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st r i f e h t for MPREHENSIVE MARKET + SH A CO
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RE P O RT O N
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REGIONAL COVERAGE: USA
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BEAUTY VIEW: SKIN CARE from KLINE
IL ETA R C I EG WSL/STRAT
SKIN CARE IN AMERICA INTELLIGENCE ACROSS ALL CATEGORIES AND CHANNELS + SHOPPER INSIGHTS = WHAT YOU NEED TO KNOW
TO DEVELOP YOUR FUTURE SKIN CARE STRATEGIES
KLINE & COMPANY
WSL/STRATEGIC RETAIL
COMPETITIVE & MARKET INTELLIGENCE RE
HOW AMERICA SHOPS® SKIN CARE SHOPPER REPORT
• Industry and Category Trends • Market Size, Segmentation, and Growth • Ingredient and Technology Trends • Company and Brand Shares • Channel Breakdowns and Insights • Five-Year Forecasts
• Skin Care Usage • Passion and Engagement with Skin Care • Brand and Form Loyalty • Health & Wellness & Skin Care • Influence of Discounts and Sales • Role of the Internet & Social Media
BEAUTY VIEW: SKIN CARE
EXECUTIVE SUMMARY
• Key lessons learned • Future outlook UNDERSTANDING THE MARKET
SHOPPER INSIGHTS
• Market size, segmentation, and growth for • Category trends and developments • Ingredient and technology trends • Competitive landscape • Role of private label • Service trends insights on: • Shopper »» Importance of skin care
SEGMENTS OF SKIN CARE MARKET TO BE ANALYZED
»» Acne »» Anti-aging »» Devices »» Natural »» Professional »» Site-specific
»» Share of wallet »» Price »» Passion and engagement
• Future outlook
UNDERSTANDING THE CHANNELS SHOPPER INSIGHTS
• Channel segmentation and growth • Formats and merchandising trends insights on: • Shopper »» Channel loyalty »» Decision factors
METHODOLOGY Kline’s professional industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants, including manufacturers and marketers, distributors, suppliers, retailers, and trade associations. This primary research is supplemented by secondary research and store checks. This approach has proved to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.
ABOUT KLINE Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.
BEAUTY VIEW: SKIN CARE
SHOPPER INSIGHTS UNDERSTANDING THE SHOPPER HOW AMERICA SHOPS® SKIN CARE SHOPPER REPORT
Explaining industry developments based on how women prioritize skin care in their personal care routine, and make buying decisions in the current economic climate.
• Skin Care Usage: by skin care product categories • Passion and Engagement: with skin care vs. other beauty and personal care categories & Wellness: • Health cosmetics, fragrance, hair care. role of skin care in health and wellness & Organic: • Natural perceptions and willingness to pay more
• Category Importance: brand and form loyalty by skin care category • Retail Channels: changes in where women buy, and why and where they will go next • Influence of Sales: discounts and coupons on skin care purchase decisions • Role of the Internet on buying decisions & Influence of Social Media
METHODOLOGY National Internet Survey Sample: 1500 women skin care buyers analyzed by... Age: 18-34, 35-54, 55+ Income: <$50K, $50K-$99K, $100K+
ABOUT WSL/STRATEGIC RETAIL As global retail strategists and shopping futurists, WSL Strategic Retail is recognized for turning shopper insights into smart retail strategy. The firm has been delivering shopper insights to manufacturers and retailers for 25 years, explaining the shopper behavior behind the numbers, and guiding clients about what to do next to stay ahead of their shoppers.
BEAUTY VIEW: SKIN CARE
MARKET INTELLIGENCE + SHOPPER INSIGHTS = WINNING STRATEGIES
Subscribe by April 30 and have input into the survey!
DELIVERABLES care report integrating market, channel, and shopper insights • Skin -- the what and the why
• Unlimited enterprise-wide online access to report contents • Downloadable PDF files of report contents • Direct access to the project team subscribers will have the added benefit of being able to • Charter input the survey
KLINE email: Carrie.Mellage@klinegroup.com
WSL/STRATEGIC RETAIL email: amarcus@wslstrategicretail.com
website: www.KlineGroup.com
website: www.WSLStrategicRetail.com
phone: +1-973-435-3412
phone: +1-212-924-7780