PORTFOLIO OF STUDENT WORK | 2016 - PRESENT [ PENSOLE/PNCA | JAMES MADISON UNIVERSITY | LASELL UNIVERSITY ]
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470
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PORTFOLIO OF STUDENT WORK | 2016 - PRESENT [ PENSOLE/PNCA | JAMES MADISON UNIVERSITY | LASELL UNIVERSITY ]
PENSOLE/PNCA | 2016-2018 ● ● ● ● ●
DIRECTOR/OPS CURRICULUM DESIGN/DEV. PROGRAM MANAGER DESIGN EDUCATOR STUDENT ADVISING
JAMES MADISON | 2016-2022 ● ● ● ●
PROFESSOR CURRICULUM DESIGN/DEV. STUDENT ADVISING SERVICE
LASELL | 2022-PRESENT ● ADJUNCT PROFESSOR ● CURRICULUM DESIGN/DEV. ● STUDENT ADVISING
As a creative, my life path has never been on a singular trajectory. My professional growth is that of a true life-long learner. When I am not learning anymore, it is time for me to shift, so I can grow and learn. During a CreativeMornings PDX presentation in 2014 and Anna Telcs (fashion designer) was speaking about product development and how it can benefit from cross-pollination, in addition to weaving your own creative careers from the threads of all your creative interests. This truly resonated with me. I love the term cross-pollinator, and have referred to myself as one ever since. My teaching style is that of a Director, making sure that all participants have the skills they need, and directing them, per their individual challenges and needs, to usher the student into self discovery and awareness. This portfolio is of my student work from 2016 - 2024. From a Bachelors in Dance, Performance & Choreography to a Masters in Industrial Design, there were three constant threads throughout: 1. design, 2. storytelling, 3. teaching/mentorship. The foundations I learned in both academic endeavors allow me to be a strong contributing team/community member and leader in my professional experiences. Every step of the way, not only have I been growing and learning, but I have also solidified my learning by teaching and mentoring others. WE ARE WHAT WE REPEATEDLY DO. EXCELLENCE IS NOT AN ACT, BUT A HABIT.’ -WILL DURANT ● 1984 - Graffiti my name on the side of my mattress with a red permanent marker. I have been doodling for 40 years. ● 1985 - I started taking creative movement and ballet classes. I have been moving, creatively planning, and observing people for 39 years. ● 1988 - Teaching & directing a performance with all the cousins (my aunt has a VHS to prove it). I have been teaching/directing for 36 years.
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470
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PERSONAL BRANDING/PORTFOLIO DEVELOPMENT: PNSL | Curriculum Designer/Developer, Instructor : 6 sessions: FA17- SP20 Projects: ● The Ad Project (incorporating personal logo) ● Personal logo for business cards displayed at our final presentation salon, on resume, and digital portfolio, and print portfolio ● Postcard flyers (mailable) for our final presentations with PNSL x PNCA program information on the back and team member contact information on the front Course Synopsis: Students will establish their personal design identity/brand specifically with a focus on strong portfolio presence. With exercises inspired by past and present artists and designers, students will work through creative thinking exercises, design exercises, and written narrative exercises to support design direction for their portfolio visuals. The creation of portfolio collateral (personal logo design, typography selection & layout design) will establish professional presentation of their art/design works. Najeel Range, L.E.A.D. (online) 2020
Yling Chou, PNSL x PNCA Design Intensive, SP19
Solomon Renfro, PNSL x PNCA Design Intensive, SP19
Sione Inukiha’angana, L.E.A.D. (online) 2020
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 01
CURRICULUM DESIGNER/DEVELOPER: PNCA Design Intensives | Pilot program for the A.F.A. in Product Creation; 5 sessions: FA17-FA19 Design Intensive, SP19 | Team-Based Product Creation CONVERSE x WILDFANG ● Giovanni Caretti, Apparel Designer ● Ari Schill, Color & Material Designer ● Jiameng Huang, Footwear Designer - Leasure ● Jesus Mendez, Footwear Designer - Winter Commuter ● Brian Guthrie, Footwear Designer - Carpentry Sneaker
Course Synopsis: Based of the workflow and process of Product Teams in the industry, this team-based class allows each member to be designer of their own product. The team collaboratively developed the brand/muse and design briefs, solving problems through new product design for said muse, while aligning with the brand that was selected for them by PENSOLE. All physical and digital design work was done by the student designers. Product designers also created tech packs which were used in ‘handoff meetings’ with professional sample makers to create the prototypes. For this class, the apparel designers were able to help make their final garments. Pending approval from the revision meeting, final samples moved forward. Footwear designers also worked with Vibram, to create individual outsoles specific to the functional need. Students created and presented tech packs to Vibram, who then created blue prints BPs for revision, before the 1-off final samples were made.
