GETTING CREATIVE

Sesame Workshop’s Kay Wilson Stallings, Nelvana’s Athena Georgaklis, Cyber Group Studios’ Ira Singerman and Boat Rocker’s Shaleen Sangha shared their approaches to crafting development slates that meet the needs of all players in the market.

Read the recap here.

We’re looking for characters that our audience will want to be friends with.

We look for stories that are meaningful to our audience, on topics that our audience can relate to.” —Kay

Wilson Stallings

Ultimately, we’re always looking for a meaningful, creative, fun story, driven by great characters, and it has to fit within our overall priorities.”

—Athena Georgaklis

Finding new voices, people who are underrepresented and putting them on screen, is a core philosophy that we stand by. ”

—Shaleen Sangha

We’re here to create new ideas and bring something into the world that inspires the next generation of kids. But of course, having known IP is certainly very important in terms of a business considera tion. We balance both.”

—Ira Singerman