Matrix Rebrand Socolor Technical Poster for Salons

Page 1

NEW SoColor & SoColor Sync

Pre-Bonded

Pre-Blended

Pre-Paired

Save Time & Money

Tap Into A New Client Base

Keep Clients Coming Back

Our Exclusive Bond-Protecting Concentrate helps protect the inner hair structure, colour after colour.* Offer the same protection as adding a bonder, without all the hassle of measuring and mixing.

Our formulas are pre-blended with both background and reflect. Control warmth on every colour, every base and every underlying pigment.

Our permanent and tone on tone oxidative dyes are perfectly matched, so you can achieve seamless, root-to-tip colour that lasts and fades on tone.

What’s inside?

Perfect for every hair type!

Taurine (an amino acid) and cationic polymers (positive charges +).

We know your clients are becoming more diverse with a wider variety of underlying pigments so below is a handy copy of the Natural Underlying Pigment Chart for your quick reference.

How it works? The positive charges bind to the negatively charged, weakened areas of the hair.

What’s the result? Exclusive Bond-Protecting Concentrate helps protect the inner hair structure, colour after colour*

Natural Level Underlying Pigment

Don’t Forget…

Seamless results from root to tip!

1

2

3

4

5

6

7

8

9

10

Red Brown

Red

Red Orange

Dark Orange

Orange

Light Orange

Gold

Yellow

Pale Yellow

Palest Yellow

Our Light Master Range also has a NEW family member with Bonder included, allowing you to upgrade your client to the ultimate experience.

Which ever SoColor Permanent shade you’re using, choose one level above in the SoColor Sync shade. For example:

5N

To Neutralise Use Black Ash

Dark Cool Brown

Medium Cool Brown

Light Cool Brown

Dark Ash Blonde

Medium Cool Blonde

Light Cool Blonde

Very Light Cool Blonde

Extra Light Cool Blonde

Ultra Light Cool Blonde

Neutral .0

Ash/Blue .1

Violet .2

Gold/Warm .3

Copper .4

Brown/ Mahogany .5

Red .6

Green .7

Mocha .8

Pearl .9

Get The Look

8N

10N

*assessed after 7 applications on sensitised hair

Unlock your Future From Creative to Business courses; For Newbies to Seasoned Pros; Across Workshops, Webinars, Facebook Lives and more.

Everyone is welcome!

Scan the QR code to explore what’s on offer at L’Oréal Access

Think | Believe | Dream | Dare

Quick Tools Extra Coverage

Reflect

Blonde

Alkaline

Acidic

Fast

Colour Type

Permanent

Permanent

Permanent

Permanent

Demi

Demi

Demi

Levels of Lift

<4

<2

<4

<5

/

/

/

Grey Coverage

< 50%

< 100%

tonal coverage

/

< 50%

tonal coverage

/

Processing Time

35 mins

45 mins

35 mins

50 mins

< 20 mins

< 20 mins

2- 5 mins

Mixing Ratio

1:1 Cream Developer

1:1 Cream Developer

1:1 Cream Developer

2:1 Cream Developer

1:1 Activator

1:1 Activator

1:1 Activator

Mix me with

Blended Extra Coverage Reflects

Extra Coverage Blended Reflect

Reflect Blended Extra Coverage

Acidic

Fast Toners Alkaline Clear

Blonde

Alkaline

1 Determine the natural base

level using the level finder and the LIFT & BUMP technique

2 Determine the level you wish

to achieve... Lighter, darker or same level? Cover or blend grey?

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Levels of Lift Chart

4 Golden Rules

Blended

Formula B SoColor Sync 9NA + Sync Activator Root Level 6 Base, 9 Mids + Ends

Tone

6N

Adele Wears: Formula A SoColor 8NA + 30 Volume (9%)

3 Determine the tone desired. Cool, Neutral or Warm. Our formulas are pre-blended so you can neutralise every underlying pigment.

4 Determine the volume (%)

of developer needed. For ultimate grey coverage, we recommend 20V with our Extra Coverage Collection.

10V (3%)

UP TO 1 LEVEL

20V (6%)

UP TO 2 LEVELS

+ grey coverage

30V (9%)

UP TO 3 LEVELS

+ ultra lights

40V (12%)

UP TO 4 LEVELS

+ ultra lights


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