Matrix Summer of Blondes Campaign Presenter 2016 by Salon Supplies

JUNE 2016

The Summer of Blondes: Part 1

Starring Stephanie Pratt Matrix Celebrity Blonde Brand Ambassador

Love Steph X

#LATOLONDON Important clarification message This Presenter is provided by Matrix (part of L’Oréal’s Professional Products Division). It aims to showcase deals, offers and promotions that Matrix makes available to its distributors. Certain elements such as pricing and worth messages are left blank as the presenter may be used by the distributor and its Sales Consultants to show to their salons and thereby indicate the price at which the salon may buy from that distributor. Additionally there may be certain promotional language such as “gift with purchase” or “ free product offering”. It is hoped that the distributor will make that offering available to the salon although it is up to the distributor to determine its own promotional message. Where there is an expression of money off or volume discount this will appear in the style of “at least X% off” or “[two] for no more than £Y”. These are maximum suggested prices and it is entirely up to the distributor as to whether they wish to use such a message and what discount/price to apply. Distributors are of course free to sell at whatever price they like. Salons are also free to sell at whatever price they like subject to any maximum price clause applied by the distributor.

#MATRIXBLONDEOVER

2016 Summer Trend 1.8 MILLION

OF UK WOMEN ARE BLONDE* “The Summer season is always about going brighter and lighter. This year, the trend is all about American Blondes and having that cool, ashy blonde hair. I have been working with the Matrix team to bring that playful American spirit to the UK adding a hint of British warmth for a sun-kissed look.” Matrix Global Artistic Director, UK

Follow Jamie Today @jamiestevens7 34K FOLLOWERS

SUN-KISSED blonde By Jamie Stevens Global Artistic Director

*Ons.gov.uk

KEEP IT COOL THIS SUMMER WITH OUR BLONDE PORTFOLIO high lift blondes 11N

11A

UP TO 4 LEVELS OF LIFT

70+ BLONDE SHADES

extra.blonde

New UL - ASH VIOLET

UL - A+

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CONSULT THE HAIR COLOURING HANDBOOK FOR MORE DETAILS *Extra.Blonde shades provide up to 4 levels of lift. Extra.Blonde+ shades provide up to 5 levels of lift.

KEEP IT SALON BLONDE AT THE BACK BAR

WITH MATRIX EDUCATION!

VISIT www.matrixhaircare.co.uk FOR TOP TIPS

This Summer We’re Going From

#LATOLONDON With Celebrity Blonde Brand Ambassador

tt a r P e i n a h p te S

LOO CREATEKS D by Jamie Steven s Global Artistic Director

are you OR

London Undone?

FOLLOW STEPHANIE, JAMIE & MATRIX THIS SUMMER FOR YOUR BLONDE INSPIRATION! @OFFICIALSTEPHPRATT 703K FOLLOWERS @STEPHANIEPRATT 890K FOLLOWERS

@JAMIESTEVENS7 34K FOLLOWERS @JAMIESTEVENS7 48.5K FOLLOWERS

With our

#matrixblondeover INstagram competition

An LA born reality TV star now living in the heart of London.

L.A. Glam

WIN! £250

@MATRIXHAIRECARE 15.2K FOLLOWERS @MATRIXHAIRECARE 3.7K FOLLOWERS

PROMOTE THE #MATRIXBLONDEOVER IN-SALON TODAY!

Your chance to win £250 worth of LOVE2SHOP vouchers each for you and your client! KEY INFORMATION • Start Date: 09:00 BST on 01.06.2016 • End Date: 23:59 BST on 31.07.2016 • Competition is open to all UK and ROI residents aged 18+ only • Only one entry per duo is permitted

FIND OUT HOW TO ENTER IN THE

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#LAT

OLON

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*Instrumental test on Hello Blondie Shampoo and conditioner and leave in vs before application

HAIR*

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TAKE CONTROL

OF YOUR BLONDE HIGHLIGHTS THIS SUMMER WITH… ✓ ✓ ✓ ✓

U p to 6 levels of lift in only 10 minutes* C onditioning effect with Omega 3 & 6 and Pro-Vitamin B5 1 -step lift and tone for fast, beautiful and multi-dimentional highlights A nti-swell formula for fantastic controlled highlighting techniques

