“To be the best salon professional brand in the world.” MISSION
“To inspire passion & creativity in the salon professional through superior product innovation & education.”
INNOVATE, INSPIRE, CREATE
CORE VALUES
EDUCATION FIRST
ASP Education will motivate and inspire salon professionals to instil confidence in the use of our products.
INNOVATE ASP products are inspired by the latest technological advances.
CUSTOMER FOCUSSED
We listen to our customers to ensure that we develop products, education and initiatives that focus on their needs and exceed their expectations.
ETHICAL
We are committed to reducing our environmental footprint, incorporating sustainability into our products.
WORLD BEATING PRODUCTS,
BORN IN
In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the premium hair care brand ASP ® .
Originated as a line of permanent hair colour, the ASP® brand quickly expanded to include tone-on-tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products, formulated in-house at the ASP® Research and Development Laboratory in Italy. The team headed by Dott. Nicola Summer continue to break new ground in the development of exciting, industry leading hair products. These unique, technology-driven products have been enthusiastically
embraced by consumers and the hairdressing industry across the globe, making ASP® one of the fastest growing haircare brands in the world. This rapid growth is spearheaded by the twin aims of unrivalled product innovation and quality, supported by comprehensive training and education systems. In 2011 the luxury haircare line ASP® was launched to run alongside the ASP® Salon Professional brand.
Today, ASP® products are sold in over 50 countries, with headquarters and training facilities in the UK, USA and Australia.
ASP® UK, Romsey
ASP® Brisbane, Australia
ASP® USA, Vista, California
WORLD CLASS, WORLDWIDE
ASP® USA
Vista, California, USA
ASP® Worldwide HQ
Romsey, United Kingdom
ASP® Manufacturing Facility, Guidizzolo, Italy
ASP® Research & Development Laboratory
Bologna, Italy
ASP® AUSTRALIA
Brisbane, QLD, AUS
ASP Salon Professional has pledged its support to the Hairdressing Council’ s campaign for all UK hairdressers to become State Registered. The UK ASP Technical Team are all State Registered and ASP are proud to support this important campaign.
At ASP we are working hard to ‘Defend Nature Always’. Every decision we make is based on our commitment to making the world a more beautiful place – it’s in our DNA.
NO ANIMAL TESTING
ASP does not test any of its products, or any of its ingredients on animals, and has never done throughout its history.
92% NATURALLY DERIVED
At least 92% of ASP product ingredients are naturally derived.
NATURAL COMPONENTS
Our policy has always been to utilise, where possible, natural or green components rather than synthetic.
GLOBAL AMBASSADOR tracey ANN smith
BHA Finalist Trend Image and Midlands 2021
Hair and Beauty Awards Entrepreneur of the Year 2021
BHA Finalist - Midlands and Mens 2020
Winner 4 awards @salonawards - Colourist / Salon / Stylist / Newcomer of the Year 2020
BHA Finalist International Hairdresser of the Year 2019
Most Watched Icon on Fellowship Stage 2017
CONTESSA FInalist International Hairstylist 2018
British Hairdresser of The Year (Midlands) 2023
Fellowship Hairdresser of The Year 2023
WORLD RENOWNED, MULTI AWARD-WINNING HAIRDRESSER
Tracey joined ASP® in 2013 as Global Ambassador and conducts seminars, shows and presentations around the world, along with photo shoots and assisting with the creative direction of the brand. Tracey is a regular on stage at major events including Salon International and is in high demand for her session work all over the world.
Tracey’s photographic collections have won numerous awards and appear regularly in top consumer and trade titles.
Her achievements reinforce Tracey’s reputation as one of Britain’s most talented hairdressers and ASP® are proud that she now brings her creative strengths to the brand.
coverage and lasting power.
Oxygen is encapsulated more e ciently and driven deep into the hair shaft, while the colour is carried in reduced oil droplets, ensuring greater colour penetration, and rich, intense colour.
Experience a kinder, more e ective colour deposit than ever before.
Next Generation Technology Ultimate Colour Performance
Experience ELIXIR, the INCREDIBLE RANGE of Permanent Hair Colours, Toners, Colour Additives & Colour Highlighting.
REGULAR
PERMANENT COLOUR
Ultimate Colour Performance.
Experience ELIXIR, the INCREDIBLE NEW RANGE of Permanent Hair
ASP Crème Developer has a high performance, low pH conditioning formula, available in 4 strengths for all colouring and highlighting needs.
me Developer maximises product performance and hair condition for optimum results.
Available sizes: 1L / 34fl.oz & 250ml / 8.5fl.oz
CONVERTER
A unique conversion concept which changes any permanent hair colour creme to a ‘tone on tone’.
