Annual Report 2012-13
Board of Trustees Frederick L. Gruel Chairperson
Mission William Paterson University of New Jersey is a public institution that offers an outstanding and affordable education to a diverse traditional and nontraditional student
Maureen Conway ’66 Vice Chairperson
body through baccalaureate, graduate, and continuing
Anna Marie Mascolo Secretary
teachers, scholars, and professionals actively challenge
Robert Guarasci
accomplishment and personal growth in preparation for
Linda Niro ’76
careers, advanced studies, and productive citizenship.
William J. Pesce ‘73
Faculty and staff use innovative approaches to research,
Henry J. Pruitt, Jr.
learning, and student support to expand students’ awareness
Robert Taylor (Trustee Emeritus)
of what they can accomplish. The University’s graduates
Samantha Weinbaum (Student Trustee)
communities, commitment to a sustainable environment,
Deborah Zastocki
education programs. The University’s distinguished students to high levels of intellectual and professional
embody a profound sense of responsibility to their and active involvement in a multicultural world.
Kathleen M. Waldron, ex officio Robert Seal, Chief of Staff to the President and Board of Trustees
Vision The University in 2022 William Paterson University will be widely recognized as the model of outstanding and affordable public higher education characterized by rigorous academic preparation and a wide array of experiential, cocurricular, and extracurricular opportunities. The University will be distinctive for nationally recognized programs that prepare its students for the careers of today and tomorrow and known for its support of the personal growth and academic success of a highly diverse student body. It will be an institution of first choice for students committed to transforming their lives and making a difference.
President’s Message As we look back on the past academic year, I am pleased to report that William Paterson University is making great strides in increasing our impact on our students and the regional economy, and strengthening our identity and visibility in our region and in the state of New Jersey. This Annual Report 2012-2013 highlights some of our many accomplishments this past year with regard to academic excellence, student success, unique learning opportunities, community outreach, and affordable education. With the good news this spring that the University is designated to receive $32 million in state funding from the Building Our Future and other bond funds, we are poised to take the first step in our plans to modernize the academic core of the campus. Work is already underway to begin construction of a new, state-of-the art academic building to provide additional classroom and laboratory space to serve our more than 11,000 students. This is the first in a series of construction and renovation projects that are part of our Academic Zone Master Plan. I am proud of how our campus community works together. This past year we were tested by the destruction of Superstorm Sandy. In the wake of the storm, our residence life, public safety, and administrative staff rose to the occasion, first and foremost ensuring the safety of our students, as well as making needed repairs on campus. Through these tremendous efforts and despite the personal challenges that everyone faced, we were able to restore normalcy on campus and reopen the University the week after the storm. I am equally proud that so many of our students reached out to help those in need, both here and throughout New Jersey, while we also raised an emergency fund of $10,000 to support students facing severe hardships after the storm. It is truly a testament to the strength of our University community. I am confident that this strength, combined with the excellence and dedication of our faculty and staff, will enable William Paterson University to continue to advance toward achieving our Strategic Plan mission and vision, which is centered on being recognized as a model of outstanding and affordable public higher education. I look forward to all that we will accomplish in the days and years ahead.
Kathleen Waldron, President William Paterson University
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I.
Academic Excellence
In 2012-13, the University continued to hire full-time faculty and to develop new academic programs to provide students with rigorous preparation that will help them succeed in a continually changing world. It is our goal to support our faculty in developing their teaching, scholarship, and service. The University currently has more than four hundred full-time faculty members, about fifty of whom were hired in the last three years. The University conducts national searches to bring talented teachers/scholars to our campus, with great success in many disciplines. In addition to many new professors, the University introduced significant changes in academic leadership due to retirements and departures. Warren Sandmann joined the University as provost and senior vice president for academic affairs. Ken Wolf joined as dean of the College Provost Warren Sandmann of Science and Health and Daryl Moore joined as dean of the College of the Arts and Communication. These national leaders in their fields will now head the academic planning and enrichment of our institution.
