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MARKETING STRATEGY
1. Custom website design a. Property description b. Photos, Drone Video, Virtual Tour, Renderings, Floor Plans c. Ability to share property on Social Media d. Request private tours e. Includes statistics on views, and where traffic is coming from
2. KW Luxury PR to release global story in the Wall Street Journal a. Print & Digital b. LA, London, NY, Middle East, Asia
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3. Host private event at the estate a. Exclusive KW Luxury for top brokers i. Includes catering, beverages, valet, music b. RSVP only evites for event i. Invites will be sent Friday, Monday, and Thursday before event
4. Property will be listed on MLS a. Automatically populates on Zillow, Redfin, NY Times Real Estate, Estately, Trulia and 1,000+ different websites b. Tuesday Broker Open Houses, Sunday Public Open Houses c. Prospective Buyer Follow-Up
5. Property will be listed internationally a. 60 countries, 21,500+ people, and database of 700+ billionaires b. Includes PR push, and feature on the site
6. Top Agent Network Post a. Promotion to Top 10% of agents in Los Angeles
7. KW Luxury post a. Promotion to over 260,000 KW Agents Globally
8. Eblast a. Promotion to Brielle’s spheres of influence 20,000+ b. Promotion to 50K brokers and agents
9. Social Media Marketing (Instagram, Facebook, LinkedIn, Twitter) a. Featured on KW Social Media i. Over 210K followers b. Shared socially to Brielle’s spheres of influence c. Facebook paid advertisements
10. Additional Traditional Advertising a. MLS Caravan Magazine Ads b. LA Times Hot Property Ads
