Advantage digital marketing Websites, email campaigns, app development, social media and SMS text messaging
www.synseal. com
2 At the end of 2012, there were 634 million websites, with 51 million being added to the web every year. There were 2.4 billion internet users, 246 million website domain registrations and 1.2 trillion searches on Google. Facebook passed the 1 billion users milestone in October 2012 and Twitter achieved 200 million users in December 2012. There are more than 1 billion unique visitors on YouTube each month. (Source: Stan Schroeder, www.mashable.com & www.youtube.com)
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Advantage digital marketing
Take advantage of modern technology to forward your business Here at Synseal we have our very own in-house design team and digital marketing knowledge that we use to push our own marketing to the boundaries of technology. To help you drive your business forward we are offering access to these assets. We can utilise our skills and knowledge to ensure potential customers who are surfing the web land at your online domain, allowing you to target them in the most effective way possible. Our expertise crosses boundaries of website builds, mobile and email marketing, app building and distribution, as well as search engine marketing. All of this is available alongside graphic design to make things look good. This expertise is at your disposal and we would like to work with you to increase the benefit of your current marketing assets.
Talk to us about digital assets and you too can be ahead of the ga me
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What is available for your business? The digital options available to you from Synseal are shown below:
Online promotion Websites Synseal offer three options from which you can select the ideal solution for your business.
Synseal offer bespoke online campaigns tailored to your products and services. These include email, text message campaigns and search engine marketing.
Social media
App development
Synseal offer social media assistance, such as help with account set up or campaign ideas.
Synseal have developed an app for homeowners to visualise your products on their home before buying.
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Websites We have opted for a three tier menu for our websites; Silver, Gold and Platinum
Silver The Silver package provides you with a website custom built by our in-house team. Silver websites include hosting for the first year, a contact form, plus modules such as news, image gallery, case studies and social media. We also give you the option to bolt-on extra modules like SMS text messaging. An ideal choice for a first step web presence for your business. This package also has a content management system that allows you to update your own website and will give you a premium listing on our homeowner site (see p19). Full details of the Silver packages See pages 6 & 7
Silver+ All the benefits of the Silver package above plus an extra section dedicated to doors. A full door section showing styles, colour, glass and hardware options is included.
Gold A great solution - providing customer contact and hands-on control over all of your content. Gold websites include a delivery and maintenance schedule online, allowing your customers to log-in to view when their orders will be ready! The Gold package also delivers a front end website built by our in-house team in partnership with external developers. Gold websites include hosting for the first year, contact form, email address to match your domain name, a content management system to enable you to update content and will give you a premium listing on our homeowner site (see p19).
Full details of the Gold package See page 8
Platinum A fully tailored option - built completely to your specification. The Platinum package is completely made to order. Our experts will sit down with you and develop your goals and requirements into a fully functioning website that delivers. The Platinum package includes the build of the website in-house at Synseal in partnership with external developers, hosting for the first year, contact form, email address to match your domain name, a content management system to allow you to update content, a premium listing on our homeowner site (see p19) and even the potential to include online selling.
Full details of the Platinum package See page 10
The ideal choice for a first step web presence for your business.
6 Silver package websites • Website custom designed and built in-house by Synseal • Need a logo? Our in-house graphic designers can provide you with this free of charge • Pick your own domain name • Hosting included for one year • Google analytics and webmaster tools • Website presence (from 5 to 80 pages) with contact form and SMS lead alert
www.jwcwindows.co.uk
www.newcenturywindows.com
www.knightsbridge-windows.co.uk
www.futureproductsltd.com
• A number of free modules; quote form for VS, windows, doors and roofs with additional modules added frequently •
Content Management System (CMS) using a dashboard enabling you to update your own site, Synseal will populate the site initially with industry relevant content - taking the stress away from you
• Premium listing on our homeowner site as a preferred partner (get free leads for your company or your trusted installers) • Approximate lead time to complete usually 4-6 weeks
£300 per year
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Silver + package option • All Silver package benefits apply from page 6 • Addition of a PVC-U and composite door selector • Shows full ranges with each option as a thumbnail with description
Product detail
• Click through to see full detail, including a larger image, colour, glass and hardware options £500 per year
Colour options Glass options
Show your full ranges of both PVC-U and composite doors.
Range of doors Hardware options
8 Gold package websites • Website built in-house in partnership with external developers
• Need a logo? Our in-house graphic designers can provide you with this free of charge • Pick your own domain name • Hosting included for one year, the hosting costs will be transferred to you from year two (approximately £300 pa) • Google analytics and webmaster tools • Contact form • Email address created using domain name ie: ap@afabricator.com •
Content Management System (CMS) using a dashboard enabling you to update your own site, Synseal will populate the site initially with industry relevant content - taking the stress away from you
• A number of free modules; news, case studies and social media, quote forms for VS, windows, doors and roofs with additional modules added frequently •
Factory Manager - This software helps to streamline your internal business processes. Rather than work with manufacturing and delivery spreadsheets with a high risk of error and an even heavier admin cost, the Factory Manager C2012 streamlines the processes, minimises errors and reduces the need for admin by placing it online.
