WOW Designs: Iglo+indi

Iglo+indi is an Icelandic fashion label for children, created in 2008 by fashion designer Helga Ólafsdóttir. Creative, colorful and über-cool, Iglo+indi offers children’s clothes and accessories in a gorgeous color palette, often drawn with the cutest prints imaginable. Clothes by Iglo+indi provide and outlet for a child and parents to express a certain mood and the child’s character, as the clothes are designed to be playfully mixed and matched, through unlimited options.

Iglo+indi is a company with strong social ethics and high awareness of how toxic the textile industry can be for our environment. The clothes are only made in factories that follow a strict fair-trade policy, including the well-being of the workers. The clothes themselves are made exclusively with fabrics free of toxic chemicals, which can be harmful to young children, often from organic GOTS-certified fabrics.

Today the Iglo+indi label is sold to happy customers in selected stores all over the world, from Scandinavia to Russia, United Arab Emirates, China and the US. The brand is also highly visible on popular lifestyle and fashion blogs and on social media platforms such as Pinterest, Twitter and Instagram where beautiful and inspiring images with the hashtag #igloindi are on the increase.

Besides eco-friendly cotton pieces adorned with cute and quirky handmade illustrations of puffins, hares, lightnings and cherries, the winter 2018 collection ups the glamour ante. It features a lavender faux fur jacket with a boho vibe, black jacquard kimono with leopard prints on the sleeves, black full-width organza dress, star-shaped silver sequin bag, and gold rose sequin skirt, all bound to bring back childhood memories of fun times going through mom’s closet, and trying on some of her finest party dresses.

Iglo+indi flagship store is located at Garðatorg 4, Garðabær but their designs are also available in Iceland at Geysir Haukadal, Blue Lagoon and at Elding, whale watching tours.

For more information, check out igloindi.com

Story by Gerður Harðardóttir Photos: Saga Sig