ASP PureTone Brochure

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International Hair Cosmetics Ltd. 8 The Quadrangle, Abbey Park, Romsey, Hants SO51 9DL, UK. +44 (0)1794 527111 ASP Hair Ltd. Ballymount, Colbinstown, Co. Kildare, W91 Y970, ROI. ASP Inc. 2545 Fortune Way, Vista, California 92081, USA. ASP PTY Ltd. 55/8 Distribution Ct., Arundel QLD 4214, AUS. ASPhair.com © Copyright IHC Ltd. (UK) ASP-PT-BROC 230123 22 PAP
Maintenance Regime MODE COLOURCARE Daily Protection Against Colour Fade
(UK) PERMANENT COLOUR* OR TONE ON TONE** *When applied to dry hair. **When applied to clean, towel dried hair.
GPS-TECnology™ precisely inside within A WHICHEVER Cover modelPureTone shades used: 50% Copper Rose + 50% Apricot.

PERMANENT COLOUR* OR TONE ON TONE**

*When applied to dry hair. **When applied to clean, towel dried hair.

Non-Lifting

Ultra-Shine Formula with Shea Butter & Argan Oil

35 Intermixable Shades, Including 10 Toners

Cream or Liquid Activator

90 MORE THAN NATURALLY DERIVED

SILICONE FREE ALCOHOL FREE SULPHATE FREE PARABEN FREE MINERAL OIL FREE WAX FREE

Ammonia No

GPS-TECnology™ in this unique dual action formula precisely directs colour to the optimum location - just inside the cortex when tone on tone is desired, or deep within the hair shaft for permanent, long-lasting results.

A KINDER, MORE EFFECTIVE COLOUR DEPOSIT –WHICHEVER PURETONE RESULT YOU CHOOSE.

How do YOU use

Super glossy, healthy-looking hair. Beautiful, radiant, long-lasting results.

FULL HEAD COLOUR UP TO 100% WHITE COVERAGE ROOT STRETCHES / TAPS TECHNICAL APPLICATIONS

25min UP

APPLY TO DRY HAIR OTPU 52 im n DEVELOPM emoS* iuqersnoitacilppaer ivlaus dleve o p m en t. See fullinstructions.
USE • • • CHOSEN ACTIVATOR
: 1 : 2 2
High Gloss Treatment. SHINE
PERMANENT

TONE-ON-TONE

Super glossy, healthy-looking hair. Beautiful, radiant results that gradually fade.

APPLY TO CLEAN, TOWEL DRIED HAIR

UP TO 50% WHITE HAIR BLENDING

2

: 1 : 2

10 Shades for Incredible shimmering e ects. TONERS

USE PURETONE TONERS ON PRE-LIGHTENED OR NATURAL BLONDE HAIR

• GLOSSING

• GLAZING

• TONAL CORRECTION

Use with any PureTone Activator

use ?

Quick Start Guide

SHADE SELECTION & MIXING

1:2

LOW TO MEDIUM WHITE HAIR (LESS THAN 50%) Mix desired PureTone shade with PureTone CREAM Activator.

EXAMPLE 40g PureTone 7.4 + 80g PureTone CREAM Activator.

HIGH PERCENTAGE OF WHITE HAIR (MORE THAN 50%) ADD 25% (1/4) of one level darker PureTone natural (.0) shade to 75% (3/4) of desired PureTone shade.

EXAMPLE 30g PureTone 7.4 + 10g PureTone 6.0 + 80g PureTone CREAM Activator.

PureTone Toners should only be applied to pre-lightened or natural blonde hair.

CREAM ACTIVATOR

Smooth creamy workable consistency. Perfect for full head application, up to 100% white hair coverage, root stretches, root taps and technical applications.

LIQUID ACTIVATOR

Gel-like, light workable consistency. Perfect for glossing, glazing and super quick application on all hair lengths. MUST be mixed using ASP applicator bottle.

