Synseal Times Issue 34 Dec 12 by Synseal Extrusions Ltd

Synseal Times ISSUE 34

IN THIS ISSUE Global Summer orangery

Global Glass

Synseal invests in K2

Foiling update

FIT Show - weâ&#x20AC;&#x2122;re going!

Evolve fully manufactured range

Zero Waste to Landfill achieved

NEW! Comprehensive hardware catalogue

CE Marking - are you ready for it?

SkySpace - defining the art of the possible

WOW visualisation app

Introducing our new team members

We have won a Green Apple! For all our hard work achieving the environmental objective Zero Waste to Landfill.

www.synseal. com

Why it pays to partner with us In this latest edition of Synseal Times, we are delighted to welcome K2… the newest member of the Synseal Extrusions Limited Group! The trading brands of Celsius Glass and K2 Roofs are well respected and successful, and the addition of these brands improves the range of choices available to our fabricator customers. We’re committed to helping our fabricator customers grow their businesses and one way we can do this is to constantly develop new products for you to offer, alongside the windows and conservatories you manufacture, meaning your installer customers don’t have to shop around for alternative suppliers. Earlier this year we launched Global Glass and the addition of K2 means that we are now able to be highly efficient in the production of both roof and window glass, in turn helping our fabricators to compete more effectively. During 2012 we’ve introduced a series of new products; the Evolve range which now includes patio doors, vertical sliders and bi-fold doors, and our new orangery roof system Global Summer which hit the market earlier this year, and won immediate praise from fabricators, installers, and the press alike. Our new triple glazing bead was also introduced this year to give homeowners even more choice when selecting their thermally efficient windows. Delving into the world of online sales and marketing uncovers the myriad of opportunities available to businesses. In 2012 we’ve built and hosted 40 new websites for customers with many more to follow, introduced a ‘print on demand’ retail sales literature service and are working hard to redesign our trade and homeowner websites which will generate homeowner leads for our fabricators! In this edition of Synseal Times we’ve concentrated on things we can do to help your business: • Global Summer - our new and exciting development helps enliven the conservatory market

Finally, I am delighted to report that Synseal have achieved its environmental goal of Zero Waste to Landfill. Our aim was to ensure that all operational (production and manufacturing) and canteen waste generated was diverted from landfill. In recognition of the company’s achievements we have been awarded a Green Apple Award and regional runner up in the EFF Future Manufacturing Awards. Business is certainly tough, but Synseal are continuing to develop and introduce new ways to support you, so let’s work together and win those sales!

• Global Glass and high performance Celsius glass - our ‘one-stop-shop’ for your glazing requirements • Triple glazing bead for optimum thermal performance • New profile bending service • Making foiled colours more available to meet project needs

David Leng Chief Executive

• Evolve range of products - designed to make fabricators lives easier! • New hardware range - a comprehensive selection optimised to match Synseal windows and doors • How we are investing in our business - including new awards and accreditations • Marketing support package - print and digital • Free CE Marking Workshops - to ensure you will be compliant from July 2013 Plus much more!

We’re exhibiting at the FIT Show on the 16-18th April at the Telford International Centre Visit www.fitshow.co.uk to get your FREE ticket.

Gre en Apple Award

Synseal Times issue

Synseal invests in K2 site to bring arches and curves to its customers

Synseal’s K2 production facility received a substantial investment within days of it becoming a part of Synseal Extrusions Limited, confirming intentions for continued growth. Shortly after the acquisition of K2, Synseal’s Chief Executive David Leng announced the creation of a profile bending facility within K2’s Blackburn manufacturing site to enable the production of arched top and other curved window styles. This will speed up the production of Synseal arched top vertical sliders and will bend profile for fabricators of both Synseal and other profiles. The new facility will also produce ‘starburst’ style gable ends for Synseal and K2 customers and will supply them with the glass to suit, reducing complexity, cost, and lead times for customers. The installation includes the latest machinery and equipment to enable fabrication of these time consuming and complicated pieces. The intention is to enable the company’s customers to improve their lead times by ordering roof, gable and glass all at the same time.

“This is a natural progression for Synseal,” explained David Leng. “It continues our strategy of offering a wider choice of products from within the Synseal group thus ensuring consistent quality throughout, reducing both prices and the number of suppliers, and simplifying the supply chain for our customers. We want to take responsibility for the entire roof and make it easy for our customers to sell a great product on a short lead time, removing all worries about getting several suppliers to coordinate sizes, deliveries, and prices. It takes advantage of the excellent facilities we have at K2 and confirms our intention to maintain and develop the K2 and Celsius brands, as well as the other related assets we acquired recently,” added David.

This is a natural progression for Synseal, it continues our strategy of offering a wider choice of products.

Synseal brand refresh We all now live in a brand conscious era, where everything is badged and labelled. We are loyal to brands that can help us, websites that we trust to look after our data securely and shops where we can get what we need. The Synseal brand has been around for a number of years and the trust and brand awareness it has amassed is invaluable. With that in mind, we have re-designed our logos to present a fresh and contemporary image with just subtle changes to maintain customer recognition. Look out for the new ‘quality assured product design’ logo, giving your customers the peace of mind that they are backed by a market leading systems house.

We hope you like the new logos and you will start to see the new improved branding rolled out over the next few months.

Synseal Times issue

Zero waste to landfill achieved!

FIT Show... We’re going!

As part of its ISO 14001 certification, Synseal developed measurable environmental objectives. One major objective, with the focus of reducing the company’s overall environmental impact, was Zero Waste to Landfill. This was an ambitious environmental objective for a high volume PVC-U extrusion company, due to the very nature of wastes that are produced on-site. The purpose of the objective was to ensure that all operational (production and manufacturing) and canteen waste generated was diverted away from landfill.

Synseal is one of the first companies to back an initiative to create a brand new showcase for the UK window, door and conservatory industry. Called The FIT Show - for Fabricator Installer Trade - and hosted at the Telford International Centre, it’s the first national event for the trade to take place for several years, despite the industry being valued annually at more than £3.7 billion. Synseal’s Head of Marketing Mark Schlotel says that an industry as vibrant and dynamic as the glazing market needs a live event to drive it: “The UK home improvement glazing market has always been a separate industry despite being related to building. It has its own dynamics, methods, attitudes and needs and therefore should have its own showcase and forum. That is what The FIT Show promises and why we at Synseal have been amongst the first to support it with a large stand.” With The FIT Show taking place in April 2013 there is time, says Mark, to ensure that Synseal has some special announcements at the show:

Glenn Evans & Sarah Cha mbers

“We believe there should be something special to reward visitors for attending an event such as The FIT Show,” says Mark.

In achieving the Zero Waste to Landfill objective, Synseal would ensure that all operational and canteen waste produced on-site is sent for recycling where recycling routes exist. Non-recyclable wastes would then be disposed of through Energy from Waste recovery (incineration) therefore eliminating the need for landfill. The aim of the project was to enhance Synseal’s environmental performance, reduce waste disposal costs, increase its recycling capability and prevent wastage of valuable recyclable materials specific to our industry. These included PVC-U off-cuts and aluminium off-cuts that can be recycled and provide revenue for the company.

