World Trade Press Digital Content Solutions Catalog

Dictionary of International Trade

13th Edition

with custom cover for your company

The Industry Standard

Every business has its own language, lexicon, and lingo, and international trade is no exception. Consider: ad valorem, C-TPAT, most-favored nation, FAST, antidumping, NAFTA, countertrade, FOB, ocean bill of lading, 10+2 Rule, letter of credit, FTZ, IMF, and chaebol. International trade is a business in which “I think I know” isn’t good enough. What you don’t know can really hurt you

The World Trade Press Dictionary of International Trade is the most respected and best-selling trade reference in the world. It is used by importers, exporters, bankers, shippers, logistics professionals, attorneys, economists, and government officials in more than 100 countries.

Promote Your Company

This is an ideal promotional product for logistics firms, shipping lines, airlines, international banks, trade promotion agencies, and any business that serves the international trade community.

CO-BRANDED EXAMPLES

7”

Global Road Warrior

2018 Best Reference Pick

I’ve learned more about Brazil, its people, and its business practices than I ever could have on my own.

FEATURES

w 174 Country Guides

w 119 categories for each:

•Culture and Society •Famous People

•Business Culture •Travel Essentials

•Education •Food •History

•Holidays •Festivals •Language

•Life Cycles •Money and Banking

•Maps •Music •Religion

•National Symbols •Points of Interest

BENEFITS

w Provides global organizations with a key resource for country research, global relocation, and travel.

w Provides individuals with an unmatched resource for learning about the world for global relocation, cross-cultural exchanges, and language understanding.

w Supports non-English speakers with content available in 103 languages.

+1 (707) 778-1124 x1

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The World Awaits

Dramatic increases in world travel and trade, along with technological innovation have resulted in globalization on a scale never before seen in the history of the world. Opportunities await those with knowledge of the world and its peoples.

Global Road Warrior is the world’s most extensive country-by-country resource for learning about culture, customs, business, travel, and language worldwide.

Global Road Warrior consists of 174 Country Guides with 119 categories each. No other single resource covers so many topics, so well, for so many countries.

I saved my company time and expense by learning import and export procedures for Germany.

FEATURES

w 100 Country Business Guides

•Country Profiles •Business Culture

•Business Formation

•Export Process •Import Process

•Security Briefing •Money & Banking

w 77 Trade Tools

•Guide to Incoterms® 2020

•Letters of Credit

•Dictionary of International Trade

•Global Supply Chain Security

BENEFITS

w Importers and exporters get detailed and up-to-date documentation, including regulatory, and compliance information for the world’s top 100 economies.

w Logistics providers get industry- and profession-specific content that keeps users coming back to their site.

w Trade promotion agencies and member firms get detailed information to support trade missions and help develop business relationships.

Trade and Compliance Simplified

International trade is a business where “I think I know” isn’t good enough. What you don’t know can really hurt you. We’re here to help.

World Trade REF contains 100 Country Business Guides of 120 topics each, and 77 trade tools that help users succeed in global markets. We cover documentation, compliance, security, Incoterms® 2020, letters of credit, ocean and air freight containers, global business culture, and hundreds of other topics. It also contains the World Trade Press Illustrated Guide to Incoterms® 2020.

My family was able to make a smooth transition to Singapore for my two-year assignment.

FEATURES

w 174 Country Guides

w 202 World City Guides

•Before You Go •Culture Shock

•Business Etiquette •Local Living

•Legal & Financial Issues •Schools

•Communications •Health Issues

•Transportation •Security

•Moving with Pets •Language •Children’s Activities

BENEFITS

w Global mobility departments can provide a single, centralized resource that’s available 24/7 for their employees to ensure they have the answers they need in real time.

w Globally assigned employees and their families receive the fundamental information and cultural knowledge they need to be successful in their new environment.

+1 (707) 778-1124 x1

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Global Mobility Support

Global-AssignmentTM is the world’s largest and most comprehensive database of country and cultural information to help individuals and their families with a safe, comfortable, and successful relocation.

