WRONG FOR HAY
COLLECTION 2014
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product index
07
Noc Light
13
21
3
09
Rope Trick Light
14
10
Pion Light
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Revolver Stool
Neu Chair
Hackney Sofa
22
25
26
Serve Table
Trion Table
Elephant Table
Frame Table & Bench
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Perforated Calendar 2014
31
Cork Cone & Magnetic Tower
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34
39
40
42
Bent Wood Mirror
Tela Glassware
Hat Box
Mediums
Lens Box
11
Sinker Light
18
Stanley Stool
19
Slope Chair
29
The Wooden Shelf
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38
45
46
Hook
Smileys Quilt
Ori
Printed & Embroidered Cushions
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5
introduction
WRONG FOR HAY is a collaboration between HAY and Sebastian Wrong. Based in London, and working with a wide spectrum of fantastically talented international designers, we launched in 2013 with a single mission: to experiment, play and push the limits of this industry. When Rolf and Mette Hay founded HAY ten years earlier, their mission was to bring the innovation and greatness of mid-century Danish design into the 21st century. Since the launch of the first collection in Cologne HAY has built
a global manufacturing and distribution network, with dedicated stores and strong relationships throughout the design, production and distribution chain. WRONG FOR HAY has inherited the core belief that good design should be accessible to all who appreciate it. Our influences and inspiration come from London, a global city and a melting pot for a multicultural, diverse and eclectic spectrum of ideas. Here, and under the creative direction of Sebastian Wrong, anything is possible.
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lighting
Noc Light
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lighting
Rope Trick Light Next pages Pion Light and Sinker Light
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12
seating
Revolver Stool
14
seating
15
Neu Chair Next pages Hackney Sofa
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seating
Stanley Stool
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Slope Chair
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tables
Serve Table Next pages Trion Table
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tables
Elephant Table Next pages Frame Table & Frame Bench
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26
tables
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28
storage
The Wooden Shelf Next pages Perforated Calendar 2014 and Cork Cone & Magnetic Tower
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accessories
Hat Box Next pages Lens Boxes
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accessories
35
36
accessories
Hook Next pages Ori and Bent Wood Mirror
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40
accessories
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43
Mediums Previous pages Tela Glassware
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textiles
Smileys Quilt Next pages Printed & Embroidered Cushions
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46
textiles
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WRONG FOR HAY
PRODUCT INFORMATION
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product product information info
product info
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Noc Light
Rope Trick Light
Pion Light
Sinker Light
Revolver Stool
Neu Chair
SmithMatthias
Stefan Diez
Bertjan Pot
WH
Leon Ransmeier
WH
The faceted aluminium shade of the Noc Light is paired with a sturdy clamp for desktop or bookshelf use
The Rope Trick Light is an innovative floor lamp utilising LED technology in a design based on a simple rope mechanism
The Pion table lamp is made from a stitched paper shade
The Sinker ceiling and pendant lamp combines simple lines and form with a matt finish and produces a direct light
Rotating barstool allows the seat to turn 360° with the footrest, ideally suited to both contract and residential use
Colours: Anthracite grey, cool grey Material: Cast aluminium shade, machined aluminium body
Colours: Signal black, yellow Materials: PET steel core rope, cast aluminium light engine, moulded acrylic shade, cast composite base
Colours: Signal black, dusty grey Materials: Moulded acrylic
Colours: Grey, red, black Material: Powder coated steel seat & legs, aluminium bearing
