World Travel Awards Supplement - ABTA WTM 2010 Day 1

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the travel industry essential • 8 NOVEMBER 2010

World Travel Awards Grand Tours 2011-2014 5 Continents, 15 Countries, 18 Cities...

Destination Partner

World Travel Awards

Asia & Australasia Gala Ceremony 2 011 Bangkok, Thailand 29 September 2011

americas & cariBBean

monday

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World Travel Awards Grand Tour 2011 Caribbean & Central America Gala Ceremony Montego Bay, Jamaica • 15 January 2011 Middle East Gala Ceremony Armani Hotel Dubai, UAE • 2 May 2011 North America Gala Ceremony San Francisco, USA • 21 May 2011 Africa & Indian Ocean Gala Ceremony Sharm el Sheikh, Egypt • 23 June 2011 Europe Gala Ceremony Cornelia Diamond Golf Resort & Spa Antalya, Turkey • 2 September 2011 Asia & Australasia Gala Ceremony Bangkok, Thailand • 29 September 2011 South America Gala Ceremony Rio de Janeiro, Brazil • 20 October 2011 Grand Final Gala Ceremony London, United Kingdom • 6 November 2011

worldtravelawards.com email: awards@worldtravelawards.com

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Winners The Future of Travel

worldtravelawards.com

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History World Travel Awards Honouring excellence in travel & tourism worldwide since 1994

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1994 Hollywood

1995 New York

1996 Las Vegas

1997 New York

1998 Bahamas

1999 London

2000 Jamaica

2001 Malaysia

2002 St Lucia

2003 New York

2007 Abu Dhabi New York Newcastle Bangalore Turks & Caicos

2008 Durban Sydney Shanghai Orlando Poprad Rio de Janeiro Dubai Turks & Caicos

2004 Barbados

2005 London

2009 Dubai Durban Riviera Maya Obidos London

2010 Dubai Johannesburg Antalya Delhi Jamaica London

2006 Turks and Caicos

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“ The Oscars of the Travel Industry”

About Us World Travel Awards

Wall Street Journal

The World Travel Awards acknowledges and celebrates those organisations that have made the greatest contribution to the global tourism and travel industry. It also recognises those brands that are driving the industry to greater heights and innovation in travel.

Celebrating its 17th anniversary this year, the awards has grown into a truly global search for the very best travel and tourism brands, with the winners from the five regional ceremonies progressing to the World Travel Awards Grand Final in London on 7 November.

Last year, 183,000 travel professionals registered to vote and participate in the prestigious World Travel Awards programme – a phenomenal 10% rise in registrations compared to the year before.

This record number is conclusive evidence that World Travel Awards has become the “Oscars” of the global travel industry.

Graham E. Cooke, Founder and President, World Travel Awards, said: “World Travel Awards is a unique benchmark for industry quality and business excellence in every region and sector.”

“The increase in registered voters, despite a global recession, demonstrates the vital role of performance delivery in a challenging and highly competitive marketplace,” he added.

This level of accountability makes the World Travel Awards one of the highest accolades in the travel business and is why the award ceremony is broadcast by BBC World News and other networks to over 254 million households worldwide and attended by the industry’s global decision makers.

The World Travel Awards has continuously evolved, expanding the number of awards as the industry has grown. There are now over 1,000 different categories – an understandable number seeing how the industry has diversified and given the fact that there were over 3,600 different nominees last year.

And as confidence returns to the global economy, the World Travel Awards will be there to reward those travel and tourism players that spearhead the recovery.

For the tourism trade, winning a World Travel Award is more than an award – it is an endorsement from the thousands of professionals from around the globe, as well as a gold seal to the consumer of travel excellence guaranteed.

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LINDIWE KWELE

Soccer City

Tourism’s rising superstar Lindiwe Kwele is one of the rapidly rising stars of travel and tourism. As the Chief Executive of Johannesburg Tourism Company, she provided the key link between sport and tourism for the principal host city during the FIFA 2010 World Cup in South Africa.

She has also undertaken a series of groundbreaking initiatives that include hosting Africa Fashion Week and Miss World, as well as using tourism as a catalyst for social betterment through projects in Joburg’s most deprived townships. So what does she have planned to ensure the goodwill generated by the World Cup leaves a lasting legacy, and what was her favourite moment of the tournament?

What does it mean to you as a South African to have hosted Africa’s first World Cup? An honour and a privilege indeed! Moreover, I’m so proud that we were able to show the world what South Africans are capable of.

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What would you rate as the biggest success story of the tournament, and why?

The national unity and sense of patriotism across racial lines is priceless. Shortly before the tournament, there was such racial tension in the country due to the slaying of the right wing leader Eugène Terreblanche – the world thought we were on the brink of a civil war.

Again we proved our detractors wrong – South Africans are just special people.

And what was your personal favourite memory?

Seeing Joburg – the brand I am tasked to manage – at the focal point of this historic moment was just too overwhelming.

What is your strategy to ensure the goodwill and publicity generated by the FIFA World Cup has a lasting impact?

Whilst always working to retain our traditional source markets, we’re now exploring new markets aggressively, and employing diverse media strategies to entrench the Joburg Brand. We’re embarking on a global campaign to reinforce the message that now the world knows about us and has witnessed our capabilities, everyone is encouraged to visit Joburg not just leisure tourists, but also as investors, conference delegates, golfers, shoppers – or to attend mega events like the World Cup.

