Press Release - Spring/Summer Campaign 2016

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spring-summer campaign 2016 natural beauty and diversity


spring-summer campaign 2016 Balmain Paris Hair Couture

Balmain Paris Hair Couture presents the Spring/Summer

Noémie Lenoir: The comeback of the curls

2016 Campaign starring Balmain muses Noémie Lenoir,

Who other than supermodel Noémie Lenoir is famous for

Cindy Bruna and Devon Windsor, under the creative direction

her natural curls? Harlow reinvented her hairstyle using the

of Balmain Master Hair Designer, Nabil Harlow.

Balmain Pre Styling Cream and Balmain Volume Mousse Strong. This is the comeback of the curls.

The Balmain Paris Hair Couture Spring/Summer 2016 Campaign embodies diversity, which is inherent to Balmain’s

Cindy Bruna: Unlimited Length

DNA. The campaign is about enhancing natural beauty and

Any fantasy or eccentric idea about having long hair is entirely

showing diversity. The Balmain Hair woman is confident and

within reach. Balmain Hair offers all the possibilities to create

powerful. With the help of an amazing range of products,

length with an impressive line of highly fashionable hair

she has all the tools to sculpt and create iconic and timeless

additions, hair extensions and application techniques.

hairstyles. All models are wearing Balmain’s Spring/Summer 2016 collection.

Devon Windsor: The Femme Fatale Introduced this April, this will be the look for 2016 created

“I wanted to reinvent the basics, starting from the core to play

with the Balmain Hair Half Wig. The Half Wig creates instant

and sculpt with the natural hair texture. I was inspired to create

volume, with a spritz of the Balmain Texturizing Volume

classic hairstyles for this campaign because these looks are chic,

Spray to give this style an extra boost.

elegant and clean,” – Nabil Harlow Tarik Lakehal and Ryan Tift: The New Legacy Each of the iconic and wearable looks is styled with the

A modern translation of a classic men’s look with slicked back

Balmain Paris Hair Couture Collection.

sides using the Balmain Hair Shine Wax for a shiny finish. Harlow reinvented dreadlocks – the Balmain way – on special request of Balmain Paris Creative Director, Olivier Rousteing.

balmain muses: signature balmain ponytail

He prepped this look with the Balmain Texturizing Salt Spray

The Catwalk Ponytail is a Balmain Hair classic, first introduced

and the Balmain Matt Clay Strong.

in the early seventies and worn by women worldwide. This signature look made a show-stopping entrance at the Balmain Spring/Summer 2016 show. Harlow translated this classic look into a modern way for all women.

Balmain Paris’ Master Hair Designer Nabil Harlow

For all PR related matters please contact Julie Allen, Jools PR. Call 07860 117162 or mail to julie@joolspr.com

BALMAIN HAIR

Unit 4 North Crescent Industrial Park, Diplocks Way, Hailsham, BN27 3JF Tel.: 0800 781 0936 · E-mail: info@balmainhair.co.uk · www.balmainhair.com


contACt sheet spring-summer campaign 2016

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When using these images the following credits are required: Balmain Paris Hair Couture 路 Hair by Balmain Master Hair Designer Nabil Harlow 路 Photographer: Terry Tsiolis

download the images on www.balmainhair.com/downloads/Official/Press_SpringSummerCampaign_2016.zip

credits: Photographer: Terry Tsiolis Models: No茅mie Lenoir, Cindy Bruna, Devon Windsor, Tarik Lakehal, Ryan Tift Balmain Master Hair Designer: Nabil Harlow Designer: Olivier Rousteing for Balmain Paris Make up: Frankie Boyd Manicurist: Dawn Sterling Producer: Victoria Pavon for PavonNYC For all PR related matters please contact Julie Allen, Jools PR. Call 07860 117162 or mail to julie@joolspr.com

www.balmainhair.com


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