BoxTech’s Pizza Boxes: The No. 1 Marketing Tool for Independents

BoxTech, established in 2014, is an independently owned and operated foodservice packaging supplier servicing the pizza segment in the southwestern and southeastern United States. BoxTech’s niche in the segment is providing independent pizzerias their own customized pizza box, which is a critical marketing tool in a very competitive marketplace.

Offering a low minimum box run, BoxTech’s design team works to create a proprietary logoed pizza box for the independent operator looking to enhance their brand identity in their trade area. With all products and services proudly made in the USA, BoxTech is mindful of the importance of bringing both integrity and pride to their end users.

“With competition for consumer dollars at a premium, the custom box has proven to be a vehicle for independents to promote their business and fine products,” states Joe Petruzzella, founder and CEO of BoxTech. “Bringing your brand to the home, countertop and beyond allows increased visibility to the operator beyond their four walls.”

BoxTech started as a five-employee operation based in Arizona, but the company has built a staff of more than 35 team members as well as a second facility in Plant City, Florida, that opened in 2021. The Florida operation reunited Petruzzella with Paul Amaral, who is BoxTech’s managing partner in the Southeast. Amaral shares the customer- driven spirit that has been a key contributor to the company’s success.

The Plant City facility has been in existence less than two years, but it’s blossoming very well in the Florida sunshine. In the past several years, BoxTech has grown from printing a few thousand boxes per month to more than two million per month in 2022. They feel their success is a testament to the strength of the pizza category as well as a “hands-on” approach taken with each distributor and end user they work with on a daily basis.

Being a small company itself, BoxTech understands the importance of striving to create separation from the competition. “We’ve built a culture based on integrity and respect, which translates effectively to our team in all aspects of the business,” Petruzzella noted. “We go to work energized every day, focused on providing all of our business partners with quality and consistency. Just as a pizza maker takes pride in their pie, our printers strive for perfection on each job they run.”

BoxTech has further plans to expand their footprint to other markets, and they feel their business model and habits will give them an opportunity to succeed in other regions.

To learn more about BoxTech, visit their website at BoxTech.com 602-800-6790 (Phoenix) or 813-707-0900 (Plant City).