Fulbright Fellow Payton MacDonald in India
In keeping with the University’s history of success in the Fulbright Program, this year three William Paterson University professors were named Fulbright Fellows. Payton MacDonald, associate professor of music, will study classical Indian vocal music in India; Emmanuel Onaivi, professor of biology, will conduct research and lecture on the pharmacological and neural basis of behavior at Addis Ababa University in Ethiopia; and Mahmoud Watad, professor of marketing and management, will conduct research on organizational innovation in Morocco. The Fulbright Program, America’s flagship international educational exchange program, is one of the most prestigious scholarship programs worldwide.
Faculty Achievements
Neil Kressel, professor of psychology, was honored with the Book of the Year Award from the Journal for the Study of Anti-Semitism for his work, The Sons of Pigs and Apes: Muslim AntiSemitism and the Conspiracy of Silence, released in 2012.
The University’s distinguished faculty members continue to gain national and state grants and honors to support our outstanding academic programs and research that benefits our students. Overall, the University’s faculty of teachers/scholars had an extremely productive year, with nearly 400 publications, including books, book chapters, and articles in journals and other publications; more than 150 artistic artifacts/events including performances, productions, and exhibitions; and nearly 650 lectures, presentations, and workshops at academic conferences and other settings.
A research paper titled “An emotion-based model of salesperson ethical behaviors” by Prabakar Kothandaraman, associate professor of professional sales, and a second research paper titled “Transfer price setting in multinational corporations” by Raza Mir, professor of marketing and management; Hannah Wong, assistant professor of accounting and law; William Healy, associate professor of professional sales; and Sia Nassiripour, associate professor of accounting and law—all faculty members in the Cotsakos College of Business—each won a 2012
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Bright Ideas research award from the New Jersey Policy Research Organization Foundation. Rob Quicke, assistant professor of communication and general manager of WP 88.7 FM Brave New Radio, won the Outstanding Service Award from the Intercollegiate Broadcasting System for his dedication and service to academic broadcasting.
Grants to Support Academics In total, more than $9 million in national, state, and privately funded grants and gifts was raised last year. This external funding supports a wide range of faculty and academic initiatives including: National Institutes of Health funding for biology professor Emmanuel Onaivi’s Behavioral Effects of CB2 Cannabinoid Receptors research Funding for the College of Education to develop the new Woodrow Wilson New Jersey Teaching Fellowship Program, which will recruit top science, technology, engineering, and math college graduates and career changers to prepare them to teach in high-need schools
Students participating in the Roche Foundation Summer Research Program
Japan Foundation funding in support of the University’s expanding Japanese language education program within the multidisciplinary Asian Studies Program Cigna Foundation funding to support the Doctor of Nursing Practice Program Roche Foundation funding for the University’s Roche Summer Research Program for Paterson high school students, and for equipment for the biology, chemistry, and kinesiology departments
New Academic Initiatives and Outstanding Programs In recognition of student demand and workforce development needs, new undergraduate programs in criminology and criminal justice, environmental sustainability, legal studies, and sport management were introduced. At the graduate level, the University’s College of Education introduced a new online master’s degree in literacy, the first fully online degree at William Paterson University.
Candace Burns, dean of the College of Education, with Woodrow Wilson Foundation President Arthur Levine
Funding for other major projects in the College of Education (including the U.S. Department of Education-funded New Vistas Teacher Project, Garden State Partnership for Teacher Quality, and Preparing All Teachers to Better Serve English Learners) U.S. Department of Justice funding for assistant professor of sociology Sheetal Ranjan’s Campus Violence Prevention Program
In order to take full advantage of all the new developments in online education, the institution is studying the best models for its student body. Already, about nine hundred students take all their winter break courses online, and nearly half of the University’s summer courses are either online or hybrid courses. Students do exceptionally well with alternative models of study, and the institution has invested in the technology needed for innovative instruction.
