Solutions
Technical answers to commercial problems
2011 media information
www.fairplay.co.uk
Editorial Positioning
Fairplay Solutions is a technical magazine with a difference. Drawing upon the experience of people who have been actively involved in operating ships, Solutions evaluates and defines the benefits that ship operators can hope to gain from specific advances in technology. A ship is a complex asset and Solutions reflects this within its pages, covering a wide spectrum of subjects, from navigational equipment on the bridge to individual components and systems throughout a ship - from the engine room to the deck. Launched in 1996, Solutions has become one of the most respected magazines of its type. Each month, features focus on specific areas of ship operation or construction, as well as regular sections covering: general news, activities of classification societies, new equipment and deeper analysis of a current ‘hot topic’. Understanding the impact changes will have on a ship operator’s business is a key factor in their success. Solutions selects the news and developments of greatest relevance to its audience and provides an invaluable summary of important topics. While public attention seems to increasingly focus on shipping’s alleged impact on the environment, Solutions examines the issues from the operator’s point of view - highlighting potential for fuel saving and payback-time of investment in new ideas and equipment
such as propulsion systems, improved coatings and developments in turbo-charging. Solutions provides readers contemplating a newbuilding or retrofit with comprehensive and impartial information, covering all potential suppliers. Coverage addresses specific aspects of shipping and operational areas on board, as well as impending regulations, legislation and IMO rules. Whatever the technical and regulatory compliance challenges that face ship operators in 2011, Solutions’ editor, Malcolm Latarche, will be employing some twenty years of maritime experience to ensure that readers understand how to get the best out of the opportunities that emerge. Make sure your message is delivered alongside this invaluable editorial content to the key decision makers in the industry.
Audited Circulation With a fully audited circulation of over 3,600 (ABC net average circulation of 3,616, January to December 2009), the broad editorial appeal extends across all sectors of the dry and wet cargo trades, passenger ships & offshore vessels and results in a total readership far in excess of its core circulation.
www.fairplay.co.uk
Solutions is truly international
109
countries
With readers in more than 109 countries Solutions has a global presence reaching the world-wide shipping markets.
AUDIENCE BY REGION
North, Central & South America 17% Middle East 5%
Asia 17%
Other 3%
Europe 58%
Research and Development Solutions is often the first place where the results of key R&D projects are brought to the attention of the wider shipping audience and our analysis adds invaluable perspective. Newbuildings Solutions is the only magazine to publish complete monthly newbuildings information. The coverage is based on the unique strength of IHS Fairplay, who issue the official IMO numbers. This provides Solutions with comprehensive details of every commercial ship under construction or on order around the world. Each month details of new launches and deliveries are announced, with coverage of new designs of particular note. Troubleshooter These pages cover real life operational problems, highlighting recommendations from official bodies, insurers and others that can help readers improve their operational practices. Ship Type Statistics These regular statistical reports cover different ship types and provide current and projected fleet details. Major Shipbuilders These in-depth reports provide dedicated coverage of specific shipbuilding nations or regions of significance to the whole industry.
Marketing Solutions
Solutions offers a wide range of advertising and marketing opportunities that can be tailored to the specific communication needs of your company. Whether building brand, creating product awareness, driving demand or simply publicising your attendance at an exhibition, use Solutions to communicate your message to a clearly defined target audience. Display advertising Display advertising offers a powerful marketing opportunity with great exposure for your brand and services. Your message will be seen around the world by key audiences looking for advice to support their decision-making. Premium positions Cover positions offer increased standout and real impact. You can also request premium positions in specific editorial sections to ensure the most relevant possible environment. Such positions have limited availability and advance booking is advised. Inserts Whether promoting exhibitions, training courses, your products or brand, we offer high impact creative opportunities, including loose or bound inserts, bellybands and tip-ons, as a cost-effective route to market. We offer a full design & printing service if required.
