Women Who Mean Business Journal Fall/Winter2017

JOURNAL

FALL/ WINTER 2017

Danielle Pervinich The Cookie Gal Small Business Assistance Leadership, Goal-Setting, and Work/Life Management Women Have Drive!

Work+Play Conference Highlights Businesswomen News

tallahassee woman • december 2017 / januar y 2018 29 

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JOURNAL

Fall/Winter 2017 Capital City Region (Florida)

CONTENTS FEATURE 16 ON THE COVER Cookies With a Cause: Meet Danielle Pervinich, Founder of The Cookie Gal

Written by Rebecca Photography by Stacy Rehberg

10 Trends

Business and Entrepreneurism: Know the Score | Marketing: Social Media Strategies to Boost Your Business

14 In the Know

Business Lifestyle: Make Your Space Work for You | Winter Office Fashionista

20 Feature

Women Have Drive Conference Highlights: Drive Your Dream Vision: Life, Leadership and Love | Creating a Goal Road Map for 2018 | I Can Have It All (Just Not All at the Same Time)

24 Working Women’s Web

Working Women to Watch | Get Connected | Biz Scene | Funny Business

WWMB JOURNAL is a sister publication of

4 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

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JOURNAL

FLORIDA * CAPITAL CITY REGION FALL/WINTER 2017 VOLUME 2 | ISSUE 3

WOMEN ON FIRE

KEEPERS OF THE FLAME

YOU ARE INVITED

PUBLISHER Kim Rosier EDITOR Heather Thomas ADVERTISING Jennifer Stinson Michelle Hart

to Join the Discussion and

INTERNS Michelle Abraira | Abby Cloud Emma Peterson | Rebecca Pringle Geneva Rodriguez

Become a Member of Tallahassee Woman Magazine’s Women Who Mean Business (WWMB) Community

WWMB Journal is a sister publication of Tallahassee Woman magazine. It is published digitally two times per year and distributed online throughout Tallahassee and the surrounding area. For information e-mail wwmb@talwoman.com.

Keep the Flame Burning

MEMBERSHIP INCLUDES: • Networking and Educational Opportunities • Access to Online Forums and Social Media Sites • Monthly E-mail Newsletter • First Notice of WWMB Events • Inclusion in Membership Directory Sign up now at talwoman.com/women-who-mean-business.

ADVERTISING

For more information on advertising, call (850) 893-9624 or e-mail wwmb@TalWoman.com.

Tallahassee Woman Magazine LLC Post Office Box 13401, Tallahassee, FL 32317-3401 Phone: (850) 893-9624 Fax: (850) 254-7038 E-mail: wwmb@TalWoman.com Copyright ©2017 Tallahassee Woman Magazine LLC. All rights reserved. Reproduction, in part or in whole, without expressed written consent of the Publisher is prohibited.

The information in this publication is presented in good faith. The publisher does not guarantee accuracy or assume responsibility for errors or omissions.

6 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

FROM THE PUBLISHER

Women Have Drive Having owned a business for 12 years, there is one thing that I can say with certainty...I still have a lot to learn.

To stay ahead it is imperative to keep abreast of new techniques, strategies, and ways to continue to stand out and do better, while continuing to grow and thrive. And we know that other businesswomen are having the same thoughts.

“I learned to always take on things I’d never done before.

Growth and comfort do not coexist.”

– Virginia Rometty CEO of IBM

So, we were excited at the response when we reached out to some of Tallahassee’s most influential businesswomen and inspirational speakers to see if they were willing to share their knowledge and information to the women of Tallahassee. The response was overwhelming positive. So we launched our very first day-long conference this past October – the Women Have Drive! WWMB Work+Play Conference. Inside these pages we share articles from three of the dynamic speakers who spoke that day.

And continuing our theme of leadership we have included helpful information from other knowledgeable local experts to inspire you to achieve success in the working world – time strategies, implementing women initiatives in a workplace, marketing, finance, tech tips and other valuable information for the savvy businesswoman.

Best of all, we are excited to highlight some of the women who are leading the way in their careers and the community. And if you’re looking for organizations and events to help you connect with other “Wonder Women” in Tallahassee, we have that too as part of the Working Women’s Web section.