Visit www.fitshow.co.uk to get your FREE ticket.

• 284 tonnes of plastic, wood, cardboard, aluminium, mixed recyclables (drinks cans, plastic bottles etc), polypropylene and mixed metal being recycled • 264 tonnes of PVC-U waste have been recycled over the last 6 months • 12 tonnes of gasket waste recycled and bought back from the recycler by Synseal - recycled material is used to produce gasket • Non-recyclable waste collections reduced from 2 a week, collections of approx 6 tonnes, to a collection once every two weeks of approx 4 tonnes

As a result of the achievement of Zero Waste to Landfill, Synseal will reduce its annualised total waste management bill by 28%.

Synseal has learnt collectively that benefiting the environment holds benefits for the company operations as a whole and it makes good business sense to improve waste management activities. It is evident that there are consequential cost savings which will be used for investment in other areas of the business. The process of waste auditing has allowed focus to be developed for waste minimisation. The next environmental project will be to further reduce the amount of packaging waste produced internally during the manufacturing process.

Synseal was short listed for last year’s ‘M ade in the Midlands’ green manufacturer award for its previously completed environmental objectives. We hope to further improve this recognition based on our achievement of the Zero Waste to Landfill objective.

Synseal retains it’s Fleet Operator Recognition Scheme accreditation For the 2nd year running Synseal’s transport Department has been assessed by Transport for London (TfL) and have retained the Fleet Operator Recognition Scheme (FORS) bronze award. This is an industry-led accreditation scheme which encourages sustainable best practice for road freight operators who undertake deliveries within the UK. At its core, FORS promotes safe working practices, lawfulness and a corporate social responsibility to improve the performance of road freight operations. By achieving this award our customers can have peace of mind that Synseal continue to work hard to reduce risk, continue to be legally compliant, greener and more efficient.

Synseal Times issue

Synseal pitches its roof business in Europe at Fensterbau Synseal travelled to meet its export customers and prospects by exhibiting at the renowned Fensterbau fair in Germany’s Nuremberg. Synseal used Fensterbau to increase its customer base throughout mainland Europe for Global conservatory roofs and SkySpace large span portal frames, products for which the company is establishing a strong international reputation. Global conservatory roofs have proved to be popular among the growing sector for ‘English’ conservatory roofs, and also because the products are highly adaptable for local preferences. Synseal intends to develop existing customers in addition to creating new export partnerships. In particular, the market for large span portal frames is a lucrative worldwide niche that requires engineering and technical expertise that is held by few companies and individuals. Since establishing the SkySpace division just over a year ago, headed by acknowledged portal expert Colin Poole, Synseal has grown its presence through significant investment in systems, products and manufacturing facilities. “Synseal has committed fully to the portal market having realised the potential that exists,” said Synseal Commercial & Export Sales Director - Gareth Edwards.“We have the best people in the world in this sector and we have developed products that match their vision and capabilities. SkySpace portal frames and Global conservatory roofs have an excellent reputation in Europe and we want to build on this”.

Syn sea l’s Fen sterbau stan d

New marketing literature designed to help you sell more! Synseal’s marketing department has been working hard over the last few months to deliver a new suite of marketing material for our customers. The key advantage of using the Synseal literature is that although you’ll get outstandingly good creative graphic design, you’ll also get design that has a marketing focus, because we never forget that the core objective is to help you sell more products and services. Another benefit of the Synseal literature is that presenting a consistent style will strengthen and reinforce your company’s identity, making your brand more visible and better known. It will also create an overall impression of efficiency, reliability and trust - invaluable assets for any organisation.

See enclosed leaflet for more information

All of the literature shown is available now, either plain for you to affix your own sticker or overprinted with your company details. Contact the marketing department for more information on 01623 443200 or email marketing@synseal.com

Synseal Times issue

Investing in customer care

Synseal achieve ICM accreditation

Synseal has partnered with Maguire Training to raise the bar on telephone skills for it’s customer care team. The programme is being delivered on site in four parts over a number of weeks and gives staff the time in between each workshop to practice new skills learnt and share their learning with other work colleagues.

A vital part of the Synseal success story has been the credit management team, as keeping cash flowing through each element of the business is crucial. To demonstrate best practice in customer service, credit policy, compliance, developing staff, and monitoring performance, the credit management team at Synseal embarked on a three-year journey towards achieving the ICM’s Quality in Credit Management accreditation. During this time improvements were made to all aspects of its credit control functions including staff training and automation of internal processes.

Our customers are important to us and we want to make it easier for them to do business with us!

Our aim is to embed high standards of service for both our internal and external customers. At the foundation of the training is our Synseal Customer Service ‘Gold Standard’ which sets out the service standards our customers can expect in terms of how we deal with their calls and enquiries.

“Communication within departments and the business as a whole is fundamental to what we are looking to achieve. This has led to greater sharing of information with credit managers in other industries on their practices and experiences, and the implementation of better staff training and process guides to keep staff members up-to-date on changes.” Says David Hughes, Senior Credit Manager at Synseal. Managing your cash is one of the most important aspects of running your business. When you’re on top of it, you’re financially stable. A business can fail because of a shortage of cash even while it is profitable. By using our expertise and experience, we can help you to control your cash flow and make a success of your business. Chief Executive of the ICM, Philip King says that it is clear from the assessors report that Synseal’s first class systems and processes, as well as the enthusiasm, commitment and pride in ‘a job well done’ from the whole team, have earned them the QiCM Award. “The programme gives recognition to the whole team and to Synseal’s management for encouraging continuous improvement. It was an honour for me to make the presentation to such an enthusiastic group of credit professionals.”

Collecting money for good causes Cycling to change lives! 990 miles… 71 miles per day… 14 days - all for a good cause!

Synseal’s Manning mobs TV man Mark in The Mall

The Land’s End to John O’Groats cycle ride is probably the toughest challenge anyone can undertake in the UK. This amazing cycle ride tours the furthest possible point to point distance in the British Isles. Malc Smith from conservatory manufacturing at Synseal took on this challenge to raise much needed funds in memory of our former colleague Keith Pare who worked with Malc here at Synseal. Keith was treated for a brain tumour on Ward 303 at the Derby Royal Hospital but sadly lost his life in 2011. This ultimate British cycling challenge started on the 4th August and Malc raised an impressive £1700 for a fabulous cause. Well done Malc!

Running for charity The London Marathon is the largest annual fund raising event on the planet - runners have raised over £500 million for good causes since the race began in 1981. Terry Ledwith, one of Synseal’s Area Development Managers, ran the Virgin London Marathon this year in support of the Seafarers UK charity. Seafarers UK is the new name for King George’s Fund for Sailors, which has been helping seafarers since 1917. The charity gives grants to help seafarers’ families, including widows and children.