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Young tour guides show Miss World finalists around Alexandra Township - a project spearheaded by the Johannesburg Tourism Company to ensure that South Africa hosting the 2010 World Cup leaves a legacy beyond football.

One of most rewarding initiatives to emerge from the World Cup was your project in Alexandra township, which involved giving students an opportunity to train and work as tour guides. Do you have any future plans to build on the success of this, and other similar projects?

JTC adheres to responsible tourism guidelines; for every initiative that we undertake we ensure that it also always benefits the ordinary citizens of Joburg. We will continue working with students, mentoring them, sensitizing them to the value of tourism and encouraging them to be ambassadors for their city. We will also continue supporting community-based initiatives, assisting with the development of tourism nodes and routes, the grading tour guides of and of B&Bs in the townships, while also supporting and promoting community-based projects which service the tourism market, like those who produce Joburg memorabilia and arts and crafts.

You climbed the Everest of sport tourism by hosting such a successful World Cup. What’s your next challenge?

Next on the agenda is the much anticipated hosting of the UN Summit on Climate Change (COP 17) – we’re still waiting for the announcement of the winning city on that one, and then of course, there’s always the Olympics!

Which areas of Joburg’s tourism product offer the most exciting opportunities for growth?

Our three state-of-the-art stadia which include FNB Stadium (also known as Soccer City for the duration of the World Cup), Orlando Stadium and Ellis Park, along with our vast array of diverse conference and events venues. Joburg has the four biggest in the country (capable of hosting more than 5,000 guests) – which position us ideally for megaevents. Then of course of plethora of golf courses (coupled with our gorgeous weather)

and our spa facilities also open up a possibilities for tourism packages structured around these products.

Joburg is forging a reputation as a global hub of sport tourism, and included you hosting World Sport Destination Expo in July. What were the benefits of hosting WSDE, and how does this fit in with your overall sport tourism ambitions?

For Johannesburg Tourism Company, it was a spectacular opportunity to interact with the more than 250 international sports journalists, using the participation of the Miss World ambassadors in a penalty shoot-out as an activation channel. This generated huge publicity around the globe, gaining us recognition as forward-thinking leaders in our field.

What are your global marketing objectives post World Cup? Progressive marketing strategies which include e-marketing, social media and networking, as well as activations in key source markets, which include continental and international road shows and a continuous presence at strategic international trade shows.

“Joburg will be widely recognised as a leading destination in Africa that is a trendsetter in business tourism, a creative, vibrant city offering myriads of different lifestyle options”

How do you see tourism in Joburg evolving over the next 5-10 years?

Joburg will be widely recognised as a leading destination in Africa that is a trendsetter in business tourism, a creative, vibrant city offering myriads of different lifestyle options, Africa’s shopping mecca and premier host to upmarket sporting events Which territories/countries present the brightest future opportunities for inbound tourism?

Africa (SADC, Nigeria, Ghana, Angola, Kenya, DRC); China, India, US, UK, Germany, Australasia and South and Central America.

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Fares and schedules correct at time of going to press (25 October 2010), and subject to availability and change without notice.

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Dubai International Airport

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Aviation takes off Whilst 2009 will go down as the worst year in aviation history, 2010 is shaping up to be the fastest recovery ever for the industry.

The International Air Transport Association trebled its net profit estimates to $8.9 billion for this year, following an unexpectedly strong recovery of the 230 airlines that it represents globally.

This compares with a $2.5 billion prediction in the previous quarter and a projected $2.8 billion loss forecast in March.

Giovanni Bisignani, IATA’s Director General, said the sharp recovery from the global down-

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turn reflected improving demand combined with “impressive” capacity constraint. Traffic is expected to grow by 11 percent this year, whilst capacity will only rise 7 percent.

However he predicted that the recovery could soon run out of steam, and in 2011 profits will slip to $5.3 billion as the effects of various government economic stimulus packages recede, set against a rise in capacity due to delivery of new aircraft.

He said: “It is a significant improvement, much stronger than forecast, but it’s no time for a big celebration, just a small party.”

“It is clear that there will be a slowdown in the fourth quarter,” he added.

“We are already seeing that in our traffic. 2010 will be as good as it gets. It will be the peak of this cycle. 2011 will be a tougher year.”

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Asia’s new roaring tigers

Etihad lifts Middle Eastern aviation

On a regional level, soaring demand in Asia-Pacific is powering the global aviation recovery.

IATA predicts that airlines in the region are expected to make a net profit of $5.2 billion this year, compared to a forecast of $2.2 billion made in June. Cargo traffic is forecast to rise 33 percent for the year, with intra-Asia business travel up 23 percent.

The Middle Eastern airlines continue to benefit from strong regional economies and a growing share of long-haul markets. Unlike the previous two years, capacity in 2010 has been added at a slower pace than demand growth, thereby raising load factors and helping profitability.

According to the Asian Development Bank, GDP in south-east Asia’s emerging economies is expected to reach 7.9 percent this year. The region is also gearing up for the implementation of an “open skies” agreement in 2015, covering ten countries with a combined population of 600 million and a combined economy the size of India.

These two factors are collectively fuelling an unprecedented aviation boom to meet the expectation of rising traffic.