We hope that this issue teaches you, encourages you and inspires you to be a leader in your field and to make your own magic right where you are in our business community.

Until next time,

Kim Rosier Publisher

8 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

“Going into our tenth year of business in Tallahassee, we have had the opportunity to use nearly every form of available media advertising. We pride ourselves in being professional and very customer and results oriented and choose to do business with like-minded entities.

For these reasons, we choose to spend our hard earned dollars with Tallahassee Woman Magazine. We find them to be creative, responsive to our particular needs and most importantly effective in getting our word out to our clientele base as well as exposing us to untapped markets.“ - Lisa Mergel, Owner of Kanvas Beauty, advertiser since 2013 TM

Kanvas Beauty is just one of the many businesses that is part of the economic fiber of the community.

At Tallahassee Woman, our goal is to help other businesses reach the community with information on their goods and services. We value our advertisers in supporting the women of Tallahassee.

Call today to see how we can help you grow your business through effective advertising. tallahassee woman • june / july 2017 9

TRENDS

business and entepreneurism

Know the SCORE

By Rebecca Pringle

S

tarting and running a business is no small task, particularly if you’re new to the playing field. Myriads of small business owners don't have any former experience to rely upon. But SCORE is here to help you score in the business world.

What is it?

SCORE, or the Service Corps of Retired Executives, is a nonprofit organization supported by the U.S. Small Business Administration (SBA). It was founded in 1964 by a group of former executives who wanted to share their experience and knowledge.

Whom does it serve?

SCORE’s focus is on small business owners and entrepreneurs with a mission is “to foster vibrant small business communities through mentoring and education.” With the SBA as a resource

partner, SCORE has helped an estimated 10 million entrepreneurs.

What services does it offer?

SCORE offers free mentoring from volunteer mentors who have expertise across 62 industries, as well as other educational resources, including free and inexpensive workshops and free business tools. In addition, SCORE has a network of 10,000 volunteers and 300 chapters that hold events and workshops locally across the United States. The organization’s website (score.org) also has a plethora of online resources, including webinars and online courses.

10 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

How to get in contact: 1. Visit score.org and click on the link to “Get Free Business Advice.”

2. You can use one of the three search boxes to (a) enter your zip code and find a local mentor, (b) search for a mentor by specialty or one who can provide online advice or (c) enter your address and find local chapters and resources.

3. Call 1-800-634-0245 and ask for the phone number of your nearest chapter.

4. E-mail webmaster@score.org with your location or zip code and SCORE will reply with local contact information.

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TRENDS

marketing

Social Media Strategies to Boost Your Business

By Michelle Abraira

P

ost it. Tweet it. Like it. Share it. Let’s face it—we live in a world that is dependent on social media. Although many of us use it to enhance and expand our social lives, our businesses can also reap the benefits when applied strategically. Here are five social media strategies that can help your business get a professional boost.

Know Your Audience

Getting to know your audience is a crucial step when getting your business and brand name out there. Being able to recognize who your target audience is, as well as learning their likes and dislikes, will be a huge advantage as your business starts to grow. You want to build these relationships early on with your customers so that your posts are more relevant to them.

Keep Your Content Current

Keep your content up to date by posting frequently. Making sure your audience always has your name on their minds is important to staying relevant, as well as getting others talking about your business. Being aware of what’s trending right now and using relatable memes and hashtags will not only help generate more traffic to your site but could make you go viral!

Know What Platform Works Best for You

Gaining followers and engaging with your audience over social media isn’t always easy. Because of this, it’s important to know 12 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

which platform works best for you and getting your message across to your audience. If you want to show off more of your business’s artistic ability, Instagram would be the perfect visual platform for you. However, if you want to fit your message in under 140 characters, Twitter is your go-to.

Again, the platform you choose to work in is up to you, but be sure to focus on the one or ones that will only help your business succeed.

Engage With Your Audience

People love when their questions or comments get replies within seconds. Not only does this show strong engagement between your business and your followers, but it also shows the importance of customer support. So, go out there, chat, and engage with your audience! These strong connections you make with them now will only benefit your business in the long run.