Synseal’s ever-enthusiastic New Build Business Development Manager Bruce Manning was caught up in television coverage of the Queen’s Jubilee celebrations in The Mall when he encountered reporter Mark Austin while he was mixing with the crowds. Bruce was with boys and girls from the 25th Bromley Scout Group of which he is the Leader, having been a keen Scout Leader for more than 20 years. Finding himself and his Scouts walking alongside a bemused Mark Austin, who was giving a running commentary live on ITV News, Bruce pounced and placed a traditional Scout neckerchief round the reporter’s neck which he continued to wear whilst he walked. The tradition started at the Royal Wedding last year when Mark was first mobbed! Bruce told the reporter and millions of viewers how much he and his charges were enjoying themselves, following which Mark interviewed some of the Scouts who declared it to be the best day of their lives.

Terry ran the 26 miles in 4 hours and 46 minutes and raised £1550! Well done Terry!

Bru ce Ma nni ng and the 25t h Bro mle y Scout

Malc Smith and Karen Brady (Derby Hospit als Charity)

Group

“The whole day was a fantastic experience, everyone really enjoyed it, especially being on television. It wasn’t exactly 15 minutes of fame but it was enough for me,” The Synseal man joked.

Terry Ledwith

Synseal Times issue

Synseal rolls out the WOW factor Synseal has made the selling of windows and conservatories easier with the launch of a new online app that allows the homeowner to see in precise detail how Synseal products will look when installed on their property.

d it

The new WOW visualisation app from Synseal works by taking an uploaded photograph of a homeowner’s house and furnishing it with the products they are interested in. Product options include conservatory designs and popular home improvements, such as bi-fold doors and vertical sliding windows.

wow app

lo o k s!

The WOW app can be branded for Synseal fabricators and placed on their company website

The homeowner then chooses a colour and styling details and then positions where the products will go to update the elevation view of their property. This augmented image is then saved as a PDF and emailed to them. A copy of the PDF will also be sent to the local Synseal fabricator hosting the online WOW app to flag what the homeowner is potentially interested in and prompt an opportunity to discuss their requirements in detail. The WOW app can be fully branded for Synseal fabricator customers and placed on a personalised domain or company website, and full digital support is provided by Synseal from start to finish.

see h o w

Putting our customers at the forefront of technology It’s an exciting time for digital marketing at Synseal! In the last year we have spent a lot of time and effort improving our marketing offerings… and the benefits are not just seen by Synseal. Our plan for digital has been two staged, first stage a committed drive to improve our own offerings, making it easier to find and source relevant materials throughout our sites and gain access to them at a time and place convenient to the customer. Our new synseal.com support centre, wer-synseal.com WER calculator and synseal-homeowner.co.uk sites are key to this strategy and have all received recent development. These sites are now geared to enable you to source marketing materials easily, produce BFRC WER accredited reports instantly and gain homeowner leads for your own company or to pass onto loyal installers, all at the click of a button. This is only the tip of the iceberg… Our new Advantage Digital Marketing brochure sets the benchmark in industry leading digital services, specifically aimed at our fabricator and installer network. Our services span from logo design to fully tailored websites and apps. The list of services are growing, with our December 2012 edition of the brochure expanding to include SMS text message marketing to take advantage of recent advances in mobile phone technology. Our services come with benefits like no other; you deal with internal Synseal staff only, whom have in-depth knowledge of the product range and market, not a digital designer who works outside of PVC-U. Our products are designed to minimise stress, we do all of the hard work for you, but consult you on key matters to ensure we hit the message you need to drive your business. Need a logo? We can design it FOC in-house. Our response speed is second to none, we can design and build you a bespoke website, including a logo design within 5 weeks, and when we launch a new product the content, images and pdf downloads will automatically appear on your site on launch day!

Find out more by taking a look at our Advantage Digital Marketing brochure or contact Andy Potts today on 01623 443200 or andrew.potts@synseal.com

Synseal Times issue

Global Summer - orangery style and elegance Global Summer is an easy to fit fascia cladding and internal pelmet system for the Global conservatory roof. Global Summer gives you the distinguished look of a traditional orangery without the need for expensive parapet walls, leak prone flat roofs or the added engineering complexity of a lantern roof. As simple to install as the rest of the Global range - Global Summer uses high quality aluminium decorative gutter fascias and internal pelmet pods that hook onto the eaves beam. These unique pelmet pods provide a rigid former to plaster to and allow downlighters or speakers to be incorporated into the conservatory for added consumer appeal.

Global Summer is the ideal upsell opportunity. Offer something new and exciting to your customers!

Features and benefits at a glance • Creates an orangery style conservatory with no fiddly finishing required • Opportunity for increased profit margin per conservatory sale • Fast to fit - with unique internal pelmet pods and complementary mullion pods • 2 internal height options - raised line and low line • External retro fit option available • Decorative orangery fascias conceal guttering and provide external cornice detailing • The decorative gutter fascia and pelmet pods can be used independently • Eye-catching GRP decorative pilasters fixed to supporting aluminium frame connectors can be optionally incorporated to complete the classical look - 90º corner and 180º inline designs are available • Uses a standard Global roof - for a cost effective orangery solution

The Global Summer advantage Global Summer has been designed from the ground up to be as easy to fit as possible. Our carefully designed internal soffit system simply slots into place on the internal ring beam and allows for easy adjustment on site. The pelmet pods provide the ideal former for plasterboard, providing a finish that feels solid and ‘properly built’. The system also provides easy access to the soffit void to make installation of lighting or speaker systems straightforward and hassle free. The decorative gutter fascia is manufactured in highquality aluminium - made to stand the test of time. Support for the decorative gutter fascia comes from ‘ultra-strong’ aluminium gutter brackets screwed into the ring beam that provide a reliable, premium looking product. We are confident that Global Summer is the easiest to install orangery system on the market, and eliminates ultra-fiddly finishing - letting you install quicker and to a higher standard that will delight your customers - and lead to more referral business.

The growth of the orangery market The last few years have seen a steady rise in customer demand for orangeries as the conservatory market has matured and consumers are beginning to aspire to something with a more bespoke, architectural feel. Orangery style conservatories also help capture market sectors that haven’t traditionally been open to the idea of a conservatory, as they are perceived as being a higher status extension than conventional conservatories. Global Summer provides an affordable route into the orangery market and can help customers achieve the look they aspire to at an attractive price-point.

Synseal Times issue

Two fitting options Global Summer has two main fitting options - raised line and low line which alters the height that the decorative gutter fascia sits above the conservatory windows.

Raised line installation uses the orangery eaves beam extender beneath our standard eaves beam to lift the roof 170mm over the frames and provides increased space between the pelmet pod internal soffit and the roof. This increased height adds grandeur to Global Summer installations, provides a more authentic orangery look and helps distinguish them from standard conservatories.

Low line installations use our bi-fold door support underneath the heavy duty eaves beam to keep the pelmet pod internal soffit in line with the conservatory’s gutter. Low line is ideal when the overall conservatory height needs to be contained, or to fit in with a more compact property’s proportions.

