CRACKER BARREL

7Despite the threat of recession and decreased foot traffic, Cracker Barrel finished the 2022 fiscal year strong with an estimated $2.6 billion in sales and an AUV of $3.92 million. The family-style restaurant leaned into both menu strength and value proposition with programs like Build Your Own Homestyle Breakfast, 20 meals under $12, $5 takehome meals, and a growing beer and wine menu. The company also rolled out a new app later in the year that will serve as the foundation for a loyalty program and boost interest with a younger customer base. Efforts to improve technology didn’t stop there; the chain also introduced Apply Pay and Google Pay later in Q4.

and value. The revamp featured a fresh take on Sweet & Savory Crepes, Eggs Benedicts, Ultimate Steakburgers, a new Four-Cheese Crisp, fish and shrimp, and the return of Cinn-A-Stack Pancakes. Additionally, the brand enrolled 5.5 million members in the first year of its loyalty program launch, which drives frequency, share of wallet, and average check, and allows IHOP to better engage with guests through targeted promotions and differentiated in-restaurant experiences.