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In order to ensure that the core undergraduate education remains demanding and focused, the University instituted a new Core Curriculum organized around six learning goals: personal well-being, expression, ways of knowing, diversity and justice, community and civic engagement, and global awareness. Now in its third year, students benefit from the course options while remaining focused on developing their educational abilities. William Prabakar Kothandaraman, associate professor of professional sales, second from right, with Paterson University is the only William Paterson students at the RBI National Sales Challenge public institution in New Jersey The Russ Berrie Institute for Professional that requires a course in community and civic Sales hosted the Sixth Annual RBI National engagement, which provides unique experiences Sales Challenge, a three-day event in which top for post-graduate success. sales students from across the country met with representatives from major corporations for a Academic Highlights sales competition designed to hone students’ sales skills and offer them the opportunity to network The AACSB-accredited Cotsakos College of with executives from a wide range of companies. Business continued to earn accolades in 2012-13. The competition included students from thirtyPrinceton Review named the College to its annual two universities from twenty-one states, Scotland, “Best Business Schools” list for the fifth straight and the Netherlands. year, in recognition of the academic excellence of the graduate business program. The College’s Financial Planning Program, launched only five years ago, already has achieved notable distinction. In 2012 the program earned the College a designation as one of “25 great schools for future financial planners” by Financial Planning Magazine.
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The College of Science and Health sponsored the Seventh Annual Undergraduate Research Symposium in the Biological and Chemical Sciences. The symposium provided a forum for undergraduates from the tri-state region to present their original scientific research in biochemistry, physiology, cell and molecular biology, genetics, ecology and evolution, nanochemistry, and general and material chemistry. This year, eighty-eight students and thirty-two faculty members from eighteen colleges and universities participated.
II.
Student Success
William Paterson University has enhanced student recruitment, student engagement, academic support, and career guidance in keeping with its emphasis on ensuring every student has a successful collegiate experience. The University currently has more than 11,000 students: 10,089 undergraduate and 1,334 graduate. Of these, 2,700 reside on campus. New recruitment campaigns are aimed at attracting students from throughout the state and providing convenient part-time graduate programs, including the University’s first doctoral program in nursing.
To help ensure that students are engaged in their college experience, the University has adopted the National Survey of Student Engagement (NSSE), the leading, nationally used instrument for measuring undergraduate student engagement, as its primary survey instrument. A NSSE participant since 2010, the University made a commitment to use the data to inform classroom instruction, gauge the activities that enrich the overall educational experience, and direct how it focuses on students, inside and outside the classroom. To expand services and simplify processes for students, this year the University implemented a convenient, centrally located one-stop shop for students to obtain timely and accurate information regarding student financial aid, billing/payments, and official student records. The Student Enrollment Services Office now assists students, parents, faculty, and staff in person at a new service counter in the Morrison Hall lobby and by phone/email in a newly combined communication center. The University also has put concrete measures in place that have a direct impact on students’ ability to successfully move through their academic programs in a timely manner. These include enhanced college readiness programs such as free summer workshops in math, writing, and basic skills for incoming freshmen, and a redesign of academic support programs that will be implemented in fall 2013. In addition, the University studied how it advises students and will be reviewing recommendations of the Blue Ribbon Task Force on Academic Advisement, with implementation of the best ideas from the Task Force following full campus review.
The Doctor of Nursing Practice (DNP), the University’s first doctoral program, prepares advanced practice nurses to be clinical scholars and thought leaders in the field
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Student Honors From academics to campus clubs and activities to sports, the University provides a vibrant college experience with an array of programs that have led to numerous awards and accolades. Here are a few examples: James Baker, a May 2013 graduate, received a 2013 Critical Language Scholarship Award from the U.S. Department of State, and spent the summer studying Azerbaijani in Azerbaijan. Financial planning students Linda Hoxha and Ania Lamparska placed third in the 2013 Financial Service Professionals National Industry Issues Competition held in Tucson, Arizona. Since 2010, students from the University’s financial planning program have garnered top awards in national competitions every year. William Paterson football standout German Decena, who graduated in May with a degree in criminal justice, was one of the ten male national finalists for the Diverse: Issues In Higher Education 2013 Arthur Ashe Jr. Sports Scholar Award, co-sponsored by the NCAA. German was the only Division III student-athlete among the ten male and ten female finalists. Senior communication major Caity Arthur won a prestigious 2013 Gracie Award for Outstanding Host of a Student Television Entertainment Show from the Alliance for Women in Media Foundation for her role as host of The Roundabout, a new University-produced television talk show designed to give college women a voice while promoting positive images of women in the media.
