1 minute read
Jacqueline Perez
from FEARLESS
by WomanScape
Jaqueline Perez
Founder & CEO Kuellife
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THE STORY BEHIND KUEL LIFE
In my 50s, I began to notice the ‘disappearing act’ of relevant, useful, information and opportunities for women my age. Outside of a barrage of marketing messages that we should be using botox, fillers, or cut our hair short; there didn’t seem to be much.
Vibrant, energetic, at the ready for adventure, I was dismayed that most lifestyle websites target the ‘below 35’ age group. The few ‘age appropriate’ lifestyle websites I stumbled across were riddled with advertisements; making it near impossible to determine where the content ended and the marketing began. Enter Kuel Life.
Kuel Life is an online community and curated shopping experience for women in midlife.
Kuel Life delivers relevant, ad-free, content to women 45+. We share and empower each other with expert advice and stories from real women; women who are our friends, neighbors, colleagues, and family. Women to whom we can relate. A virtual space where women come together in community and share our voice and experiences.
The Kuel Shop’s mission is to find, select, and showcase products BY women FOR women. Founder and CEO, Jacqueline (Jack) Perez hand selects the products creating an opportunity for us all to shop ‘small’, even online.
When you buy an item from the Kuel Shop you weave yourself into that woman entrepreneur’s storyline; you become part of the fabric of women empowering women. Purchase with a purpose, Shop Kuel.
Jack founded Kuel Life in 2017. Jack-Of- All-Trades is spot on when it comes to her role at Kuel Life. She toggles back and forth from: blogging; to curating content and Kuel Women to create original content; to searching for and securing Kuel and unusual products and services to offer our community of women; to social media, website development, and general operations. She looks forward to initiating a hiring plan!
Previously, she spent 20 years at Summit Strategy Partners, a San Francisco-based marketing and public relations firm, where she was a founding partner. Jack brings extensive, deep, start-up experience; having worked with numerous small to midsize companies. She is excited to finally birth her own start-up.
Having earned an MBA from the University of Chicago, Perez carries a hard-nosed business understanding to the entrepreneur world. She is fluent in Spanish, and having worked with multiple international firms, has a clear grasp on cross-cultural influences.
Jack’s passions include: spending time with her son, traveling to exotic, off-thebeaten-path places such as; Cuba, Jordan, Zambia, Bolivia, and Zanzibar. An endorphin junkie, Jack is an avid jump roper, Peloton-fanatic, and a third-degree black belt in Taekwondo..
Gertrude Stein
