2023 Leaders in Convenience

from CStore Decisions May 2023

Can Convenience Stores Still Cash in on Crypto?

Consumers Come Back For The Brands They Love

Kellogg’s® has been delivering innovative solutions and trusted brands for over 100 years. Our beloved brands meet consumer cravings and include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Rice Krispies®, Eggo®, Kashi®, RXBAR®, MorningStar Farms® and more. Kellogg’s® is dedicated to providing ideas and solutions to help deliver delicious experiences your customers crave.

Kellogg’s®

263 Shuman Blvd Suite 500

Naperville, IL 60563 www.KelloggsAwayFromHome.com

Shoppers already know what snack brands they like and will go out of their way to a convenience store that carries them. Stocking the items shoppers really want1 can attract a loyal, wider customer base.

Shoppers Have Eyes On Their Favorites

Knowing the average c-store trip lasts 3 minutes2, on-the-go shoppers already know what snack brand they want before setting foot in a c-store. When shoppers have a speciﬁc craving, generic alternatives simply don’t satisfy3

THE SNACKS THEY’RE LOOKING FOR:

Given its near 17% increase in sales from last year4, salty snacks like potato chips and cheese snacks5 are still #1. Crave-worthy flavors and brands are most important6, specifically Kellogg’s® brands like Cheez-It® the #1 cracker brand7 and Pringles®, with its variety of flavors in a resealable, portable can.

Variety Also Matters

People also want better-for-you foods8, like tastier options that easily ﬁt into their routines5. With a mix of nuts, dates and No B.S., Kellogg’s® RXBAR® is perfect for anytime snacking, while RXBAR® A.M. delivers that ideal morning crunch, providing shoppers with a variety of tastes and textures.

Consumers also say ‘sweetness’9 is a big factor in their ‘perfect’ snack. Kellogg’s® Pop-Tarts®, the #1 brand in repeat purchases10, is a clear favorite, and Rice Krispies Treats®, the #1 bar10, satisfy sweet cravings.

Stocking Shopper Favorites Stop Them From Going Elsewhere

By prioritizing those favorite brands, you could be more likely to win a shopper’s business. The average consumer will shop at a c-store at least once-a-week11 because they trust that you can satisfy their cravings.

Being known for having your shoppers’ favorite snack brands separates you from your competition, which could be the difference between shopping at your store versus the one across the street.

Come check us out at Booth #10760 at the Sweets and Snacks Expo with the codeword: SHIRT for a free t-shirt (while supplies last)! If you can’t join us in person, visit KelloggsAwayFromHome.com or contact your Kellogg’s® Sales Representative for more information.

Sources:

1. CRC Kellogg K-12, Healthcare Retail, and C-Store Operator Path to Purchase, Dec 2022 - Jan 2023

2. Video Mining, Shopper conﬁdence chasing away C-store “blues”, Sept 2021

3. Mondelez, 2022 Global Consumer Snacking Trends Study

4. C Store Decisions, Snack Sales Outlook, 2023