CHAPTER 11
Resources Books Allen, Frederick. Secret Formula HarperCollins, New York, New York. 1994. Anholt, Simon. Another One Bites the Grass John Wiley & Sons, New York, New York. 2000. Axtell, Roger E. Do’s and Taboos Around the World John Wiley & Sons, New York, New York. 1990. Axtell, Roger E. Do’s and Taboos of International Trade John Wiley & Sons, New York, New York. 1994. Brislin, Richard W. Cross-Cultural Encounters: Face to Face Interaction Pergamon Press, New York, New York. 1981. Bryan, Lowell, Jane Fraser, Jeremy Oppenheim, and Wilhelm Rall. Race for the World Harvard Business School Press, Boston, Massachusetts. 1999. Copeland, Lennie, and Lewis Griggs. Going International Random House, New York, New York. 1985. Fields, George. From Bonsai to Levis MacMillian Publishing Company, New York, New York. 1983. Foley, James F. The Global Entrepreneur Dearborn Financial Publishers, Chicago, Illinois. 1999. Haden-Guest, Anthony. The Paradise Program William Morrow & Co., New York, New York. 1973. Halberstam, David. The Reckoning William Morrow & Company, New York, New York. 1986. Hay, Peter. The Book of Business Anecdotes Wings Books, New York, New York. 1993. Herbig, Paul A. Handbook of Cross-Cultural Marketing International Business Press, Binghampton, New York. 1998. James, David L. Doing Business in Asia Betterway Books, Cincinnati, Ohio. 1993. Jeannet, Jean-Pierre and H. David Hennessey. Global Marketing Strategies, 3rd edition Houghton Mifflin Company, Boston, Massachusetts. 1995. Kazenstein, Gary. Funny Business: An Outsider’s Year in Japan Soho Press, New York, New York. 1989. Kotler, Philip and Gary Armstrong. Principles of Marketing Prentice Hall, Englewood Cliffs, New Jersey. 1994.
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