You can now obtain either permanent colouring or ‘tone on tone’ without the need to stock both products, reducing your stockholding value and saving you money. Even if you already have a range of tone on tone colour, Converter will expand your palette by enabling you to use other shades from your existing permanent range.
3.3VOL Great for use when wanting to create deeper richer shades, when staying on the same depth or going darker and with toners when working on delicate or porous hair.
2% 6.7VOL Great for use with lighter shades, toners and vibrant colours when wanting to achieve an elevated look.
Converter is an ideal opportunity for salons not using a ‘tone on tone’ product to offer their clients a new service. It also offers the client an ideal progression from ‘tone on tone’ colour to permanent with the same shade. Converter needs only 20-25 minutes development time with any colour. It leaves hair with lustrous, long lasting colour covering more than 50% grey.
Available in 1L / 34fl.oz & 250ml / 8.5fl.oz
Converter can save you money & increase your colour business. Can you afford not to try it?
Ultra-Shine Formula with Shea Butter & Argan Oil
MORE THAN NATURALLY DERIVED
BE THE
ANTI-YELLOW SHAMPOO
Restore the brightness of natural blonde, pre-lightened or white hair with this violet toning shampoo. Gently removes impurities while colour-correcting pigments neutralise unwanted yellow tones & protect against brassiness. White or greying hair is enhanced with a hint of silver. Contains UV filter.
ANTI-YELLOW DEEP TREATMENT MASQUE
Restore the brightness of natural blonde, pre-lightened or white hair with this deep conditioning, semi-permanent toning masque. Intensely nourishes while colour-correcting violet pigments neutralise unwanted yellow tones and protect against brassiness. The rich and luxurious formula leaves hair smoother, softer and healthier. White or greying hair is enhanced with a hint of silver. Contains UV filter.
restores the brightness of natural blonde, pre-lightened or heavily discoloured white hair & cools down darker bases. Gently removes impurities while colour-correcting pigments neutralise unwanted orange tones & protect against brassiness. White or greying hair is enhanced with a hint of silver. Contains UV filter.
275ml/9.3 fl.oz & 1000ml/34 fl.oz
MASQUE
This intense blue/violet deep conditioning, semi-permanent toning masque restores the brightness of natural blonde, pre-lightened or heavily discoloured white hair and cools down darker bases. Intensely nourishes while colour-correcting pigments neutralise unwanted orange tones and protect against brassiness. The rich and luxurious formula leaves hair smoother,
ANTI-YELLOW ANTI-ORANGE CONDITIONER
Use after System Blonde Anti-Yellow or Anti-Orange Shampoo to maintain the e ect * . Enriched with violet colour pigments and special cationic ingredients, it hydrates the hair, leaving it smoother and brighter with luminous shine. Contains UV filter.
*If increased neutralisation & deeper, more condition are required, use a System Blonde Deep Treatment Masque instead.
150ml/5.07 fl.oz & 500ml/17 fl.oz
ANTI-YELLOW
Brighten natural blonde, pre-lightened or grey hair with this violet toning
Colour-correcting pigments neutralise unwanted yellow tones and protect against brassiness. White or greying hair is enhanced with a hint of silver.
Creates volume, texture and shine, whilst extracts of Goji Berry and Blackcurrant leave hair nourished and hydrated.
warm tones during the lifting process, eliminating the need to tone afterwards.
Special violet pigments remove any unwanted yellow tones, helping to create clean beautiful blondes.
Recommended for use on medium to lighter bases.
AMMONIA-FREE CRÈME LIGHTENER
System Blonde Ammonia-Free Crème
Lightener – lightens up to 6 levels, leaving hair in incredible condition. The ultra-gentle formula contains Guar Gum, Rice and Corn
Proteins to protect the hair & scalp, nourishing and replenishing moisture. Suitable for all lightening techniques, including on-scalp.
250g/8.8oz
now become
PLATINUM ICE has
CHARCOAL POWDER LIGHTENER
System Blonde Charcoal Powder
Lightener – lightens up to 10 levels. Unique charcoal formulation purifies the hair whilst neutralising yellow and orange tones for the brightest blonde results.
Guar Gum, Zea Mays and Corn Proteins protect, nourish and hydrate the hair & scalp during the lightening process, making it perfect for all on & o -scalp techniques.
Mix with ASP Crème Developer for incredible lifting power, maximum control & superior condition.
500g
ULTRA-LIFTING POWDER LIGHTENER
System Blonde Ultra-Lifting Powder
Lightener – lightens up to 9 levels. The gentle formula contains Guar Gum, Zea Mays and Maltose to condition and protect the hair & scalp whilst lifting, making it perfect for all on & o -scalp techniques. Mix with ASP Crème Developer for incredible lifting power, maximum control & superior condition.