2 Promoters... 1 Powder Lifter... & 4 Toners...

Colorgraphics Lift & Tone provides unique one-step colour control by opening up the option to create multitonal bespoke highlights in a flash. It’s also a powerful colour correction tool that every colourist should have. Ashleigh Hodges Matrix Artist, BHA 2015 Newcomer of the Year Finalist

Colorgraphics Lift & Tone is a fantastic system that combines the qualities of a lightener with the capabilities of a tint. If you’re confident with the laws of colour, then you will love the possibilities that Lift & Tone creates for bespoke, one-step highlights with great conditioning.” Lee Pearce Senior Education Developer

QUICK AND EASY TO USE STAY PUT APPLICATION CREATIVE HIGHLIGHTING TECHNIQUES *Development time of 10 minutes when accelerated with heat, or up to 50 minutes without

Our unique 1-step highlighting system For maximum CREATIVE COLOUR CONTROL WHY USE LIFT & TONE?

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Softens orange tones For extra cool highlights

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WORKS ON NATURAL AND TINTED HAIR & OFF-SCALP APPLICATION ONLY

RECOMMENDED COURSES Stage 1: A-Z of Matrix Colour Stage 3: Expand Your Colour Palette

large DEAL GET YOUR #MATRIXBLONDEOVER BLONDE MUST-HAVES

buy

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Terms & Conditions: uK & ROI residents aged 18+. Starts 09:00 BST on 01.06.2016. ends 23:59 BST on 31.07.2016. To enter: follow @matrixhaircare on Instagram, upload photo to Instagram of your hair after treatment with Matrix blonde colour (SOCOLOR.beauty, COLOR Sync, COLORINSIDeR or Colorgraphics) and your Matrix colourist who performed colour service, tag it #matrixblondeover and mention @matrixhaircare. Individual and Matrix colourist can enter same photo. 1 winner selected by 05.08.2016. Prize is £250 Love2Shop vouchers each for you and your Matrix colourist: Please get signed permission from those depicted and ensure they are 18+. Full T&C at http://www.matrixhaircare.co.uk/terms-and-conditions

25x

aRe yOu

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total price: See page 01 for our Important Clarification Message on offers and promotions

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RECEIVE FREE 1x Terms & Conditions: uK & ROI residents aged 18+. Starts 09:00 BST on 01.06.2016. ends 23:59 BST on 31.07.2016. To enter: follow @matrixhaircare on Instagram, upload photo to Instagram of your hair after treatment with Matrix blonde colour (SOCOLOR.beauty, COLOR Sync, COLORINSIDeR or Colorgraphics) and your Matrix colourist who performed colour service, tag it #matrixblondeover and mention @matrixhaircare. Individual and Matrix colourist can enter same photo. 1 winner selected by 05.08.2016. Prize is £250 Love2Shop vouchers each for you and your Matrix colourist: Please get signed permission from those depicted and ensure they are 18+. Full T&C at http://www.matrixhaircare.co.uk/terms-and-conditions

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aRe yOu

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total price: See page 01 for our Important Clarification Message on offers and promotions

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Terms & Conditions: UK & ROI residents aged 18+. Starts 09:00 BST on 01.06.2016. Ends 23:59 BST on 31.07.2016. To enter: follow @matrixhaircare on Instagram, upload photo to Instagram of your hair after treatment with Matrix blonde colour (SOCOLOR.beauty, COLOR Sync, COLORINSIDER or Colorgraphics) and your Matrix colourist who performed colour service, tag it #matrixblondeover and mention @matrixhaircare. Individual and Matrix colourist can enter same photo. 1 winner selected by 05.08.2016. Prize is £250 Love2Shop vouchers each for you and your Matrix colourist: Please get signed permission from those depicted and ensure they are 18+. Full T&C at http://www.matrixhaircare.co.uk/terms-and-conditions

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follow 2016. To enter: eauty, COLOR on 31.07. (SOCOLOR.b 23:59 BST on 2016. Ends blonde colour r and menti on 01.06. ent with Matrix it #matrixblondeove Love2Shop 09:00 BST after treatm 18+. Starts is £250 service, tag nts aged of your hair 2016. Prize med colour 18+. & ROI reside photo to Instagram by 05.08. who perfor e they are tions: UK r selected colourist ed and ensur . 1 winne Terms & Condi on Instagram, upload and your Matrix those depict s) same photo rcare ssion from Colorgraphic colourist can enter @matrixhai or permi R signed INSIDE get ual and Matrix Sync, COLOR ist: Please itions rcare. Individ Matrix colour s-and-cond @matrixhai for you and your k/term re.co.u each matrixhairca vouchers http://www. Full T&C at

