Technology | Prepaid Services
Capturing Customers using
Prepaid Services Everyday spends — like car washes, coffee and food — offer an opportunity for c-stores to capitalize on prepaid services for regular customers. Thomas Mulloy • Senior Editor
Today’s handheld digital technology has heightened consumer expectations of ease and service, especially in the retail and foodservice space. Customers expect easy ordering, shorter wait times and quick transactions. More often, that means using prepaid services. Possibly the most important aspect of any prepaid program — and possibly the most overlooked — is that it must be designed around the customer. The San Diego-based Soapy Joe’s convenience store and car wash chain has been in the prepaid business for over a decade, according to Anne Mauler, Soapy Joe’s vice 114
CSTORE DECISIONS •
October 2021
president of marketing. The chain operates three convenience stores with car washes and 12 standalone car washes. It offers prepaid services around its car washes via its digital car wash subscription program, where customers can buy five washes at a time, or they can purchase a yearly or monthly prepaid car wash membership. cstoredecisions.com
