G EDGE

Completed content is the number one priority. We do not gap finance; we do not co-produce. We’re not going to come to the table and save the day on some old-school business-structure models. We’re looking for content that you have ready to go that has a proven audience around it. It is really important that there is a social strategy. There’s a lot out there in the marketplace. How are you going to get to the front? The packaging of that content, what makes it different? If it’s everywhere for free, why should people care about that? I’m always encouraging partners to look at what they have, how they can package it and what their visuals are to engage the audience.”