Among the multitude of expansion programmes across the region, Cebu Pacific, the largest carrier in the Philippines, is launching an initial public offering to raise an estimated $730 million for an international and domestic expansion.

Tiger Airways, the low-cost carrier part-owned

by Singapore Airlines, is launching a subsidiary in Thailand in a joint venture with Thai Airways International. It has also announced plans to buy nine new Airbus A320 aircraft, increasing its fleet to 26.

Meanwhile Malaysia’s AirAsia X, the region’s largest low-cost carrier, is planning a joint venture in Vietnam to compliment its existing operations in Thailand and Indonesia.

Elsewhere in Asia, IndiGo, India’s biggest lowcost carrier, has announced plans to acquire 150 new aircraft, and is also mulling Mumbai stock market listing to raise an additional $400m.

IATA’s Bisignani noted the tremendous potential for Indian aviation which currently stands at 42 million annual domestic and 34 million international passengers.

“If Indians flew as much as Americans, it would be a market of over 4 billion passengers.

With the spending power of Indians set to triple over the next two years, the potential for growth is incredible,” he commented.

Leading the surge is UAE national carrier Etihad Airways, which notched up its strongest first half performance in its seven-year history, with double-digit increases in both passenger and cargo traffic.

Etihad also became the first Middle Eastern airline to operate a service to Tokyo, with the launch of a five weekly non-stop flights to the Japanese capital. It also launched non-stop services to Baghdad and Erbil, and unveiled plans to start flying to the South Korean capital Seoul in December.

Etihad also picked up “Middle East’s Leading Airline” at the World Travel Awards 2010 Middle East Ceremony in May, one of six awards on the night.

Neighbouring Dubai is getting firmly back on its feet, led by a surge in aviation traffic. Dubai International Airport overtook New York’s JFK Airport for the first time, with passenger traffic rising 14.7 percent year-on-year to 30.8 million during the first eight months of this year.

The surprise contributor was budget carrier flydubai, which only launched last April but is now the second-largest source of passenger traffic at Dubai International.

The airport was voted “Middle East’s Leading Airport” at the World Travel Awards 2010 Middle East Ceremony in May, and follows its victory last November when it picked up “World’s Leading Airport” at the Grand Final in London.

Europe fails to take off

IATA singled out the UK as the weakest performer on the continent. Brian Pearce, IATA’s chief economist, said: “We have not really seen much of a pick-up at all in passenger numbers, which is a reflection of the recession in Britain and perhaps higher travel costs because of air passenger duty.”

Last year, UK airports saw the biggest fall in passenger numbers since records began, as traffic fell 7.3 percent to 218 million. Pearce said he did not expect the UK market to grow “much at all” this year.

The malaise of the UK market is most evident at its flag carrier, British Airways, which has generated a pre-tax loss of nearly £1bn over the past two years and is locked in a dispute with cabin crew as it strives to trim costs.

One of the few legacy carriers to buck the European malaise has been Turkish Airlines. Riding on the back of Turkey’s growing popularity as a tourism destination, the national carrier has chalked up rising profits and market share.

Savvy cuts help America’s return to form The bounce-back in North America is being driven by higher average fares – due to carefully managed capacity reductions that have spread demand across fewer seats.

However the stand-out story of 2010 for the US industry has been the $3bn merger of Continental Airlines and United Airlines, in a move that has created the world’s largest airline.

Rival American Airlines has received the green light a transatlantic tie-up with British Airways and its new merger partner, Spanish flag carrier Iberia.

Latin American carriers continue to benefit from very strong regional economic growth particularly in Brazil, boosting freight, travel and profits. The profit forecast has improved slightly from $900 million to $1 billion.

The picture in Europe is somewhat cloudier.

IATA forecasts that European airlines will collectively lose $1.3bn this year. The main factor is the region’s sluggish economy – stagnant consumer and business confidence has led to lacklustre passenger numbers. The region is also seeing much slower recovery in high-margin premium traffic, particularly on short-haul routes.

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FOCUS ON

Antalya

Turkey comes of age Turkey’s mix of superb beaches, rich culture and non-Eurozone currency has made it one of the rare success stories of the downturn. It also hosted the World Travel Awards 2010 Europe Ceremony in October. We talked to the Director of the Turkish Culture and Tourism Office UK, Irfan Onal, about the destination that has it all.

Turkey has been one of the few success stories of European tourism since the downturn, especially the growth of the UK market. To what would you attribute that success?

In the last 10 years especially there has been a great deal of investment in marketing to the British market by Turkey, and with the public relations activity that has gone on alongside this Turkey has been able to maximise its exposure.

How do you see Turkey evolving as a destination over the next decade?

Turkey has reached the point now where it is working hard to develop the diversity of the type of tourism it has to offer. Already in seventh place in the world in terms of the number of tourists it attracts, Turkey still has further potential. Its resources are such that it can offer something for all tourism sectors.

Antalya hosted the World Travel Awards Europe Ceremony in October. What was the importance of holding such a prestigious event and how does it help Turkey’s tourism industry?

This type of event will help put Turkey on the agenda and is an excellent opportunity for

many of the professional participants to see the country for the first time.

What other up-and-coming events do you have planned?

