matrix 2021
Brand Book
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Contents Where we started Our founder - Meet Arnie Miller The Matrix way Our purpose Our values
3 5 7 9 10
Support for every business model The Matrix network Matrix milestones Face-to-face education Online education
11 12 13 14 15
Matrix Total Results Brass Off So Silver Dark Envy Unbreak My Blonde Color Obsessed Keep Me Vivid Miracle Creator High Amplify Mega Sleek Moisture Me Rich So Long Damage Style Link
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Where we started 3
A matrix of support to instill confidence in every hairdresser.
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Our founder Meet Arnie Miller
In 1980, a hairdresser named Arnie Miller founded Matrix, a company whose name was inspired by the idea of synergy and togetherness. He wanted to weave together a matrix of support for every stylist, every hair type and every business model. He created Matrix, a brand where everyone belonged - and everyone felt welcome.
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The Matrix way Think. Believe. Dream. Dare.
Arnie’s determination to create a sense of belonging for all hairdressers inspired the Matrix way of life. Think about the values and principles that you are going to live by. Believe in yourself, your ability and your potential. Dream about the kind of stylist you want to be. Dare to make your dream a reality.
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The original professional love brand for hairdressers
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Our purpose As the most inclusive brand in the industry, we empower hairdressers of all ages, backgrounds and levels of expertise with the tools and self-assurance to deliver next-level looks and realise their creative and professional potential.
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Our values Inclusive
Our community welcomes everyone through education for every stylist, innovation for every hair type and support for every business model.
Uncomplicated Simple solutions for complex hair styles. We make advanced looks accessible with user-friendly products and techniques so everyone can cut, colour and style with confidence.
Uplifting Bringing colour to your life with an uplifting culture of support and optimism.
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matrix total results Haircare shouldn’t be complicated. Total Results is a compact yet complete in-salon and at-home hair care and styling system to tackle every hair challenge. Our exclusive collections of hairdresser-loved shampoos, conditioners and styling products are created to work together, so finding the right haircare regimen is simple.
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Toning for all Unwanted warm tones can affect anyone from the deepest brunettes to the brightest blondes. Fight warmth and neutralise unwanted undertones with Dark Envy, Brass Off, and So Silver. Cleanse, hydrate & deep treat with our professionally calibrated formulas, targeted for all levels.
Before
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Dark Envy Level 1
Level 2 Red undertones
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Brass Off Level 3
Level 4
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So Silver
Level 5
Level 6
Orange undertones
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Level 7
Level 8
Level 9
Yellow undertones
Level 10
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So Silver
Purple toning haircare to correct unwanted yellow undertones on blonde hair and to enhance silvers and blend greys. Users of So Silver love... "it’s toning results and nourishing finish."
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So Silver Neutralises yellow undertones and nourishes blonde hair.
Cleanse
Nourish
Tone
Purple Shampoo
Hydrating Conditioner
Neutralising Mask
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So Silver
Benefits
Purple Shampoo
• Uses cool violet tones to correct warmth. • Illuminates highlights. • Blends colours on greys and whites.
Correct warm, yellow undertones to give a cool finish.
• Tones whilst gently cleansing. • Customisable toning.
Key ingredients
How to use
• Colour correcting dyes
Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on for 3-5 minutes before rinsing and follow with So Silver Conditioner.
Ideal hair type Blondes, Silvers & Greys
Size: 300ml / 1000ml
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So Silver
Benefits
Hydrating Conditioner
• Ultra nourishing formula to restore strength to coloured hair. • Hair feels shiny and healthy.
Hydrates dry and brittle hair, leaving hair silky smooth.
• Restores hair moisture.
Ideal hair type Blondes, Silvers & Greys
How to use After using the So Silver Shampoo, apply to wet hair. Massage and rinse.
Size: 300ml / 1000ml
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So Silver
Benefits
Neutralising Mask
• Highly concentrated dyes to correct unwanted undertones. • Customisable toning. • Deep conditioning treatment to restore strength to colour-treated hair.
Highly pigmented purple formula to correct yellow undertones whilst protecting fragile hair.