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 02
MANAGING DIRECTOR: PNSL x PNCA | Faculty, students, staff | Curriculum Designer/Developer/Director; 5 sessions: FA17-FA19
F19 FINAL PRESENTATIONS/EXPO Ndeyfatou Ceesay, Concept Creator (maker) Gaganjit Singh, 2D Footwear Designer Keaton Huff, 2D Footwear Designer
F19 FINAL PRESENTATIONS/EXPO Aliza Rizvi, 3D Footwear Designer
F17 FINAL PRESENTATIONS/EXPO Team The North Face Jessica Caldwell, Apparel Designer Nathalie Kinney-Greer, Color & Material Designer Alexander Mahue, Footwear Designer
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 03
CAD I: 3D MODELING: RHINO; JAMES MADISON UNIVERSITY | SP23 Projects: ● CAD + LASER ● CAD + 3D PRINTING ● CAD + RENDERING
Course Synopsis: This course expands design skill sets through computer-aided design (CAD) and computer-aided manufacturing (CAM) in an intensive studio environment. Building upon fundamentals learned in Foundations and INDU 200, students will leverage Rhino, Keyshot, Photoshop, Laser Cutting, CNC Routing, and 3D Printing in the creation of photo-realistic visualizations and professional prototypes. Emphasis will be placed on understanding CAD/ CAM principles over technical details.
AURICOLARE CAD + 3D PRINTING ‘EARPODS’ PLA Filament Dan Balkin, SP23
JAWS, IN PIECES LEGO POSTER CAD + RENDERING Framed Digital Print Kiana Rudicile, SP23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 04
MATERIALS AND PROCESSES: JAMES MADISON UNIVERSITY | FA22, FA23 Projects Shown: ● WOOD ● TEXTILES ● PLASTICS ○
PACKAGING & GRAPHIC DESIGN
Course Synopsis: This course introduces students to historic, contemporary & emerging materials & manufacturing processes used in the creation of mass-manufactured goods. Areas covered include wood, metal, plastics, polymers, textiles, ceramics, industry nomenclature & professional practices.
FINAL PROJECTS/EXPO GRIFFIN BARBEAU FA23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 05
FOOTWEAR DESIGN STUDIO: JAMES MADISON UNIVERSITY | FA22 Projects: ● FOOTWEAR DESIGN ○ ○
80% of the semester 20% of the semester,
COLOR DESIGN for a peer’s footwear project
Course Synopsis: This course will focus on Footwear Design through technical problem solving, consumer research, human factors, design thinking, manufacturing methods, and market analysis. After finalizing their footwear design, students will be assigned to a peer’s Footwear project as their Color Designer, engaging in teamwork and gaining exposure to the Product Creation team process/workflow. Through a focused lens specific to consumer goods, students will apply color theory and color strategy to footwear projects.
LETHE, FA22 Lisa Olchevski, Footwear Designer Quinn Gagne, Color Designer
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 06
HANDMADE & NEW TECH FOOTWEAR STUDIO: JAMES MADISON UNIVERSITY | SP23 Projects: ● HANDMADE FOOTWEAR ○ ○ ○ ○
66% of the semester BIRKENSTOCK Arizona(s) CONVERSE Chuck Taylor(s) CONCEPT Design
Course Synopsis: This course will focus on an introduction to traditional footwear hand-making techniques in partnership with new programs that offer accessibility and exposure to current industry standards in technology for the footwear design and manufacturing processes. Traditional pattern making, and VR ideation/design, and algorithmic engineering will be the three main design processes practiced in this studio. Students will make 3 pairs of shoes: sandals, sneakers, and a new design (student driven). This studio, along with Fibers studio and Metals studio will jointly present their work in a Runway Show at the end of the semester.
