How to make your website the Ferrari of eCommerce industry? When you talk about the most popular eCommerce website, you would definitely think of Amazon, eBay, and many others. However, there are others like Uber, and more which offer selective services to their customers. Having taken a note of all these, you know that there’s a lot of scope for you as a player in the eCommerce industry. When you are planning to make your website a Ferrari of the eCommerce industry, you have to keep some things in mind. If you miss out on certain aspects, you know that won’t be well for your business’s health and in a competitive market, you should do everything to stay ahead of the crowd. This article talks about the secrets that will make your website reach new heights.
Don’t make it too complex The complex is not what customers want. They look for stores which are simple to navigate and find what they’re looking for. Thus, convert. When you try to make the landing pages too complex by adding a lot of graphics, way too many images that are heavy and take time to load or things like these, the bounce rate will be higher. Your Conversion Rate Optimization tactics should be focused on providing a simple and seamless procedure than making it complex.
Offer a discount that’s hard to ignore Who would ignore a flat 80% discount? You know how tempting discounts are and that’s exactly what makes your business go higher among the customers. Make sure you make an offer that shoppers cannot say no to once in a while. Among the other eCommerce SEO techniques that you should adopt, offering a tempting discount won’t cost you much, but your customers will indeed be glad to come back to you to shop.
Focus on building the relationship Selling and converting your visitors is definitely what you aim for, but if you want to retain your customer, in the long run, focus on building the relationship. Because when you build a relationship, the customer comes back, again and again, to shop from you rather than going anywhere else. But how do you build a relationship? With these: Asking for reviews Having live chat option A profile on Social Media platforms; and more
Have a strong Social Media presence The social media platforms are changing with time. You can now advertise your products, services as well as post statuses, stories, reviews and more on the same. The Social Media Trends in 2018 are going to be a game-changer for your business and you should start bucking up for the same. When you have a strong Facebook or Instagram profiles, you’re sure to build credibility and divert enormous traffic to your website. Hence, if you don’t have a profile, build one - a true one that is not fake or misleads the consumers.
Go mobile eCommerce service providers and their blogs talk a lot about being mobile and having a mobile app for the business. When you know that the majority of users have access to high-tech mobile phones and they prefer to access anything via that, you should have a mobile app for your business. Optimized for the mobiles, your business should be designed in a way that users can access it from anywhere an at the point of time.
Invest in high-quality content and images When you invest in Content Relationship Management (CRM), you should have focused on rich content with high-quality original images. This would add into the trust of the customer and also make your website rank higher in the search engines. Let the bloggers have their say and talk about information that a customer would want to read in order to understand.
Conclusion The eCommerce industry is growing at a fast pace and you should observe, adapt and incorporate the changes accordingly if you want to sail with the others or ahead of them.