Keep It Real

In other words, use your natural voice. Your audience wants to know that there is a real person behind that screen and not some robot typing out a generic message. Stay away from that stuffy conversational talk and keep it real with your audience by sharing content that will entertain them, benefit them and above all, motivate them to follow your business.

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IN THE KNOW

business lifestyle

MAKE YOUR SPACE WORK FOR YOU

By Rebecca Pringle

W

ith ever-changing technology, an increasing number of people are foregoing a commute in favor of working from home. Whether you are a telecommuter, are self-employed or just have a home office for personal work, having space where you can be both productive and comfortable is a necessity.

Here are some tips to help you get started.

Comfort. If you’re among the 2.7 million Americans who telecommute, according to Global Workplace Analytics in June 2017, then your home office space should at least be comfortable. Whether it’s a place for taking care of bills or a true 9-to-5 office, the space is important.

Invest in some quality office furniture— an ergonomic office chair that lets you work without sacrificing lumbar support and a desk with sufficient surface space and drawers, perhaps one which allows for adjustable heights, so you can alternate between sitting and standing. Don’t forget to consider the size of your office as well.

Don’t cram yourself into a cubicle-sized room, particularly if you need space for storage, such as filing cabinets. If you only have a small room, stick to common decorating tips such as light-colored walls and eliminating unnecessary furniture.

Efficiency. This probably goes without saying, but your home office space needs to be an environment that allows you to be productive. If you’re trying to get work done, a window nook in the living room might not be the best spot to have your desk. Location is imperative, as are the size and layout of your home office. Whether it’s bookshelves or filing cabinets, you don’t want your work to crowd you out of your space or prevent you from being organized.

Depending on the type of work you do, your office might benefit from a table to spread out papers or another monitor for your computer. Create a workspace that lets you be efficient and motivated. This includes everything from your furniture to the wall color to the location.

14 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

Lastly, don’t forget to make it fun. Of course, you’re there to work, but all work and no play makes Jill a dull—and unproductive—girl. Without the hustle and bustle of the office and the comings and goings of coworkers, it’s easy to feel isolated and cut off. Personalize your space! Bring pictures and mementos to keep you connected with your family and pets. If you want your kids or pets with you at times and you have the room, create a space for them in your office: a table where your kids can work on their homework or some pet beds or toys so your cat doesn’t end up sitting on your keyboard. Another idea is to keep reminders of why you work where you can see them, whether that’s a picture of your family, a poster of a place you want to visit or a vision board mapping your future.

Your home office is an investment. You’re working to support the house, so make the house support you too.

Richard J-P Bastien, DMD

Giving Tallahassee a Reason to Smile

WINTER OFFICE FASHIONISTA

By Geneva M. Rodriguez

W

inter weather is finally among us. After months of blazing heat and rainy afternoons, the air is crisp and cool and the skies are clear. Despite the excitement the change in the weather brings, the cold can be dreadful on days that the chill is too much to bear. Dressing for work can be a hassle, and the option of being warm outweighs the desire to be the office fashionista. Don’t let the winter discourage you from looking and feeling your best. Here are some tips to help inspire you in your wardrobe choices.

LAYER IT UP Don’t be afraid to throw on a cardigan over a turtleneck or wear tights underneath your slacks. Keeping warm is a top priority in order to stay focused on our tasks and remain successful in the workplace.

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DON’T NEGLECT ACCESSORIES Glamming up an outfit with the right jewelry is the last thing that comes to mind when our teeth are chattering in the mornings. Luckily, scarves and belts have made their reappearance this winter season. Scarves are especially versatile because they simultaneously act as a protective layer and add festive print and color to any outfit. Belts can make overworn fleece and knits look brand new without spending the extra dollar.

Attach a belt to cinch at the waist to give jackets, coats and cardigans a twist.

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FEATURE

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Cookies

With a Cause

By Rebecca Pringle | Photography by Stacy Rehberg

M

any of us have dreamed of starting our own business. Danielle Pervinich, owner of The Cookie Gal, is no different. In July of this year, her dream became a reality when she successfully launched her very own custom cookie decorating business.

The foundation for The Cookie Gal began three and a half years ago in Texas, when Danielle first made her beautifully decorated cookies for her son’s gender reveal party with help from tutorials she found online. She continued to make cookies for holidays and celebrations as friends and family requested them.