The pod range

Colours

Our innovative and versatile pod system creates a ‘ladder’ framework that allows for easy on-site adjustment. Pods are available as either pelmet pods with a 300mm projection or as mullion pods with a projection of 150mm - perfect for creating the vertical mullion section between windows. The rear aluminium section overhangs to make fixing back to the eaves beam as easy as possible. The pelmet pods are manufactured using high grade marine-ply for structural stability.

Available in both Georgian and Victorian styles, in a range of woodgrain or Artisan woodgrains - Global Summer can perfectly match customers requirements.

Woodgrain

Cherrywood

Golden Oak

Mahogany

Artisan woodgrain collection

Pelmet pod With a projection of 300mm

Woodgrain white

Cream

Rustic Cherry

Grey

Green

Black/Brown

Chartwell Green

Mullion pod With a projection of 150mm

Pilasters Optional GRP decorative pilasters are an eye-catching feature which evoke the classical period. Available in 3 painted finishes; White, Cream and Chartwell Green, the pilasters deliver an elegant finishing touch to the Global Summer orangery, the stylish design enhancement of the market leading Global conservatory roof. They perfectly complement the roof, include self-draining flutes and are a beautiful addition that completes an installation.

Versatile system The Global Summer system allows you to use each element of the system independently from one another, giving a wealth of options. Some customers will want the grandeur of the decorative gutter fascia without the internal pelmet pods, while others might choose a traditional conservatory exterior but want the versatility of the pelmet pod system enabling them to incorporate lights within the structure. This modular design gives you multiple opportunities for up-selling, as customers who aren’t looking for a full orangery style conservatory can still be sold the internal pelmet pod system - giving them tangible product benefits, and giving you a higher value sale.

Look out for our new Global Summer workshops coming soon! Our technical team will show you how easy and quick it is to install. Come and see the product for yourself and learn why you should be selling it! Register your interest with our Marketing Communications Manager - Lyn Hughes (lyn.hughes@synseal.com)

Synseal Times issue

Global Glass - for your IGU double and triple glazing requirements Global Glass is a specialist manufacturing division of Synseal Extrusions Ltd. Specify Global Glass to ensure the very best in product quality and service. Total quality control is carried out using two basic principles: building in quality at every stage and continually improving quality standards in order to achieve optimum performance and customer satisfaction.

ÂŁ2 million invested in technology processes to ensure Global Glass leads the way. Insulated glass unit (IGU) manufacturing for windows, doors and conservatories is all undertaken on-site at our specialist Global Glass plant in Huthwaite, Nottinghamshire. This ensures quality control of manufactured products, stock, cost base management, reliability of supply chain materials and, even more importantly for customers, precise management of price, lead times and product availability. The IGU assembly process is automated and testing is computerised to ensure a consistently high quality product. With investment in the latest technologies and modern machinery, Global Glass delivers products which are consistent in quality. Operational processes are constantly reviewed to reduce waste, diagnose potential problems and identify solutions quickly and systematically.

Insulated Glass Units (IGUs) Choosing a sealed glass unit manufacturer is a critical decision. Consumers are increasingly demanding higher energy ratings to keep their homes warmer and heating bills lower.

Low maintenance glass A revolutionary low maintenance coating is applied to the glass as part of the manufacturing process, which means that it is fused to the surface of the glass. The coating uses the rain and natural light from the sun to efficiently combat the dirt and grime that accumulates on the outside of the window. By reducing the need for manual cleaning, low maintenance glass provides an ideal and safe solution for keeping hard to reach or hazardous glazed surfaces clean.

Solar coated glass Solar coated glass can be used on windows, doors and most commonly on conservatory roofs to help prevent the build-up of heat during hot summer months. The coating on the glass helps reflect heat from the sun back to the outside atmosphere, giving a more comfortable and useable living space. The glass is available in a range of tints which allows the glass to absorb more heat, whilst the coating reflects heat back to the outside.

Low E glass Low E glass has a microscopic metal coating which reflects central heating back into the room. DG units incorporating this specially coated glass offer up to 33% better insulation than conventional insulated glass units, to keep homes warmer and reduce heating bills.

Gas filling Combining energy efficient frames and glass is crucial to delivering overall window thermal performance. Whether the BFRC Window Energy Rating scheme or FENSA U-value rating is selected as the route to technical compliance, Global Glass is the supplier of choice for thermally efficient sealed units. Whatever the rating required, Global Glass has the IGU products to meet energy efficiency needs. With Argon or Krypton glass filled cavities and warm edge spacer bar options, Global Glass can deliver a range of thermal performance solutions to satisfy customer requirements. Global Glass employs a continuous improvement policy to ensure that both manufacturing technology and production standards are optimised. This policy has already seen investment in state-of-the-art gas filling technology, improved toughening facilities, inspection systems and logistics. Further strategic investments in both technology and processes will be deployed as Global Glass intends to lead the way in advanced glass manufacturing technology.

Global Glass constantly strives to find new ways to design, produce and deliver market leading IGU products.

Global Glass offer Argon and Krypton gas fills, with measurable improvement in thermal performance. Argon is inexpensive, non-toxic, non-reactive, clear, and odourless. Krypton is non-toxic, non-reactive, clear, and odourless and delivers better thermal performance than Argon, but is more expensive. Krypton gas filling is particularly useful when slimline, high-performance bespoke sealed units with smaller airgaps are required.

Window Energy Ratings Window Energy Ratings (WER) are design simulations that can accurately calculate how energy-efficient a specified window will be in use. The WER system is based on a scale of A-G, with A-rated windows being the most energy-efficient. Up to 25% of heat within homes escapes through windows, so consumers are increasingly demanding A-rated windows to retain domestic heat and lower energy bills. A Window Energy Rating and label applies to a whole window (frame and glass) rather than the frame or glass components individually. A combination of multi-chambered PVC-U window frame profile, spacer bar and high performance glass will create the most thermally efficient project solution. Door Set Energy Rating (DSER) calculations provide similar thermal evaluations for doors. Synseal can provide expert advice to assist in all aspects of WER and DSER specification, with simulations carried out in accordance with BS EN ISO10077-2.

Synseal Times issue

For high performance conservatory roof and window glass...choose Celsius the market leader The Celsius range was one of the first glazing solutions on the market to offer the unique combination of heat reflection and thermal insulation, but Celsius performance glass has even more benefits. • Rainfall and traffic noise are dramatically reduced when compared to 25mm polycarbonate. The Argon gas filled units offer greater insulation properties • Destructive UV rays are reduced by up to 94%, thus offering protection for furniture and fabrics from sun damage • With ‘Easy Clean’ technology included as standard, your glass will require much less maintenance

Triple glazing bead for optimum efficiency Triple glazed windows offer optimum energy efficiency and value for money, making your customers homes warm and their energy bills lower, and with an extra pane of glass it’s quieter too. As the window has a third pane of glass, the unit is much harder to break than the double glazed unit, especially when the middle pane is made of toughened glass. Synseal’s triple glazing bead option can accommodate a 40mm unit in Legend and Shield, and a 36mm unit in SynerJy. Triple glazing beads enable you to produce energy efficient windows with a U-value as low as 0.8W/m2K.