• Approximate lead time 8-10 weeks * £300 per annum thereafter
£1500 1st year*
The Factory Manager takes an order and places it into the online manufacturing board. Once the job is complete, the job is transferred to the delivery board where the installer is SMS texted to advise him the job is ready for delivery. If there is an outstanding amount owed on the order, the system automatically SMS texts the installer to advise of a payment requirement before delivery takes place. The order can be fulfilled by paying online/over a smartphone or by traditional telephone! Reduce unnecessary phone calls into the business. The Factory Manager provides each installer with a log-in to their orders allowing them to review how many orders are on the books and when they are due for completion.
A great solution giving you customer contact and hands on control of your content.
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www.madefortrade.co
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Platinum package websites
Scrolling banner or video Your logo
A completely tailored solution Are you looking at E-commerce, integrating an eBay shop into a website or using payment gateways such as Worldpay, Sagepay and Paypal?
Search box and/or drop down
Or have you got an idea that nobody else has, but you need help from people who also know the PVC-U industry and its products to get the project moving?
Product images or gallery of latest work
We can help you, as we carry a wide range of key talent in the digital field that can ensure your project is delivered fast, to specification, and with an eye on the target industry.
Latest offer
Investment determined by client specification
www.yoursite.co.uk
Contact Advantage digital marketing on 01623 443209 for more information or an informal chat about the possibilities for your business.
A totally bespoke option, tailored to enhance your business.
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WOW app
Search box
Logo Scrolling banner
Popular product links
Links to areas of interest Brochure download Product images or gallery of latest work
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WOW app Give your customers a great view of what your products will look like in-situ We have developed an app for internet browsers (Internet Explorer, Firefox, Chrome) with the aim of allowing the homeowner to take a picture of their own home and then placing representations of Synseal products over it ie:- VS, bi-fold, nine popular styles of conservatory including the very latest orangery. Users get a good view of what these types of products look like in-situ. The user can colour them, add finials and then print off a copy or download a pdf of their ‘new-look’ home. The pdf the user downloads is branded Synseal together with your logo/details and includes some additional information selling your company to the user.
How can you use it ? • Helps you provide an extra service to your customers, sets you apart from your competitors • Place the app on a domain name of your choice or embed it within your existing site • Branded to your company or if you wish can be branded and provided to your installers as a marketing tool, as a loyalty incentive to your brand. £75 per app set-up
The homeowner must enter their contact details which come to you before they see the finished impression.
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Fast lead engine Drive sales leads through your website with little effort! We have an app which can be placed onto your new or existing website with the aim of generating fast real leads for you, the website owner. The app works on the basis of providing the homeowner with a price for the goods they are considering, such as standard windows, conservatories, doors and even VS windows. The homeowner visits the website and picks from a standard set of designs, for example a single window with sash. They then enter basic sizes for the window, decide if they want foiled or standard colours, which type of hardware options to use and then click submit. The homeowner will then receive a price range for what they can expect the installed product to cost. You have control, using a sliding system to change the prices behind the scenes for each product to make them as expensive or as inexpensive as you wish. A great way to generate fast leads from the homeowner - when you have the hot price-conditioned lead the conversion is then up to you to finalise that sale! £20 rental per week
INSTANT ONLINE QUOTE You can get an instant online guide price right now. Simply enter your details to get started! Select the online guide price option and you'll get instant access to our Dynamic Price Engine, where you can choose different products and compare prices at the touch of a button. Alternatively, please select the ‘book survey option’ and we'll contact you to arrange a free no-obligation survey and quotation in the comfort of your own home.
WINDOWS Click on the image to select the style required
GET AN INSTANT QUOTE Full name: Telephone: House no. Postcode: Email: Submit
YOUR QUOTE Single pane window Width (cm): 100 Height (cm): 150
Before the homeowner has got to the stage of choosing products they must provide their details as a lead, sent directly to you.
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Email campaigns Targeted email campaigns designed and proven to generate leads for your business Ensure you get off the ground quickly and take advantage of digital technologies, which are traditionally more effective and cheaper than other methods. You can take advantage of our expertise in email campaigns.
What’s included? • One email campaign design per month, sent twice per month • We design the emailer for your approval • Add the content for your approval • You provide your purchased target database, we can map this into our email client on your behalf to action the email •
If you do not already have a purchased target database, we can recommend specialist data providers who will be able to tailor information, based on your target region
• Cost £0 for 1 month trial campaign - £99 per month thereafter via web partner (assumes the target database is provided by you)
Take advantage of our expertise in email ca mpaigns
A cost effective way to target customers with your individual offers and services.
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SMS text messaging An easy and convenient way to contact your customers SMS text messaging has been around for a long time and most of us at some point in our lives will have sent a friend or family member a text message. We use it so often because its an easy and convenient way to contact our friends, family and colleagues.