500g & 40g SACHET
HIGH PERFORMANCE POWDER LIGHTENER
Dust-Free Powder Lightener - up to 7 levels of lift. System Blonde Powder Lightener is a high performance powder bleach suitable for all types of bleaching techniques. The gentle formula can be used with 3%(10vol), 6%(20vol), 9%(30vol) and 12%(40vol)
developers to achieve high lifting power with optimum hair condition. System Blonde Powder Lightener contains guar gum to help protect the scalp, and hydrolysed silk to protect the cuticle, preventing damage.
System Blonde Powder Lightener is available in both BLUE and WHITE powder.
For best results use ASP Crème Developer. For on scalp use, we recommend that only 3%(10vol) or 6%(20vol) is used. Do not cover/do not add heat.
500g/17.64oz
AMMONIA-FREE POWDER LIGHTENER
Ammonia-Free Powder Lightener - up to 7 levels of lift. System Blonde Powder Lightener is a high performance, ammonia-free powder lightener, perfect for both on or o -scalp lightening techniques. The gentle, yet powerful formula is much kinder to the hair, producing less swelling, porosity and damage, whilst achieving up to 7 levels of lift.
System Blonde Powder Lightener does not contain any odorous ingredients, allowing the use of delicate Apple and Fresh Mint fragrances. The dust-free formulation mixes to a creamy consistency for easy application and does not dry or flake during the lightening process.
500g/17.64oz
ICE CREME
AMMONIA-FREE POWDER LIGHTENER
DAMAGE PROTECTION
The System that Replicates & Rebuilds the Natural Structure of Hair
Hydrates, Strengthens & Protects Enhances the action of VITAPLEX Mimics the Keratin Structure Intelligent Peptide Replacement
275ml/9.3fl.oz & 500ml/17fl.oz
CONDITIONER
Hydrates, Strengthens & Protects Enhances
Mimics the Keratin Structure Intelligent Peptide Replacement
275ml/9.3fl.oz & 500ml/17fl.oz
ERASER Some
days we all wish our hair had a reset button.
Let’s face it, hair colour need not last forever, & with Eraser it doesn’t have to. A revolutionary, non-bleaching colour removal system for unwanted or incorrect hair colour, Eraser will save you time, save your image, & most importantly save your hair. Simple, effective & 100% safe, Eraser specifically targets individual artificial hair colour molecules & leaves the hairs natural pigment untouched.
Unlike other colour removal systems, the low pH formula conditions the hair, leaving it in better condition than when you started and ready for a fresh application of colour immediately. With an easy to use crème consistency, Eraser is easy to apply, and with 100% removal of permanent colour molecules you can rest assured that when you re-colour the results will be everything you hoped for.
Eraser actively reduces the artificial colour molecules within the hair shaft & allows them to be completely rinsed away. Because no bleaching takes place, Eraser is a much safer and more controllable product than other ‘bleach’ based colour removal systems. Eraser will not lift natural hair, thus making colour removal easier when a regrowth is present. Eraser will not damage hair that has been previously bleached, chemically relaxed or permed.
Eraser now contains VITAPLEXTM Bond Reconstructing Technology to repair & strengthen the inner structure of the hair. Colour removal efficiency is improved & the cuticle protected for increased shine.
Eraser gives you the power to create tomorrow’s look today.
PRE-PIGMENTATION SPRAY
For Colour Correction & Re-Colouration.
Pre-Pigmentation Spray will correct and revitalise any permanent or tone-on-tone hair colour. Simply spray the pure pigment on to faded colour before a refresh application. Designed for lightened, bleached and porous hair, Pre-Pigmentation Spray equalises porosity for more even, intense and longer lasting colour results.
Available in 250ml / 8.5 fl.oz
Pre-Pigmentation Spray is perfect for re-colouring back to natural shades or neutralising unwanted tones and comes in three colours:
for use before red, violet or mahogany shades or re-colouring back to base shades 1.0 to 5.0.
ORANGE for use before copper shades or re-colouring back to base shades 6.0 - 8.0.
YELLOW for use before gold shades or re-colouring back to base shades 9.0 - 10.0.
HAIR & SCALP PROTECTOR
250ml / 8.5 fl.oz
Hair & Scalp Protector is a protein, mineral and nutrient rich additive for colour and bleach. Also for use as a pre-perm. Contains VITAPLEX Bond Reconstructing Technology to repair & strengthen the inner structure of the hair. Fig, Oat, Shea Butter & Vitamins E & F nourish & protect the hair and scalp from damage during the chemical process. When added to colour, Hair and Scalp Protector equalises the hairs porosity to give better colour penetration, even coverage and greater longevity. When added to bleach or used as a pre-perm, it conditions the hair, evens porosity & reduces scalp sensitivity & irritation.
pH REBALANCER
250ml / 8.5 fl.oz
pH Rebalancer restores the hairs natural pH & reduces porosity after chemical services.