Danielle has always had a passion for expressing herself creatively, and her cookies were something that people really responded to. The self-taught cookie artist says, “I wanted to use my creative talents in a way to help others celebrate those big important moments in their lives.”

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However, it wasn’t until she moved to Tallahassee with her husband and son last year that the dream became a reality. She first realized she could turn her cookie hobby into a business last Christmas, in 2016, when she brought her cookies to her MOPS (Mothers of Preschoolers) group and they asked her to teach a cookie class. By April she was holding cookie-decorating classes at her home and over the summer, she made a business plan. She’d thought about having a creative business for years, but it was always just an idea.

“It wasn’t until I got serious about it and stopped waiting for everything to be perfect,” she said. “I decided to go for it, and see what happens. The response has been incredible.”

The cookies themselves are made using the same recipe she started with three and half years ago: a vanilla almond sugar cookie using a nut-free almond flavoring to avoid any potential allergen concerns.

Most of her inspiration comes from the events and holidays she’s handcrafting the cookies for. She designs her cookies to

18 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

be “clean and eye-catching,” something simple and pretty that gets the point across without being too over the top.

Danielle enjoys sharing her cookies with her family, friends, and now customers and being a part of their celebrations.

“I use my talent in a creative way that allows them to express their gratitude or their love for someone. It’s an honor.”

Making cookies is a time-intensive process and planning ahead is everything, especially since Danielle is a stay-athome mom and runs the business from her home kitchen as a Cottage Food Operation. This comes with challenges of its own, one of which is balancing time for running a business with time for her family. But for Danielle, it’s also a blessing. Working from home gives her a flexible schedule. She gets to spend quality time with her son and husband and has time to bake and decorate cookies, often while her son sleeps. Family support has been incredibly helpful for her. “I couldn’t do it without the help of family and friends, especially my husband, Elliott.”

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Family and community are so important to Danielle that they factor into the decisions she makes for her business. Danielle’s son was born with severe bilateral clubfeet, and had to undergo a great deal of medical treatments including surgeries to overcome the condition. Because of this experience with her son, Danielle gives a portion of The Cookie Gal’s proceeds to the organization MiracleFeet. MiracleFeet helps children in developing countries get access to clubfeet treatments. Giving back is important to Danielle, and this organization allows her to do so in a way that is particularly meaningful for her. One of her goals for The Cookie Gal is to be able to fund ten children for MiracleFeet’s treatments.

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Bright Ideas & Inspired Results

When asked about advice she would give to others who are interested in starting their own business, she said, “Just go for it. Trust your instincts and the talent you’ve been given and what you’re passionate about. Starting a business and putting yourself out there can be scary but it is worth the effort. I finally realized no one was going to do it for me. I was the one who had to make it happen. It’s important to overcome your fears in order to find a way you can use your talents and your business idea to bless others.”

Danielle offers pre-orders for different holidays and events and she also does custom orders, such as business logos. You can find her online at the website thecookiegal.com.

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FEATURE

(BUSINESS)WOM On October 11, 2017, Tallahassee Woman's Women Who Mean Business Community held their first day-long conference for area businesswomen in the area: Women Have Drive! 2017 Work+Play Conference. Fourteen dynamic business and inspirational speakers presented at the conference. Following are articles on selected topics presented at the conference from three of the speakers: Dr. Michelle Mitcham, Judy Micale and Colene Rogers, who are all passionate about sharing their expertise with businesswomen in our community.

Drive Your Dream Vision: Life, Leadership and Love

By Dr. Michelle Mitcham

Dr. Michelle A. Mitcham, LMHC, NCC, CCMHC, CFM, is a Professor, Success Coach, Mediator and Psychotherapist, empowering individuals, students and leaders for over fifteen years. She is the founder and President of Courageous Conversations, LLC, and is an Associate Professor at Florida A&M University and serves on the Tallahassee/Leon County Commission for the Status of Women and Girls (CSWG).

Are you living the DREAM? Your dream? Perhaps you are feeling as though you are living someone else’s dream. Are you living your best quality life? Why or why not? How do you put yourself or your company first and drive your dream vision for the future? There are many strategies or “secrets” to success.