Commencement, May 2013
The Pioneer Times staff received an Excellence Award in the annual college newspaper contest sponsored by the New Jersey Press Foundation. Two Pioneer Times staff members, Chloe Morales and Stephan Bisaha, won individual awards as well. Mark Travis Rivera, a William Paterson student majoring in communication and women’s and gender studies, has been named a recipient of the 2013 Voice and Action Student Leader Award, which is presented by Campus Pride in conjunction with OUTmedia. The bowling club team advanced to the Intercollegiate Bowling National Championships (IBNC) for the fourteenth time in its thirty-oneyear history. William Paterson now has the second most appearances at the IBNC in college bowling history, which includes Division I, II, and III schools. The University’s ice hockey team won its fourth straight Super East Collegiate Hockey League Championship with a win over New York University, reaching the Final Four for the first time in school history. They are the third ranked team in the country. The College Swimming Coaches Association of America (CSCAA) named the women’s swimming and diving team Scholar All American Status for the fall 2012 semester.
Caity Arthur, left, on the set of The Roundabout
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The women’s basketball team reached the New Jersey Athletic Conference (NJAC) Tournament championship game and the NCAA Tournament second round, qualifying for the national tournament for the sixth time in seven years.
III.
Unique Learning Opportunities
The University has worked to provide unique learning experiences that are critical to prepare students for career opportunities and provide the skills they need in the workplace, in keeping with one of its strategic goals. Students across academic programs gained valuable learning through internships, civic engagement activities, research collaborations, and international study and travel.
A student conducting a voter drive at a Paterson high school as part of the American Democracy Project
To promote civic engagement on campus, in 2012-13, the University enhanced its participation in the American Democracy Project (ADP), a multi-campus initiative that seeks to create intellectual and experiential civic engagement opportunities for undergraduate students. Through ADP activities, University students conducted voter education and registration drives, both on campus and in high schools in Paterson, to educate young people about the important role they play in our democracy. The student-led Youth Vote 2K12 team reached out to students on campus, as well as to students in Paterson high schools to discuss the importance of voting, and the power they have to affect the political process. More than one thousand new voters were registered on campus last fall.Â
Cleanup efforts at the Jersey Shore
Also last fall, students worked together to bag more than ten thousand meals for families in various countries in Africa. This effort was sponsored through the Office of Campus Activities and Student Leadership in conjunction with the nonprofit organizations Father English Community Center in Paterson and StopHungerNow.org. In the aftermath of Hurricane Sandy, members of the University community stepped in to volunteer and support those in need. Numerous student clubs and organizations on campus worked to collect relief funds and supplies to support those affected by the storm—from the football team serving meals in Wayne to nearly two hundred students who participated in spring cleanup efforts at the Jersey Shore. In the spring, the Office of Campus Activities and Student Leadership organized Hurricane Sandy relief service initiatives at three New Jersey beaches, where students performed debris removal, house
Bagging meals at the Father English Community Center
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mucking, dune reconstruction, planting of new flowers and sea grass, and sand removal from yards, parks, and streets. The University is a founding member of New Jersey’s state affiliate of Campus Compact, a national organization dedicated to furthering the civic mission of higher education. President Kathleen Waldron gave the keynote speech at the inaugural New Jersey Campus Compact Annual Conference in May, in which she asserted the importance of a civic-based education. In March 2013, students participated in a weeklong alternative spring break experience in Accomack County, Virginia, in conjunction with Habitat for Humanity. Sixteen students and four staff members spent the week working with homeowners and construction professionals on roofing, framing, and siding projects. William Paterson University senior nursing students participated in the 2013 Dental Mission to the Dominican Republic over spring break, accompanied by Janet Tracy, professor of nursing. The student volunteers saw more than four hundred patients and performed more than 1,400 dental procedures.
Communication major Mike Zeoli, media production intern for the New York Giants
with a food drive, collection of pajamas and books for children in need, and service at local charities. In total, students performed more than 1,500 hours of community service sponsored by the Office of Campus Activities and Student Leadership during the 2012-13 academic year.