FEMME FATALE Helen McDowell SP23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 07
MERGE OF NEW TECH STUDIO, SP23 + TEAM BASED PRODUCT STUDIO, FA23: JAMES MADISON UNIVERSITY | SP23-FA23 Projects: ● NEW TECH FOOTWEAR ○
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VR Concept Design with Gravity Sketch
ACCESSORIES & APPAREL DESIGN ○
3D Soft Goods Design with Browzwear
Page Synopsis: This page is a combination of work by Nate Gagnon. Every semester, I have been incorporating technology, either using existing tech to industry standards, or integrating new technology that is quickly becoming industry standard. Thus, giving students access to what is current, better preparing them for the competitive job market after graduation. FA22, Footwear Design Studio, Nate’s 2D rendering work in Adobe Illustrator was stellar. Since then, I have expected nothing less from him. In SP23 New Concepts Studio, Nate delivered again, this time though VR ideation/design in Gravity Sketch for his Mars Boot Concept Shoe. In FA23 for the Team-Based Product Creation Studio, Nate was the Accessories and Apparel Designer on his team, using a combination of Illustrator, GS & Browzwear (3D Soft Goods Design Program) and again, putting in the extra hours to get the job done. His design knowledge, work ethic and determination make him an asset to have on any design team. ● ●
This page does not do his process justice, please check out his Portfolio if you would like to see more. Nate and 3 other JMU ID Students have been selected to join the 2024 Gravity Sketch Student Ambassador program.
OLYMPUS PROJECTS Nate Gagnon SP23-FA23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 08
ADDITIONAL DOCUMENTATION OF STUDENT WORK: JAMES MADISON UNIVERSITY | SP23 SP23
Project Synopsis:
HAND MADE & NEW TECH FOOTWEAR STUDIO:
In a thank you to our vendor-partners, these ISSUU flipbooks shared the studio projects created with discount donated materials and/or hardware, or student discount codes. Please feel free to flip through them as well (LINKS below). Showing process (the best part) and final products. The New Concept Designs flipbook also has photos from the footwear that was worn in MOMENTUM: A Wearable Runway Exhibit LINKS: Hand-made custom Birkenstocks | De/ReCONverse | New Concept Designs and MOMENTUM: A Runway Exhibit. PW: !STUDENTWORK!
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 09
TEAM-BASED PRODUCT CREATION (1 of 3): PROCESS PHOTOS | JAMES MADISON UNIVERSITY | FA22 Projects: ● TEAM PRODUCT ○ ○ ○ ○
Accessories & Apparel Color & Material Design Footwear Design Logo Design
Course Synopsis: TEAM-BASED PRODUCT CREATION course focuses on technical problem-solving, consumer research, human factors, design thinking, manufacturing methods, and market analysis. Teams create a Consumer Profile, Design Briefs, and design products specific to their design track: Apparel/Accessories Designer, Color & Material Designer, Footwear Designer. Team and track-specific projects overlap throughout the semester, mimicking the product creation seasonal calendar. CMD’s were the Team Manager and developed Logo Design. Pre-application to this studio is required.
4 TEAMS / BRANDS SEMESTER PROCESS PHOTOS FINAL EXPO TEAM PHOTOS
PLEASE NOTE The differences between this studio and the team-based product creation for the PENSOLE/PNCA design intensives is as follows: PENSOLE/PNCA Managing Director in charge of the following: ● ● ● ●
3 - 5 Track Instructors 2 Skills Instructors 5 - 7 Professional Sample Makers 18-27 students divided into the tracks
JMU Professor in charge of the following: ●
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Instructing 3 - 4 different design tracks simultaneously through the semester ○ AAD, CMD, FWD, L/BD Provided access to learning new programs: GS & Browzwear ○ Students did the work Provided guidance for sample making ○ Students did the work Guest Critic Designers for Milestone Presentations 2 & 3
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 10
TEAM-BASED PRODUCT CREATION (2 of 3): SAMPLE OF REVIVAL’S FINAL DIGITAL PRESENTATION | JAMES MADISON UNIVERSITY | FA22 REVIVAL | Revival aims to create a system of food to fashion to foliage in order to recycle food waste and increase circular livability in cities: ● Kianna Vu, Team Lead
● Matthew LaBar
Color & Material Designer Logo/Brand Designer
Apparel Designer
● Dmitri Custode
● Hannah Ritchie
Apparel Designer
Footwear Designer
This is a condensed version of Team REVIVAL’s project. Highlighting the theme, consumer, color palette, material palette, footwear design, and apparel designs. Color on product and the life cycle research and application to the mission of this project statements. Handmade apparel and footwear prototypes, and a material catalog. Software used: 3D printing, Adobe Illustrator, Adobe InDesign, Browzwear, Gravity Sketch, Rhino.