Global-AssignmentTM is your employees’ 24/7 assistant for every practical aspect of global mobility, including initial planning and handling of the move, family concerns, newly needed documents, and avoiding culture shock in their new country.

Global-AssignmentTM can be co-branded with your company logo.

Our travel agency clients appreciate getting country and world city information prior to departure.

FEATURES

w 201 World City Travel Guides

•Travel Essentials •Security Briefings

•City Facts •Neighborhoods

•Insider’s Guides

•Local Transportation •Activities

•Attractions •Points of Interest

•Excursions •Maps •Language

BENEFITS

w Provides travel agencies, airlines, cruise lines, and hotels with a single source of global travel content for their clients.

w Supports corporate travel departments with a wide range of information generally available only from multiple sources.

w Benefits travel service providers by offering “sticky content” to keep clients and prospective clients on their webpages.

w Supports non-English speakers with content available in 103 languages.

Experience the World’s Wonders

Travel broadens our horizons, boosts our confidence, increases our ability to handle uncertainty, connects us to humanity, and creates memories that last a lifetime.

AtoZ World Travel is a comprehensive travel resource containing 202 World City Travel Guides covering 75 categories each. Topics include travel essentials, security, neighborhoods, excursions, food and restaurants, culture, language, and more.

AtoZ World Travel also contains 57 travel resources that help new and seasoned travelers alike.

My business trips to South America are now much easier and more productive.

FEATURES

w 202 World City Travel Guides

•Before You Go •The City

•Local Transportation •Maps

•Security Briefing •Help!

w 174 Country Travel Guides

•Before You Go •Country Overviews

•Security Briefing •Business Culture

•Negotiating •Meetings •Entertaining

•Driving & Autos •Communications

•Language •Money & Banking •Help!

BENEFITS

w Business travelers get essential travel information they need for business travel, not tourist travel.

w Business travelers get coverage of local business practices, how meetings are run, negotiating, decision making, and other businessspecific topics.

w Global companies get a cost-effective resource that gives business travelers the tools and information they need to succeed while on the global road.

+1 (707) 778-1124 x1

LogisticsSales@WorldTradePress.com

Get the Global Edge

An ever greater volume of international travel is for business, yet most travel resources lack information that is vital to successful international business travel.

Global Business Traveler is a comprehensive online database of 174 country travel guides and 202 world city travel guides designed to help business travelers succeed while on the road.

No other reference resource covers so many global business travel topics so well.

Our customers can access and view recipes featuring specialty ingredients we carry in our stores.

FEATURES

w 174 Country Cookbooks

w 7,000+ Traditional Recipes for: •Appetizers •Soups •Salads •Main Dishes •Side Dishes •Breads •Snacks •Desserts

w 1,700+ Food Culture Articles

w 14,000+ Color Photos

w 700+ Ingredient Articles

w Reference (15+ modules)

w New featured country every day

BENEFITS

w Provides food retailers with “sticky content” that keeps customers on their websites.

w Provides specialty food retailers with a means of linking their products to recipes.

w Provides kitchenware and appliance retailers with an inexpensive “bonus” gift to customers.

Learn World Culture Through Food

People have been connecting with other cultures through food for thousands of years. Knowledge of local food and food culture is a fun, exciting, and essential ingredient in understanding people of another country.

AtoZ World Food is a comprehensive database of recipes and food culture articles for 174 countries. Think of it as a world cookbook for 174 countries, although it’s much more.

We encourage our food club members to try new recipes every week.

FEATURES

w 6 Regional US Cookbooks

w 50 US State Cookbooks

w 33 US Ethnic Cookbooks

w 6,000+ Traditional Recipes

w 600+ Food Culture Articles

w Historical Main Module

•“What Did They Eat?”