Website Benefit from advertising on www.fairplay.co.uk which includes an archive of Solutions magazine and our unique Newbuildings online pages which are updated and visited daily. Email Deliver your message directly to readers’ desktops, via a monthly email service. All advertisements feature in prominent positions and can be run as one-offs for impact or in extended campaigns. Tailored marketing solutions Bringing out a new product? We have a ‘product launch program’ which includes a combined package of magazine advertising and web based media – guaranteed to create a bang and maximise awareness. Keen to know what the market thinks? A ‘partnership survey’, online and in the magazine, can provide you with invaluable market research, enhance your brand and generate business leads. Whatever your marketing needs, we are confident we have the solution for you.
www.fairplay.co.uk
AUDIENCE BY BUSINESS TYPE
Port Authorities & Agents 10%
Audience
Ship Yards/Naval Architects 15% Marine Equipment 12%
Other 10%
Solutions readers make buying decisions. With a readership of key managerial, technical and operational personnel that includes senior managers and board members, superintendents, technical departments, fleet managers, engineers and naval architects, Solutions is read by those that make and influence the following buying decisions:
• Propulsion – primary power, propulsion systems, turbo chargers
• Shipbuilding, repair & technology Owners, Operators & Managers 53%
• Maritime communications • Safety equipment • Coatings & corrosion control
Media research consistently shows that
• Deck gear
digital advertising, combined with your
• Navigation & bridge systems
print advertising, will increase the overall effectiveness of your investment.
• Software & operations • Water treatment • Ancillary equipment • Environmental
2011 Editorial Programme
Solutions
Solutions is produced 11 times a year and published during the first week of the month.
January
July/August
Pumps and Compressors German Shipyards Turbine Installation Vessels Offshore Shipping Ship Analysis: Containers
Brazilian Shipyards Shipping Software Fuels and Lubes Crewing & Training Tankers Ship Analysis: General Cargo
February Middle East & Indian Shipyards Notable Newbuildings 2010 Ballast Water Ship Analysis: Product/Chemical Tankers
Bonus distribution: Tanker Ship Owners & Operators
September Maritime Communications Engines and Turbochargers Class Societies Turkish Shipyards Ship Analysis: Car Carriers
March Coatings & Corrosion Passenger Shipping Engines and Turbochargers Singapore & SE Asian Shipyards Ship Analysis: Cruise
October
• Europort Preview • Kormarine Preview • Guide to Fuel Saving
Bonus distribution: Passenger Ship Owners & Operators
Safety & Security Equipment Korean Shipyards Ship Analysis: Gas Carriers
April
• Green Ship Technology Japanese Shipyards ECDIS Ship Analysis: Bulk Carriers
Bonus distribution: Far East Shipowners & Operators
November
• Marintec China Bridge & Navigation Equipment Water Treatment Systems Chinese Shipyards Ship Analysis: Crude Oil Tankers
Bonus distribution: Captains & Navigators
May
• Nor-Shipping Preview Life Saving Appliance Research Ships Norwegian Shipyards Ship Analysis: Offshore Vessels
December Deck & Cargo Gear Regulation Update Eastern European Shipyards Ship Analysis: Heavy Lift
June Manoeuvring Propulsion Heavy Lift European Shipyards Emission Controls Ship Analysis: Ferries
• •
Magazine supplement Exhibition issue
Bonus distribution: Additional copies of Solutions will be distributed at all the major shipping events in 2011, including: Nor-Shipping, Europort, Marintec China and Kormarine, amongst others.