Significant Opportunities for Students
Nursing student Jancy Tejada tending to a patient during a dental mission in the Dominican Republic
In fall 2012, a new campus club, WPUnited Way, was started through the efforts of sophomore Eric Dolan. The club, which is the first student United Way chapter in New Jersey, provides students with a variety of volunteer opportunities, and kicked off its efforts last fall
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Students in the University’s Communication Program participated in meaningful internships at corporations, television networks, sports teams, entertainment venues, and public relations firms. Students gained real-world experience working in: media production for WABC-TV/Live with Kelly and Michael, WPLJ 95.5, and the New York Football Giants; comedy programming for Sirius XM Radio; news production for MTV; and social media marketing for the New Jersey Devils, among many others. This year the University constructed new broadcast television studios in Hobart Hall that
provide high-definition capabilities both in the studios and in the field. This ensures that communication students gain experience using industry standard equipment and are prepared to enter the workplace using the latest technology. Students in a wide range of academic programs also gained valuable experience via study abroad opportunities:
language of the Spanish people. The five-week program, developed by Maria Tajes, associate professor of languages and cultures, provided students with the opportunity to visit various cities, learn about Spanish culture, and attend Spanish classes at the University of Santiago de Cospostela. Students seeking to advance their study of Japanese languages and cultures participated in a month-long program offered in Kanazawa City, Japan. The program is headed by Haruko Taya Cook, languages and cultures instructor. Students also participated in Let the World Know Us, an annual study abroad program in China offered through the Global Financial Services Institute in the Cotsakos College of Business. During the program, students visited foreign companies and universities and increased their exposure to other cultures and emerging markets.
Cambridge Program students visiting Buckingham Palace in London
Through William Paterson’s twelfth annual Summer Program at Cambridge University in England, participating students lived and studied at St. Edmund’s College. During the program, which is led by political science professor Michael Luis Principe, students had the opportunity to study historical and political issues, to interact with Cambridge students from around the world, to visit London and its vast array of important centers of government, to do research in the famous Cambridge Squire Law Library, and to experience a variety of social, educational, and research activities.
Anthropology students excavating an archaeological site in Scotland
In summer 2012, six William Paterson University students traveled to the Orkney Islands of Scotland in the North Atlantic where they participated in the excavation of a historically significant archaeological site as part of an anthropology summer field experience. Ruth Maher, an archaeologist and William Paterson adjunct professor of anthropology, led the group. The students excavated a multi-period site on the Isle of Rousay, one of the Orkney Islands located off the north coast of Scotland.
The Spain Study Abroad program offered students an immersive look at the culture and
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IV.
Community Outreach
The University is committed to being a partner with its alumni, local communities, schools, and businesses. William Paterson University was the first higher education institution to sign an agreement with Paterson Great Falls National Historical Park, authorizing collaborative projects in support of the preservation of the park and its resources. The agreement is designed to generate greater use of the park’s historical, cultural, and natural resources for educational purposes. The University offers a variety of outreach programs for students around the state, including the following:
President Waldron with Darren Boch, superintendent of the Paterson Great Falls National Historical Park
college summer science enrichment program for high achieving high school seniors, sponsored by a grant from the Commission on Higher Education. The Center also offered a wide range summer youth programs for middle and high school students including the annual Summer Jazz Workshop, pre-college workshops, and courses on topics such as drawing and painting, broadcasting, pre-law, and forensics, among others.
New Jersey History Day at the University
New Jersey National History Day brought more than 450 students from forty-five schools in forty-two districts, as well as their teachers and parents, to campus. The Twenty-ninth Annual Abram Kartch/Thomas Jefferson Lecture drew more than 150 students from area high schools. Through the University’s Gandhian Forum for Peace and Justice, Paterson high school students were invited to participate in a peace and justice writing contest that offered an opportunity to reflect on important contemporary social problems and their solutions, and share those reflections in a public setting. The Center for Continuing and Professional Education held the Aim High Academy, a pre-
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Middle and high school students at the Orlando Saa Foreign Language Poetry Contest
The Thirtieth Annual Orlando Saa Foreign Language Poetry Contest brought eight hundred middle and high school student poets from seventy-five schools to recite poetry in eight different languages. The University hosted the annual Passaic County Alliance Teen Summit, which brought more than 250 high school students from a variety of Passaic County school districts to campus. Student Peer Health Advocates led high school students in small group discussions about alcohol and drug awareness and the importance of making positive choices.