•Historic Cookbooks (120+)

•Vintage TV Ads (3,200+)

w 700+ Ingredient Articles

w Reference Main Module

•Harvesting Food Videos

•How Food is Made Videos

•Sauces •Herbs •Spices

BENEFITS

w Provides food retailers with “sticky content” that keeps customers on their websites.

w Provides specialty food retailers with a means of linking their products to recipes.

w Provides kitchenware and appliance retailers with an inexpensive “bonus” gift to customers.

+1 (707) 778-1124 x1

LogisticsSales@WorldTradePress.com

Everything Food – USA

The United States is a melting pot of cultures and food. Without a doubt, the United States has the most diverse food culture of any nation on Earth.

AtoZ Food America is a single-source digital reference that covers regional (6), state (50), and ethnic (33) cuisines for the entire country.

AtoZ Food America also contains large-scale historical, ingredient, and reference modules of great use to cooks, culinary students, and historians.

I fostered a new dynamic with our Chinese partners by learning 10 phrases in Mandarin.

FEATURES

w 30 Languages of Study

w 30 Interface Languages

w 20 Glossaries

w 260 Important Words and Phrases for Each Language

w Native Speaker Videos

w Color Photos and Illustrations

BENEFITS

w Provides an innovative foreign language vocabulary building tool that supports the learning of basic terms and phrases in 30 languages.

w Enables users to hear and see words spoken. Seeing lips move is an essential part of learning how to pronounce a word.

w Helps business and pleasure travelers gain acceptance by knowing a few local terms and phrases.

w Supports non-English speakers with 30 different language interfaces.

Basic Foreign Language Vocabulary

Possessing an understanding of a foreign language is essential in today’s globalized world. Even learning basic terms such as “hello” and “thank you” in another language is beneficial.

Lingo LITE is an image- and video-based foreign language learning tool for 260 of the most basic words and terms in 30 languages. Users may select from any of 30 interface languages.

Lingo LITE uses Associative Multimedia Learning™ to help the user associate an image with the foreign word without first translating it into their native language.

Enterprise, Global Business, and Government

World Trade Press provides enterprises of all sizes with world-class content that helps boost productivity, support employees,

and build customer loyalty. Our products are easily co-branded with your organization’s name, tagline, and colors. The fol-

Case Examples

A Department Store Chain

PRIMARY MARKETS SERVED

w Travel Agencies w Global NGOs

w Captive Corporate Travel Departments

w Global Mobility Departments

w Corporate Global Operations Support

PRIMARY MARKETS SERVED

w Importers and Exporters

w Trade Development Organizations

w International Banks

w Global Logistics Providers

PRIMARY MARKETS SERVED

w Captive Corporate Relocation Depts

w Global Mobility Departments

w Government Agencies

w Global NGOs

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lowing is a small sampling of how WTP products can be used.

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. . provides access to their 172 global sourcing managers. These designers and buyers use the country business culture modules to better understand how to conduct business meetings and negotiate contracts in more than 50 supplier countries.

A Western Country Defense Department

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. . provides access to more than 150 officers, NCOs, and adjutants who use the culture and society, business culture, travel, and other modules to support the international travel, diplomatic initiatives, and global relocation efforts of more than 2,500 individuals.

An International Bank

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. . gives access to more than 2,500 of their international clients through a special portal. Access is part of an international expansion program promoting their import/export, trade, payments, foreign exchange, and expat services.

A Global Logistics Company

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. . makes the product available to their clients from a company portal. The product provides “sticky content” that has increased client time on the company’s website by more than 250 percent.

A Mid-Sized Importer/Exporter

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. . licenses content for use by individuals in their logistics department. This German-based trading company was able to increase its logistics workload without hiring an additional support person.

A Trade Promotion Agency

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. . makes the product available to its 450 members. Members are reminded on a regular basis (and in advance of trade missions) to use the product to understand trade process, documentation, and business culture.

A Government Agency

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. . gives access to its more than 100 staff members who take on overseas assignments each year. The agency encourages these staff to use the database to help smooth their cultural transition prior to departure and continue to access it while in-country for detailed city-specific information.