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WE ARE BIOLAGE With 25 years of experience caring for all the needs of your clientâ&#x20AC;&#x2122;s hair, Biolage has become a brand loved by the heartâ&#x20AC;&#x2122;s and hairstyles of salons all over the world. This summer, we see an incredible reawakening of the original naturally inspired global brand, with a bold new vision to change your salon, your life, maybe the world and definitely your hair.

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WHY CHOOSE BIOLAGE?

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Because we will always be...

Good for your hair Our number one goal is to produce formulas that provide the results that the worldâ&#x20AC;&#x2122;s best hairdressers demand. Biolage is recognised worldwide as a leader in the professional haircare field and the original naturally inspired brand. And that reputation only continues to grow.

GOOD FOR YOUR SALON 1 bottle of Biolage is sold every second worldwide. With kits to help you get started, tips on how to become more sustainable and unlimited free education, there are so many good reasons to be a part of the Biolage story.

GOOD FOR THE PLANET We are also committed to helping create a better, more sustainable world. Our products are inspired by nature, and as such we have an appreciation for the natural world and feel responsible to help protect it. By 2020 we have committed to reducing our environmental footprint by 60%.

#BIOLAGEBLOSSOMS

OUR GREEN PROMISE We feel that as a global brand it is our responsibility to look after our planet and set a good example for others to follow. Together we can make a big difference, keeping both our hair and our planet earth beautiful.

In 2011, the US Biolage manufacturing plant recycled 96% of consumer waste for energy

100% In 2011, the US Biolage manufacturing plant reduced CO2 emissions 30%

By 2020, we have committed that 100% of all new products will feature an environmental or social benefit.

Up to 40% of our products contain post-consumer recycled packaging (PCR) By 2020, we have committed to reduce our environmental footprint by 60%.

Our Range

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We are the only brand to offer a PRESCRIPTIVE SOLUTION for every haircare need, with products that are naturally inspired and Contain Natural Extracts

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12X STRONGER AFTER ONE APPLICATION*

• For weak/fragile hair • Fortifies and resurfaces weak, fragile hair • Inspired by the strength and flexibility of bamboo • Did you know that there are 1500 different species of bamboo, occurring naturally in every continent except Europe and Antarctica

*When using the system of FiberStrong shampoo, conditioner, mask and fortifying cream vs. a non conditioning shampoo

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BIOLAGE ADVANCED KERATINDOSE

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90% MORE CONDITIONED AFTER ONE APPLICATION*

• For over processed hair • Restores protein and moisture balance • Inspired by the strength and softness of silk • Did you know that silk comes from the cocoon of the silk worm and requires a great deal of handling and processing which makes it one of the most expensive fibres

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BIOLAGE ADVANCED FULL DENSITY

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UP TO 63% LESS BREAKAGE FOR FULLER LOOKING HAIR* • For thin hair • Densifies, nourishes and protects your hair with a unique blend of vitamins • Inspired by the science of Biotin, Zinc PCA and Gluco Omega • Did you know that Biotin is a vitamin that reinforces and enhances hair strength, resilience, and protects against breakage

*Brushing test on bleached hair with Full Density shampoo + conditioner vs. classic shampoo

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biolage HYDRASOURCE Inspired by Nature

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GIVE HER UP TO 15X MORE MOISTURISED HAIR AFTER JUST ONE APPLICATION* • For dry hair • Hydrates your hair with natural extracts • Inspired by the moisture retaining properties of the Aloe plant • Did you know that Aloe Vera contains a number of vitamins and minerals that are necessary to healing, including Vitamin C, Vitamin E and Zinc

*When using the system of HydraSource shampoo, conditioner and leave – in tonic vs. a non conditioning shampoo

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BIOLAGE COLOURLAST Inspired by Nature