• Imparts glossy shine to hair.
Key ingredients
How to use
• Colour correcting dyes
After using So Silver Shampoo, wearing suitable gloves, apply to wet hair and comb through for even distribution. Avoid scalp area and leave for 5-10 minutes, depending on desired neutralising effect. Rinse. Do not use in combination with So Silver Conditioner.
Ideal hair type Blondes, Silvers & Greys
Size: 30ml / 200ml
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Before
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So Silver
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Brass Off
Blue toning haircare to correct unwanted brassy, orange undertones on lightened brunette hair. Users of Brass Off love... "it’s toning power and soft finish."
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Brass Off Tones & protects for longer lasting colour on lightened brunette hair.
Cleanse
Nourish
Tone
Blue Shampoo
Hydrating Conditioner
Neutralising Mask
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Brass Off
Benefits
Blue Shampoo
• High concentration of blue dyes to correct unwanted brassy tones.
Correct brassy undertones and gives a cool finish.
• Protect colour. • Up to 10x less breakage.
Key ingredients
How to use
• Vitamin Oil - nourishes hair
Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing and follow with Brass Off Conditioner.
• Neutralising blue dyes
Ideal hair type Lightened Brunettes
Size: 300ml / 1000ml
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Brass Off
Benefits
Hydrating Conditioner
• Up to 6x less breakage*. • Non-colour depositing formula. • Hydrates and nourishes hair.
Moisturises dry strands and leaves hair feeling soft and nourished.
*When using the Brass Off system of shampoo, conditioner and leave-in cream.
Key ingredients • Vitamin Oil - nourishes hair
How to use After using the Brass Off Shampoo, apply to wet hair. Massage and rinse.
Ideal hair type Lightened Brunettes
Size: 300ml / 1000ml
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Brass Off
Benefits
Neutralising Mask
• Ultra rich formula. • Customisable toning. • Helps restore strength and protect fragile hair.
Highly pigmented blue-violet formula which corrects brassy undertones, whilst protecting fragile hair.
• Shine-enhancing ingredients help hair reflect light to give hair luster.
Key ingredients • Vitamin Oil - nourishes hair
How to use
• Colour correcting blue dyes
After using Brass Off Shampoo, wearing suitable gloves, apply to wet hair and comb through for even distribution. Avoid scalp area and leave on for 5-10 minutes depending on desired neutralisation. Rinse out.
Ideal hair type Lightened Brunettes Size: 30ml / 200ml
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Brass Off
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Dark Envy
Green toning haircare to correct unwanted red undertones in dark brunette hair. Users of Dark Envy love... "it’s toning power and shiny finish."
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Dark Envy Corrects unwanted red undertones and nourishes dark brunette hair.
Cleanse
Nourish
Tone
Green Shampoo
Hydrating Conditioner
Neutralising Mask
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Dark Envy
Benefits
Green Shampoo
• Green direct dyes to correct red undertones. • Adds dimension to dark brunette hair.
Colour correcting shampoo that enriches dark bases and corrects red undertones in dark brunette hair.
• Imparts a glossy finish. • Customisable toning.
Key ingredients • Colour correcting blue-yellow dyes
How to use Wearing suitable gloves, apply to wet hair, lather and rinse well. Leave on for 3-5 minutes before rinsing and follow with Dark Envy Conditioner.
Ideal hair type Deep brunettes
Size: 300ml / 1000ml
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Dark Envy
Benefits
Hydrating Conditioner
• Deeply hydrating. • Enhances manageability. • Provides richness, radiance and shine.
Non-colour depositing conditioner that enriches both natural and colored dark bases with a deeply conditioning formula.
Ideal hair type Deep brunettes
How to use After using the Dark Envy Shampoo, apply to wet hair. Massage and rinse.
Size: 300ml / 1000ml
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Dark Envy
Benefits
Neutralising Mask
• For virgin and all-over black to dark brown hair colour. • Combination of blue-green direct dyes for toning.
Highly pigmented red formula to correct red undertones while deeply nourishing hair and leaving a radiant sheen.