It closes the cuticle to lock in colour, reduces hair shaft swelling and soothes the scalp. Leave-in weightless formulation is infused with extracts of Date, Urea, Shea Butter, & Vitamins E & F. Hair is left feeling smooth, soft, shiny, and manageable.
POROSITY EQUALISER
250ml / 8.5 fl.oz
Porosity Equaliser repairs & restructures hair prior to colouring, equalising porosity for the most even colour results possible.
Nourishing formulation with Baobab, Hibiscus, Oat Peptides, Panthenol, Allantoin, Shea Butter & Vitamins E & F leaves hair hydrated & strengthened.
AMMONIA FREE
Customise your hair with electrifying vibrancy, Subtle tones or incredible soft pastel effects.
• Achieve vibrant or pastel colours on pre-lightened hair, or subtle tones on natural hair.
• Semi-permanent creative colour that lasts 6 to 10 washes.
• DATEM PLUS® Technology for beautifully even results.
• Conditioning, shine inducing formula with Shea Butter & Argan Oil nourishes, strengthens & protects.
• More than 90% naturally derived ingredients, obtained from sustainable & renewable sources.
Mix with any Colour Dynamics® shade to create incredible soft pastel effects.
Illuminate & Intensify Natural & Colour-Treated Hair with HotShotz!
Simply apply the nourishing, shine inducing formula directly to the hair for amazing light reflective colour, incredible condition & improved manageability.
• Incredible results in as little as 3 minutes.
• Enhances any hair colour & great on ‘colour faded’ hair.
• DATEM PLUS Technology ensures beautifully even colour results.
• Ammonia & peroxide free. Covers up to 20% white hair.
Available in 200ml / 6.76 fl.oz
Colour Your Way is a creative colour thickener that allows you to customise the viscosity of colour and lightening products to suit your chosen application technique.
Colour Your Way thickens any formula with no impact on performance and significantly reduces colour bleed when using multiple tones*. Manipulate the shape of the hair & the placement of colour or bleach, to accommodate different techniques.
*Shades must be no more than 3 levels of depth apart. NOT RECOMMENDED when using extreme tonal differences, such as vibrant reds and blondes.
Available sizes: 80g / 2.82.oz & 100ml / 3.4fl.oz
GENTLE WAVE
Waving lotion & neutraliser, formulated with conditioning ingredients to create bouncy, healthy curls that last. The alkaline wave lotion provides true to rod curl size & the conditioning neutraliser adds incredible shine & bounce. Large 1 litre size makes Gentle Wave economical to use.
A unique fixed process perm that combines the best features of an alkaline & an acid system for great curl & condition. Even on damaged hair, Affirm creates soft or firm curls with elasticity, root lift & super lasting power. Anti-ageing ingredients maintain hair structure & improve condition, bounce & shine.
pH9 For Normal and resistant Hair. pH8.5 For Tinted & Chemically Treated Hair.
For Normal and resistant Hair.
For Tinted & Chemically Treated Hair
For Fragile or Highly Processed Hair.
Create defined, resilient curls, waves or volume with Perfect Curl. The ultimate ‘one formula’ wave lotion for all hair types.
The variable process time ensures perfect, true-to-rod size results every time, whilst the pH buffered, conditioning formula leaves hair with long lasting body, bounce, shine and elasticity.
• Advanced Cystine, amino acid formula for improved curl retention & cuticle condition.
• Fortifying Bamboo Extract for improved strength.
• pH buffered - Controlled pH during process for reliable, even results.
• Special moisturisers provide longer lasting shine & condition.
• Balanced curl formula for true-to-rod size results on all hair types.
• Advanced deodoriser for less after-perm odour.
Available in 100ml / 3.4fl.oz
FOR SMOOTHER, STRAIGHTER & STRONGER HAIR
ANTI-FRIZZ & ULTRA SHINE
REDUCES DRYING TIME BY UP TO 50%! RESULTS LAST UP TO 12 WEEKS
DETOX SHAMPOO 275ml & 100ml
Detox Shampoo is specially formulated to cleanse and purify the hair, removing all impurities and barriers.
The alkaline, sulphate-free formula gently opens the cuticle, preparing the hair in readiness to receive the Treatment.
TREATMENT 500ml & 100ml
AFTERCARE SHAMPOO 275ml
Aftercare Shampoo has been specially developed to enhance and prolong the e ects of your Super Smooth Amino System treatment.
