What is Search Engine Optimization (SEO)?
Introduction
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search engines: Google , Bing ,Yahoo
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!.
Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
This is true whether your site provides content, services, products, information, or just about anything else.
Types Of Search Engine Factors ď ľ
On Page Optimization :
On Page is Optimizing your web page in order to rank higher and earn relevant traffic in search engine. On-page refers to the content and HTML source code of a page that can be optimized. ď ľ
Off Page Optimization :
Off page SEO are the techniques that can be used to improve the position of your website on the search engine result pages. It refers to the links.
On Page Factors
301 Redirections
•Image Optimization
404 Error Page
•Robots.txt
W3c Validations
•Content Optimization
Page Load Time
•URL Structures
Sitemap (XML/HTML)
•Heading Tags
Off Page Methods
Directory Submission
Profile Creation(Web 2.0)
Social Bookmarking
Business Listing
Article Submission
Classified Ads Submission
RSS Feed
Blog Creation
Competitor Analysis
Image Submission
Web Master Tools Web master tools monitors our sites link profile. Sends e-mail notifications of our site issues and penalties. Identifies the broken pages of our site. Identifies search queries that led users to our site. In the web master tools we can see where our internal and external links come from, as well as the pages they are linking to. Here we can see the sitemaps of our website and the number of URLs in them.
Google Analytics Indicates that How our visitors found your website. Shows where our users are coming from. Shows which web browser is used by our visitors. Indicates that what keywords were used by our visitors in the search engines to get our website. It includes Some awesome graphs of how our natural campaigns are going.
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