2011 Magazine advertising rates Advertising Unit
Frequency
1x
3x
6x
11x
Double Page Spread (275 x 420mm trim size) (281 x 426mm with bleed)
Sterling Euro Dollar
5,651 7,182 11,435
5,227 6,643 10,577
4,803 6,105 9,719
3,956 5,027 8,004
Full Page (275 x 210mm trim size) (281 x 216mm with bleed)
Sterling Euro Dollar
3,140 3,990 6,353
2,904 3,691 5,876
2,669 3,392 5,400
2,198 2,793 4,447
Half Page Solus Island (194 x 124mm)
Sterling Euro Dollar
2,590 3,292 5,241
2,396 3,045 4,848
2,202 2,798 4,455
1,813 2,304 3,669
Half Page (124 x 194mm horizontal) (252 x 95mm vertical)
Sterling Euro Dollar
2,072 2,633 4,193
1,917 2,436 3,878
1,761 2,238 3,564
1,450 1,843 2,935
Quarter Page (60 x 194mm horizontal) (124 x 95mm vertical)
Sterling Euro Dollar
1,368 1,738 2,767
1,265 1,608 2,560
1,162 1,477 2,352
957 1,217 1,937
Eighth Page (28 x 194mm horizontal)
Sterling Euro Dollar
903 1,147 1,826
835 1,061 1,689
767 975 1,552
632 803 1,278
All rates shown above are for full colour advertising. Mono advertising is available at a 15% discount.
Positional Premiums Inside Front Cover Outside Back Cover Inside Back Cover
Plus 20% (available only for full page Plus 20% (available only for full page advertising Plus 15% (available only for full page advertising)
Guaranteed First Position in: Specified Content Section First quarter of publication First half of publication
Plus 15% Plus 10% Plus 5%
2011 Web advertising rates Per Week www.fairplay.co.uk Leaderboard Banner 728 x 90 pixels Box 250 x 250 pixels
Per Month
Sterling
Euro
Dollar
Sterling
Euro
Dollar
769 678
977 862
1,556 1,371
2,677 2,362
3,402 3,001
5,415 4,778
1,837 1,627 1,627
2,335 2,067 2,067
3,717 3,291 3,291
— — —
— — —
— — —
— —
— —
— —
1,260 840
1,601 1,066
2,548 1,698
— — —
— — —
— — —
1,676 1,030 701
2,090 1,308 890
3,391 2,083 1,418
Fairplay Daily News Email Banner 468 x 60 pixels (top of page) Rectangle 240 x 400 pixels (right side of page) Banner 468 x 60 pixels (under main news story)
www.wsdonline.com Leaderboard Banner 728 x 90 pixels (sitewide) Leaderboard Banner 728 x 90 pixels (industry specific)
AIS Live Home page of global site 468 x 60 pixels Regional banner advert 468 x 60 pixels Local banner advert 468 x 60 pixels
About us In June 2009, IHS acquired Lloyd’s Register - Fairplay. This created a powerful combination and unparalleled capability to deliver critical information and insight. To reflect the full breadth of these combined capabilities, we have changed our name to IHS Fairplay. As part of IHS, you can be assured that IHS Fairplay is better positioned than ever to be the leading source for maritime information and insight. IHS Fairplay holds the largest maritime database in the world, evolved from the Lloyd’s Register of Ships books, which have been continuously published since 1764. With IHS Fairplay you can track real-time ship positions; identify every propelled seagoing merchant ship of 100 GT and above; contact 145,000 ship owners, operators and managers; plan a port call with ease; and receive insights for profitable, efficient and safe shipping. For more information please visit www.ihsfairplay.com
Contacts Advertising Sales Manager Ian Parker Direct Telephone: +44 (0)208 676 2212 Mobile Telephone: +44 (0)7967 967 502 Email: ian.parker@ihs.com Editor Malcolm Latarche Direct Telephone: +44 (0)208 676 2218 Email: malcolm.latarche@ihs.com Head of Production Liz Wall Direct Telephone: +44 (0)208 676 2247 Email: liz.wall@ihs.com Europe, Middle East and Africa IHS Fairplay Sentinel House 163 Brighton Road Coulsdon, Surrey CR5 2YH United Kingdom Tel: +44 (0)20 8700 3700 Fax: +44 (0)20 8763 1066 Email: sales@lrfairplay.com
www.fairplay.co.uk