Craveworthy FRANCHISING

“Many brands spend so much time and energy trying to build themselves up to then get bought out,” Majewski says. “We believe that with access to our resources and restaurant expertise early on in their journey, we can help brands reach their potential faster.”

While the franchisor is looking for all types of franchisees, Craveworthy Brands is unique in that it values first-time franchisees—and not just in theory. Majewski has set up several incentives to help those who want to achieve their dream of owning a restaurant: anyone who stays with Craveworthy Brands in a management role for three years earns the right to open up their own store. The franchisee is then entitled to two royalty-free years of operations.

“The great thing about the franchise model is that it allows people to achieve the American Dream,” Majewski said. “However, it’s painful to me where the franchise model has gone. Most brands won’t franchise with you if you don’t have experience doing it, and that means you have these huge groups that own all these different brands. We want to create a system that helps make the American Dream more accessible.”

The following pages contain details on three of the concepts currently owned by Craveworthy Brands and why they might be attractive opportunities for seasoned franchisees—and aspiring ones as well.