As a success coach, trainer and consultant, I often speak about drive, motivation, goals and strategies for success. Sometimes, there are real or perceived obstacles preventing us from bringing our dreams to fruition, making our dreams a reality.

It is a process and takes time. Driving your dream vision also takes faith, patience and perseverance.

For example, you may consider applying Maslow’s Hierarchy of Needs model to your business or life to help guide your 20 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

actions, dreams or vision. Once the basic physiological needs are met in one’s life or the organization, needs of safety, belonging, esteem and self-actualization follow, not necessarily in that order. Everyone wants to feel appreciated and experience high self-efficacy in their roles. To create this reality, it takes intentional actions, mindfulness, and appreciation for each individual. Leaders play a key role in exemplifying professional dispositions and leading by example. To achieve the dream life, love or leadership role, an investment in self is the secret.

Also, building relationships is key. The first and most important healthy relationship begins with self, which cannot be emphasized enough. Women must believe

MEN HAVE DRIVE! they are worthy. Oftentimes, lack of worthiness is at the core of the problem, the root of all things not positive, not yet discovered.

Practicing “I am worthy of _____” statements may prove to be lifechanging. Examples include being worthy of love, happiness, respect, safety, kindness, healthy relationships, success, appreciation, opportunity and acknowledgment. The mind attracts that which it dwells upon and acknowledges. Practicing daily positive affirmations aloud, in a journal or in a team meeting cultivates an atmosphere conducive to transformational relationships, leadership and loving relationships. Sometimes, individuals or businesses may have to seek the assistance of a facilitator to work on team building or revisiting the mission or vision of the company.

Being in the right mind-set or frame of mind assists with openness to possibility and clearing negative thoughts. To Drive your Dream Vision for your best life, leadership or love, remember these strategies for success:

D – DARE TO IMAGINE AND

BECOME; DO IT; DON’T APOLOGIZE. DECIDE. R – REFLECT, RE-INVENT AND RENEW RELATIONSHIPS WITH SELF/OTHERS. E – ENVISION, EMPOWER, ENGAGE, EMBRACE. A – ALWAYS HAVE FAITH; ALLOW YOURSELF TO AIM FOR GOALS; ACTUALIZE. M – MINDFULNESS; MEDIATION, MANDATORY TIME OUT FOR YOU; MAKE TIME FOR DREAMING, WELLNESS, SELF-CARE AND CREATIVITY.

Creating a Goal Road Map for 2018

By Judy Micale

Judy Micale, MS, PCC, CMC, of Judy Micale & Associates, Inc. is an author and national speaker with an international client base. Judy loves working with individuals who are motivated, someone who is ready to look at the next phase in their life or individuals who are in a transitional stage and want to explore what their options are. The vision for her company and work is to assist individuals and companies in bridging the generational communication gap and in so doing increasing the team environment. Visit her website at theauthenticitycoach.com.

3-2-1 HAPPY NEW YEAR!!!

If you have ever made a New Year’s resolution and then come February you don’t even remember what it was, you are not alone. Only three percent of the population actually follows through with their resolutions. Let’s make this next year one in which we actually focus on our goals and see them come to fruition.

Often, we have dreams and wishes and say they are goals, but without making a concrete plan to execute those dreams and wishes, they won’t ever come to life.

Today we are going to take those dreams and create a road map to obtain them.

Many of you have stated that you want to make more money, write a book or even lose some weight this coming year.

Let’s get S.M.A.R.T and make these goals a reality. So you want to make more money? Here are the questions you

need to answer: What does that mean?

How much more? Is there a specific idea or are you hoping to win the lottery?

Instead of “I want to make more money,” let’s use the S.M.A.R.T. acronym to get Specific, Measurable, Action-Oriented, Realistic, and Time Specific. Below are some examples: Example 1: I want to make an additional $2000 a month by increasing my sales by X amount so that by October 31, 2018 at 7 p.m., I will have $10,000 at my disposal for X. Example 2: I want to lose two inches in my waist by June 30, 2018. I will accomplish this by walking every day for a minimum of 30 minutes, going to the gym at least four days out of the week, hiring a personal trainer to set up a workout plan and reporting to him or her at least once a week for at least the first two months to make sure I am doing

FEATURE:

businesswomen have drive

the workout correctly. I will start this on December 15, 2017, so I have a habit of working out established by January 2018.