Alumni Engagement William Paterson University made significant efforts to engage alumni in University life and events. The Alumni Facebook page continues to attract alumni and serves as an important resource for William Paterson information and alumni interaction. During 2012-13, nearly 1,400 alumni participated in campus events such Homecoming, webinars, Pioneer Send-Off, Freshman Convocation, and Commencement, among others; this included five hundred alumni who were first-time attendees. University alumni served as class-speakers, panelists, webinar leaders, and advisory board members. The University launched an alumni mentoring program in partnership with the Career Development and Advisement Center. This
V.
program is designed to benefit students while also providing meaningful engagement for alumni. The Alumni Association funded two $20,000 grants: one to assist the Career Development and Advisement Center in implementing the alumni mentoring program and the other to Student Development in support of extracurricular student enrichment programs. The Alumni Association also granted $25,000 to the College of Humanities and Social Sciences as part of the Alumni Association Distinguished Visiting Professorship. This generous Alumni Association contribution is rotated on an annual basis through each of the University’s five colleges, and provides the deans an opportunity to bring leaders in their fields to campus.
Outstanding and Affordable Education
In accordance with the University’s commitment to excellence and affordability, for academic year 2012-13, the University raised tuition and fees by only 2 percent, continuing its multi-year effort to minimize the financial impact on students.
Academic Zone Master Plan and Facilities Upgrades This spring, it was announced that the University is designated to receive $32 million in Building Our Future and other state bond funds toward a new, $40 million academic building to be located on the site of the Coach House. The new building will be a state-of-the-art teaching and research facility housing sixteen general-use classrooms as well as specialized classrooms and clinical spaces for programs in nursing, communication disorders, and public health. This is the first step in the University’s plans to modernize the academic core of the campus, and is part of a ten-year academic zone plan that includes a sequential series of renovation and construction projects.
President Kathleen Waldron played a leadership role in garnering support for the $750 million capital bond referendum, which was approved by New Jersey voters in November 2012. Last fall, New Jersey Senate President Stephen Sweeney and Senate Minority Leader Tom Kean Jr. joined President Waldron on a tour of William Paterson buildings to highlight the importance of the bond referendum. 11
$100,000 to the University’s Summer Jazz Workshop to support scholarships for needy students to participate in the week-long program
Environmental Sustainability
Jazz great Jimmy Heath working with students at the Summer Jazz Workshop
Construction also began this year on the University’s new parking garage, which will provide 1,030 new parking spaces for the campus. The five-level structure will be built into the hillside behind Lots 1 and 2 and adjacent to Science Hall East. Two pedestrian bridges will allow direct access from the upper levels of the garage to new plazas at either end of Science Hall East.
The University is committed to environmental sustainability and energy conservation. This year, President Kathleen Waldron received the 2013 Garden State Green Award in recognition of the University’s commitment to protecting and sustaining the environment through institutional renewal efforts, green facilities management, and curriculum integration.
Fundraising This year the University raised $3.1 million in new donations and commitments in support of the University, our students, and academic excellence. These generous gifts help provide student scholarships, which enable students to reduce their working hours and years in school, focus on their studies, and become more involved in campus life. Therefore, the William Paterson University Foundation has increased its support for student scholarships from approximately $300,000 in 2011 to $500,000 in 2013. Fundraising also enables the University to provide outstanding academic learning opportunities for students. Recent notable gifts to the University include: $442,000 from the estate of George Foote to establish the Evelyn Foote ’43 Endowed Scholarship Fund to support elementary education students. $140,000 from the Geraldine R. Dodge Foundation to support the College of Education’s Professorsin-Residence Program and the Summer Jazz Workshop $25,000 from the Fred C. Rummel Foundation for scholarships for the University’s Honors College
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The University’s solar installation, one of the largest at any higher education institution in the United States
The University’s 2.7 million watt solar panel project continues to supply approximately 15 percent of the institution’s energy needs, saving millions of dollars in energy costs. This project is one of the largest installations at any higher education institution in the United States. Accounting for all energy supplied to the University, 40 percent comes from renewable sources.