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 11
TEAM-BASED PRODUCT CREATION (3 of 3): TEAM PHOTOS, FINAL EXPO | JAMES MADISON UNIVERSITY | FA22 BORIA | To design a Conscious system that allows the user to improve the longevity and versatility of outdoor clothing. ● Addie Merlo, Team Lead Color & Material Designer Logo/Brand Designer
● Cole Boffa Accessories & Apparel Designer
● Julia LoCascio Footwear Designer
ELYSIA | Looking ahead to the year 2073, we expound on the breathing settlement of Elysia on Mars, designing future-proof workwear, while focusing on the roles of welders and farmers. ● Molly Wallace, Team Lead Color & Material Designer Logo/Brand Designer
● Nate Gagnon Accessories & Apparel Designer
● Ryen Miller Footwear Designer
OUTCROWD | Outcrowd has a mission to design new life for treasured keepsake clothing items that would otherwise be unworn. ● Julianne Pullella Color & Material Designer Logo/Brand Designer
● Leah Crescentini Apparel Designer
● Michaella Lynch Apparel Designer Website Designer
● Drew Ryder Footwear Designer
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 12
INDEPENDENT STUDY: JAMES MADISON UNIVERSITY | FA23 Projects: ● Bouldering Pack ○ ○ ○
Course Synopsis: Industrial Design component of Swing Studio course-work.
Targeted User Research Solution Based Design Making / Tech pack, pattern making, final proto
In this course, students will develop product design, focusing on research from their approved swing course outside of the design department. This course will focus on Product Design through technical problem solving, consumer research, human factors, design thinking, manufacturing methods, and market analysis. After finalizing their product design brief as a statement, students will embark on designing, making and presentation of their product(s).
Helen McDowell V17 Outdoor Bouldering Pack FA23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 13
SENIOR THESIS | FURNITURE DESIGN: JAMES MADISON UNIVERSITY | FA23 Projects: ● FURNITURE DESIGN ○ ○ ○ ○
Course Synopsis:
System Design Tooling Design Material Exploration Manufacturing Methods
Student proposed thesis projects that use the methods of design thinking, ideation, sketching, researching, trend forecasting, modeling to design a furniture system that evolves with the consumer. Targeted user focus groups and research of designers as precedent who have been successful in both furniture and sustainability will be conducted, and inform the design direction for this Senior Thesis project.
FLUX Josh Holland & Quinn Gagne
The Brief: To design a system that rethinks how furniture evolves as an individual moves and grows, with a focus on sustainability.
FA23
GOOGLE DRIVE LINK to FLUX COMMERCIAL.
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 14
TREND ANALYSIS VIA COLOR & MATERIAL: TREND RESEARCH, COLOR PALETTES, BRAND AUDITS | LASELL UNIVERSITY | FA22, SU23, FA23 Course Synopsis: Beginning with an explanation of historical and relevant marketing strategies for trend analysis, we compare and discover the relationships and separation of fashion and footwear trend analysis while building individual process of trend futuring. Final Trend projects will be an elaboration of each student’s process, sharing predictions of footwear retail, brand, or shoe. We continue through the lens of Color, Material, Finishes (CMF) and narrate the steps taken for color, material and texture choices within the footwear industries. Using industry standards of material and color development, students build portfolio boards through brand and design investigation.
TREND CARTOGRAM Sarah Soemer, SU23
CONTROLLED ENVIRONMENT, COLOR PALETTE CREATION Alexandria Mail, SU23
STACKED COLOR PALETTE Britney Sones, FA23
STACKED COLOR PALETTE Ru Feng Seet, FA23
BRAND INVESTIGATION: COLOR AUDIT Jill Teverow, FA23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 15
TREND ANALYSIS VIA COLOR & MATERIAL: FINAL PRESENTATIONS | LASELL UNIVERSITY | FA22, SU23, FA23 Final Projects: ● TREND REPORT ● CMF FINAL PROJECT
Course Synopsis: Beginning with an explanation of historical and relevant marketing strategies for trend analysis, we compare and discover the relationships and separation of fashion and footwear trend analysis while building individual process of trend futuring. Final Trend projects will be an elaboration of each student’s process, sharing predictions of footwear retail, brand, or shoe. We continue through the lens of Color, Material, Finishes (CMF) and narrate the steps taken for color, material and texture choices within the footwear industries. Using industry standards of material and color development, students build portfolio boards through brand and design investigation.
TREND REPORT Katy Dika SU23
CMF FINAL PROJECT Ru Feng Seet FA23
CMF FINAL PROJECT Brian Cote FA23
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470 / 16
PORTFOLIO OF STUDENT WORK | 2016 - PRESENT [ PENSOLE/PNCA | JAMES MADISON UNIVERSITY | LASELL UNIVERSITY ]
THANK YOU For more, please visit AZZAMAIRE.COM/STUDENT WORK (PW: !STUDENTWORK!)
Anna Marie Smith | 718 Stuart St., Harrisonburg, VA 22802 | azzamarie@gmail.com | 919-601-5470
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