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GIVE HER HAIR SALON-VIBRANT COLOUR FOR UP TO 9 WEEKS* • For coloured hair • Hair colour defies time with ColourLast, colour is kept looking fresher for longer • Inspired by the orchid, whose colour resists fade out • Did you know that certain species of orchid can survive up to 100 years

*When using the system of ColourLast shampoo and conditioner vs. a non conditioning system

With orchid extract

BIOLAGE SUGARSHINE Inspired by Nature

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give her up to 3 times more shine* • For dull/normal hair • Reveals the natural shine of hair through exfoliating and conditioning sugar crystals • Inspired by the natural exfoliating and conditioning properties of sugar • Did you know that sugar is one of the world’s oldest ingredients; the people of New Guinea were most likely the first to domesticate sugar cane around 8000 B.C.

*When using the full product regime vs. unwashed hair

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biolage VOLUMEBLOOM Inspired by Nature

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GIVE HER HAIR 70% MORE VOLUME AFTER JUST ONE APPLICATION* • For flat/limp hair • Gives limp, lifeless hair voluminous body that lasts • Inspired by the expanding properties of the soft, fluffed cotton flower • Did you know that the cotton plant requires about 180-200 days from planting to full maturity ready for harvest

*When using the system of VolumeBloom shampoo, conditioner and Full-Lift vs unwashed hair.

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BIOLAGE SMOOTHPROOF Inspired by Nature

#BIOLAGEBLOSSOMS

GIVE HER PERFECTLY SMOOTH HAIR FOR UP TO 72 HOURS* • For frizzy/curly hair • Protects the hair from humidity, tames hair and reduces frizz • Inspired by the water resistant properties of the Camellia Flower • Did you know that camellia flowers are found in eastern and southern Asia, from the Himalayas east to Japan and Indonesia

*When using the system of SmoothProof shampoo, conditioner and serum vs. a non-conditioning shampoo.

With camellia extract

BIOLAGE SCALPSYNC & CLEANRESET Inspired by Nature

#BIOLAGEBLOSSOMS

GIVE HER A LONGER CLEAN AND FRESH FEEL • • • •

For dandruff/scalp build up Helps balance the scalp, leaving hair cleansed and refreshed Inspired by the mint leaf, that never seems to wither Did you know that mint has been found in Egyptian tombs from as far back as 1000 BC

With mint extract

• For oily hair • CleanReset rids the hair of impurities and build up • Inspired by lemongrass which always seems to stay fresh • Did you know that lemongrass can be used as an insect repellent

With lemongrass extract

BIOLAGE EXQUISITE OIL Inspired by Nature

#BIOLAGEBLOSSOMS

SHIELD. SOFTEN. STRENGTHEN. • For dry/dull hair • Replenish with exquisite shine • Softening treatment for thick coarse hair with Monoi Oil • Protective treatment for medium hair with Moringa Oil • Strengthening treatment for thin hair with Tamanu Oil • Inspired by moringa, monoi and tamanu

With moringa, monoi and tamanu extract

COWASHING: CLEANSING CONDITIONERS Inspired by Nature

#BIOLAGEBLOSSOMS

THE GENTLER WAY TO WASH YOUR HAIR - JOIN THE ONE STEP HAIRCARE REVOLUTION With AVOCADO extract

• For coarse hair • Deeply nourishes and conditions hair • Inspired by avocado – a fruit rich in vitamins and conditioning emollients

No Parabens

•

No Sulphates

With pomegranate extract

• For curly hair • Adds moisture and shine, preserving and defining the surface of curls • Inspired by pomegranate

•

No Silicone

With acai berry extract

• For medium hair • Prevents dryness and preserves shine • Inspired by acai berries

With Citrus extract

• For fine hair • Gives weightless cleansing and conditioning, maintaining moisture balance, controlling static and fine hair Inspired by citrus fruits

BE A BIOLAGE SALON

Good for your Hair. Good for your Salon. Good for the Planet.

Become a Sustainable Salon

We offer a full sustainability support service to help you be kind to the planet and save money

Free Unlimited Matrix Education Club Matrix

Display and Retailing Support

We offer display units and stands to help you retail Biolage

Introductory Kits

We offer introductory kits to help you get started with Biolage

WHAT ARE YOU DOING TO BE GREENER?

Share your sustainable stories with @MATRIXHAIRCARE on Facebook and Instagram. .