"ScoutingLinks Branding Guidelines" - e-Learning project

sc o u ti n g l i n k s B r a nd i n g

scoutinglinks.net w h ere tra in in g m eets tec h n o l o gy co n n ec ted, s h a r in g, co l l a bo rating l ea der s l in k ed, tra in er s l in k ed a s s o c iatio n s l in k ed, co untr ies l i nked l in k ed-up l ea r n in g

C o lo u r lo g o

c o lo u r lo g o with web address

m o no chr o me lo g o

Purple

c79 m94 y0 k0 #400e81

c94 m96 y100 k14 c62 m95 y41 k1

Blue

c89 m2 y13 k0 #1da4b6

c89 m95 y97 k7 c80 m100 y31 k1 c80 m95 y97 k1 c89 m95 y40 k1 c79 m96 y96 k0

Light blue

c60 m0 y13 k0 #66c3c0

c91 m94 y15 k0 c49 m96 y98 k8 c98 m94 y13 k0 c7 m96 y97 k1

Green

c46 m23 y97 k7 #808f18

c100 m94 y24 k0 c12 m96 y98 k2 c96 m22 y6 k0 c5 m95 y31 k1

Yellow

c7 m12 y97 k1 #ead60d

c60 m0 y15 k0 c9 m42 y100 k1 c94 m25 y97 k7 c47 m49 y100 k7

Orange

c2 m34 y96 k0 #f9a60d

c90 m14 y97 k1 c50 m33 y100 k8 c89 m35 y96 k0 c61 m34 y96 k0 c78 m23 y97 k7

Pink

c63 m12 y97 k1

c5 m95 y37 k1 #e7125a

c o lo u r s primary

secondary created when primary colours overlap

M y r ia d abcdefghijklmnopqrstuvwxyz a bcd efg hij k l m n o pqr s tuv w x y z1234567890,.:;_!?€£@()* M y r ia d b o ld abcdefghijklmnopqrstuvwxyz a b cd e fg h ijk lmno p q r st u v w x yz 1 2 3 4 5 6 7 8 9 0 , .:;_! ?€£@( ) * Co r b e l r egul ar abcdefghijklmnopqrstuvwxyz ab c d ef g hi jk l m n o pqrstuvwxyz1 23 45678 90,.:;_ !? €£@()* C o r b e l r eg ula r abcdefghijklmnopqrstuvwxyz a b c de fg hijk lmn op q rs t uvw x yz123 4567 8 90 , .:;_! ? €£@()* *

Mu lt i c olore a bcd e fg hi j klmn opq rstuvwx yz a b c d e fg hi j kl mn opq rstuv wx y z1 23 45 678 9 0, .:;_! ?€ £

T y p e fa c e s

sans serif / unclut tered / soft curves / universally available * to be used sparingly and to write scouting links / scoutinglinks.net

a b str a c t e l e me n t s

logo abstracted to create decorative segments

a b str a c t e l e me n t s can be used at a larger scale

a b str a c t T yp efa c e

oversized l et ters used as graphic components