000 PURE GLOSS

Contains no colour & can be used to dilute any PureTone shade. EXAMPLES 45g 5.036 + 15g 000 PURE GLOSS → 6.036 30g 5.036 + 30g 000 PURE GLOSS → 7.036 15g 5.036 + 45g 000 PURE GLOSS → 8.036

SHINE TREATMENT

Mix 000 Pure Gloss with Activator only to make an incredible shine treatment.

APPLICATION & DEVELOPMENT

PERMANENT

Apply to DRY hair.

PureTone Toners MUST be applied to clean, towel dried hair.

1
2 3 !

PRE-LIGHTENED / CHEMICALLY

COLOUR REMOVAL / RINSING

ALWAYS PERFORM A SKIN TEST

HAIR
TREATED
VERY POROUS / POST PERM
2 3 !
Mix chosen shade + PureTone Activator
(3/4)
full details, see Technical Manual & ASP Colour Passport. RE-GROWTH APPLICATION
ON TONE 1 2 VIRGIN HAIR APPLICATION 25mins 25mins 1 2 1 SCAN FOR FULL INSTRUCTIONS, VIDEOS & MORE
to 15mins 48hr
25mins
+
Apply to CLEAN, TOWEL-DRIED hair.
For
TONE
Up
Up to
NATURAL BLONDES 000 COOL FASHION 9.00 CHAMPAGNE 8.0 LIGHT BLONDE 7.0 MEDIUM BLONDE 6.0 DARK BLONDE 6.666 INFERNO 6.124 BITTER CHOCOLATE 4.124 DARK BITTER CHOCOLATE
BEAUJOLAIS 7.036 MILK CHOCOLATE 6.036 DARK CHOCOLATE 5.036 COFFEE 5.0 LIGHT BROWN 4.0 MEDIUM BROWN 2.0 BLACK/ BROWN 5.4 BURNISHED COPPER 7.4 COPPER BLONDE 8.007 COOL BLONDE 7.007 COOL MEDIUM BLONDE 6.007 COOL DARK BLONDE 9.035 CAFFE LATTE The colour swatches shown on this guide are a representation only.
4.65

000 PURE GLOSS

PureTone Toners MUST be applied to pre-lightened or natural blonde. Shampoo & towel dry before application.

Custom blend the perfect shade with

INFINITI INTENSIVES

Intensify or neutralise results to create personalised, bespoke colour. Use INFINITI Intensives with ANY PureTone shade.

TONERS BLONDES
Use to dilute ANY PureTone shade. See Quick Start Guide. Mix with Activator only to make an incredible shine treatment.
Visual development
to 25mins. 9.2 VERY LIGHT VIOLET BLONDE 9.23 PEARL BLONDE 8.32 WARM BEIGE 8.31 WARM ASH BLONDE BEIGE BLONDE BRONZED AMBER ROSE BLUSH APRICOT LILAC BLUSH ICE BLONDE FROSTED BEIGE PEARL ALMOND BLONDE COPPER ROSE 0.1 GREEN ASH 0.2 VIOLET ASH 0.3 GOLD 0.4 COPPER 0.6 RED 0.7 BLUE ASH 0.76 PURPLE
for up

Pure Inspiration

Apply to clean, towel dried hair and always use visual development.

EDFORBASES 6-8

OCER M M

Carame OCER M M ENDEDFOR

with Cooling Mixes.

Apply to clean, towel dried hair. Visually develop, check frequently every 2 to 3 minutes, remove when desired result is achieved. Use with any PureTone Activator

To ee Ap

Anti-Red

30g 000 10g 0.1
Cool R NEMM
BASES
Glossing Mixes
Tango
ENDEDFOR
BASES 7-8
000 0.7
000
Anti-Orange
Dus NEMMOCER PurpleHaze DEDNEMMOCER F OR BASES9&ABOVE Oyster DEDNEMMOCER F O R BASES9&ABOVE Glazing Mixes Share your creations! ondLatte VE Tag @asphair
Anti-Yellow

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