We are also working alongside next year’s tour operators on more effective working methods and procedures, and are planning our press and public relations activities for next year.

Sport tourism is proving to be one of the fastest growing sectors of the industry. Do you have any specific policy for developing this sector?

We would like in particular to make use of the sports tourism potential of the Antalya and Izmir regions, and to this end we are hosting international tournaments there. The World Basketball Championship was held in Turkey last August and proved to be a very successful event. The 2011 Winter Universiad which will be held in Erzurum and will introduce this city’s winter tourism potential to the world. In addition various regions host a number of activity sports. Antalya is in particular an important destination for football teams’ training sessions.

this the fact that the two countries’ socioeconomic and diplomatic relations are at such a good level is also one of the elements that is helping trigger tourism’s huge potential.

Which areas of improvement does the country need to make to grow market share?

The western Mediterranean and the Black Sea in particular have potential for a different sort of tourism and are the locations where investment will be intensified in the future. Western Anatolia is also a region with great potential for cultural tourism.

What have been the highlights of your time heading up the UK office?

Our aims at the UK office have been to promote Turkey’s diversity as a destination in the UK by making good use of the upward trend in interest and we will continue to this end.

Which of your plans, developments and initiatives do you think have the most potential and why?

I hope that the investment that has been made in health, cultural and activity tourism will reap great rewards.

Which source markets offer you the greatest potential and why?

The UK is very important as it’s a country with a population that participates in every type of tourism and who are open to world cultures. In my opinion the relationship between the UK and Turkey will continue to strengthen due to the variety of tourism that Turkey has to offer and the physical proximity of the UK. Alongside

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29 September – 2 October www.worldsportdestinationexpo.com Host Partners

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The Global Marketplace for Sport Tourism • An Unrivalled Gathering of Senior Buyers

• Cutting Edge Industry Debate

• Exhibitors from 30 Countries

• Top Level Strategic Insights

• The Key Influencers and Industry Leaders

• A host of Sporting Legends

• Focussed Meetings and Lucrative Contract Negotiations

• Social Networking and Ideas Exchange

For more information contact: info@worldsportdestinationexpo.com

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Sport Tourism Leads the Field in 2011

Adidas press call at WSDE 2010

Rugby World Cup 2011, New Zealand

2010 has been the year that Sport Tourism – for many years the “sleeping giant” of the travel – truly came of age. But you’d be mistaken for thinking the next 12 months will see a slow down. Get ready for an action-packed 2011 featuring the 2nd edition of WSDE – the Global Market Place for Sport Tourism – along with an exciting roster of mega sporting events. Mike Starling reports There is no doubt that 2010 has been a pivotal year for Sport Tourism.

Leading analysts predict that the travel industry’s fastest growing sector will post record profits and contribute an astonishing 14 percent of overall travel and tourism receipts by the end of 2010. At a time when some traditional tourism trends are in decline, Sport Tourism continues to flourish and is set to grow exponentially in the next decade.

Cup. The key buyers, influencers and media met face to face with the destinations leading the field in this dynamic sector and forging the future of sport tourism.

With Sport Tourism set to play a catalytic role in sparking tourism recovery in 2011, next years edition of WSDE is set to a pivotal role bolstered by an exiting roster of mega sporting events.

Power House Asia

There are many reasons for the sport tourism boom. The continued sportification of society is prompting a seismic shift in tourist patterns.

The 21st Century is witnessing traditional sun and sea vacations – traditionally the main stay of the travel and tourism industry – being replaced by activity sport related vacations and a new breed of tourists keen to attend an ever increasing calendar of readily-accessible mega sporting events.

Asia is the continent best embracing the concepts of Sport Tourism and is geared up to once again lead the field in 2011. Since Beijing successfully hosted the Olympic Games in 2008, Asia has remained in the Sport Tourism spotlight and its unrivalled sporting infrastructure and integrated approach to leisure tourism has reaped considerable rewards.

WSDE – the first global exhibition and business forum dedicated to showcasing the $600 billion a year sport tourism industry – was successfully launched in July this year alongside the final week of the 2010 FIFA World

This proven track record has resulted in the announcement that the next edition of WSDE will take place in Bangkok, Thailand in October 2011 and will spearhead an important year for Asia.

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Key 2011 regional highlights will include India, Sri Lanka and Bangladesh jointly hosting the ICC Cricket World Cup in February; the FINA World Swimming Championships being held in Shanghai, China from July 16-31 and the South Korean city of Daegu welcoming the IAAF World Athletics Championships from August 27-September 4.

The PTT Thailand Open, which was first held in 2003, has attracted some of the biggest names in tennis and can boast Roger Federer as a back-to-back winner in 2004 and 2005.

The ATP tennis event has become one of Thailand's big Sport Tourism attractions, but there is no doubt about the other – golf.

The Tourism Authority of Thailand (TAT) revealed earlier this year that golf will be one of the focus sectors for its 2011 marketing strategy. TAT will highlight the country’s worldclass golf courses via its “Amazing Thailand Golf Paradise” campaign. While Thailand will market its courses and playing facilities, one area of Sport Tourism where the country is particularly thriving is in the golf MICE sector.

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In 2011 Thailand will host at least six golf industry conferences and exhibitions with the busy calendar crowned by WSDE 2011 taking place in Bangkok in October.