Ergonomically refined moulded plastic shell chair, available with various base options and suited to both commercial and residential environments
Width: 10,2 cm Depth: 14,1 cm Height: 22,5 cm
Width: 18 cm Depth: 33 cm Height: 187 cm
Colour: Natural paper Materials: Composite laminated paper shade, cast aluminium frame Width: 49,5 cm Depth: 14,8 cm Height: 66 cm Width: 34,4 cm Depth: 11,9 cm Height: 46 cm
Diameter: 23 cm Height: 19 cm Diameter: 37,5 cm Height: 35 cm
Diameter: 34 cm Height: 76 cm Diameter: 34 cm  Height: 65 cm
Colour: White, dark green, black, bordeaux Materials: Injection moulded plastic shell, solid wooden legs / bent steel tube legs / cast swivel base Length: 54,2 cm Width: 45,3 cm Height: 45 / 82 cm
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product product information info
product info
53
Hackney Sofa
Stanley Stool
Slope Chair
Serve Table
Trion Table
Elephant Table
WH
Faudet Harrison
WH
WH
Shane Schneck
Anderssen & Voll
The Hackney Sofa has a foldable upholstered frame allowing to be manoeuvred easily
Fabricated from a bent steel tube frame with a cork seat, stackable and suitable for domestic and commercial use
The Slope Chair combines clean lines and comfort with its ash or oak frame and polyurethane moulded foam seat pad
The Serve Table features a circular steam bent beech tabletop rim, and legs in a selection of colour stains
Trion Table pairs a laminated table top with two 3-legged trestles
Solid oak side table featuring three legs, available in two sizes
Colours: Dark grey, green, orange, light grey, bordeaux Materials: Cork seat, powder coated steel legs
Colours: Black, grey, green seat pad, soaped ash, stained black ash or oak frame Materials: Matt lacquered ash, stained black ash or oiled oak frame
Colours: Light stained natural top & light stained natural legs/ light stained natural top & black legs/ light stained natural top & grey legs/ light stained natural top & yellow legs/ light stained natural top & pink legs/ black top & black legs/ black top & yellow legs/ black top & pink legs/ grey top & grey legs/ grey top & pink legs/ grey top & yellow legs/ yellow top & light stained natural legs/ yellow top & yellow legs Materials: Steam bent solid beech edge, solid beech legs, ash veneer table top
Colours: Table top: Light grey, medium grey, dark grey, Trestles: Yellow, green, black Materials: Lightweight board and linoleum table top, powder coated steel tube legs
Colours: Soaped oak, black stained oak Materials: Solid oak
Length: 200 cm Width: 90 cm Height: 74 cm
Diameter: 50 cm Height: 38 cm
Fabric: Steelcut, Canvas, Remix Materials: Wooden frame, polyurethene foam, down, upholstery, spring system Length: 200 /254 cm Width: 96 cm Height: 44 / 75 cm Length: 90 cm Width: 90 cm Height: 47 / 75 cm Length: 66 cm Width: 66 cm Height: 47 cm
Diameter: 34,5 cm Height: 44 cm
Length: 48 cm Width: 44,7 cm Height: 45 / 81,3 cm
Diameter: 51 cm Height: 35 cm Diameter: 72 cm Height: 40 cm
Length: 250 cm Width: 90 cm Height: 74 cm
Diameter: 34 cm Height: 44 cm
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product product information info
product info
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Frame Table
Frame Bench
The Wooden Shelf
Perforated Calendar 2014
Cork Cone & Magnetic Tower
Hat Box
Depping & Jørgensen
Depping & Jørgensen
Lucien Gumy, ECAL
Snæfríð & Hidigunnur
Daniel Emma
WH
The Frame Table is constructed from solid ash or beech and is paired with a matching bench
The Frame Bench is constructed from solid ash or beech and is paired with a matching table
Award-winning solid oak shelf assembles without additional fixings using a dovetail feature
Geometrically shaped magnetic clip or pin holders
The laminated beech Hat Box is a deep circular tub with a lid and three finger holes
Colours: Soaped or matt lacquered ash, soaped or matt lacquered beech, grey linoleum Materials: Solid ash top & legs/ solid beech top & legs/ solid beech with linoleum top & beech legs
Colours: Soaped or matt lacquered ash, soaped or matt lacquered beech, grey linoleum Materials: Solid ash top & legs/ solid beech top & legs/ solid beech with linoleum
Colour: Matt lacquered oak Material: Solid oak shelves & uprights
The perforated paper calendar offers a year at a glance, and allows for each day to be removed at a time
Length: 250 cm Width: 90 cm Height: 74 cm
Length: 250 cm Width: 40 cm Height: 45 cm
Length: 200 cm Width: 90 cm Height: 74 cm