The unique Amino Acid Repair Complex restores & fortifies the hair shaft exactly where needed. Infused with Shea Butter, Argan Oil & Panthenol, this gentle sulphate-free, daily shampoo nourishes & hydrates the hair, leaving it strong, smooth & shiny.
Colour Lock technology & UV filters help to extend colour life and protect against the environment.
The Treatment creates incredible frizz-free, healthier-looking hair that’s smoother, straighter & stronger for up to 3 months.
Formulated with Cysteine, Argan Oil & Bamboo Extract, this nourishing treatment actively moisturises & repairs all hair types, strengthening & protecting it from the inside out. Hair is left transformed - soft, shiny & super sleek.
SEAL IT IN 100ml & 20ml
Use Seal It In after the Treatment to close the cuticle and lock in the style for longer.
AFTERCARE CONDITIONER 275ml
Aftercare Conditioner has been specially developed to enhance and prolong the e ects of your Super Smooth Amino System treatment.
The unique Amino Acid Repair Complex restores & fortifies the hair shaft exactly where needed. Infused with Shea Butter, Argan Oil & Panthenol, this luxurious silicone-free, daily conditioner nourishes & hydrates the hair, leaving it soft, supple, silky smooth & shiny.
Colour Lock technology & UV filters help to extend colour life and protect against the environment.
STYLING CREAM 150ml
Styling Cream prolongs the e ects of your Super Smooth Amino System treatment, helping to keep hair smooth, sleek & shiny.
Infused with Hibiscus, Shea Butter & Vitamin E to nourish & hydrate the hair.
Protects hair from UV, humidity & heat damage.
PROTECTION SPRAY
HEAT SHIELD is a lightweight, prestyling spray that provides invisible protection against heated styling tools (up to 220°). Restores moisture levels & protects the hair from damaging UV rays.
HOLD 1 / SHINE 3
DREAM CREAM 125ml
ILLUMINATING BLOWDRY CREAM
DREAM CREAM helps create a smooth, perfect blowdry. This lightweight cream smoothes hair & restores moisture levels to protect hair during blowdrying. Iridescent mineral dust leaves hair with a beautiful, radiant glow.
HOLD 2.5 / SHINE 5
ROOT BOOSTER 200ml
MEGA VOLUME MOUSSE
ROOT BOOSTER creates enormous volume & lift from the root, with firm, flexible hold.
HOLD 4.5 / SHINE 3.5
SMOOTHIE 250ml
BLOW-DRY CREAM WITH THERMAL PROTECTION
SMOOTHIE tames & smoothes unruly hair with anti-frizz & anti-humidity protection for a sleeker finish. Smoothes the cuticle, replenishes split ends & guards against heat damage.
HOLD 3 / SHINE 2
CURL
CREAM 125ml
FIRMING CREAM
CURL CREAM defines, separates, accentuates & amplifies curls or waves.
HOLD 4 / SHINE 3.5
VOLUME MOUSSE 300ml
CREATIVE STYLING FOAM
VOLUME MOUSSE builds body for fuller-looking hair with long lasting hold.
SALT SPRAY creates tousled, textured styles with a matt finish. This defining sea salt spray adds bounce, body & enhances waves with a natural, non-sticky feel.
HOLD 3 / SHINE 2
HOLD 1 / SHINE 3
washes, absorbs oil & leaves a soft-touch natural finish. Adds texture & body to limp hair & leaves no white residue.
WAXWORKS 200ml
DRY WAX HAIRSPRAY
in seconds with incredible root lift, volume & texture. This lightweight powder absorbs excess oil & gives a natural looking matt finish.
HOLD 3.5 | SHINE 0
FUNKY STYLER 75ml STRONG FIREPASTE
WORK-IT creates flexible, buildable hold that brushes out easily. With Vitamin B5 & UV filters it protects the hair, providing hold & shine without build up.
HOLD 3 / SHINE 3
AIR LOADER
300ml & 600ml
ULTRA STRONG HAIRSPRAY
WAXWORKS creates thickness & fullness with a textured matt finish.
HOLD 3 / SHINE 1
FUNKY STYLER is mega fibrous paste for a matt effect with incredible ‘stay all day’ hold.
HOLD 4 | SHINE 1.5
AIR LOADER dries fast to secure any style with ultra-strong, long lasting hold. Vitamin B5 nourishes & boosts shine.
HOLD 5 / SHINE 3
finishing spray, perfect for texturising, shaping or volumising damp hair. Also use on dry hair to fix the final style.
HOLD 5 / SHINE 3
HOLD 5 / SHINE 4
HOLD 3.5 / SHINE 4.5 & shine,for smooth, messy & spiky effects that stay flexible to the end.
TOUGH STUFF
125ml
STRONG HAIR GEL
TOUGH STUFF creates gravity-defying results with concrete hold. Dries ultra fast to keep styles firmly in place without falling flat.
