground. Unafraid of hard work and the waves of technology that are reshaping the industry, Brielle is confident in her ability to facilitate the most profitable deal for each client.

“What I do best,” she asserts, “is get my clients the highest possible price for the home they’re selling, and match clients with the property they want to live in, according to the requirements they specify.” Those aims, Brielle says, require hard work, dedication — and savvy use of technology. Some of these include social media and advertising on Hulu and YouTube. “I go above and beyond implementing innovative practices for my clients in order for them to get the best deal,” she says.

According to Brielle, smart use of technology is essential to fearless and informed negotiations and successful deals. She increases her clients’ visibility on social media platforms, and understands the importance of accessing real estate information quickly and remotely using various apps and websites. “Realtors who don’t cultivate an online presence will find themselves coming up short as far as serving their clients,” she warns.

Brielle holds real estate licenses in New York, Florida, California and Israel. She worked with celebrity clientele before moving to her own office at Pinnacle Estate Properties — a particularly fitting agency for Brielle’s skill in international sales. The alliance between Pinnacle and Leading Real Estate Companies of the World, and their international partner Luxury Portfolio International, has resulted in one of the largest interactive and connected networks for luxury residential properties internationally. This affords Brielle a global footprint. Her listings can be shared with over 55 countries, a level of service to clients buying and selling in a market with which she feels very comfortable.

“I started out in commercial real estate, and moved to residential real estate in the luxury market,” Brielle explains. “I love the luxury market; I feel at home here.” She enjoys the creative challenge of marketing homes using both conventional and technological methods. “Luxury real estate is my niche!” she says. “I walk door-to-door. I care about each and every client and satisfying their needs. I’m driven and tenacious, and I enjoy coming up with new ideas — specifi- cally for the benefit of my clients.”

Tirelessly walking the neighborhood has meant Brielle has built a large network of potential buyers and sellers. But she also has an eye for interesting neighbors. In fact, Harriet Zeitlin and Clinton Bopp were featured in Living Brentwood last year after Brielle made introductions. “I know everyone!” she says with a laugh.

Each client is important to her, Brielle says. No one is “just a listing,” or simply gets passed off to a team member. “When you’re working with me, you’re working with someone with a lot of energy,” she says. “I answer every single phone call. I keep my clients up-to-date through every step of the process. I work with clients like I would with family — I only want to get the best deal for them.”

Brielle describes herself as a family-oriented person with a free spirit. She’s instilled her sense of hard work in her son and daughter, now just entering young adulthood. One is studying to be an accountant, the other is pursuing public service in Israel. Working in the luxury real estate market presents its own specific challenges, for which Brielle asserts she continues to be prepared by refining her practices, relying on her 20 years’ experience, and keeping current with technological tools.

"Brentwood is my farm,” she says. “This is where I work. There are so many aspects about it to love — the stores, the homes, the history, and the people.”

Having committed and invested her talents in Brentwood, Brielle says she won’t settle, and will give her all for each client, providing informative service and operating with honesty and integrity. Holding the personal motto, “Do unto others,” she promises with a smile, “They will always get the whiteglove treatment with me.”