Length: 200 cm Width: 40 cm Height: 45 cm
Length: 120 cm Width: 38,3 cm Height: 177,6 cm Length: 120 cm Width: 38,3 cm Height: 213,5 cm Length: 184,2 cm Width: 38,3 cm Height: 177,6 cm Length: 184,2 cm Width: 38,3 cm Height: 213,5 cm Length: 376,8 cm Width: 38,3 cm Height: 177,6 cm Length: 376,8 cm Width: 38,3 cm Height: 213,5 cm
Colours: Creme, rose Material: Printed paper Width: 65 cm Height: 70 cm
Colours: Natural cork (Cone), natural ash (Tower) Materials: Solid cork (Cone), solid ash (Tower) Cork Cone Diameter: 9 cm Height: 13 cm Magnetic Tower Diameter: 6 cm Height: 10 cm
Colours: Natural beech Materials: Beech veneer & plywood box & lid Diameter: 35,5 cm Height: 19 cm
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product product information info
product info
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Main Plate Diameter: 28,5 cm Height: 2 cm Finish: Clear glaze Material: Oxidized porcelain Platter Diameter: 36 cm Height: 2,2 cm Finish: Celadon glaze Material: Reduced porcelain
Lens Box
Hook
Ori
Bent Wood Mirror
Mediums
Anderssen & Voll
WH
Ian McIntyre
The Bent Wood Mirror combines a steam bent beech frame with a solid ash base
A family of tableware ceramics that focuses on simple form and materials for utility and every day use
Thomas Jenkins
Line Depping
Desktop storage boxes
Hook is made from a steamed ash strip with integrated wall fixings
The Ori Salt & Pepper mills are matt-finished pentagonal columns
Colours: Natural ash Material: Steam bent solid ash
Colours: Anthracite, army green, coral, golden yellow, light grey Material: ABS Plastic, ceramic grinder
Colours: Clear, nature, green, yellow, mint, red, white Materials: Glass, cork, solid maple, solid ash, solid marble, limestone, sand stone Diameter: 14,1 cm Height: 1,2 cm Diameter: 14,1 cm Height: 5,7 cm
Width: 21,5 cm Depth: 18 cm Height: 26,5 cm
Diameter: 5 cm Height: 18 cm
Colours: Black base with light stained natuaral frame / Light stained natural base with black frame / Black base with yellow frame / Yellow base with light stained natural frame Material: Stained solid beech, solid ash Width: 50 cm Depth: 7 cm Height: 65,3 cm
Dessert Bowl Diameter: 14 cm Height: 6,5 cm Finish: Clear glaze Material: Bone china Medium Bowl Diameter: 17 cm Height: 7,5 cm Finish: Clear glaze Material: Stoneware Lunch Plate Diameter: 23,5 cm Height: 1,8 cm Finish: Clear glaze Material: Stoneware Side Plate Diameter: 18,5 cm Height: 1,4 cm Finish: Clear glaze Material: Bone china Mixing Bowl Diameter: 24,5 cm Height: 12,5 cm Finish: Clear glaze Material: Oxidized porcelain Mug Diameter: 8 cm Height: 9 cm Finish: Celadon glaze Material: Reduced porcelain
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product product information info
product info
Smileys Quilt
Printed & Embroidered Cushions
Silo Studio
Bernhard Willhelm
Nathalie Du Pasquier
A collection of glassware with the outer surface texture of stitched textile
Collection of printed and quilted textiles featuring bold colours and geometric patterns
Colours: Clear, pink, smoke Material: Glass
Colours: Red, green, yellow Materials: Printed and quilted cotton
Cushions made from printed or embroidered cotton based on the patterns from the designers archive
Tela Glassware
Bowl Diameter: 13,5 cm Height: 7,5 cm Small Glass Diameter: 7,5 cm Height: 6,5 cm Medium Glass Diameter: 8,5 cm Height: 8,5 cm Large Glass Diameter: 8,5 cm Height: 11,5 cm Carafe Diameter: 10 cm Height: 25,5 cm
Bed throw Width: 150 cm Depth: 175 cm Bag Width: 37 cm Depth: 42 cm
Colours: Cells (white, blue, green, red) Grey Matter (black, pink, blue) Tongues (white, blue, red, yellow) Memory (white, black, red, yellow) Full (pink, yellow, black, blue, red) Penta (yellow, blue, red, grey) Ice (green, white, black, blue) Material: Printed fabric, Embroidered fabric Embroidered cushion square Length: 50 cm Depth: 50 cm Embroidered cushion rectangular Length: 57 cm Depth: 35 cm Printed cushion square Length: 50 cm Depth: 50 cm Printed cushion rectangular Length: 57 cm Depth: 35 cm
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designers WH
designers
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Silo Studio
Depping & Jørgensen
Faudet Harrison
Ian McIntyre
Shane Schneck
Daniel Emma
Attua Aparicio and Oscar Wanless (Silo Studio) gained a design residency in a Styrofoam factory just outside London upon graduating together at the RCA. It is here where they rethink the perceived limitations of materials.
