Chapter 11: RESOURCES

CHAPTER 11

Resources

Books

Allen, Frederick. Secret Formula

HarperCollins, New York, New York. 1994. Anholt, Simon. Another One Bites the Grass

John Wiley & Sons, New York, New York. 2000. Axtell, Roger E. Do’s and Taboos Around the World

John Wiley & Sons, New York, New York. 1990. Axtell, Roger E. Do’s and Taboos of International Trade

John Wiley & Sons, New York, New York. 1994. Brislin, Richard W. Cross-Cultural Encounters: Face to Face Interaction

Pergamon Press, New York, New York. 1981. Bryan, Lowell, Jane Fraser, Jeremy Oppenheim, and Wilhelm Rall. Race for the World

Harvard Business School Press, Boston, Massachusetts. 1999. Copeland, Lennie, and Lewis Griggs. Going International

Random House, New York, New York. 1985. Fields, George. From Bonsai to Levis

MacMillian Publishing Company, New York, New York. 1983. Foley, James F. The Global Entrepreneur

Dearborn Financial Publishers, Chicago, Illinois. 1999. Haden-Guest, Anthony. The Paradise Program

William Morrow & Co., New York, New York. 1973. Halberstam, David. The Reckoning

William Morrow & Company, New York, New York. 1986. Hay, Peter. The Book of Business Anecdotes

Wings Books, New York, New York. 1993. Herbig, Paul A. Handbook of Cross-Cultural Marketing

International Business Press, Binghampton, New York. 1998. James, David L. Doing Business in Asia

Betterway Books, Cincinnati, Ohio. 1993. Jeannet, Jean-Pierre and H. David Hennessey. Global Marketing Strategies, 3rd edition

Houghton Mifflin Company, Boston, Massachusetts. 1995. Kazenstein, Gary. Funny Business: An Outsider’s Year in Japan

Soho Press, New York, New York. 1989. Kotler, Philip and Gary Armstrong. Principles of Marketing

Prentice Hall, Englewood Cliffs, New Jersey. 1994.

Love, John F. McDonald’s: Behind the Arches

Bantam Books, New York, New York. 1986. Mackiewicz, Andrea. Guide to Building a Global Image

McGraw-Hill Inc., New York, New York. 1993. Malloy, Mary A. and Michael K. Malloy. The Buck Starts Here

Thomson Executive Press, Cincinnati, Ohio. 1996. Mattera, Philip. Inside U.S. Business

Business One Irwin, Homewood, Illinois. 1991. Morgan, James C. and Jeffrey J. Morgan. Cracking the Japanese Market

The Free Press, Detroit, Michigan. 1991. Moskowitz, Milton. The Global Marketplace

MacMillan Publishing Company, New York, New York. 1987. Ogilvy, David. All Consumers Are Not Created Equal

John Wiley & Sons, New York, New York. 1995. Paley, Norton. The Strategic Marketing Planner

The American Management Association, New York, New York. 1991. Porter, Glenn and Harold C. Livesay. Merchants & Manufacturers

Ivan R. Dee Inc., Chicago, Illinois. 1971. Reischauer, Edwin O. Japan: The Story of a Nation

Alfred A. Knopf Inc., New York, New York. 1970. Reischauer, Edwin O. The Japanese

Harvard University Press, Boston, Massachusetts. 1977. Ricks, David A. Blunders in International Business

Blackwell Publishers, Cambridge, Massachusetts. 1993. Rosenweig, Jeffrey A. Winning the Global Game

The Free Press, New York, New York. 1998. Rossman, Marlene L. Multicultural Marketing

American Marketing Association, New York, New York. 1994. Schoell, William F. and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices

Allyn & Bacon Publishers, Needham Heights, Massachusetts. 1990. Seelye, H. Ned and Alan Seelye-James. Culture Clash: Managing in a Multi-Cultural World NTC

Business Books, Lincolnwood, Illinois. 1995. Sobel, Robert. When Giants Stumble

Prentice Hall Press, Paramus, New Jersey. 1999. Stanat, Ruth and Chris West. Global Jumpstart

Perseus Books, Reading, Massachusetts. 1999. Walden, Gene and Edmund O. Lawler. Marketing Masters: Secrets of America’s Best Companies

HarperBusiness, New York, New York. 1993. Winkworth, Stephen. Great Commercial Disasters

MacMillan London Ltd., London, UK. 1980. Wong, Angi Ma. Target the US Asian Market

Pacific Heritage Books, Palos Verdes, California. 1998.