Visibility In 2012-13, the University made significant strides in building identity and expanding visibility. The University received the Greater Paterson Chamber of Commerce’s 2013 Faith in Paterson Award at a gala ceremony in January. The award was presented in recognition of William Paterson’s long-standing commitment to and support for the greater Paterson community.
President Waldron accepting the Faith in Paterson Award
The Intercollegiate Broadcasting System (IBS) named WP 88.7 FM Brave New Radio the Best College/University Station in the nation for the second year in a row. In addition, the radio station won a first place award for Best Specialty Show and ranked as a finalist for Best Talk Program and Sports Talk Program. The University gained visibility with two notable music education milestones: the fortieth anniversary of its internationally renowned Jazz Studies Program, and the thirty-fifth anniversary of its related performance series, The Jazz Room, which is one of the largest and most prestigious college-sponsored jazz events in the country. Over the course of the year, the University hosted a number of distinguished guest speakers and performers, including Thomas Kean, former governor of New Jersey; Carlos Rodriguez, president and CEO of ADP; Tom Carl Bernstein at the Distinguished Lecturer Series Bradley, president of TD Ameritrade-Retail; journalist Carl Bernstein; gourmet chef Jacques Pepin; and jazz greats Jimmy Heath and Benny Golson, among others. In fall 2012, the University launched its new “Will. Power.” marketing campaign in
partnership with the ad agency FuseIdeas. The campaign—which is designed to build the University’s overall image while supporting undergraduate and graduate student recruitment—highlights William Paterson in a distinctive fashion with the tagline: “Our greatest strength is helping you find yours. Will. Power.” The ads, which featured students and alumni showing what they have achieved based on their William Paterson education and experience, ran on a wide range of web and mobile sites. Ads were also prominently featured throughout the region on billboards, buses, and trains, as well as on the radio and in newspapers.
The University garnered a wide range of publicity including feature stories and quotes in New Jersey and national media. Through the University’s partnership with NJTV, faculty were interviewed and featured as television news experts on a variety of timely topics through the network’s satellite news bureau located in Hobart Hall. This past year, the University gained more attention than ever in both traditional and online news media, with a focus on highlighting faculty, student, and program excellence in support of efforts to enhance visibility and build a stronger identity.
Professor Rob Quicke, general manager of WP 88.7 Brave New Radio
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About William Paterson University William Paterson University is a leading public University with more than 11,000 students enrolled in undergraduate and graduate degree programs offered by five academic colleges: Arts and Communication, Cotsakos College of Business, Education, Humanities and Social Sciences, and Science and Health. Its 370-acre wooded campus is located in suburban Wayne, N.J. just 20 miles from New York City, adjacent to 1,200 acres of wetlands and woodlands, and only three miles from the historic Paterson Great Falls. The University offers a wide range of learning opportunities in its classrooms, laboratories, and studios, and throughout the campus, as well as at various off-campus locations. William Paterson’s faculty members provide a valuable blend of accomplished scholarship and practical, applied experience. Among the University’s faculty are
forty-one Fulbright scholars and recipients of numerous other awards, grants, and fellowships. Students benefit from individualized attention from faculty mentors, small class sizes, and numerous research, internship, and clinical experiences. The institution’s more than 65,000 alumni can be found throughout New Jersey, the nation, and the world, using their William Paterson degrees and experiences as a springboard to professional accomplishment and personal growth. They are leaders in the arts, business, health care, sports, entertainment, the media, and education. They are public servants, artists, musicians, teachers, scientists, television personalities, authors, politicians, crime fighters, and entrepreneurs. Their achievements reflect the University’s mission and commitment to preparing graduates for success in their careers, communities, and lives.
Wayne, New Jersey wpunj.edu