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1 minute read
BUFFALO WILD WINGS
from FSR August 2023
5Within the past year, Buffalo Wild Wings has been no stranger to menu innovation. In June 2022, the sit-down sports bar chain launched Happy Hour and its new Bird Dawgs—hand-breaded chicken tenders on a brioche bun, loaded with sauces and toppings. The chain followed that up a month later with its Saucy Chicken Sandwich, taking a page out of the quick-service playbook. The major difference being the chicken can be covered in any of the brand's 26 signature sauces. Then, in August 2022, the casual-dining chain entered the pizza category with its Boneless Bar Pizza, an item featuring a thin-crust base topped with boneless wings. It also rolled out General Tso's and Sweet Chili Lime sauces ahead of summer.
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