August 14, 2021

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Wyoming Livestock Roundup • Volume 33 No. 16 • August 14, 2021

Cultivating growth By Miranda Reiman Humans have a builtin desire to grow. But it’s not something that just happens. We must have a curiosity about us – a will and work ethic for the growing. As we’re running on empty, sometimes there just isn’t enough energy and attention left to consider swelling new buds. If

you’re in a hard season, it’s hard to feel the excitement in those new beginnings. To regain perspective, I just need a little time digging in the dirt with my kids to see what they see. To them, a freshly tilled garden is a blank canvas. They see possibilities and potential, often with har-

vest goals in mind. They are all-in and committed to the task and joy of growing. Many moms report their grocery bill gets bigger the more kids they have along for shopping. I am fairly experienced in saying “no” and “not today,” but get me in a greenhouse with my littles and I’m a sucker for their sweet requests. “Can we get it?” my daughter asks as she picks out a new variety or a plant I’ve never heard of, and after a quick read of the tag I just have to have it, too. Sure, we may not need a pineapple sage, but it did

sound interesting. We’ve recently hatched baby chicks, planted seeds and transplanted perennials – anything to keep cultivating a culture of growth. Do you remember the very first time you raised something? Maybe it was a tomato plant that bore fruit under your watchful care, or a bottle calf that called for you each time you mixed the milk replacer. What about the first time you sent your own set of calves to market on the truck, the ones that carried your brand, the product of your labor more than that

of anyone else? There’s just something about that feeling of satisfaction, a job well done. That’s hard to match. Even though many probably don’t spend much time thinking about it, agriculture is one of those callings that requires an innate ability to nurture. Your career is literally built on growing things, and it’s not something you sit around and romanticize over. You just do it. You plant, breed, keep alive, help along and make flourish. But it’s not just a need that cattle and crops have – it’s in you, too, beyond the biology. What are you caring for, helping along, making flourish in your own skill set? In your business? Sometimes growth requires a leap of faith or a major change. It could mean adding an enterprise or letting one go that’s getting in the way of everything else. It could mean hiring an employee or taking on something you used to hire out. Other times it’s

a subtle decision, as simple as going to a seminar, making a phone call or researching some helpful technology. Building lives and business can be hard and scary or light and easy, but in my experience it’s always worthwhile. I don’t remember the year my favorite flower changed from a phlox to a daisy, but I’ve transplanted both to every garden I’ve had since leaving home. Every summer they bloom here as a fragrant reminder the need to grow is both instinct and inherited legacy. Great-grandma Lucy grew a love of the land in my Grandma Phyllis, who did that for my mom, who did that for me. But, I don’t think I’m unique. We humans possess an intrinsic desire to grow and the growing season is upon us. Miranda Reiman is the director of producer communications for Certified Angus Beef and can be reached at mreiman@certifiedangusbeef.com.

NCBA awards BQA winners The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has announced the winners of its 2021 Beef Quality Assurance (BQA) Awards, sponsored by Cargill. The National BQA Awards annually recognize outstanding beef and dairy producers, marketers and educators. Winners not only demonstrate high-quality animal care and handling principles as part of their day-to-day operations, but express a strong desire to continually improve their operations through BQA. The BQA award winners include Deseret Cattle and Citrus in St. Cloud, Fla., BQA Cow/Calf Award; Willow Behrer Farms in Spruce Creek, Penn., FARM Dairy Award; Imperial Valley Feeders in California’s Imperial Valley, BQA Feedyard Award; and Dr. Steve Boyles of Ohio State University, BQA Educator Award. The National BQA Awards are funded in part by the Beef Checkoff program and sponsored by Cargill.

CASPER, WYOMING 307-265-9566 800-442-3363

BILLINGS, MONTANA 406-256-1370 800-254-1372


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