I CAN HAVE IT ALL (just not all at the same time)

Example 3: I want to write a book so I am committing to writing a minimum of 15 minutes each day. I will pick an avatar of who I would like my target audience to be so each day I can look at that and write to that person. I will have my first rough draft to my editor by November 30, 2018, at 7 p.m. My goal is to have my book ready for self-publishing by March 15, 2019.

By Colene Rogers

Each of the examples above could be broken down into smaller steps and given a deadline so each action step becomes a mini-goal. The one thing most of us forget to do in this process is to build in celebrations throughout the process. The goal can be large, and as we are striving towards it, we may feel like we are not reaching the goal and we feel defeated or may end up quitting altogether. If we build in the mini-goals and small celebrations, we then can see we are making progress. Following is an example of what I mean.

I set a goal for myself in 2010 to become a certified coach. I didn’t have an end goal in my mind, but I enrolled in my first course and began the process. Life happened throughout the process so it took me awhile, but eventually, I was a certified coach. This past August I met a huge milestone of reaching my Professional Coaching Certification through the International Coach Federation (ICF). It is hard to believe that it took over seven years but I did it. I rewarded myself throughout the process by setting small goals, usually around completing each course. After each completion, I did things such as have a nice dinner, get a pedicure, get my hair done or take a mini-vacation.

You get the idea. So as you set that large goal, make sure to set the mini-goals and CELEBRATE the wins!

You can do this; I know you can! Here’s to an awesome, productive and, above-allelse, FUN 2018.

Colene Rogers owns and operates Colene Rogers and Associates, a leadership development and human resources (HR) consulting group. She is also a member of the John Maxwell Team as a certified speaker, trainer and coach and a Senior Certified HR Professional (SHRM-SCP). Colene uses her 30 years of combined experience in sales, human resources, speaking and theatre to work within organizations, training managers and supervisors to become effective leaders through executive coaching, leadership principles and public speaking. Visit her website at colenerogers.com.

In 1995, two months before the birth of my first son, I waddled into a Walgreens.

When I reached the cash register with my hands filled with items to purchase, the checkout lady’s eyes doubled in size, and with a voice to match, she said, “You look like you are about to burst.” I wanted to crawl under the counter and hide, but the 60 pounds I had gained from the pregnancy wouldn’t allow it.

After giving birth, I attempted a return to my full-time job as a real estate agent.

Already I had worked over several years in hotel sales, as an HR consultant and a public speaking and debate teacher in the public school system. I soon learned, even with the flexibility that the real estate business affords, what I really wanted was to be home with my baby. My husband and I made financial sacrifices, and I left my job to be a full-time mom.

Blessed with good health and good fortune, a professional woman, beginning in her early to mid-20s and continuing into her 70s will have as many as 50 or more available years in which to work. This is a substantial amount of time that allows a career woman with children to creatively

22 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

weave a tapestry of work and family into a picture she can be proud of.

In her article “Why Women Still Can’t Have It All,” Anne Marie Slaughter says, “Along the way, women should think about the climb to leadership not in terms of a straight upward slope, but as irregular stair steps, with periodic plateaus (and even dips) when they turn down promotions to remain in a job that works for their family situation; when they leave high-powered jobs and spend a year or two at home on a reduced schedule; or when they step off a conventional professional track to take a consulting position or project-based work for a number of years.” She goes on to say that women between the ages of 22 to 35 will often establish themselves and build their credentials. The ages of 25 to 45 can be the years for having and raising children, and professional women with children will require a period of approximately 10 years that are characterized by flexibility and maximum control of their time so as to allow them to devote to their families. Then, in their late 40s they can immerse themselves in their careers, with plenty of time to still rise to the top in their late 50s and 60s.