A International Student Exchange Organization

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. . gives access to more than 1,000 international exchange students each year. The product offers supplemental informational and logistical support for their cultural immersion.

A Global Relocation Firm

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. . licenses access for more than 250 internal relocation agents. These agents use the product daily as a reference resource to give on-the-spot answers to location-specific client relocation questions.

PRIMARY MARKETS SERVED

w Travel Agencies w Global NGOs

w Captive Corporate Travel Departments

w Global Mobility Departments

w Corporate Global Operations Support

PRIMARY MARKETS SERVED

w Travel Agencies

w Captive Corporate Travel Departments

w Global Mobility Departments

PRIMARY MARKETS SERVED

w Supermarket Chains

w Specialty Food Stores

w Kitchenware Retailers

w Specialty Food Wholesalers

PRIMARY MARKETS SERVED

w Supermarket Chains

w Specialty Food Stores

w Kitchenware Retailers

w Specialty Food Wholesalers

PRIMARY MARKETS SERVED

w Global Mobility Departments

w Travel Agencies

w Government Agencies

w Global NGOs

A Large-Scale International Travel Agency

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. . licensed access for more than 1,500 internal travel agents. These agents use the product daily as a reference resource to give on-the-spot answers to location–specific client travel questions.

A Specialty Travel Packager

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. . gives access to all travel package purchasers from a special client portal. The product is instrumental in promoting client interest in international travel and for giving travel support that other agencies fail to offer.

A Global Manufacturing Firm

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. .provides access to all internal staff and their families who arrange for business or pleasure travel through their in-house (captive) travel agency. Each year more than 500 individuals use the product to help prepare for their overseas travel.

A Specialty Travel Agency

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. . gives access to more than 1,000 clients who purchase either a flight or travel package each year. Access is also given as an inducement for individuals to sign up for the agency’s business travel blog.

A Global Electronics Firm

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. . provides access to more than 200 staff members who travel internationally for business each year. This firm actively encourages their business travelers to read specific content modules prior to their departure.

A Government Agency

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. gives access to more than 100 individuals who travel internationally on agency business each year. The product has consistently saved staff time while traveling, increased productivity, and supported deeper cultural understanding which has, in turn, supported the agency’s mission.

A Supermarket Chain

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. . gives free subscriptions as a pilot program to customers who sign up for their food club. The offer of a free subscription increased the sign-up rate by more than 200 percent.

An International Specialty Foods Importer

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. provides access to more than 2,500 wholesale clients through their company portal. Weekly emails emphasize international recipes and ingredients sold by the company.

A Culinary Institute

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. makes product available to all culinary institute students. Students are encouraged to experiment with various country cuisines to develop their own “fusion” dishes.

A Specialty Grocery Store Chain

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. . gives free access to “loyalty program” members. Seasonal emails are sent to members with recipe and menu suggestions linking to products carried by the store. The branded site keeps the store’s name in front of clients.

A Culinary Institute

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. . provides access to students participating in culinary institute programs. Special training programs are created linking food culture, recipes, and cooking techniques.

A Kitchen Appliance Retailer

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. . gives free subscriptions to online purchasers of more than $200 in kitchen appliances. Subscribers are encouraged to try new recipes, some of which require specialty kitchen appliances and tools sold by the retailer.

A Foreign Government Trade Promotion Agency

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. . makes the product available to more than 600 Spanish-speaking individuals each year who participate in foreign trade missions. Product access is part of a two-year initiative to encourage trade mission participants to learn at least 10 words or phrases in the language of the country being visited.

A Global NGO

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. . makes the product available to more than 200 field staff annually. These emergency volunteers often have little or no knowledge of the local language of the countries to which they are posted.

A Foreign Exchange Organization

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. . gives access to more than 500 foreign exchange students each year. The product is provided as a supporting reference to other language training programs.

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World Trade Press is the world’s premier publisher of country-by-country informational products for culture, travel, language, and food. Our online databases help people understand cultures of the world, succeed in business, learn languages, and become global citizens.