An eCommerce site's speed is vital to its success. It has a direct impact on conversions and revenue, as well as improving the customer experience.
When it comes to selecting a WordPress theme for an eCommerce site, you must strike a balance between functionality and speed. Sliders, carousels, web fonts, and icon fonts are all theme features that might slow down your website. As a result, custom WooCommerce theme development is a smart decision because you may include all of your desired features, functionalities, and themes. These decisions will help you in a variety of ways, including a well-coded website, only the features, and functionalities that are required, no bugs, performance, and optimization, and more.
All of these elements will help you in improving the speed and performance of your eCommerce site: https://bit.ly/2EnGqMe