WHAT EXACTLY IS AUGMENTED REALITY? Augmented Reality (AR) as the name suggests augments our real worldview by enhancing it. With the rise in innovation in app development, somebody had to enter the arena of adding value to existing reality. In the last decade, many Augmented Reality companies have evolved, creating their own Augmented Reality applications and garnering investments in millions of dollars. The game changers were the AR & VR games which caught on like wildfire from the word go like PokĂŠmon Go that demonstrated how an effective AR system can enhance an experience and bring something larger than life on to a small screen.
Pokemon is perhaps the most successful AR game for Android
As things stand today, the demand for AR is humongous. With independent Augmented reality companies vying for a space in the niche market, the growth can only be imagined!
With all the hype around the technology, what’s the big deal? Augmented reality (not to be confused with Virtual Reality, which is a subject for another time) simulates a digital reality, based in a real world setting, which makes a person to not just see his surroundings in a different light but also make changes he wants to see, on a screen. If you are aware of the latest trends in technology you might be aware of augmented reality by usage if not by name. You would have used or at least seen the live filters that Instagram offers its users that makes them grow dog ears and tongue on their face and how they watch in excitement as their new found organs react to their facial expressions.