Following on from its first-ever F1 Grand Prix in October, South Korea will again be under the spotlight when Daegu hosts the IAAF World Athletics Championships. Organisers will also be hoping that Usain Bolt will again be in unbeatable form and attract a full house to Daegu Stadium, one of the host arenas of the 2002 FIFA World Cup finals.

In November 2011, Indonesia will be the host nation of the Southeast Asian Games (SEA Games), which will see the 11 countries of Southeast Asia going head-to-head in a multisport event. The major development will be the US$159m renovation of the Jakabaring Sports Complex in Palembang. New facilities will include an athlete’s village and new golf course.

Nathan Wilson, MD of Thomson Sport meets with Paulo Senise, Executive Director of Rio C&VB and Tony Prince at WSDE 2010

Destination New Zealand The sporting event expected to grab the headlines in 2011 will be the Rugby World Cup in New Zealand – the spiritual home of rugby union.

When New Zealand’s All Blacks kick-off against Tonga at Auckland’s Eden Park on September 9 the match will see six years of hard work become a reality for the tournament organisers.

It is well known across the globe that the Kiwis are mad for their rugby, so it is fitting that the 2011 Rugby World Cup will be the biggest event ever staged in New Zealand.

Tourism New Zealand, the country’s tourism board, is one of the organisations playing a huge role in the hosting of next year’s mega event.

Gregg Anderson, general manager Western long haul markets at Tourism New Zealand, told Breaking Travel News of the importance of the event.

He said: “The Rugby World Cup is absolutely crucial to New Zealand’s tourism industry. The legacy that the event will create is two-fold. The 2011 World Cup will bring a lot of visitors down to New Zealand and what we are aiming for is to provide not just a sporting experience, but also a spiritual experience for our visitors to enjoy and talk about when they leave. The second major legacy will be the investment in infrastructure and sporting stadiums.”

One of the major projects has been the redevelopment of Auckland’s iconic Eden Park stadium.

A three-year, NZ$240million (£114m) refurbishment includes a new six-level, 21,500seat South Stand and a new three-tier East Stand. The capacity of Eden Park has been increased to 60,000 and the stadium will host the finals and the opening and closing ceremonies.

The AMI Stadium in Christchurch also has a new stand and the capacity has been increased to around 43,000. Another major development in Christchurch is a walkway from the centre of the city all the way to the stadium. This was trialled during the Bledisloe Cup match between the All Blacks and Australia in August.

The city of Dunedin is getting the only brand new stadium – The Forsyth Barr Stadium at University Plaza. Carisbrook, an arena that has been the graveyard of many a visiting team in the past, is being set aside and the city will become home to the country’s first fully-roofed stadium.

The new stadia will be vital as approximately 85,000 fans are expected for the tournament, with Anderson predicting huge numbers travelling from the UK.

New Zealand’s hosting of the 2005 Lions tour has provided the country with vital experience in arranging match schedules and the movement of fans across the north and south islands.

One major trend to emerge from the Lions tour in 2005 has been the use of cruise ships as an accommodation option.

“There will be a number of cruise ships based in New Zealand – and for the quarter-finals, semi-finals and finals you will see cruise ships in Auckland, Wellington and Christchurch,” Anderson said.

Another popular development is Auckland’s ‘party central’ area where both international visitors and locals will be able to watch games together.

So while there will be parties off the pitch, all it now takes is for the All Blacks to have a party on it and win the 2011 Rugby World Cup final on October 23 at Eden Park. I would not advise anyone to bet against them – but don’t say that to fans of the Wallabies, Springboks or European nations. www.worldsportdestinationexpo.com

“New Zealand will see 85,000 visitors come from across all markets,” he added. “We are expecting 32,000-33,000 from across Europe, with the vast majority from the UK. “This will provide a huge injection for the visitor industry and we will get coverage and publicity that we have not seen on a global scale since the Lord of the Rings films and the last British and Irish Lions rugby tour (in 2005).”

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The Jewel of Asia:

Air India With the impact of the financial crisis still echoing around the global aviation industry, Air India has been one of the rare success stories. While former competitors – including Mexicana and Japan Airlines – have battled bankruptcy in international courts, the airline has emerged a flying ambassador for its burgeoning homeland.

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As India continues to emerge as a world superpower, so Air India is growing into its place as a global aviation leader. Based in New Delhi, the airline is now a truly global enterprise offering a network of 52 international destinations stretching from North America to Europe, Asia and the Gulf. Passengers can fly anywhere from Singapore, to Nairobi, Amsterdam and Washington. At home the network covers 64 destinations, including farflung areas of the north-east, Ladakh, Andaman and the Nicobar Islands.

But, while its unrivalled catalogue of destinations has allowed the airline to develop an ever increasing global presence, Air India is perhaps best known for its ceaseless commitment to self-improvement.

The recent introduction of B777-200LR, B777300ER, and B737-800 aircraft from Boeing and A320, A321 and A319s from Airbus into the fleet is a case in point, enabling Air India to offer its discerning passengers an ever superior product.

New Departures Firstly, following the introduction of state-ofthe-art B777-200LRs, Air India took the opportunity to offer a new non-stop daily flight to New York.

The new winter schedule will also see two more non-stop flights added, with travellers now able to head uninterrupted from Delhi to Chicago and Toronto. The departures will also be operated with B777 aircraft.