• Customisable toning. • End result leaves dark bases with depth & cool, glossy finish.
Key ingredients • Colour correcting blue-green dyes
How to use After using Dark Envy Shampoo, wearing suitable gloves, apply to wet hair and comb through for even distribution. Avoid scalp area and leave for 5-10 minutes depending on desired neutralisation. Rinse out.
Ideal hair type Deep brunettes
Size: 30ml / 200ml
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Dark Envy After
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Unbreak My Blonde Strengthening haircare treatment that leaves lightened hair 3x stronger*. Made for all blondes, whether you’re blonde going blonder or starting at a dark base. Users of Unbreak My Blonde love... "that hair felt noticeably softer and with less breakage." * When using full system 6 times.
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Unbreak My Blonde
Revives damaged, over-processed hair & reduces breakage for 3x stronger hair.*
Prime
Strengthen
Restore
Revive
Strengthening Shampoo
Strengthening Conditioner
Leave-In Treatment
Pro Only
Bleach Finder Shampoo
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Unbreak My Blonde
Pro Only
Bleach Finder Shampoo
Benefits • Smart cleansing formula targets & removes lightener particles. • Yellow formula turns pink when exposed to ligthener.
Bleach Finder Color Changing Lightener Rinse, infused with citric acid, balances pH and lights up pink when lightener is still in the hair, letting you know you need to rinse again.
• Balances the pH of hair. • Ensures even stubborn lightener is rinsed out for a more beautiful and even blonde.
Key ingredients • Citric Acid – strengthens hair • Smart Technology which identifies bleach in hair
How to use After a lightening treatment, apply Bleach Finder Color Changing Lightener Rinse to hair and work into a lather. The Bleach Finder formula will turn from yellow to pink if lightener particles are detected. Continue to lather and rinse until the formula remains yellow with no pink in sight. All yellow - ready to rinse and tone! Still seeing pink - shampoo again!
Ideal hair type Damaged lightened hair Size: 1000ml
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Unbreak My Blonde
Benefits
Strengthening Shampoo
• 3x stronger hair.* • Sulphate free. • Cleanses whilst protecting sensitive hair.
Specially formulated with cirtric acid to reinforce weakened bonds and revive damaged hair.
• Revives all types of hair from chemical damage. * When using full system 6 times.
Key ingredients
How to use
• Citric Acid - strengthens hair
After using the Unbreak MyBlonde Bleach Finder, apply and distribute evenly through wet hair. Massage and Rinse. Follow with Unbreak My Blonde Conditioner.
Ideal hair type Damaged lightened hair
Size: 300ml / 1000ml
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Unbreak My Blonde
Benefits
Strengthening Conditioner
• 3x stronger hair. • Nourishes and softens hair. • Reinforces weakened bonds to prevent breakage.
Specially formulated with cirtric acid to reinforce weakened bonds and revive damaged hair.
Key ingredients • Citric Acid - strengthens hair
How to use
Ideal hair type
After using the Unbreak My Blonde Shampoo, apply to wet hair. Massage and rinse. Follow with Unbreak My Blonde Leave In Treatment.
Damaged lightened hair
Size: 300ml / 1000ml
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Unbreak My Blonde
Benefits
Leave-In Treatment
• 3x stronger hair. • Highly conditioning yet lightweight formula. • Revives all hair types & textures from chemical damage.
Specialy formulated with cirtric acid to reinforce weakened bonds and revive damaged hair.
• Hair is left soft, shiny and stronger.
Key ingredients
How to use
• Citric Acid - strengthens hair
After using the Unbreak My Blonde Conditioner, apply to wet hair and comb through. Avoid scalp area. Do not rinse. Style hair as desired.
Ideal hair type Damaged lightened hair
Size: 150ml
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Unbreak My Blonde
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Color Obsessed Colour preserving care for all hair types and textures.
Users of Color Obsessed love... "that hair is left more manageable and colour is protected."
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Color Obsessed Anti-Oxidant formula helps protect against environmental damage, protecting colour for up to 32 washes.
Cleanse
Nourish
Antioxidant Shampoo
Conditioner 38
After
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Color Obsessed
Benefits
Antioxidant Shampoo
• Porous hair is strengthened with brilliant colour and shine. • Provides color protection up to 32 washes*.
Cleanses to help protect against fading and extend your colour vibrancy.
Key ingredients • Vitamin E - protects against environmental damage. • Sunflower Oil - contains emollients which helps soften hair.
How to use Apply to wet hair, lather and rinse well. Follow with Color Obsessed Conditioner.
Ideal hair type Damaged coloured hair
Size: 300ml / 1000ml
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Color Obsessed
Benefits
Conditioner
• Strengthen porous hair. • Moisturises and nourishes. • Provides lasting shine and colour care.
Conditions to help protect against fading and extent your colour vibrancy.
Key ingredients • Vitamin E – protects against environmental damage • Sunflower Oil – contains emollients which helps soften hair
How to use After using the Color Obsessed Shampoo, apply to wet hair. Massage and rinse.
Ideal hair type Damaged coloured hair
Size: 300ml / 1000ml
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Color Obsessed After
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Keep Me Vivid Colour retention haircare system for up to 65 days of vibrant colour
Users of Keep Me Vivid love... "colour is prolonged and hair is left softer."
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Keep Me Vivid
Prolongs and maintains colour vibrancy for up to 65 days.*
Cleanse
Nourish
Extend
Protect
Pro Only
Shampoo
Conditioner
Lamination Spray 43
Velvetizer Hair Balm
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Keep Me Vivid
Benefits
Shampoo
• Helps combat hair colour from fading. • Protect coloured hair.
Gently cleanses to maintain vibrancy of fast fading colours.
• Sulphate free.
Key ingredients
How to use
• Glycerin - adds and maintains moisture
Apply to wet hair, lather and rinse well. Follow with Keep Me Vivid Conditioner.
Ideal hair type High maintenance, coloured hair
Size: 300ml / 1000ml
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Keep Me Vivid
Benefits
Conditioner
• Formula’s acidity helps make each strand of hair brighter by smoothing the outer cuticle.
Rebalances the natural pH of hair and nourishes each strand.
• Helps maintains colours vibrancy. • Nourishes each strand of hair.
Key ingredients
How to use
• Glycerin - adds and maintains moisture.
After using the Keep Me Vivid Shampoo, apply to wet hair. Massage and rinse.
• High Acidity for longer lasting colour.
Ideal hair type High maintenance, coloured hair Size: 300ml / 1000ml
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Keep Me Vivid
Benefits
Lamination Spray
• Formula’s acidity helps make each strand of hair brighter by smoothing the outer cuticle. • Helps maintains colours vibrancy.
Rebalances the natural pH of hair and nourishes each strand.
Pro Only
How to use
• Nourishes each strand of hair.
Key ingredients • Glycerin - adds and maintains moisture. • High Acidity for longer lasting colour.
After using the Keep Me Vivid Conditioner, apply to wet hair. Do not rinse. Follow with Keep Me Vivid Color Velvitizer.
Ideal hair type High maintenance, coloured hair Size: 300ml / 1000ml
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Keep Me Vivid
Benefits
Velvetizer Hair Balm
• Long lasting vibrancy for up to 21 washes. • Acidity seals the cuticle of hair. • Colour is 3x more prismatic shine.
Seals in hair colour and enhances shine.
• Heat protection.
Key ingredients
How to use
• Glycerin - adds and maintains moisture.
After using the Keep Me Vivid Conditioner, apply to towel dry hair from mid-lengths to ends. Style as desired.
• High Acidity for longer lasting colour.
Ideal hair type High maintenance, coloured hair Size: 150ml
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Keep Me Vivid After
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Miracle Creator Multi-tasking care for all hair types and textures.
Users of Miracle Creator love... "that hair is more manageable, softer and shinier."
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Miracle Creator
Benefits
Multi-Tasking Treatment
• A leave in conditioner, it nourishes hair. • Smoothes the cuticle and helps prevent breakage from brushing.
A versatile professional styling treatment that is able to tackle many concerns at once - with 20 benefits.
• Heat protectant - prevents heat damage from hot styling tools. • Anti-frizz for a sleek finish. • Minimizes hair damage and breakage. • Reduces dryness. • Corrects roughness.
How to use
• Shields hair against external aggressors.
Spray on to towel-dried hair, comb through and style as desired
• Improves manageability and primes hair for styling.
Ideal hair type All hair types
Size: 200ml
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Miracle Creator After
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High Amplify Volumising haircare system for instant lift and body
Users of High Amplify love... "that hair has more body and products don’t weight hair down."
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High Amplify
Haircare system with instant lift and up to 35% more volume*.
Extend
Cleanse
Nourish
Protect
Volumising Shampoo
Volumising Conditioner
Shine Rinse Lamellar Treatment
Pro Only
Root Up Wash Clarifying Shampoo
*Using system of High Amplify Shampoo, Conditioner and Proforma Hairspray vs. unwashed hair
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High Amplify
Volumizing styling system with instant lift and up to 35% more volume*.
Lift
Bodify
Finish
Extend
Wonder Boost Root Lifter
Foam Volumizer Bodifying Mousse
Flexible Hold Hairspray
Micro-Fine Dry Shampoo
*Using system of High Amplify Shampoo, Conditioner and Proforma Hairspray vs. unwashed hair
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High Amplify
Pro Only
Benefits
Root Up Wash Clarifying Shampoo
• Deep cleansing. • Removes all build-up. • Silicone-free.
Ideal hair type
Silicone-free, clarifying shampoo that removes the oil and build-up at the root which weighs down fine hair.
Fine, flat hair
How to use Once a week, apply to wet hair at the root area. Lather. Rinse well.
Size: 300ml / 1000ml
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High Amplify
Benefits
Volumising Shampoo
• Long-lasting volume. • Instant body all over for thicker looking hair. • Suitable for colour-treated hair.
A lightweight formula which cleanses the hair while boosting the structure of fine, limp hair
Key ingredients • Protein - strengthens limp hair. • Panthenol - helps thicken hair.
How to use
Ideal hair type
Apply to wet hair, lather and rinse well. Follow with High Amplify Conditioner.
Fine, flat hair
Size: 300ml / 1000ml
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High Amplify
Benefits
Volumising Conditioner
• Long-lasting volume. • Silicone-free and lightweight formula. • Suitable for colour-treated hair.
A lightweight formula which conditions the hair while boosting the structure of fine, limp hair
Key ingredients • Protein - strengthens limp hair. • Panthenol - helps thicken hair.
How to use
Ideal hair type
After using the High Amplify Shampoo, apply to wet hair. Massage and rinse.
Fine, flat hair
Size: 300ml / 1000ml
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High Amplify
Benefits
Shine Rinse Lamellar Treatment
• Adds shine in 8 seconds! • Silicone free. • Can be used as an alternative to conditioner.
Lamellar water acts as a shine boost for hair.
Key ingredients • Lamellar Water - adds shine.
How to use
Ideal hair type
After cleansing hair with the High Amplify Shampoo, gently squeeze out excess water but do not towel dry. Apply lamellar treatment in zig-zag motion 1-2 tick mark amounts on side of bottle, depending on length of hair. Lather and wait 8 seconds. Rinse well.
Fine, flat hair
Size: 200ml
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High Amplify
Benefits • Long lasting, full volume boost.
Wonder Boost Root Lifter
• Nozzle allows for targeted application. • Light weight formula.
Targeted applicator for extreme root volume or all over volume.
• Non-sticky.
Key ingredients
How to use
• Protein - strengthens limp hair.
After using the High Amplify System, apply on damp or dry hair, direct nozzle applicator close to the scalp or all over. Style as desired.
Ideal hair type Fine, flat hair
Size: 250ml
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High Amplify
Benefits
Foam Volumizer Bodifying Mousse
• Strong, long lasting results. • Lightweight whip adds conditioning shine. • All over volume.
Provides body, lift and support to give fine hair touchable thickness.
Key ingredients • Styling Polymers - coats the hair and gives hold without weighing the hair down.
How to use After using the High Amplify System, apply a golf-ball size amount to towel-dried hair, working evenly from roots to ends. Style as desired.
Ideal hair type Fine, flat hair
Size: 250g
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High Amplify
Benefits
Flexible Hold Hairspray
• Fast-drying, ultra-fine mist. • Leaves hair static-free. • All-day humidity resistant. • Provides great root.
Creates all over volume and shine.
Key ingredients
How to use
• Styling Polymers - gives hold without weighing the hair down.
After using the High Amplify System. For added body, volume and texture: On dry hair, lightly mist and finger rake for a full-bodied finished style. For finished looks: on dry hair lightly mist all over.
Ideal hair type Fine, flat hair
Size: 250g
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High Amplify
Benefits
Micro-Fine Dry Shampoo
• Absorbs oil, refreshes hair & prolongs volume. • Clean, lightweight formula. • Suitable for colour-treated hair.
Works to absorb oil and not weigh down fine hair.
Key ingredients • Styling Polymers - gives hold without weighing the hair down.
How to use After using the High Amplify System, Hold 8-10 inches from head. Spray in short bursts to absorb oil and revive volume.
Ideal hair type Fine, flat hair
Size: 250g
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High Amplify After
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Mega Sleek
Reduces frizz in coarse, unruly hair types.
Users of Mega Sleek love... "makes frizz less noticeable and smooths hair."
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Mega Sleek
Reduces frizz and provides humidity protection for coarse, unruly hair types.
Cleanse
Nourish
Protect
Smoothing Shampoo
Smoothing Conditioner
Iron Smoother Heat-Protectant Spray
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Mega Sleek
Benefits
Smoothing Shampoo
• Cleanses and moisturises hair. • Helps repair damage. • Smooths and controls frizz with all-day humidity protection.
Cleanses to help control unruly hair and manages frizz.
• Cares for colour-treated hair.
Key ingredients
How to use
• Shea Butter - provides moisture, while helping to add lustre to hair.
Apply to damp hair. Lather. Rinse. Follow with Mega Sleek Conditioner.
Ideal hair type Fizzy, unruly hair
Size: 300ml / 1000ml
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Mega Sleek
Benefits
Smoothing Conditioner
• Nourishes and smooths hair. • Controls frizz with all-day humidity protection. • Cares for colour-treated hair.
Conditions to help control unruly hair and manages frizz.
Key ingredients • Shea Butter - provides moisture, while helping to add lustre to hair.
How to use After Mega Sleek Shampoo, apply to wet hair. Massage and rinse.
Ideal hair type Fizzy, unruly hair
Size: 300ml / 1000ml
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Mega Sleek
Benefits
Iron Smoother Heat-Protectant Spray
• Locks out humidity. • Leaves hair softer & smoother without adding weight. • Maximises shine. • Provides against high heat damage up to 205OC.
Rebalances the natural pH of hair and nourishes each strand.
Key ingredients • Dual Styling Polymers - provide strong control and hold for smooth definition.
How to use After Mega Sleek Conditioner, Section by section, spray evenly over dry hair and flat iron from roots to ends to finish.
Ideal hair type Fizzy, unruly hair
Size: 250ml
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Mega Sleek After
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Moisture Me Rich Hydrating care for 4x more moisturised hair.
Users of Moisture Me Rich love... "that hair feels instantly nourished and moisturised."
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Moisture Me Rich
Provides long-lasting hydration and nourishment for up to 4x more moisturised hair*.
Cleanse
Nourish
Hydrating Shampoo
Hydrating Conditioner
*Using system of Moisture Me Rich shampoo, conditioner and Moisture Cure vs. a non-conditioning shampoo
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Moisture Me Rich
Benefits
Hydrating Shampoo
• Provides soft, replenished, radiant results. • Hair is left 4x more moisturised. • Cares for colour-treated hair.
Cleanses to help restore moisture of dry hair.
Key ingredients • Glycerin - humectant that adds and maintins moisture.
How to use Apply to damp hair, lather and rinse. Follow with Moisture Me Rich Conditioner.
Ideal hair type Dry hair
Size: 300ml / 1000ml
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Moisture Me Rich
Benefits
Hydrating Conditioner
• Conditions, layer by layer, for instant softness. • Provides shine and manageability.
Conditions to help restore moisture of dry hair.
• Cares for colour-treated hair.
Key ingredients
How to use
• Glycerin - humectant that adds and maintins moisture.
After using the Moisture Me Rich Shampoo, apply to wet hair. Massage and rinse.
• Apricot Oil - lightly penetrates layers of hair to condition.
Ideal hair type Dry hair
Size: 300ml / 1000ml
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Moisture Me Rich After
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So Long Damage Strengthening haircare for 88% less breakage.
Users of So Long Damage love... "that hair feels stronger and less damaged."
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So Long Damage
Strengthening haircare for 88% less breakage.
Cleanse
Nourish
Repair
Repairing Shampoo
Repairing Conditioner
Leave-In Elixer
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So Long Damage
Benefits
Repairing Shampoo
• Moisturises intensely without weighing down hair. • Brightens shine. • Cares for colour-treated hair.
Cleanses to boost strength and help reduce breakage.
Key ingredients • Cermaide - helps to boost the strength of damaged hair.
How to use Apply to wet hair. Lather and rinse. Follow with So Long Damage Conditioner.
Ideal hair type Damaged hair
Size: 300ml / 1000ml
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So Long Damage
Benefits
Repairing Conditioner
• Conditions and detangles while restructuring and adding strength. • Rich, creamy texture.
Conditions toad shine and help reduce breakage.
• Cares for colour-treated hair.
Key ingredients
How to use
• Cermaide - helps to boost the strength of damaged hair.
After using the So Long Damage Shampoo, apply to wet hair. Massage and rinse.
Ideal hair type Damaged hair
Size: 300ml / 1000ml
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So Long Damage
Benefits
Leave-In Elixer
• Fiber reconstruction to help repair damage. • Prevents breakage. • Instantly resurfaces brittle strands, as it recharges healthy shine.
Repair damage for totally strong hair with less breakage.
Key ingredients
How to use
• Cermaide - helps to boost the strength of damaged hair.
After using the So Long Damage Conditioner, apply to towel dried hair. Style as desired.
Ideal hair type Damaged hair
Size: 200ml
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matrix total results
Style Link
From hairspray to hair gel, our lines of hair styling products makes hair styling easy, from everyday to high impact. Users of Style Link love... "how it gives you control and flexibility to your styling needs."
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Style Link
Professional styling for all hair types and textures.
Texture
Protect
Smooth
Volume
Rough Me Up Salt Infused Spray
Heat Buffer Thermal Styling Spray
Smooth Setter Smoothing Cream
Volume Builder Volume Mousse
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Style Link
Benefits
Rough Me Up Salt Infused Spray
• Non-sticky shape and hold. • Lightweight grip. • Creates beachy touchable waves without crunch.
Texture spray enhanced with micro minerals to give lightweight grip and satin finish.
Hold 1 2 3 4 5
How to use
Ideal hair type All hair types
Shake well and spray onto dry or damp hair. Style as desired.
Size: 200ml
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Style Link
Benefits
Heat Buffer Thermal Styling Spray
• Heat protection up to 232ºC. • Lightweight formula. • Fine mist.
Heat protecting spray formula ensures your hair has a smooth and shiny finish free from heat damage.
Hold 1 2 3 4 5
Ideal hair type
How to use
All hair types
Mist on damp hair. Heat style with extra protection. Can be used on dry hair for protection from heat styling. Size: 200ml
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Style Link
Benefits
Smooth Setter Smoothing Cream
• Smoothing with movement. • Taming and frizz control. • Does not weigh hair down.
Delivers a smooth, satin finish and does not weigh down hair.
Hold 1 2 3 4 5
How to use
Ideal hair type
Apply evenly through damp hair. Blow Dry.
All hair types
Size: 118ml
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Style Link
Benefits
Volume Builder Volume Mousse
• Feather light volume and body. • Airy mousse texture. • Touchable finish.
Volumizing hair mousse for feather light volume and body.
• No crunch, no tackiness.
Hold
How to use
1 2 3 4 5
Apply to clean damp hair. Blow dry.
Ideal hair type All hair types
Size: 238g
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Style Link
Professional styling for all hair types and textures.
3-in-1
Gel
Paste
Clay
Over Achiever 3-in-1 Cream + Paste + Wax
Super Fixer Strong Hold Gel
Shape Switcher Molding Paste
Matte Definer Beach Clay
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Style Link
Benefits
Over Achiever 3-in-1 Cream + Paste + Wax
• Spreads like a cream. • Holds like a wax. • Texturizes like a paste. • Never tacky, never sticky.
Spreads like a cream, texturizes like a paste, holds like a wax.
Hold 1 2 3 4 5
How to use
Ideal hair type All hair types
Work through damp or dry hair for desired look. Rework throughout the day.
Size: 238g
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Style Link
Benefits
Super Fixer Strong Hold Gel
• Strong hold. • Superior structure. • Clean application.
Strong hold with no stiffness, no flaking and allows for added structure and shine.
• Easy rinse-out.
Hold 1 2 3 4 5
How to use Apply to damp hair for wet looks, on dry hair for maximum hold.
Ideal hair type All hair types
Size: 200ml
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Style Link
Benefits
Shape Switcher Molding Paste
• Strong hold. • Pliable paste. • Lasting grip.
A spreadable molding paste which combines strong hold and grip, with a satin finish.
Hold 1 2 3 4 5
Ideal hair type
How to use
All hair types
Work through damp or dry hair. Add where necessary to support shape.
Size: 50g
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Style Link
Benefits
Matte Definer Beach Clay
• Medium-Strong hold. • Even distribution, easy rinse-out.
Texture and definition without buildup.
• No build up.
Hold 1 2 3 4 5
How to use Rub through hands and work with fingers through dry or damp hair.
Ideal hair type All hair types
Size: 98g
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Style Link
Professional styling for all hair types and textures.
Lightweight
Hold
Body
Volume
Texture Builder Messy Finish Spray
Style Fixer Finishing Hairspray
Volume Fixer Volumising Hairspray
Height Riser Volumising Powder
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Style Link
Benefits
Texture Builder Messy Finish Spray
• Instant targeted action. • Unique aerosol diffusion for even application. • Adapts to any style. • Airy Matte Finish.
Finish and hold with an airy texture that allows targeted action to hold volumpe and windswept looks.
Hold 1 2 3 4 5
How to use
Ideal hair type All hair types
Apply to dry hair. Shake can well and spray 4 to 5 inches away from roots.
Size: 142g
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Style Link
Benefits
Style Fixer Finishing Hairspray
• 24 hour hold. • Fast drying leave-in. • Humidity and time resistant. • No helmet effect, no tack, no flaking.
Lasting hold and shine with an ultra dry finish.
• Shiny finish.
Hold
How to use
1 2 3 4 5
Apply to dry hair. Spray 10-12 inches from hair.
Ideal hair type All hair types
Size: 284g
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Style Link
Benefits
Volume Fixer Volumising Hairspray
• 24 hour volume. • Fast drying. • Does not weigh down the hair. • Natural finish.
Enhances support to voluminous hair styles with moveable texture and hold.
Hold 1 2 3 4 5
How to use
Ideal hair type
Apply to dry hair. Spray 10-12 inches from hair, between layers at the base to create volume.
All hair types
Size: 284g
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Style Link
Benefits
Height Riser Volumising Powder
• Flexible grip and texture. • Lightweight powder. • Targeted application. • No dullness.
Instant volume and separation with shine and adds grip and targets roots, without dulling hair.
Hold 1 2 3 4 5
Ideal hair type
How to use
All hair types
Apply to dry hair. Shake or spray 10-12 inches from hair.
Size: 7g
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