For more information on our triple glazing beads please visit our website www.synseal.com

Triple glazing bead shown here on the SynerJy window system

Synseal Times issue

Let foiled colour give you the edge Stay ahead of your competition, and give your customers exactly what they want, we are now stocking the most popular colours for each system. Profiles: The following profiles are available from stock for fabricators to make windows and doors with the external face foiled and the internal face white.

• Black/Brown • Cream • Grey

• Black/Brown • Cream • Irish Oak

• Black/Brown • Cream • Chartwell Green • Grey

Conservatory Roofs: Black/Brown, Cream, Chartwell Green and Grey conservatory roof kits are available on a 3-5 day lead time, external face foiled and internal face White. If the Black/Brown, Cream, Chartwell Green and Grey conservatory roofs require foiling on both the internal and external faces there is a lead time of 2 weeks. Rustic Cherry, Woodgrain White and Green conservatory roofs with a foiled exterior face/white internal face or foiled on both faces carry a lead time of 4 weeks. Below is the full range of finishes available:

New look swatch booklets now available! Call us today: 01623 443200

Woodgrain

Cherrywood

Golden Oak

Mahogany

W R

Artisan Woodgrain Collection

Woodgrain White

Woodgrain Brilliant White

Cream

Rustic Cherry

Antique Oak

W R

Irish Oak

AnTeak

Chartwell Green

Grey

W R

Key W Windows Green

W R

Renolit foil changes In the light of exhaustive technical discussions with our foil supplier RENOLIT, we have made a necessary change to the specification of our White Woodgrain, Brilliant White Woodgrain and Cream Woodgrain foil finishes. From September 2012, the current RENOLIT EXOFOL MX foil has been replaced in the UK by the higher specification RENOLIT EXOFOL FX for White and Cream finishes only. Why the change? A foiled profile weathering issue was originally identified in the Benelux countries. After extensive tests were conducted in both the laboratory and at various real-time test sites around the world, RENOLIT identified the cause of the problem - namely, that after a period of approximately 10-14 years, UV light can cause a chemical reaction with titanium dioxide in the pigmented PVC base layer to liberate chlorine radical particles which attack the bonded acrylic upper layer, resulting in discolouration and visible micro-cracks appearing on the foiled profile. On horizontal surfaces, moisture can then act as a catalyst to accelerate the weathering of the foil finish, which could potentially cause the film to peel and flake to resemble a painted timber window in need of maintenance.

Black/Brown

W R

Blue

Deep Red

R Roofs

W R

Every little helps: Synseal adds foil for consistent colour Synseal has responded to customers who suggested a minor but important cosmetic improvement to its foiled patio door kits.

RENOLIT has concluded that this characteristic will be seen in all PVC films with a high level of titanium dioxide, i.e. White and Cream, independent of the manufacturer. Extended guarantee The superior composition of EXOFOL FX means that Synseal White Woodgrain, Brilliant White Woodgrain or Cream Woodgrain foiled profiles manufactured from 3rd September 2012 now carry a guarantee extended to 15 years for all installations worldwide.

Our aim is to consistently deliver high quality foiled profiles, which are precisely colour-matched each and every time.

Before

After

Previously when the White profile of the patio doors has been finished with a woodgrain or Artisan foil, the door threshold and outer frame remained visible as White. Synseal responded immediately by foiling the entire profile to ensure the door is fully colour matched throughout. This is a relatively minor change to our patio door kit, but makes quite a difference to the overall appearance. The Synseal patio system comes with the full range of colours and is easy to order, easy to fabricate and easy to install - while providing margins to drive sales growth and profitability.

Synseal Times issue

Evolve - the fabricator only range from Synseal. Fully manufactured products, made to order, proven quality, delivered fast A fabricator manufacturing low volume products is almost guaranteed to be losing money on every frame they produce.

Manufacturing specialist, low volume products can be disruptive and costly for mainstream fabricators. This is why Synseal has expanded its Evolve range of fully-manufactured products to include patio and bi-fold doors, alongside its market leading vertical sliding sash windows. A fabricator manufacturing low volume products such as patio and bi-fold doors or vertical sliding sash windows is almost guaranteed to be losing money on every frame they produce. If fabricators analyse their costs honestly and consider everything from the inconvenience of switching production from core, high volume products, to the downtime in setting up for small runs, high scrap levels, poor optimisation of foiled profiles, and the cost of large stockholdings of seldom used profiles, we suspect many of them would be shocked by their findings. If fabricators do the sums, the Synsealâ&#x20AC;&#x2122;s Evolve range offers a simple solution... Synseal introduced Evolve VS fabrication as a support service when it became aware of the difficulties it created for customers making this type of low volume window. We produce these frames on a seven day lead time, at great prices and with a big range of options, allowing fabricators to compete in what are very lucrative markets, without disrupting their mainstream business. Synsealâ&#x20AC;&#x2122;s sophisticated fabrication facility is one of the more tangible ways in which the company provides support for its customers. It allows its fabricators to focus on volume production of their most popular products, to gain the most from their production facilities. It also allows companies to channel capital investment more efficiently; many will invest in equipment just for the purpose of producing a relatively small number of patio or bi-fold doors for example when that finance, and energy could be better directed.

In short, fabricators are able to offer a full product range to their customers, enjoying good margins and without the distractions of producing them themselves.

For more information on the range of fabricator only Evolve products visit www.synseal.com or call us today!

Bi-fold door weather strip moulding We are pleased to inform you of the launch of the new bi-fold door weather strip moulding for Legend ovolo and SynerJy suites. Available in White, Brown, Caramel, Chartwell Green, Green, Grey and Black/Brown. These new mouldings will enhance the cosmetic look of the bi-fold door.

NEW!

Synseal Times issue

Synseal unveils comprehensive hardware range Synseal has published its eagerly anticipated hardware catalogue, which details the new comprehensive hardware range that brings together the very best residential window and door handles, hinges, shootbolts and accessories, providing fabricators with a wide selection of products that offer affordable quality. Hardware is from industry leaders, such as Yale and Mila, at the best prices to help give customers the edge over the competition all available ex-stock.

A-rated door from Synseal Synseal can now offer A-rated doors in its Legend profile, giving its customers a distinct marketing advantage over their competitors. Doors can also be suited with other products in the Legend range, giving fabricators and installers greater options than those companies that sell doors and windows from separate suppliers.

Synseal joins a very exclusive group of companies that provide an A-rated door. Fully glazed single doors include a 40mm triple glazing unit, which includes two inner panes of low-E glass (and a float glass outer pane), argon gas fill, and warm edge spacer bar - all of which are off-the-shelf options for Synseal’s in-house glass division Global Glass. Thanks to continuous product development, the new multi-chamber large door outer-frame allows the door to be fully steel-reinforced, which is suitable for all colour options. The A-rated door is available in both Legend chamfered and ovolo options.