The First Class on the B777s is the epitome of luxury and exclusivity, where each seat can be transformed into a fully horizontal 77-inch flat bed. The Executive Class cabin, too, is spacious and has comfortable seats. In turn, the Economy Class seat is ergonomically designed for comfort during a long-haul flight.

The new generation Airbus A320 aircraft – comprising the A321, A320 and A319 – have all also been introduced into Air India’s fleet, enabling the airline upgraded its services to neighbouring countries. Short-haul flights to Katmandu, Kabul and Istanbul are now even more comfortable.

Air India’s low cost subsidiary, Air India Express has a single aircraft fleet of the new generation B737-800 aircraft. Offering passengers comfortable aircraft, convenient departure times and low cost travel, Express services encompass 14 international destinations in the Gulf and south-east Asia from 13 Indian cities.

Departing from either Delhi or Mumbai, the flights offer passengers convenient departure and arrival times, seamless connectivity from major metros, comfortable seats, spacious cabins, mood lighting and a variety of food and beverages.

A wide variety of in-flight entertainment covering different genres of audio-visual content in a number of languages – including English and Hindi – has also been included in all flight plans. Regional language films, music videos and popular television sitcoms are all included to make travel as relaxing and enjoyable on Air India flights, both domestic and international, as possible.

All onward westbound flights – to Chicago, Newark, Frankfurt, London, Toronto and Paris are then operated with new B777s, while Air India also uses the aircraft for services to Tokyo, Osaka, Hong Kong, Seoul, Singapore and Dubai.

The arrival of these new planes takes the present operational fleet of the airline to 135 aircraft, with the carrier becoming more than just an airline. Today Air India is a multi-faceted aviation company with state-of-the-art in-

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house infrastructure for maintenance, repair, operations, ground handling and cargo.

Air India as a Trusted Brand It is also being recognised as such by industry insiders. Over the years, consumers have voted for Air India across various consumer surveys and helped it win several prestigious awards, with this success now being repeated in the professional environment.

The most recent – and indeed most prestigious – of these awards was recognition from the prestigious World Travel Awards, where the airline scooped the prize for India’s Leading Airline at the 2010 Asia & Australasia gala ceremony.

Holiday Package Experience But with all these new domestic and international opportunities on offer, where are passengers choosing to fly?

With their wealth and international standing increasing over the last few years urban Indians travelling like never before, with Air India offering of a wide choice of attractive holiday packages to destinations in India and abroad to meet the growing demand.

Be it the beaches, hill resorts, national parks, historical places or places of pilgrimage, Air India Holidays covers them all. Over 500 package options covering over 120 cities in 23 Indian states and nine international destinations are on offer, making it one of the most comprehensive holiday packages on offer in India.

There are package options to suit every budget, ranging from three-star to five-star deluxe accommodation. In many cases, the package cost is within the normal published full airfare,

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thus making it a very attractive deal especially for the budget traveller.

rewarding those who already fly with the airline ensures passengers return time-and-again.

These holiday packages are on sale at Air India booking offices, approved travel agents and also through a dedicated website. As such they are accessible to a variety of international consumers, boosting demand.

More conventional, but no less rewarding is Flying Returns.

The new state-of-the-art Terminal 3 at Indira Gandhi International Airport, Delhi, was also introduced in July this year – offering Air India travellers a further incentive to fly. Air India became the first airline to start operating international flights out of the new terminal after the launch, with domestic operations following in late October.

Furthermore, Air India plans to make Delhi its hub in the near future, taking advantage of the benefits that the new integrated terminal will offer passengers.

Attractive Schemes But what of those who already fly with the airline?

Air India has repeatedly stated rewarding the loyalty of its passengers has become a priority, with a number of attractive schemes offered around the year – including the current LUCKY 7. This promotion will see any individual travelling seven times from Delhi on Air India’s domestic or international services before November 14th receive an economy class return ticket to any destination on Air India’s domestic network out of Delhi.

It is incentives like this which have bolstered the airline’s position in India. As new routes and the introduction of new aircraft woo new travellers,

The frequent flyer Programme of Air India is recognised as one of the best in the industry having recently been restructured to make it more attractive. Mileage accruals and redemptions have been recast to align with industry norms and offer a better earn-burn ratio. Members also have the advantage of availing the benefits of the frequent fliers programme with Singapore Airlines, with whom Air India has a partnership.

Air India and Sports Popularity among the Indian public as also been boosted in recent years as Air India played a stellar role in the promotion of sportspersons across the country, with some of the finest athletes in various disciplines on its rolls.

Today it is a matter of pride for the airline that some of India’s best sportsmen and women in disciplines across the spectrum of sporting excellent – including hockey, cricket, chess, shooting, carrom, kabaddi, badminton and swimming – are Air Indian ambassadors.

Star Alliance Back in the skies and the national carrier has been invited to join Star Alliance, the leading global alliance of 23 top international carriers.

Air India will take its seat at the top table of global aviation during March 2011, joining United Airlines, Continental Airlines, Air Canada and Air China in the largest aviation alliance.

Once the airline becomes a member, Air India passengers will enjoy enormous benefits, including seamless transfers while travelling across the world, more frequent flyer mileage points, code sharing leading to a wider choice of flights and access to lounge facilities worldwide.

