HOW AMERICA SHOPS速 new re
port
the guide to
RETAIL STRATEGY in a DIGITAL
SHOPPING WORLD
HOW SOCIAL MEDIA & MOBILE TECHNOLOGY ARE CHANGING RETAIL
& what to do about it
Social Media is now Social Commerce. Smartphones and Apps put shoppers one click away from the information they need to choose the right product at the best price.
We report how shoppers are responding to the new tools that convert Friends and Followers into buyers through contests, votes, reward points and flash sales.
FROM BUZZ TO BUY 2.0 This second trend report on From Buzz to Buy is your guide to retail strategy for selling with technology. • Help your teams be digitally smart • Update your retail strategy to include social media and mobile Here’s what the report contains:
1 chapter 2 chapter 3 chapter 4 chapter 5 chapter
Social Media Shopping Trends 2010 – 2011: Who is Where? How often?
Where People Go Online to Answer: What Should I Buy?
• Rate & Rank Social Network Sites, Manufacturer Sites, Retailer Sites
Mobile Moves Up: Re-defines Shopping • The Apps You Need to Know
Category Report: How Social Media Shopping Impacts 25 Leading
Indicator Categories
Retailer Report:
Shopper Response to Social Media Shopping by 8 Channels and 18 Chains
METHODOLOGY Internet Survey National sample of 1700 adults and teens who go online for shopping advice • 1500 Adults, 18 – 64+ •
200 Teens, 15 –17
LEADING INDICATOR CATEGORIES Consumer Products Baby Products Beauty Books
ANALYSIS
Carbonated Beverages
•
Gender: Men vs. Women
•
Generations: Millennials, Gen X, Boomers, Seniors
•
Income: Low, Middle, Upper Income
•
Ethnicity: Caucasian, African American, Hispanic
RETAILER ANALYSIS: Shoppers at 18 Retail Chains, 8 Retail Channels: »» Department Stores (Kohl’s, JC Penney, Macy’s) »» Dollar Stores (Dollar General, Family Dollar) »» Drug Stores (CVS, Rite Aid, Walgreens) »» Mass Merchandisers (Target, Walmart) »» Supermarkets (Kroger, Safeway)
Candy Cars Clothing & Fashion Accessories Computers & Computer Software Electronics Food Groceries Health Products (Rx & OTC) Home Fragrance Home Furnishings & Décor Liquor/Wine/Beer Men’s Personal Care
»» Warehouse Clubs (Costco, Sam’s Club)
Pet Products
»» Online (Amazon, eBay)
Sports & Fitness Equipment
»» Specialty Beauty (Bath & Body Works, Sephora)
Vitamins & Nutritional Supplements Wound Care Services
STRATEGY WORKSHOPS WSL/SR will lead workshops for your company to: •
evelop digital strategies that will increase sales D for your brands, you categories, your retailers
•
Integrate digital into your retail calendar
•
Workshop Details:
Cable TV & Cell Phone Service Financial Services Entertainment/Experiences Entertainment (movies, concerts) Restaurants/ Clubs Vacations, Hotel & Travel
»» Customized to your specific business »» 3 hours; 15-20 attendees »» Developed and facilitated by WSL/SR
307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM
For 25 years, How America Shops速 has tracked mindset, attitudes and behaviors that shape shopper trends, successfully predicting how they transform brands and retailers. We are recognized for our ability to turn shopper insights into smart retail strategy. Never before has this been so essential. So let us help you navigate this new shopping world.
ORDER NOW REPORT ($9,500) STRATEGY WORKSHOP ($5,000) Please send check payable in US dollars to: WSL /STRATEGIC RETAIL, 307 Seventh Avenue, Suite 1707, New York NY 10001 NAME:
PHONE:
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For more information or to order by credit card, please contact us at info@wslstrategicretail.com or 212.924.7780 (Businesses in NY state, please add 8.375% NY sales tax)
307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM