VITAPLEX A revolutionary biomimetic system that replicates & rebuilds the natural structure of the hair, allowing colour & lift without compromising the integrity of the hair. WHY IS VITAPLEX DIFFERENT? During the colouring or lightening process the amino acid chains in the hair may be damaged or degraded by the chemical process. The Biomimetic technology in RAV19 is able to mimic not only the 19 amino acids found in human hair but also the EXACT sequence & quantity in which they are naturally present within the hair restoring hair to a virgin like state. Other plex products protect the bonds during the chemical process or focus on re-connecting the disulphide bonds. Vitaplex is unique by targeting the building blocks of the hair (Keratin molecule).
Vitaplex is Science mimicking nature. Vitaplex has been developed specifically for the professional hairdresser & unlike many other plex products key benefits to the regime are: • No extra development time needed • Easy application, no change in colouring routine • Intensifies colour & boosts lift without the need for stronger developer • Can be used as a stand-alone treatment to repair previously damaged hair • Mimics and repairs the exact natural structure of the hair • Repairs, strengthens & protects hair during the colouring & lightening process • Strengthens the internal structure of the hair improving elasticity & preventing breakage. • Hair looks & feels significantly healthier • Compatible with all professional colour & lightening systems • Reduces cuticle damage
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The keratin molecule in human hair is made up of 19 amino acids. During an alkaline process, such as colouring or bleaching, these amino acids are damaged or destroyed, weakening the hair. The BIOMIMETIC technology in RAV19 is able to mimic not only these 19 amino acids, but also the exact sequence & quantity in which they naturally present within hair. Because they are an exact replica, they are able to directly replace the lost amino acids, repairing the hair structure & significantly improving strength & condition.
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