HOLD 5 / SHINE 3.5
GLAM ROCK creates firm hold & mega shine.
CONTROL FREAK
75ml
MEGA FIBRE
MOULDING CRÈME
CONTROL FREAK is the ultimate fibrous finishing product. Provides texture, definition, root lift & separation.
HOLD 4.5 / SHINE 3.5
mirror-like shine without weight. Controls flyaway, eliminates frizz.
HOLD 0 / SHINE 5
POLISHER
75ml
MIRROR SHINE SERUM
Polisher provides an instant mirror-like shine. This lightweight serum controls flyaways, eliminates frizz & seals split ends for a glossy, ultra-smooth finish.
HOLD 0 | SHINE 5
COLOUR CARE
SHAMPOO & CONDITIONER
The perfect way to hydrate & protect colour treated hair. The gentle sulphate-free shampoo boosts strength, elasticity & shine whilst helping to extend colour life. The paraben & silicone free conditioner detangles, repairs & rejuvenates hair without adding weight, intensifying shine for the most vibrant colour possible. Colour Lock Technology & UV filters help to protect against colour fade. Leaves hair replenished, silky smooth & manageable.
275ml / 9.3fl.oz & 1L / 34fl.oz
MASQUE
An intense deep treatment for colour treated hair. Nourishing, antioxidant-rich Shea Butter, Argan Oil and Panthenol repair and rejuvenate the hair, whilst a special conditioning agent boosts hydration, smoothness and brightness.
200ml / 6.76fl.oz & 450ml / 15fl.oz
More than 90% naturally derived & completely free from sulphates, parabens, silicones, waxes, mineral oils & sodium chloride.
MIRACLE MIST
FREE FROM PARABENS, WAXES & MINERAL OILS
This miraculous leave-in treatment immediately revitalises and detangles hair, leaving it super soft and shiny and with no added weight.
Ultra-light conditioning treatment with Lamellar technology instantly repairs, detangles & eliminates frizz, leaving hair super smooth & silky with intense shine.
The advanced moisturising formula with Hyaluronic Acid restructures the hair fibre, boosts volume & protects against free radical damage.
250ml / 8.45fl.oz
• SLS/SLES FREE
• Silicone FREE
• Mineral Oil FREE
• Sodium Chloride FREE
DEEP CLEANSING SHAMPOO
MODE Deep Cleansing Shampoo instantly revitalises dull, lifeless hair, leaving it purified, refreshed & healthy looking. Gently removes build-up from styling products, pollutants and swimming pool chlorine. Menthol stimulates the scalp whilst Vitamin B5 (Panthenol) moisturises, strengthens & restores shine. Contains UV Filters.
250ml / 8.45fl.oz | 1L / 34fl.oz
MOISTURE BOOST SHAMPOO
MODE Moisture Boost Shampoo gently cleanses as it weightlessly moisturises the hair with Vitamin B5 (Panthenol), restoring suppleness & shine. Perfect for daily use on all hair types. Colour safe formula. Contains UV filters.
250ml / 8.45fl.oz | 1L / 34fl.oz
RE-ENERGISE SHAMPOO
MODE Re-Energise Shampoo gently cleanses as it nourishes and fortifies the hair with protein & Vitamin B5 (Panthenol). Suitable for daily use to restore strength, volume and shine to naturally fine & chemically treated hair. Colour safe formula. Contains UV Filters.
250ml / 8.45fl.oz | 1L / 34fl.oz
MOISTURE BOOST
CONDITIONER
MODE Moisture Boost Conditioner hydrates & nourishes the hair, leaving it soft, smooth & supple. Lightweight formula with Vitamin B5 (Panthenol) detangles & adds incredible shine without weight. Perfect for daily use on all hair types. Colour safe formula. Contains UV Filters.
250ml / 8.45fl.oz | 1L / 34fl.oz
RE-ENERGISE CONDITIONER
MODE Re-Energise Conditioner nourishes and fortifies the hair with protein & Vitamin B5 (Panthenol). Suitable for daily use to restore strength, volume and shine to naturally fine & chemically treated hair, leaving it detangled, silky smooth and supple. Colour safe formula. Contains UV Filters.
250ml / 8.45fl.oz | 1L / 34fl.oz
BOTANICAL COLOUR
BOTANICAL SHADES
Kitoko Botanical Colour is a plant-based hair colour with up to 100% white coverage. The deposit-only formula provides long-lasting vibrant colour with zero damage. Hair looks and feels thicker and healthier, with incredible condition and shine.
Kitoko Botanical Colour Primer Shampoo is specially formulated to remove impurities whilst preparing the hair for receiving Botanical Colour. The alkaline formula gently opens the cuticle, enabling optimum colour penetration for deeper, richer and longer-lasting results.