Everything your customer needs! From window handles and friction stays to trickle vents and letter boxes, Synseal’s hardware range has it all! Included in the catalogue are attractive window handles, durable friction stays, easy-to-fit shootbolts, ergonomic door handles, letter boxes, locks, and a selection of industry leading security options, including items that meet the enhanced ‘Secured by Design’ police preferred specification. The catalogue has been published with clarity in mind, and illustrates each product with a high definition photograph alongside a detailed technical drawing. The items are accompanied with a checklist detailing each product’s characteristics and strengths, and there is a handy ‘at-a-glance’ section that quickly identifies key points, such as the guarantees available, and which industry standards they meet.

Call Mark Frain for a competitive quote on 01623 443200 or 07912 045307

Is your customer coming to collect their windows, doors or conservatory? Don’t let them walk away without purchasing everything they need to do a professional job! By installing a Synseal trade counter you are ensuring that your customer buys what he needs from you and not the local plastics depot.

The Synseal trade counter will make a visual impact to entice your customers to make that essential purchase. As well as the trade counter you will receive 5 t-shirts, 10 baseball caps, 5 sweatshirts, 2 vinyl banners and 250 brochures which we will overprint with your company details - we will even post them to your database for you!

Call 01623 443200 to place your order today!

Synseal Times issue

SkySpace portal frames… defining the art of the possible Combine a SkySpace portal frame with Synseal’s market-leading glazed roof system to create the ultimate wide span solution. Creative designs for wide span portal frames are almost limitless, for both residential and commercial applications. From sizeable conservatories with traditional styling to more contemporary roof glazing solutions for buildings, such as offices, sports halls, restaurant facilities, hotels and conference centres, SkySpace portal frames are custom-made to meet project requirements and deliver versatile architectural spaces.

Extending the holiday season Caravan Industry and Park Operator Magazine talked to Synseal, a company better known for its conservatory expertise, about how ‘portal frames ’ are offering more opportunities for caravan park operators who would all like to invest in their sites, and add facilities that would welcome a greater number of visitors and extend the holiday season. However, logistics and cost often stop those ideas in their tracks.

Homeowners have long realised that a practical and cost efficient way of extending their properties is by adding a conservatory. It makes sense, and conservatories are constantly evolving to meet the demands of homeowners; they are light, airy and attractive to sit in, and are more convenient and cost efficient than a fully built extension.

So why can’t the conservatory principle be applied to other situations, the caravan park industry for example? Synseal’s SkySpace portal frame division is able to meet increased demand from hotels, leisure centres and caravan parks that are specifying large portal structures - attractive glass buildings that can house swimming pools, restaurants and function rooms and all manner of applications that benefit from large, unrestricted open spaces under cover.

Flexible, lightweight, convenient to transport and speedy to construct, SkySpace aluminium portal frames offer reduced cost and labour time on site, when compared to conventional building methods. SkySpace aluminium portal frames are an ideal specification for swimming pool enclosures, able to handle exposure to chlorine and constant high humidity levels. Discreet portal framing is the key to designing bespoke wide span or super-sized glazed roof structures. Portal frame legs locate into purpose-designed base plates. The sleeved aluminium profiles are bolted together in ‘Meccano-fashion’ and include purlins and welded angled trusses, as required, to provide a support structure for the roof glazing above. Aluminium components are polyester powder coated to any RAL colour, according to specification. Fully engineered drawings and structural calculations are all provided by the SkySpace team as part of a complete portal frame design and manufacturing solution.

Talk to our dedicated SkySpace portal frame team today on how they can support you! Call 01623 443200

The engineering skills and other technical resources necessary to service this market correctly must not be underestimated; the similarities between domestic roof glazing and larger, portal framed versions are only skin deep. Portal frames demand design and engineering considerations that are in a different world to the average domestic conservatory. The ‘portal’ is constructed from high-grade aluminium sections that require considerable skill and experience, backed by complex calculations, to design and form the frame that will provide support for what are large spans of glass. There can be no error for margin. The portal frame support structure is made to measure to suit project requirements and typically carries a proven Synseal Global roof which is BBA accredited and able to handle the most extreme weather conditions. Therefore, Synseal supports installers with surveying and costing, engineering and design calculations and drawings, contracts, site management, health and safety. The firm will also manufacture and test assemble the SkySpace portal frame structure in its factory to facilitate installation. Many homeowners choose conservatories because they ‘bring the outside in’. Why should it be any different for caravan parks? People choose caravanning holidays to be closer to the outdoors. Therefore, by offering facilities that can be used outside the normal summer period - but are still ‘outdoors’ - they offer fantastic opportunities for caravan park owners for extending the season.

Synseal Times issue

CE Marking - are you ready for it? New legislation comes into force on 1 July 2013. Under the Construction Products Regulation most windows and doors will need CE Marking. It’s the responsibly of installers, fabricators and suppliers to comply. Richard Bate of Build Check, test laboratory, consultants and certification services for the construction and fenestration industries, talks about how this will affect the window and door industry. We believe most installers and fabricators will fall foul of new legislation that requires CE Marking on windows and external doors when it’s introduced on 1 July 2013. This is a strong statement but there’s been little press coverage about the new laws and when we talk to installers, fabricators and suppliers most simply don’t know changes are coming. To make matters worse, anyone who already claims a CE Mark may need to make changes to comply with the new laws. In practice, the new Construction

Systems companies System companies can help customers by providing the relevant ITT of products, carried out by a Notified Body. It should be noted a systems house or component supplier’s own report (ie not from a Notified Body) will no longer be acceptable for CE Mark declarations.

The new mark There are four common tasks required to CE Mark a product under the Construction Products Regulation: • A Factory Production Control (FPC) system. This is a quality manual for the production of windows or doors to ensure they conform to regulations, including product performance. ISO9001 is acceptable, but an FPC can be written and implemented in house • Initial Type Testing of products • The Declaration of Performance and System Description. This details the minimum information required to be in the public domain and entitles the organisation to put the CE Mark on the finished product

Richard Bate - Technical Director, Build Check

Products Regulation (CPR) means individuals and organisations manufacturing or installing windows and doors both B2B and B2C after 1 July 2013 are legally responsible for ensuring products are CE Marked. Many companies use CE Marks already but subtle changes from Construction Products Directive to the new CPR may mean changes to those existing CE Marks.

Why does it matter? The new legislation will be enforced by European Law. Build Check has spoken to Trading Standards and it is our understanding they may investigate any organisation which flouts CE Marking requirements and may prosecute. Policing may also come from Competent Person Schemes: e.g Certass and Fensa. Jason Clemmit, MD of Certass, said: “The Competent Persons Scheme requires we ensure installations meet Building Regulations including Part L and Part K. CE Marking will become part of the audit process for product compliance within this.” Because CE Marking for windows and doors includes safety testing of some components, being liable if things go wrong could have serious consequences for those convicted, including fines and/or imprisonment. To explain what organisations need to do to comply with the new regulations we have put together a quick overview.