This irregular climb has certainly been the case for me. As I shared earlier, I had my first child in 1995. In 1996, my second son followed. While experiencing the joy of homeschooling, I worked part-time as the drama director at my church. I then eased my way back into the workforce by serving as the HR Manager at the same church when my boys started attending school. I still had flexibility and control of my time in this position, but I started thinking like a career woman again. Eventually, I earned my Professional Human Resource certification, which opened new doors of opportunity.

By the time the boys were in high school, I was fully immersed in my career once again. After working as a human resource professional for Florida State Board of Administration (SBA) and then for a private company, I now work for myself as a speaker, leadership trainer, and executive coach.

When you choose to leave full-time work to be at home to raise your children, care for an aging parent or whatever your reason might be, there are actions you can take to advance your careers. Take a course to become proficient in Excel, join an association, volunteer in your community and develop your leadership skills. When I worked for Florida SBA, we hired a woman who had left her career to be a stay-at-home and was now returning to work full-time.

During her time away from full-time employment, she had served as the president of her children’s PTA, developing her leadership skills.

During this time away, you can obtain degrees or certifications that build your credentials, as these are often necessary to be considered for a job you might want in the future. With the convenience of online classes, time away from full-time employment can be the opportune time to tackle this monumental task that would otherwise be much more difficult.

In the early years of my marriage, my husband would sometimes hear me say, “I want it all.”

Maybe feeling the pressure of having to help deliver such a thing, he would ask if that is even attainable. Today I say, “I can have it all, just not all at the same time.”

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WORKING WOMEN’S WEB

Because every working woman needs connections, the Working Women’s Web (WWW) will provide a network of opportunities, insights, groups and events to help you link up and branch out in your professional space and beyond.

E-mail us at wwmb@talwoman.com to add your own group, event or working Women to Watch submission.

Working Women to Watch Get Connected Biz Scene

talwoman.com 24 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

WORKING W O M EN Stacy Gromatski, the Florida Network of Youth and Family Services President and CEO, has been selected to participate in Leadership Florida’s Cornerstone Class XXXVI. Stacy has a long history of serving Florida’s atrisk youth. Since 2010, she has been serving the Florida Network of Youth and Family Services—a not-for-profit statewide association representing agencies that serve runaway, homeless and troubled youth and families. She served as president and CEO at Capital City Youth Services in Tallahassee and as program director at the Arnette House in Ocala, Florida.

Liz Foreman, Director of Operations, was recently named partner in CMC & Associates, a family-owned association management and meeting planning company in business for 22 years.

Liz brings impressive attention to detail to CMC, while still being able to focus on the big picture as she oversees the day-today functions of the company and keeps things running seamlessly. She will succeed Karen and Fred Crawford in ownership of CMC & Associates.

Rachel Pienta recently was hired as the new 4H Agent Wakulla UF/IFAS Extension Director. Her professional experience includes working for the Florida Legislature, serving as a faculty member at Valdosta State University and, most recently, leading a 14-county region for the American Cancer Society. She has served on the Wakulla County Chamber of Commerce Board of Directors since 2011 and currently holds the office of Vice President. She earned her doctorate in educational leadership and policy studies at Florida State University.

ATCH W TO Catina York recently launched GoNatural, an online store of natural products that consists of foot, body and lip scrubs/balms. Catina is the visionary of a nonprofit organization, Gemstones Outreach Ministry, Inc., that provides clothing, food and educational and professional resource information to those who are in need in the community.

She is a graduate of Florida A&M University with a bachelor of science in computer information systems.

Dr. Nari Jeter recently joined the team at Better Living Solutions, an outpatient wellness and mental health therapy practice. She is a Marriage and Family Therapist and provides counseling services for individuals, families and couples.

Dr. Jeter specializes in couples counseling and those struggling with depression, anxiety and eating disorders.

Cecka Rose Green, CPM, joined the leadership team at LeadingAge Florida as Director of Communications. Cecka has more than 26 years of communications experience, including association management, public and media relations and planning and crisis communications. She serves the Tallahassee community as a commissioner on the Tallahassee/Leon County Commission on the Status of Women and Girls, a member of the Board of Directors for Voices for Florida, a member of the School Advisory Board for FAMU Developmental Research School and a team leader for the City of Tallahassee/Leon County Community Human Services Partnership.

Submit your items for the WWMB Community Women to Watch to listings@talwoman.com.

