QUICKBITES

Online Ordering Continues To Rise

The COVID-19 pandemic pushed online ordering to all-time highs and instilled new shopping habits in customers that remain even as the pandemic has subsided. Convenience stores are responding to the trend, adding order ahead, e-commerce and delivery options to meet this ongoing customer demand.

Online Shopping Increases

According to Adtaxis’ “2023 E-Commerce Survey,” shopping online is at an all-time high. Adtaxi found:

• Nine in 10 online adults (93%) engage in e-commerce during the typical month, compared to seven in 10 back in 2017.

• Entering 2023, one in four online shoppers engage in e-commerce on a daily basis, compared to just 5% in 2017.

Measuring Online Shopping Frequency

In Jungle Scout’s “Consumer Trends Report,” the company surveyed 1,000 U.S. consumers to poll shoppers’ online ordering frequency. The report found: shop even greater

11% of consumers shop online once a week.

• Two-thirds shop online weekly, compared to one-fourth (27%) six years ago.

• The frequency with which Americans shop online is posting even greater gains and will drive further growth moving forward.

Source: Adtaxis’ “2023 E-Commerce Survey,” June 2023

WILL LOAN REPAYMENT IMPACT FOOD DELIVERY?

When student loan repayment restarts in October, some shoppers might have less disposable income for food orders. CivicScience data found 52% of borrowers who order food delivery at least weekly are “very concerned” about paying back student loans.

16% of consumers shop online two to three times a month. 21% of consumers shop online once a month or less. 7% of consumers have never shopped online.

Source: Jungle Scout’s “Consumer Trends Report,” May 2023

Motivations For Online Shopping

Consumers shop online for many reasons. Adtaxis’ “2023 E-Commerce Survey” found:

Source: CivicScience, June 2023

Source: Circana’s “The Snacking Supernova,” April 2023

Most Popular Products Bought Online

PwC found 35% of consumers purchase food and beverages online.

Source: PwC’s June 2023 “Global Consumer Insights Pulse Survey”

Digital Orders Trend Upward

• 52%

• 51%

• Year after year, convenience remains the most cited reason why U.S. consumers shop online (79%) of consumers shop online to look at price comparisons. of consumers shop online for consumer reviews.

• 46% of consumers shop online to find coupons.

Source: Adtaxis’ “2023 E-Commerce Survey,” June 2023

Digital orders now consistently make up 25–30% of all orders, compared to less than 10% in late 2019. Those placing digital orders are increasingly members of that brand’s loyalty program.

Source: Paytronix, “Online-Ordering Report 2023”