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Consultant explains leadership skills needed for communicating the vison of the ranch Casper – During an Agricultural Leadership Symposium sponsored by the University of Wyoming’s College of Agriculture and Natural Resources on Feb. 24, Dr. Lynn Gordon, founder of LEADER Consulting, LLC. explained how ranch leaders should communicate their vision. Ranching operations with a clear mission and vision statement have an advantage over operations where workers and customers aren’t sure of the operation’s goals, she shared. Creating a vision A vision for the ranching operation acknowledges the direction the ranch is headed and provides knowledge for customers and employees to better understand the operation’s goals. “Your vision is your ability to talk about the future with such clarity it’s like you’re talking about the past,” Gordon said. “We remember the past so easily and clearly.” Gordon referenced a poll where 240,000 business leaders were asked how clear their mission and vison was. She noted 50 percent said their vision was crystal clear, while 50 percent said they didn’t know the vision of the organization. “If the leader doesn’t know the vision of the organization, it’s hard to get engaged and hard to know what they’re getting out of bed in the morning to do,” Gordon said. “It’s hard to be motivated, and they get confused.” Gordon recommended creating a vision ranch leaders, employees and customers can be passionate about. “A vision needs to be clear, concise, motivating and compelling. It needs to create structure and provide context – sparking motivation,” she said. “The vision should be something making you want to jump out of bed in the morning.” Communicating the vision In order for a vision to serve a purpose, ranchers must engage their employees and customers. “Communicating the vision is one of the most important steps in becoming a leader,” Gordon said. “The best leaders are the best communicators.” She acknowledged the importance of communication saying, “A vision won’t go anywhere if you’re the only one who understands it.” Gordon mentioned an effective vision statement must be simple and relatable. This includes using terms ranchers, employees and customers understand. “Simplify the statement down because a long, complicated vision is difficult to understand,” Gordon said. “When you keep it simple it’s easier to get
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excited about.” She also recommended ranchers include pictures with their statement. Photos of ranch hands properly caring for livestock helps reassure consumers they’re purchasing a safe prod-
uct, and the photos make the vision statement more memorable for employees and consumers. “Make the vision statement memorable enough so employees can remember it, want to share and
talk about it,” said Gordon. “Pictures help make the vision relatable as it’s communicated.” Tying a story into the vision statement is another great way to spread the vision, according to Gor-
don. Stories can be easier for people to remember and relate to than a definition. “Great leaders tell stories,” Gordon said. She recommends ranchers tell stories to build an emotional, compelling con-
nection with their employees and customers. “Storytelling builds trust and integrity and is highly effective,” she added. When communicating Please see VISION on page B2
Vermilion Ranch
Vermilion Bomber J431
Spring Performance Sale THURSDAY, MARCH 24, 2022
Lot 21 - AAA 20050339 BW
WW
YW
MILK
$W
$B
6,000 ANGUS SELL
Vermilion Growth Fund J292
500 TOTAL PERFORMANCE Yearling Angus Bulls
Lot 42 - AAA 20065567 YW
MILK
$W
$B
BULLS SIRED BY: Casino Bomber - Connealy King Air
Act BW Adj WW Adj YW
+3.4 +99 +179 +27 +92 +174 90 827 1438 SIRE: +*Deer Valley Growth Fund MGS: Vermilion Endgame
Vermilion King Air J048
Lot 1 - AAA 20065597 BW
WW
YW
MILK
$W
$B
Act BW Adj WW Adj YW
+.8 +89 +155 +19 +80 +139 82 827 1387 SIRE: *SITZ Commerce 670F MGS: #Connealy Countdown
Vermilion Fair N Square J280
Lot 81 - AAA 20050240 BW
WW
YW
MILK
$W
$B
5,500 Fancy Open Commercial Replacement Heifers All One Iron Bangs Vaccinated Ready to Breed Montana’s Best
Vermilion Commerce J357
WW
Bulls sell at the Public Auction Yards, Billings, MT at 11:00
Act BW Adj WW Adj YW
+3.2 +102 +171 +17 +88 +178 104 843 1357 SIRE: *Casino Bomber N33 MGS: +*S A V Quarterback 7933
BW
FRIDAY, MARCH 25, 2022
Heifers sell at the South Pryor Development Center, Billings, MT at 12:00
Vermilion Bomber G017 - Vermilion Bomber G077 Sitz Commerce 670F - Vermilion Missile - Vermilion Re-Ride Deer Valley Growth Fund - Vermilion Spur D125 Connealy McIlroy - Myers Fair-In-Square - HF Alcatraz
• • • • • •
Genomic tested with Volume discounts Free delivery in Montana and adjoining states First breeding season guarantee Large sire groups with many half and three-quarter brothers All fertility measured and soundness evaluated
New Feature - Embryo Sale MARCH 24
Act BW Adj WW Adj YW
+.4 +80 +149 +31 +87 +159 72 701 1295 SIRE: *Connealy King Air MGS: Vermilion Playmaker Y290
Vermilion Missile J161
Lot 144 - AAA 20076237 BW
WW
YW
MILK
$W
$B
Act BW Adj WW Adj YW
+3.3 +90 +152 +24 +85 +161 86 778 1316 SIRE: *Myers Fair-N-Square M39 MGS: #*Connealy Spur
6:00 at Public Auctions Yards and online with www.northernlivestockvideo.com
FEATURING THE BEST YOUNG COWS IN THE VERMILION HERD MATED TO:
T/D Doc Ryan, Deer Valley Growth Fund, Hoffman Thedford, DB Iconic 95, S A V Scale House 0845, HCC White Water 9010, Ellingson Three Rivers 8062 and Myers Fair-N-Square.
Contact Bill Cook at 406-670-0689
or Jake Kading at 406-672-5844 for more information. Lot 124 - AAA 20060950 BW
WW
YW
MILK
$W
$B
Vermilion Ranch Pat Goggins Family
Act BW Adj WW Adj YW
+1.1 +74 +140 +30 +79 +129 80 840 1378 SIRE: *Vermilion Missile MGS: *Vermilion Re-Ride
Sale broadcast and videos available online through Northern Livestock Video Auction www.northernlivestockvideo.com
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Bob Cook - Records & Sales Cell: 406-670-0078 Jeff Mosher - Vermilion North Brandon Mosher - Pryor Creek
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PO Box 30758 Billings, MT 59107 Email: bcook@cattleplus.com www.vermilionangus.com