SEO Trends You Can’t Ignore in 2022 WPWebElite
Is SEO still relevant in 2022?
Absolutely. It's gotten more complex, its focus has changed, and it's harder to rank in the Google SERPs. But it's clearly here to stay.
1 Algorithms: Goodbye BERT, Hello MUM
Thanks to (BERT) Bidirectional Encoder Representations from Transformers, Google's algorithm can now grasp the relationship between words and their intent.
But BERT was just the start. The company introduced the Multitask United Model (MUM) for interpreting and servicing users.
What can mum do?
MUM can analyze video, images and text from 75 languages that answer complex search queries.
2 LaMDA: Google Wants to Talk to You
After tweaking its algorithm to accommodate new voice-based technologies, Google now wants to converse with you.
Google's plan includes LaMDA. In the future, more advanced AI models will employ conversational queries to find and rank pages.
3 Shopping Graph
What shopping graph includes:
01
websites
02
prices
03
reviews
04
videos
The Shopping Graph “works in real-time so people can discover and shop for products that are available right now.”
4 Passage Ranking
Can’t Rank a Whole Page? Then Rank an Excerpt
Google has said that their algorithm would look at some of the “stronger signals about a page – for example, page titles or headings – to understand what results were most relevant to a query.”
As Google’s reps have said, to rank for a passage, it’s best to work on traditional signals like page titles and headings. Even if the implications for your SEO strategy are yet to be seen, it’s good to know passages are now a thing
5 Suggested Clips
Optimize Your Videos to Create Key Moments
Launched two new video structured data kinds for gaining “Suggested Clips” tab from videos:
01
02
Clip markup
Seek markup
6 Core Web Vitals
UX Takes a Whole New Meaning
Core web vitals
01
02
03
LCP
FID
CLS
Measures loading performance. Google recommends LCP under 2.5 seconds after a page starts to load.
Measures interactivity. Google recommends an FID of less than 100 milliseconds.
Measures visual stability. Google recommends a CLS score of less than 0.1.
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