Installers

• The CE Mark needs to be affixed visibly, legibly and indelibly to the product or on to a label attached to it. In some circumstances the CE Mark can be on the packaging or accompanying documents

Don’t wait Most windows and external pedestrian doors fitted after 1 July 2013 will have to comply. Although the legislation hasn’t come into force yet, the standards are already in place and companies and organisations can get ahead by getting sorted now. Build Check has developed cost effective solutions to assist with compliance. Article first appeared in Glass Times September 2012

CE Marking workshops: invest in your business

From 1 July 2013 installers will be responsible for providing a CE Mark for an applicable product. This requires a Declaration of Performance stating the products they install achieve the required standards and the process of testing can be traced. There are two ways to do this: • If installers buy the windows and doors complete from one supplier including frames, glass unit, hardware and door furniture, then the complete window or doorset must carry a CE Mark. The fabricator or distributor should supply the relevant CE Marking documentation • If installers buy the frames from one supplier and glass from another, or for example, use a different door panel supplier, then they will have to provide the CE Mark for every product specification installed. This means checking each window or door satisfies the relevant product standards and the finished window or door specification complies with CE Marking requirements. Whichever option installers choose it is the responsibility of the organisation that brings the complete product to market to prove their products meet CE Marking requirements

Fabricators From 1 July 2013 fabricators will have to CE Mark all of the complete products they supply. The relevant product standards to achieve this are typically BS EN 14351-1:2006+A:2010 for windows and doors, and BS EN 1279 for insulated glass units.

David Leng speaki ng at our recent CE Marki ng worksh op At Synseal we value our fabricator partners and we are prepared to significantly invest in helping you develop your business - your success is our success. As part of that investment we have been running CE Marking workshops at our head office in Huthwaite, Nottinghamshire.

A note of caution: even where EN 14351 has already been achieved, Initial Type Testing (ITT) has to be carried out by an accredited Notified Body. It is the responsibility of the fabricator to ensure all products comply, so check with systems and hardware suppliers.

The workshops have proved to be very popular and have booked up very quickly. To meet the demand two new dates have been added for 2013, 19th February and the 19th March.

If fabricators supply a complete window or doorset (frame, glass, panels, etc) to trade customers, CE Mark and Declaration of Performance should be sufficient for the installer to prove compliance to the CPR.

If you are interested in either of these dates, please contact lyn.hughes@synseal.com or call her on 01623 443200.

If fabricators only supply component parts of windows or doors, customers will be responsible for the CE Mark on the finished product.

We look forward to welcoming you to Synseal in the very near future, attending the workshops gives you the opportunity to visit our showroom !

Synseal Times issue

Winning partnership creates opportunities East Kilbride-based Trade Frames Direct has been involved on a prestigious housing development in Kilmaurs, East Ayrshire, thanks to its excellent reputation in the region. The Synseal fabricator manufactured, supplied and installed a range of products, including casement windows, tilt and turns and french doors - all using Shield profile alongside Evolve vertical sliders, also supplied by Synseal. The Rowallan Castle development - worth £275,000 to Trade Frames Direct - began in the autumn of 2010, and is an ongoing project by developer, Charles Church, to build 35 detached luxurious five and six-bedroom homes. The exclusive gated properties are nestled in five clusters in a mature estate surrounded by listed buildings and a Colin Montgomerie-designed championship golf course.

“Not only do they supply high value products such as the vertical sliders - but they are also supportive on site.” In keeping with the adjacent historic buildings, the developers’ architects specified vertical sliders on the houses’ front elevations. “The unique selling point of these properties is that each house is individual to reflect its surroundings,” explained Michael Bishop, Trade Frames Direct’s Director. “As part of the tendering process, we were able to draw on our portfolio of successful projects that we have previously carried out for Charles Church, as well as our close relationship with Synseal. They were able to supply the market-leading Evolve vertical sliding windows that suited with the other windows on the development.”

Winning prestigious contracts, like this one on the Charles Church Rowallan Castle, relies on having a supply chain behind you that works with you and supports you, rather than simply providing products, as Michael explained. “We have a very strong and long-lasting relationship with Synseal,” he said. “Not only do they supply high value products - such as the vertical sliders – but they are also supportive on site.”

“Trade Frames Direct’s reputation allows its clients to rely on them to deliver what they promise, when they promise,” Brian Walker, Synseal’s Fabricator Development Manager said. “In order to achieve that, they need suppliers behind them that they can trust, which is why Synseal is much more than just a profile extruder. Not only can we fill the gaps with bespoke high end products, such as the Evolve vertical sliders, but we partner with our customers to help them make the most of every opportunity.”

Synseal Times issue

Online ordering Fabricators were quick to switch from telephone orders to online orders when the process was launched in October 2010.

Heavy duty eaves beam Homeowners can now buy wide spanning bi-fold doors that open up virtually the whole side of their conservatory to provide added space and flexible access to the garden. To ensure that these doors work effectively, Synseal have developed a heavy duty eaves beam as part of our professionally engineered self-supporting roof system that will support an opening of up to 5m in width. Technical details are available to download, please visit www.synseal.com.

Online ordering hands more control to Synseal’s customers. It is available 24 hours a day, order confirmation is immediate, and a customer’s order history is always available, so there is less risk of duplication. Online ordering reduces fax costs, and cuts down on the amount of paper in the office which saves money and benefits the environment. Time spent ordering is also reduced so that staff can be getting on with other important duties. Synseal has more than 5,000 products available to order online, giving customers an up to the minute snapshot of the company’s stock. These sit alongside the latest technical documents and other tools, designed to put more control at the customer’s fingertips. The heavy duty eaves beam with bolster design is: • Manufactured from aluminium with weather-resistant PVC-U claddings, available in a range of colours • Designed for flexibility of use and ease of installation, available in a choice of two profile lengths • The most cost-efficient support solution available, eliminating the need for expensive steel structures or the unnecessary expense of continuing the wide span support around all of the conservatory elevations, as frame height can be simply altered by 50mm on the remaining elevations to allow for the height of the Bolster (XBFDS1)

If you require extra wide span openings which are beyond the capability of the Synseal heavy duty eaves beam, please contact our portal frame department who will be able to design and fabricate a structure to meet your requirements.

5 reasons why you should order online It’s easy and secure! · Our user friendly interface allows ordering in just a few clicks of the mouse by using simple drop down menus

It’s fast! · You will never ring again on a busy line or be put on hold · You will have the option of ordering past and favourite orders · It’s for busy people who do not have time to waste!

It’s accurate! · You will receive what you ordered: no misunderstandings caused when ordering by phone · Products are always up to date

It’s convenient! · You can order 24 hours a day 7 days a week

It has memory! · The system remembers your past and favourite products, therefore saving you time when you reorder

Synseal goes back to the classroom Synseal is taking the portal message to architects, and proving that eye-catching glazed roof extensions are not just options for homeowners, but can also dramatically improve commercial projects. The undisputed UK leader in roof glazing, Synseal’s CPD seminar entitled ‘Roof Glazing - the Art of the Possible’ has been approved by RIBA, and is now available for presentation to architects and specifiers up and down the country. Delegates will also receive a copy of Synseal’s new SkySpace brochure, which includes the latest technical information and inspirational case studies where its custom designed aluminium portal frames supporting large glazed roof structures have brought architects’ dreams to reality. Synseal’s one-hour CPD seminar forms part of architects’ ongoing professional development, and details how advances made in the design and construction of wide-span portal frames mean they can provide flexible solutions and are no longer just suitable for big budget flagship projects.

