The Truth About “Glow-up” Culture The Hollywood trope we know all too well: The nerdy, awkward female protagonist removes her glasses, loosens her hair from that messy bun, throws on a dress, and suddenly the hottest boy in school falls madly in love with her and they live happily ever after…Does this sound familiar to you? The concept of “glowing up” is not foreign to us (“us” being Gen Z). It has existed for a substantial amount of time and continues to grow, especially with the rise of social media platforms. Regardless of whether you have Tiktok or not, you’re bound to have scrolled across a few of the countless transformation challenges and trends. Urban Dictionary defines ‘glow-up’ as: “to go from the bottom to the top to the point of disbelief. An incredible transformation.”
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