GET CONNECTED Business and Professional Women (BPW) BPW aims to elevate the standards for working women in business and in local and state government while bringing out the spirit of cooperation among business and professional women. It also aims to promote the interests of business and professional women, including those in the private sector as well as those in local or state government, and to extend opportunities to business and professional women through education along lines of industrial, scientific and vocational activities.

To join or learn more about BPW Tallahassee, visit bpwtallahassee.com.

Council on Culture & Arts (COCA) COCA is a nonprofit organization that serves as the facilitator and voice for the arts and cultural industry in Florida’s capital area. COCA works with and for those who produce, invest in and consume the arts and culture in the area. COCA works hand in hand with the city, county, state and local school district as its cultural industry partners. Members are provided with listings and e-mails of weekly events and opportunities and reduced rates for COCA events. Advertisement and meeting space at low prices are also offered to members. To learn more about COCA, visit cocanet.org.

Leads Groups Leads Groups are composed of local business people who believe that they can be more successful together than on their own. Through Leads, members share best practices and referrals and encourage each other’s common experiences. Each

group builds a network of trust and confidence that helps its members thrive.

Each group is limited to one member from each business category. To check for openings, call (850) 521-3118.

Professional Women’s Forum Professional Women’s Forum works alongside the Greater Tallahassee Chamber of Commerce to provide an informal and interactive lunchtime program that features leaders from the Tallahassee community. The program extends beyond the biographies of the leaders to provide attendees with tools, strategies and takeaways for their own success. To join or learn more about the Professional Women’s Forum, visit talchamber.com.

Tallahassee Network of Young Professionals (NYP) Tallahassee NYP introduces young people to the “more vibrant side of Tallahassee.”

It fosters personal and professional growth by connecting members through activities while offering career-enhancing opportunities. NYP offer members the opportunity to network in various settings and opens the door for long-lasting connections to be made. To join or learn more about NYP, visit tallahasseenyp.com.

Toastmasters International Members who participate in Toastmasters improve their speaking and leadership skills by attending meetings at one of its meeting locations around town.

To find meeting location and to learn more, visit toastmasters.org.

26 WWMB • Women Who Mean Business Journal | Fall/Winter 2017

GROUPS ORGANIZATIONS NETWORKING

Women’s Prosperity Network (WPN) WPN was founded to create a new type of networking for women. With the use of online and offline resources, paired with WPN’s signature formula, “Brilliance, Brainstorming and Breakthroughs,” women come together with a commitment to excellence and sharing their gifts and talents. To join or learn more about WPN, visit womensprosperitynetwork.com.

Women Who Mean Business (WWMB) Community The WWMB Community was created

by Tallahassee Woman for inspiring businesswomen in the Tallahassee area for networking, information and other valuable resources to engage in the community. Activities include networking and educational opportunities, events, online information, newsletters, social media updates and more. There is no fee to become a general member. To register as a member and for additional information, visit the Women Who Mean Business Community online at the website talwoman.com/ Women Who Mean Business.

Women Wednesdays at Domi Station is a gathering of a small group of entrepreneurial women who are taking advantage of the collaborative, tech-driven, coworking community at Domi Station on Railroad Avenue. Join in each Wednesday from 10 a.m. to 3 p.m. For more information contact barbara@swellcoin.com or visit Women Wednesdays’ Facebook page @WomenWednesdays.

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WORKING WOMEN'S WEB

BIZSCENE Women Have Drive!

2017 WWMB Work+Play Conference The inaugural WWMB Work+Play Conference was presented by Tallahassee Woman magazine’s WWMB Community and took place on October 11 at the TCC Workforce Development Center. The race-themed all-day conference with the tagline ”Women Have Drive!” featured vendor exhibits, engaging business and inspirational speakers, food and beverage pit stops, fantastic giveaways and valuable networking.

TWM is thankful to the sponsors, speakers and attendees who helped to make the event a success.

28 TWM • Women Who Mean Business | Special Section

Tallahassee Woman Magazine and the Women Who Mean Business Community

2017 Work + Play Conference

“Women Have Drive!”

THANK YOU TO OUR SPONSORS

Marvin Perry

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