Synseal Times issue

Have you seen us in the press? As part of our integrated marketing communications strategy we have run an advertising campaign across various media, print and digital. The aim of each campaign was to boost awareness of our products and generate demand… and we were successful!

Making communicating with Synseal even easier!

Customers contact Synseal for a multitude of reasons and we know that they do not want to wait for fifteen minutes only to discover that another transfer is necessary to get them to the right person! We also know that they certainly do not want to hear a pre-recorded message stating that we are ‘experiencing high call volumes’. At Synseal we understand that everyone would like a quick resolution to their enquiries and to that end we have installed an automatic call distribution system which swiftly puts callers through to the correct skilled contact. All calls are routed in a speedy and efficient manner, resulting in smoother customer service operations.

Above are a few of the adverts we have run recently, keep your eyes peeled for the next ones!

All Synseal customers have been allocated a direct dial number for key contacts and details, and we hope that this new automatic call distribution system and direct dial numbers will be useful and ease communication with their dedicated team contact.

Editorial information Contributions are invited for the next edition of Synseal Times. This is a great opportunity to promote what has been happening in your business. Our customers have found reading about what’s happening in other businesses a great source of inspiration, so here’s your chance to promote what you’ve been doing and to share your ideas with the rest of the industry. If you have anything that you would like to share, then please do get in touch.

We need your photographs! At Synseal we are always looking for photographs for our marketing material. We hear from our customers about some great projects that they are undertaking and would like to feature them in the next issue of Synseal Times, in PR and also in our next brochures. Simply send us your photos, a brief description of the project to lyn.hughes@synseal.com who will do the rest. If Lyn feels that we can use the image, then she will contact you and arrange for a professional photographer to visit the site, take some photos and in return give you some free PR… Plus you get to keep the photos for your own marketing projects!

Send an email with the details, along with colourful photos to Lyn Hughes who will do the rest:

Let Synseal help promote your business!

Lyn Hughes Marketing Communications Manager Synseal Extrusions Limited, Common Road, Huthwaite, Nottinghamshire NG17 6AD Email lyn.hughes@synseal.com | Tel 01623 443200 | Fax 01623 550243

www.synseal. com

Welcome to Synseal Over the years the Synseal business has increased in size, in the diversity of skills we offer to our customers and in the range of projects and marketplaces in which we are involved. We welcome some more new members to our team. When you are looking for a someone to handle your account, you need to be confident you are dealing with someone who has the correct knowledge and experience and each of these new Synseal employees brings with them a wealth of experience that will help you sustain and growth your business. Here’s some new faces for you to meet:

Deborah Bee ley Telesales Manager

Ma rk Frai n

Hardware Category Manager

Russell Hill

Customer Services Manager

Mark has more than 15 years experience in the hardware industry, having previously worked in a variety of managerial roles that have included quality, new product development, customer service and key account management. “My job is to sharpen our hardware offer of top branded products and also to develop our unique spin on a range of products where we believe it can be done better for our customers” Mark explained. Married to Rachel, Mark mixes his spare time with the gym and being what he describes as an earnest but not skilful golfer. An avid interest in art and literature, and part ownership of a cat named Dave occupies Mark’s quieter moments.

Russell has joined Synseal to ensure continuous improvement in customer service, build customer relationships and to work with our management team to assist with the rationalisation and strategy for our product range and how our product management works. Russell’s job is a crucial one within Synseal as everything he does is about how we work with our customers to make things slicker and actually, more pleasant for everyone. Says Russell: “With 5 years experience as Office Manager at Eurocell I was very familiar with Synseal and was delighted to be asked to join the company. I have also worked in quality management and look forward to bringing that experience to the company.”

Paul Lindsa y

Deborah learned her trade in the newspaper industry, recognised as the very best school and proving ground for telesales people. Now she is bringing those skills to Synseal, where she has helped to create the telesales team from scratch. “I am excited about the prospects and challenges ahead and ultimately, my team will aim to make Synseal the only choice for our customers, both new and old.”

National Sales Manager

Paul has rejoined as National Sales Manager to head the external sales team, managing the fabricator customer base and to provide support for these key customers to ensure their growth. It is something that Paul is very good at, having worked closely with fabricators during an uninterrupted time in the industry. Now Paul is happy to return to what he believes is the most dynamic brand in the business. Paul says: “I enjoyed my time at Synseal back in the ‘Nineties and Synseal has of course changed dramatically, as has the industry. I am delighted to be back to lead the task of ensuring our fabricator customers have the products and tools by which their businesses can grow.”

Tim Smith

Internal Business Development Manager

Tim’s role is to ensure the growth of Synseal’s customer base through the company’s internal business development team. Tim enjoyed working for a successful conservatory kit manufacturer/supplier as the National Sales Manager but the lure of working for Synseal was too much to resist: “It was a big decision for me but I could see that Synseal was leading the market in these difficult economic times. I am passionate about the industry and wanted to be a part of a company with the same mind-set.”

David Wigley

Design Manager

Matth ew Judge Area Sales Manager

David joined Synseal last year to head up the design team in the marketing department after working at Eurocell for 13 years. “I’m here to ensure that the company’s brand identity reflects the care and passion that Synseal has for its customers and products. If we can project the right image and effectively inform the market about our product range, along with the benefits that dealing with Synseal gives them - it gives us a great foundation to grow the business from. I’m really enjoying working with my design colleague Heather on moving the brand forward and we are beginning to see the benefits of crunching through all this hard work!”

Matthew is a window industry ‘lifer’ having begun his sales career at what is now Avocet. He then moved into profiles working with a couple of systems companies and more recently selling conservatory roofs, windows and doors for trade fabricators. Now he brings all of that experience to Synseal: “I have spent all of my working life in the window trade and I love it!” says Matthew. “It is a vibrant and exciting business and I am really excited about bringing what I have learned to Synseal and, of course, to growing with a company with a great attitude to business and some superb products.”

Mark Schlote l Head of Marketing

A seasoned campaigner with 28 years of both business-to-business and business-to-consumer marketing experience, Mark has worked at senior management level for well-known engineered product brands, such as Triton showers, Gent fire detection, Novar intelligent building systems (now Honeywell) and international beverage dispense specialists IMI Cornelius. Mark cut his professional teeth with Crittall Windows, so his new role at Synseal is a welcome return to the fenestration industry. Mark lives near Kenilworth with his wife Laura and son Harry, escaping at weekends to play live music in and around Birmingham as a member of covers band Jumpp.

Terry Ledwit h Area Sales Manager

Terry spent years working at ‘the coal face’ with Anglian before becoming an Area Sales Manager for a systems supplier so he knows what it’s like on both sides of the fence. He therefore enjoys a special relationship with his customers especially those with retail operations. Living on the south coast with his family, Terry spends what he says is “far too much” of his spare time on his boat, whilst also competing in off-roading competitions when the weather becomes inclement.

www.synseal. com

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