Line Depping and Jakob Jørgensen have repeatedly collaborated with each other since their studies in Denmark. The pair primarily focuses on furniture, maintaining their own separate practices both rooted in a contemporary Scandinavian aesthetic.
Jochem Faudet and Jon Harrison met whilst studying at the Royal College of Art (RCA). After several years of informal collaboration in their London studio FaudetHarrison was born, designing an array of interiors, products and furniture.
Ian McIntyre has ceramics expertise that is rare to find in someone of his age. Graduating from the RCA in 2010, his work is very much based on honesty of materials, purity of form and an exceptional attention to detail.
Shane Schneck has previously worked with HAY, designing both furniture and accessories. His studies in architecture has led to an industrial approach to his work, founding Office for Design in Stockholm in 2010.
Daniel To and Emma Aiston became ’Graduates to Watch’ in 2009, winning the Most Promising Talent in 2010. Originally from Australia, the pair are now based in London, with their quirky accessories and desktop products inspired by a mantra of simple objects with simple forms.
Stefan Diez
Lucien Gumy
Bertjan Pot
SmithMatthias
Stefan Diez is a forward thinking German designer. His studio in Munich develops a range of interior products and furniture, many focused around an innovative use of materials and technology, having previously designed for HAY, E15 as well as Thonet.
Lucien Gumy graduated in 2012 from ECAL, Switzerland. The young furniture designer previously trained as a cabinet maker, with his own design work following suit focusing on simplicity and honest functionality, he has been described as a ’young avantgarde’.
Shortly after graduating from the Design Academy Eindhoven, Bertjan Pot opened his own studio in Rotterdam, gaining recognition for both his interiors and products. His work reflects his curiosity for materials and experimentation and exploration of production methods.
Jack Smith and Gemma Matthias have a responsible approach to their design work. Having worked for several architects and design practices, their shared knowledge of manufacturing and passion for enduring products has led them to a utilitarian approach to contemporary design.
Nathalie Du Pasquier
Thomas Jenkins
Leon Ransmeier
Snæfrid & Hildigunnur
Nathalie Du Pasquier was a founding member of the Memphis movement. Her career is vast, having designed various products, bold textiles, laminates as well as jewellery and furniture over the past 30 years. Her work is bold and striking, inspired by a rule-breaking foundation and reminiscent of a colourful new-wave era.
Thomas Jenkins moved to Norway upon graduating in London, where his interest in manufacturing and materials combined with his traditional craft skills has led him to create small furniture pieces and objects designed for interaction.
Leon Ransmeier’s studio is based in New York where he studied. Primarily focusing on his furniture design he has developed work for various brands including Herman Miller and Droog.
Snæfrid Thorsteins and Hildigunnur Gunnarsdottir are an Icelandic graphic design duo. Their graphical work is driven by the observations of every-day, rational in its apporach and intuitive in its functionality.
Anderssen & Voll Torbjørn Anderssen and Espen Voll previously collaborated as part of the Norway Says trio. Their design work reflects the duo’s receptive nature towards current contemporary design, developing refined products for clients which are desirable within the home interior market.
Line Depping Line Depping maintains her own studio work but also spends much of her time collaborating with fellow Danish graduate Jakob Jørgensen. She designs a range of objects but primarily focuses on furniture.
Bernhard Willhelm Bernhard Willhelm has had a prolific fashion career to date, having a flagship store in Tokyo and working with the likes of Capucci and Chloe. His work is provocative, sometimes even challenging, but maintains a consistantly fresh appeal amongst a contemporary generation.
WH WH is the WRONG FOR HAY in-house design team led by Sebastian Wrong, developing furniture, lighting, and accessories as part of the WRONG FOR HAY collection.
credits
Concept & Art Direction
SM ASSOCIATI Photography
Thomas Brown PATTERNS
Jody Barton styling
Francesca Sarti
WRONG FOR HAY 34 Queen Anne’s Gate, London SW1H 9AB, United Kingdom info@wrongforhay.com All rights reserved. No part of this catalogue may be reprinted, reproduced or utilized in any form or by any electronic, mechanical or other means, without permission in writing from Wrong for Hay. All the designs shown here are protected under copyright law. Copying will be prosecuted. Copyright © 2014 WRONG FOR HAY Printed by Grafiche Antiga
credits
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PATTERN JODY WRONGFORHAY.COM