4 Tips for Selling Privately? YIP!

Hey Everyone! We are blessed to have helped over 1000 people with their property sale and we’ve seen it all. When you sell your home, you should do things properly and maximise your sale price. The biggest mistake we see are sellers cutting corners and underselling their biggest asset. We have sales evidence where we sold a house for $50k+ more than an identical one next data, or a much bigger and better property sold for the same as something smaller and not as nice. What a house sells for is not dictated by the property itself, but by the selling process / the journey the buyer goes through.

This doesn’t mean you need to use an agent; in fact, we have helped dozens of sellers sell privately successfully. If you have the time, effort, and energy to do it properly, then selling privately is a great option for you. We provide free Private Seller support, where we can coach you along your selling journey. Here are 4 tips that can help you!

Marketing: This is not just about getting buyers to your property, but also to remind them of it. The more your best buyer sees the property, the more it reinforces their desires. Just like when you see lots of ads online for things you want… that is by design. Have a broad range of marketing channels, and invest in some crafted, targeted online ads. Do short/ long form videos for the different platforms. We are also seeing a trend of new migrants, so placing your property ad on international platforms is a great idea.

Presentation: It is always a surprise how many people buy houses without physically seeing them. But the average buyer makes their decision to view a property, and their initial perception of value, solely by photos/ videos. Professional real estate photography is quite affordable and well worth it. Make sure you have decluttered and upstaged your property to look attractive. Kmart is a great place for some budget, colourful additions to decorate with.

Open Home Support: If you have done the above two things well, be prepared for a lot of enquiries and viewings. For your weekend open home slot, make sure you have extra helpers to take names/chat with buyers. The open home is the best time to get to know your potential buyers and get them excited about the place. This is also an optimum time to handle any objections they may have.

Follow up: Call buyers that have come through that day or the next day and get their feedback. It may be hard to hear negative feedback, but it will allow you to adjust your strategy. If all the buyers are saying the lounge is too small, it may be a good idea to rearrange it. Contrary to popular opinion, buyers typically have no imagination and have no interest in putting ‘their own touch’ on things. Why do we help? As we sell the most houses in our community, it is very important that your sale goes well and gets a premium result. If you get a bad result, it harms other sellers’ sale potential. We regularly coach and mentor other agents in the area for the same reason. If you get a great result, it becomes a positive statistic and not a lower sale that gets compared. There is of course so much more to the process, and if you would like to know more or if you are thinking of selling privately, get in touch – love to hear from you!