The Star Alliance network offers 21,200 daily flights to 1172 destinations in 181 countries.

As India takes its place on the world stage – challenging the established order alongside China, Brazil and Russia – it will need an airline of global repute. Luckily for its leaders, Air India is already one step ahead.

Perhaps most important to Air India is the national sport of hockey. Nearly half the Indian men’s hockey team for the recent Commonwealth Games in Delhi was made up of Air India players, with Prabodh Tirkey, Arjun Halappa, Shivendra Singh, Gurbaj Singh, Vikram Pillay, Adrian D’Souza, and V.S.Vinaya among those offered support.

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FOCUS ON

The Americas

In an age when flat is the new black, the Caribbean is pulling off something of a tourism miracle.

After last year’s annus horribilus, nations across the region have dusted themselves down and are reporting resurgent growth in 2010.

Improved air lift and a brighter global economic outlook have led to consumers spending on travel once again. According to the Caribbean Tourism Organisation, aggregate tourist arrivals in the first half of the year rose 4.5 percent. Average room rates were up over 7 percent in the first quarter of 2010, whilst REVpar (revenue per available room) rose by over 6 percent.

Leading the charge are the British Virgin Islands, Martinique, Puerto Rico and Saint Lucia, which all registered double digit growth over the period.

Jamaica too is firmly on the rebound, despite a blip caused by the civil unrest in May. Tourism arrivals for the first half of 2010 are 7.3 percent higher year-on-year, which includes the island breaking the 200,000 barrier for the month of March.

The country has engineered a swiftly timed campaign to stamp out the negative publicity generated by the West Kingston uprising, which at one stage was feared would cost $300 million in lost foreign exchange revenue. ` Page 42

So in June, just as the dust began to settle, Jamaica’s Minister for Tourism Edmund Bartlett announced a US$10 million marketing campaign, targeting the key markets of United States, Canada and United Kingdom, as well as emerging destinations in South America and Europe. And early indications show that this is already bearing fruit. In July, tourist arrivals had recovered to 190,000 visitor arrivals recorded in July 2009.

Airlift has also played a critical role in Jamaica’s resilience, particularly as the island is the most connected destination in the Caribbean, and the gateway to the region.

West Jet has announced eight more flights to the island for winter, whilst JetBlue is planning a series of new services.

Jamaica’s northerly neighbour, Cuba, is raising its tourism product and many industry observers believe that when it fully opens up, it will blossom into the jewel in the crown of Caribbean tourism.

A large hotel construction programme is already underway, and will include a number of golf courses. According to Statistics National Office, Cuba received 2.5 million visitors in 2009, a 3.5 percent increase over 2008.

According to the WTTC, real GDP growth of Cuba’s travel and tourism economy is expected to be 2 percent in 2010, rising to an average 5 percent per annum over the coming 10 years.

On a sector level, cruise tourism is proving particularly resilient. Cruise visitor arrivals to the region increased 4.5 percent, led by the overwhelming popularity of Oasis of the Seas. In March, the 225,000-tonne vessel became the first to break the 6,000passenger threshold, and in doing so broke the world record for the most passengers ever carried by a cruise ship. It broke the world record another two times within the next month.

Further cruise increases are to be expected with advance booking reported to be very promising as the cruise lines strive to satisfy their increased capacity.

North America In North America, the US is firmly back in the driving seat as the world’s largest tourism economy. As people tend to travel closer to home in times of austerity, domestic tourism has proven the country’s great stabilizer.

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Inbound tourism to the States is also on the rise, but it’s not who you might think. The UK has traditionally been the country with the largest number of inbound passengers to the United States, outside of North America. It still is. But recent trends have highlighted some new source markets rising rapidly up the rankings.

Turkey accounted for the most significant change, rising from 28th to 14th on the list, in part due to a recent strengthening of the Turkish lira against the US dollar. Another country that has made notable gains was Russia: leaping from 12th to 7th place this month.

Most surprising was the dramatic drop-off in inbound travel from China, which slipped from 8th to 22nd. This decrease in popularity might be due to increased internal tourism in the Asian giant or to a growth in travel from the Far East to other regions in the world, boosted by the ever-increasing airfare deals to Europe.

Within the States, New York City is on track to host a record number of visitors in 2010.

City officials said preliminary tourism data

show the Big Apple is on course to reach a record 47.5 million this year, a four percent increase over 2009, when tourism numbers slipped for the first time since 2001.

South of the border, Mexico is steadily shrugging off the devastation caused to its tourism industry by the swine flu panic.

International arrivals in the first half of this year stand 7.3 percent higher than last, according to the federal tourism ministry.

Since the end of the pandemic, tourism authorities have launched a global campaign to re-engerise the sector. This included the hosting of the World Travel Awards North & Central America Ceremony last September in Yucatan, which attracted the leading lights from across the region.

South America The mood within South America’s tourism industry is remarkably buoyant, with only Africa weathering the economic storm better on a continental level.

Brazil in particular is riding the crest of a sport tourism wave in the build up to the 2014 FIFA World Cup and 2016 Olympics, and it has now climbed into the top ten of biggest tourism economies in the world.

Both sporting mega-events will boost the national profile of the country, with Brazil seeking to maximise the long-term benefit of hosting moving toward 2020.

