WOWSOME Brings Augmented Reality to Indian Markets
➢Since the augmented reality merges the virtual reality world with the real actual world, it is no longer a thing of science fiction and cinema as seen in movies like Ironman, Avatar and The Amazing Spiderman. ➢It is slowly becoming one of the most powerful medium of advertisement since it increases the customer engagements, sales and productivity. ➢The augmented reality and virtual reality market are estimated to reach $1.06 Billion by 2018 worldwide but in India, it is still in a nascent stage.
➢Indian smartphone users are expected to grow by 225 million by the end of 2015, so there is a great potential for augmented reality apps in this space. ➢With big brands like Ikea, Ferrari, Mitsubishi, Lego, Google, Facebook, Toyota, Nivea, Disney, etc. are already betting big on augmented reality. ➢WOWSOME is bringing this technology to Indian markets sooner than you’d think. ➢Based in Hyderabad, WOWSOME is pioneering the AR technology in India by creating augmented reality advertisements for brands.
➢It was launched in September 2014 and their first AR app “WOWSOMEAPP” was released recently in February 2015. ➢With the aim of enhancing the interaction and engagement of the surrounding environment, WOWSOME wants to perfectly merge advertising with entertainment. ➢Within a short period of their launch, this bootstrapped startup has attracted some cool customers from all around the world. ➢ Such as L’Oreal Paris India, Being Human, Apollo Hospitals, Deccan Chronicle, Uber, Budweiser, Audi Noida, Fuji Film, Jaguar, Land Rover, Aston Martin, etc.
➢Vishal Reddy, who is the founder of WOWSOME is an alumnus of Indian Institute of Management, Indore and a serial entrepreneur. ➢His skills have made him popular in the field of technology, advertising, luxury, health and agriculture all over the world. ➢WOWSOME is the brainchild of both entrepreneurs, as Vishal says, “Coming from a print background, We saw that social media was taking over all the print revenues for most of the publications.”
➢WOWSOMEAPP can integrate augmented reality content in the following stuff – Packaging, brochure, poster, billboard, t-shirts, print ads, business cards, point of sale, exhibit, selfies, motion wall and branded objects. ➢It even has a special app called WOW ART, which allows you to integrate funny content in your photos. ➢Since Indian market is slowly embracing the technology of AR, WOWSOME wants to dominate the industry in every aspect
➢About the company’s future goals, Vishal says, “Augmented Reality becoming a vogue with advertisers and WOWSOME maintaining the lead as the voice of the industry.” ➢Speaking about the scope of augmented reality in India, Vishal said, “In the next five years, Augmented Reality would be deeply integrated with systems around us. ➢Brands will pre-budget for significant spends in AR, as they currently do for digital marketing.”
➢For more details visit : http://wowso.me Find us on: ➢https://www.facebook.com/wowsomeapp/ ➢https://plus.google.com/+WowsoMe-Augmented-Reality-Marketing ➢https://www.linkedin.com/company/wowsome ➢https://www.youtube.com/channel/UCw29WkOASUCIZgop-saHD9Q ➢https://twitter.com/WowsomeApp