Clever Nature. Clever Science.
Clever Nature. Clever Science.
Inspired by the rich, natural resources of Africa, Kitoko blends nature & science to deliver expert therapy for every hair type or concern - in an
Each Kitoko® product contains a unique botanical blend, expertly selected by our development chemists for their incredible rejuvenating and restorative qualities that specifically target your particular hair or scalp concern.
This luxurious range of in-salon and homecare treatments combines nourishing botanical extracts with unique technology to reveal naturally beautiful, healthy looking hair.
Combined with our unique Electron Acceptor Technology® and ultra-gentle formulas, Kitoko® Advanced Hair Therapy will transform your hair with real, unrivalled results.
the harmful sulphates (Sodium Laureth Sulphate and Sodium Lauryl Sulphate) contained in conventional shampoos, which are detrimental to the environment and to the health of your hair, skin and eyes. These chemicals strip the hair & scalp of their essential natural lubricants & moisture, which can leave the hair dry & lifeless & the scalp irritated.
Kitoko® formulations are colour-safe, more than 90% naturally derived* and free from silicones*, parabens, waxes and mineral oils, making them as kind as possible to your hair and skin.
Electron Acceptor
Technology®
The ultimate answer to damage caused by external influences such as pollution, chemicals, climate and damaging UV rays. This unique blend of antioxidants specifically targets free radicals, preventing damage to the hair structure and protecting it from harm, helping to preserve it’s elasticity, resilience, and suppleness.
Age-Prevent The Energisers
Kitoko® Age-Prevent combines nourishing botanical extracts with unique technology to help combat the signs of ageing hair: Thinning | Breakage | Split Ends | Lacklustre Colour | Dryness | Frizzy or Unruly White Hairs
This new hair therapy system rebalances & rehabilitates the scalp, creating the optimum environment for the growth of beautiful healthy hair.
• Special Micro-Algae Extract, clinically proven to strengthen & thicken hair, helps to promote healthy hair growth & prevent thinning & hair loss. May extend the hair’s natural growing phase by up to 10.5%.
• Green Coffee, rich in caffeine, and Cacao energise & stimulate the scalp to help boost circulation.
• Electron Acceptor Technology® combines powerful antioxidants to combat free-radical attack, helping to prevent damage to hair & scalp.
• Karité & NMF nourish, hydrate & protect the hair and scalp.
• Colour-safe formulations: free from sulphates, silicones, parabens, waxes & mineral oils.
Age-Prevent Cleanser
• Leaves the hair thicker, strengthened, moisturised & rejuvenated.
• With Blue Lotus to help stimulate circulation.
• Smectic Clay gently removes impurities from the hair. 250ml/8.5fl.oz
Age-Prevent Balm
• Helps to restore strength & reduce breakage leaving the hair thicker, softer, radiant & revitalised.
Tamarind extract protects, nourishes & repairs the hair.
Age-Prevent Scalp Tonic
Scalp active, leave-in treatment to rebalance & rehabilitate the scalp.
Enhanced with a higher concentration of Micro-Algae Extracts for maximum effectiveness.
Enriched with Boswellia & Allantoin to soothe & heal the scalp.
Can be used daily with Cleanser & Balm to further enhance effectiveness.
Hydro-Revive
Replenishes & moisturises dry, dull or coarse hair, leaving it soft, supple & beautifully radiant. Colour-safe formulation.
Hydro-Revive Cleanser
• Ultra-gentle, sulphate-free formula
• Contains Baobab, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & moisturise
• Leaves hair soft, shiny & manageable
250ml/8.5fl.oz & 1L/34fl.oz
Hydro-Revive Balm
• Frequent-use conditioner
• Enhanced with Baobab, Green Tea, Fire Tulip, Tamarind, Karité Vitamins A & E & NMF to condition & moisturise
• Enhanced with Date, Green Tea, Fire Tulip, Papyrus, Karité, Chitosan, Vitamins A & E, Ceramides & NMF to boost body & reduce static
• Leaves the hair smooth, detangled and in control 250ml/8.5fl.oz
Nutri-Restore The Rejuvenators For Fragile & Damaged Hair
Rejuvenates & strengthens fragile, damaged & chemically treated hair, leaving it beautifully restored & protected from further harm. Colour-safe formulation.