Read rates are nearly 100% and action rates are at 56% (compared with 70% and 25% for email)
So why don’t we do it on a bigger scale to contact our customers? Now with Synseal SMS you can! If there is one item people carry around with them more than any other during the day and at the same time can demand so much of their attention, it is the mobile phone. Take advantage of this by placing your marketing and sales messages at the heart of each customer’s attention. We will devise the SMS campaign for you, develop it and send it for you tailored to your customer. Text message read rates are almost 100% with an action rate on each message at 56%, which compares favourably with 70% and 25% for email (Source: Direct Marketing Association 2012). All you need to do is provide us with a list of mobile numbers to send to (we can help you identify data providers and lists if you have none available on your own systems). Packages are tailored from a starter pack to mass send outs.
SMS pricing model 100 texts
£7.31
200 texts
£12.83
500 texts
£33.90
1000 texts
£65.13
2000 texts
£115.01
More than 2000
POA
* Guide prices correct at time of printing.
We will devise the ca mpaign for you, develop it and send it for you
We all have our phones by our sides these days - time to take advantage of this!
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Social media We’ve become very good at social media and currently possess the biggest following of an extrusion firm in the industry, we can share our expertise with you Social media is a natural progression from having a live website. It can get your company name out there, draw traffic to your site and is a fantastic tool to see what’s happening in the industry. More and more people are using social media everyday and if you’re not using it, you’re competitors will be and you’re probably missing a trick.
How will it work? • We can help to set up Facebook, Twitter and Linkedin accounts for your business •
We can get your online profiles up and running for each social network ready for you to develop, or alternatively our web agency can develop on your behalf
• Cost £0 for setup, contact us for pricing to maintain on a monthly basis.
Synseal can help you get set up and running in no time
Social media is a cost effective method of quickly and effectively targeting your customers.
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Search engine optimisation Search engine optimisation (SEO) and Pay-Per-Click Website rankings are a key part of any marketing and sales strategy. The higher you rank on leading search engines, such as Google and Yahoo, the larger the number of leads flow into your company!
Link building ranking (natural search) Starter
Silver
Gold
Platinum
1-2 1-2 Basic
5 5 Basic
10 10 Standard Monthly
15 15 Advanced Weekly
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5
£699
£999
Initial site review Initial keyword research Initial competitor research Analytics set up
Synseal contains an in-house digital specialist team able to work on driving traffic to your site. We can walk you through the waffle and buzz words that marketing agencies often throw at you. We will explain to you in plain terms what each area of search marketing means and what kind of investment you will need to set aside to achieve your required goals. We can help you manage a short term ranking campaign, such as Google Pay-Per-Click Adwords, or a longer term strategy of Link building (where you gain a link from website A to website B in order to improve the importance of your website, therefore organically ranking your site higher). Take a look at our starter packages up to expert packages for link building and Google Adwords - we will manage them, report on them and ensure they deliver valuable sales leads for your company.
Webmaster tools set up XML sitemap submission Optimised meta tags Monthly rankings report Google places set up Keyword phrases optimised Pages optimised Link building Analytics reporting SEO report Directory submissions Article submissions Online PR
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Blog posts
£250
£449
+ VAT per month + VAT per month + VAT per month + VAT per month
Pay-Per-Click ranking (sponsored advertising)
* Prices correct at time of printing.
• Management fee £300 per month • Spend on Adwords budget per month controlled by customer budget
£300 + Budget on Adwords
Ensures the delivery of valuable sales leads for your company
To discuss your requirements, contact Advantage digital marketing on 01623 443209.
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Window Energy Ratings (WERs) Produce a WER rating backed by a fully accredited BFRC report
A new edition to the Synseal marketing tool kit, the Synseal WER site allows Synseal only customers to gauge what specifications they can use to build A-C rated windows. The system allows you to select a profile and then tailor the rest of the window to produce a WER rating backed by a fully accredited BFRC report. If you create a specification not as yet tested, the site will prompt our very own research and development department to complete the report and upload it to your own secure MY WER login centre.
• Log-in • Build a window, VS or patio • Download a BFRC report
www.wer-synseal.com
To gain access simply go to www.wer-synseal.com and click register, you will need an email address and valid Synseal account code to register for these FREE services.
Allows customers to gauge what specifications they can use to build A-C rated windows
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Synseal homeowner site Free homeowner leads for you and your trusted installers The Synseal homeowner site which is situated on www.synseal-homeowner.co.uk is a lead generation tool designed to drive business for our customers. The site which has been recently refreshed in look and technical standing and is a marketing tool aimed at engaging the homeowner. The site provides the homeowner with useful information on home improvement products and encourages them to search for an installer or download a brochure. The enquiry contact details gathered by this process are fed through to Synseal Registered Installers. If you are a Synseal fabricator who also installs you are guaranteed an automatic listing on the site. As a fabricator you may want to drive loyalty with your sponsored installer customers by offering them free homeowner leads within a specified postcode area in return for loyal business. Working in partnership with Synseal you can control the addition or removal of your own installer network to this website.
www.synseal-homeowner.co.uk
Get free homeowner leads by becoming a Synseal Registered Installer, call 01623 446206 for more information
A new improved look aimed at engaging the homeowner
The site encourages users to download a brochure and search for installers.
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Advantage digital marketing
Tel 01623 443200 | Fax 01623 550243 | Email info@synseal.com | www.synseal.com Synseal Extrusions Limited | Common Road | Huthwaite | Nottinghamshire | NG17 6AD