Embratur President, Jeanine Pires, hopes to see a 113 per cent increase in the number of international visitors over the period, raising foreign currency earnings by 304 per cent.

The Brazilian magic is also rubbing off on the rest of the continent, with the likes of Bolivia and Guatemala using travel and tourism as a means of escaping poverty.

In Peru, the closure of Machu Picchu for two months due to flooding resulted in an estimated $185 million in loss of revenue, according to Peru’s Tourism Minister Martin Perez. But now the country is firing on cylinders once again following the reopening of its prized asset in April.

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Why you must have a mobile strategy in place for 2011…

Staying connected with travellers on the move has become one of the industry’s key objectives as the mobile web goes mass market.

As mobile web becomes key to the marketing mix, Nick Salter from World Mobi outlines the key elements for developing a solid strategy.

Over the past 15 years most businesses have switched their marketing budgets from paper based brochures to desktop websites. The move to mobile is now set to become the biggest shift in the way information is accessed since the Internet revolution commenced.

The rapid growth in web-enabled mobile phone ownership means that mobile search will soon become the primary way in which we access information on the Internet. Desktop search will remain important, but the majority of searches will be performed by users-onthe-go via a mobile device.

There are nearly five times as many mobile devices as there are desktop and laptop PC’s and by 2011 around 85% of these will be able to access the mobile web.

So, you’ve recognised that sooner or later you are going to have to develop a mobile web strategy. How then, should you go about it?

1 Start by taking a look at your own desktop website on a mobile phone. How long does it take to load? How easy is it to navigate?

How quickly can you find the information you need? What does the user experience say about your brand?

2 Don’t assume that because your website looks OK on one make of phone it’ll be fine on all types. Check the iPhone, iPad, Nokia, Android, Blackberry…and the latest Windows Phone. You need the site to look good and work smoothly across all types of mobile device.

3 Don’t spend all your money on flashy iPhone apps. You’ll look great to the small percentage of iPhone users but you’ll be excluding all the other handset users. Of course you could also build apps for all the other platforms…but that could get expensive and complex to maintain. Find out how you can leverage the mobile web across every device.

4 A mobile web site is not just a smaller version of your desktop site. Too many pictures and your site will take forever to load.

And touch screen mobiles are navigated in a very different way to mouse driven PC’s.

Think of the user experience and what sort of information a user-on-the-go might need to get quickly.

5 Remember the mobile is also a communications tool. Leverage its power by adding in functionality - such as click to call - so users can jump seamlessly from reading about you on your mobile site to talking to you on the phone.

6 Build your site with users-on-the–go in mind. Ensure you have content on your mobile site that will attract visitors after they’ve arrived, not just at the trip planning stage. Sticky content that is useful to the traveller on the move means your brand stays front-of-mind for longer.

7 Ensure you have a strategy that works across both desktop and mobile channels.

Do you want to update them separately or together? Do you have a content management solution that you can adapt in house or do you need a partner that can do all the updating for you?

8 Don’t do nothing. Your future customers are already searching out your brand on their mobile phones whether you like it or not and they’re making judgements based on what they find. Don’t give them the opportunity to search out a more mobilefriendly option. Make sure they’re getting an experience that’ll keep them coming back.

World Mobi are the leaders in travel and tourism mobile strategy and mobile web development. For more information, email nick.salter@world.mobi.

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World Travel Awards Grand Tours 2012-2014 2012 Caribbean & Central America Gala Ceremony Nassau, Bahamas • 14 January 2012 Europe Gala Ceremony Berlin, Germany • 6 March 2012 North America Gala Ceremony Los Angeles, USA • 21 April 2012 Middle East Gala Ceremony Dubai, UAE • 30 April 2012 Africa & Indian Ocean Gala Ceremony Durban, South Africa • 8 May 2012 South America Gala Ceremony Rio de Janeiro, Brazil • 18 October 2012 Asia & Australasia Gala Ceremony New Delhi, India • 28 October 2012 Grand Final Gala Ceremony London, United Kingdom • 4 November 2012

2013

(20th Anniversary Year)

Caribbean & Central America Gala Ceremony Montego Bay, Jamaica • 15 January 2013 Europe Gala Ceremony Berlin, Germany • March 2013 Middle East Gala Ceremony Dubai, UAE • May 2013 Africa & Indian Ocean Gala Ceremony Sharm el Sheikh, Egypt • May 2013 North America Gala Ceremony Las Vegas, USA • 8 June 2013 Asia & Australasia Gala Ceremony Shanghai, China • 13 June 2013 South America Gala Ceremony Rio de Janeiro, Brazil • 20 October 2013 Grand Final Gala Ceremony London, United Kingdom • November 2013

2014 Caribbean & Central America Gala Ceremony San Juan, Puerto Rico • January 2014 Europe Gala Ceremony Berlin, Germany • March 2014 Middle East Gala Ceremony Dubai, UAE • May 2014 North America Gala Ceremony Orlando, USA • May 2014 Africa & Indian Ocean Gala Ceremony Durban, South Africa • May 2014 Asia & Australasia Gala Ceremony Singapore • October 2014 South America Gala Ceremony Rio de Janeiro, Brazil • October 2014 Grand Final Gala Ceremony London, United Kingdom • November 2014

worldtravelawards.com

email: awards@worldtravelawards.com

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