Nutri-Restore Cleanser
• Ultra-gentle, sulphate-free formula
• Contains Hibiscus, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & nourish
• Leaves hair strengthened, soft & manageable
250ml/8.5fl.oz & 1L/34fl.oz
Nutri-Restore Balm
• Frequent-use conditioner
• Enhanced with Hibiscus, Green Tea, Fire Tulip, Tamarind, Karité, Vitamins A & E and NMF to nourish & strengthen
• Leaves the hair detangled, soft and manageable
250ml/8.5fl.oz & 1L/34fl.oz
Nutri-Restore Active Masque
• Indulgent, deep-action nourishing treatment
• Enhanced with Hibiscus, Green Tea, Fire Tulip, Tamarind, Papyrus, Karité, Vitamins A & E & NMF to repair & rejuvenate fragile, damaged or chemically treated hair
Their anti-bacterial & anti-fungal action also prevents further scalp irritation. Colour-safe formulations.
Purifying Cleanser
• Ultra-gentle, sulphate-free formula
Contains Mahogany Wood, Green Tea, Fire Tulip, Karité, Vitamins A & E & NMF to ensure a thorough detox of product build-up
Leaves hair soft & manageable
250ml/8.5fl.oz & 1L/34fl.oz
Dandruff-Control Cleanser
• Ultra-gentle, sulphate-free formula
• Contains African Pepper, Green Tea, Fire Tulip, Karité, Climbazole, Decylene Glycol, Vitamins A & E, NMF & Smectic Clay to remove dandruff, impurities, eliminate bacteria & soothe the scalp
• Leaves hair soft & manageable
250ml/8.5fl.oz & 1L/34fl.oz
Dandruff-Control Balm
• Frequent-use conditioner
Enhanced with African Pepper, Green Tea, Fire Tulip, Tamarind, Karité, Phospholipids, Climbazole, Vitamins
A & E & NMF to eliminate bacteria & soothe irritation
Leaves the hair tangle-free, shiny & manageable
250ml/8.5fl.oz & 1L/34fl.oz
Dandruff-Control Scalp Lotion
• Ultra gentle, anti-bacterial, leave-in formula to relieve itching & flaking & fight dandruff formation
• Moisturising and restoring properties
• Allantoin - healing & soothing
• Panthenol - Vitamin B for hydration and strength
• Antioxidant - fights free radicals
75ml/2.5fl.oz
Oil Treatment Intense nourishment for all hair types.
• Instant absorption with non-greasy feel & no build up
• Reduces drying time
10ml/0.33ml, 115ml/3.88fl.oz & 290ml/9.8fl.oz
Oil Treatment Cleanser
Kitoko® Oil Treatment Cleanser blends specific natural African plant extracts with our unique Electron Acceptor Technology®. This daily cleanser uses Argan Oil, Karite and NMF to nourish the hair and hydrate the scalp.
Smectic Clay helps to gently remove impurities, whilst Green Tea, Fire Tulip and Vitamins A and E act as powerful anti-oxidants. Hair is left soft, shiny and manageable.
250ml / 8.5fl.oz & 1L/34fl.oz
Oil Treatment Balm
Kitoko® Oil Treatment Balm blends specific natural African plant extracts with our unique Electron Acceptor Technology®. This nourishing, frequent-use conditioner uses Argan Oil, Karite, Tamarind and NMF to replenish the hair and scalp, restoring strength and elasticity. Green Tea, Fire Tulip and Vitamins A and E act as powerful anti-oxidants. Hair is left smooth, radiant and tangle-free. Colour-safe formula.
250ml / 8.5fl.oz & 1L/34fl.oz
Expert Styling for Beautiful, Healthy Hair
Kitoko® ARTE blends botanical extracts & unique technologies that nourish & protect the hair & scalp; creating those ultimate beauty assets - shine, volume & movement.
These high performance styling & finishing formulations allow you to create highly customised hairstyles whilst respecting the integrity of the hair fibre, protecting & enhancing it’s natural beauty.
Kitoko® ARTE formulations are colour-safe & free from silicones, parabens & mineral oils.
This unique blend of antioxidants targets free radicals, preventing damage to the hair structure & protecting it from harm, helping to preserve it’s elasticity, resilience, & suppleness.
HEAT-DEFY SPRAY
220° Heat Styling Protection Spray
• An ultra lightweight thermo protection spray to shield hair from the damaging effects of straighteners, dryers & curling tongs.
250ml / 8.5fl.oz
STYLE-EXTEND DRY SHAMPOO
Instantly Refreshes
Normal to Oily Hair
• Refreshes & revitalises your hair, absorbs oil & leaves it feeling clean & fresh.
• Boosts body & texture.
300ml / 10.2fl.oz
CRYSTAL CLEAR SCULPTING WAX
For Workable Texture, Direction & Definition
• Lightweight sculpting wax provides work able control & eliminates frizz.
• Leaves hair with a glossy finish. 75ml / 2.6fl.oz
CURL BOOSTER CREAM
For Curl Definition & Detail with Weightless Bounce
• A cream curl definer that adds shape & detail to curls & waves.
