2016 MEDIA KIT
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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W H AT' S INSIDE 03 About Wynwood Lab 05 Our Mission 06 Media Reach 08 Testimonials from Members 10 List of Notable Clients 12 Services Offered 13 Sponsorship Opportunities 16 Location 17 Notable Events Calendar 18 Investment Rewards 19 Current Sponsors 20 Contact Information
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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AB O U T WYNWOO D L A B Wynwood Lab is experiential private club + event venue sponsored nationally by ELLE DECOR magazine. Many event attendees refer to the Lab as a living, breathing, luxury lifestyle magazine located in the heart of Miami’s world-renowned Wynwood Arts District named “Top 15 Coolest Neighborhoods in the World” by Vogue magazine. The Wynwood area is all about creative chaos. It absolutely radiates the stuff. Wynwood Lab draws from that energy to produce incredible original “art” in all its forms: • Interior + Exterior Wall Art • Paintings + Sculptures • High-end home fashions
• Stylized products + Technology • Music + DJs • Culinary + Cocktails Purchasers
Capitalizing on the hip surroundings that allure luxury market purveyors and Miami conferences, shows, and festivals Wynwood Lab invites your brand to engage with the experimental crowd for events and with members daily. A place for approved members who seek a lifestyle of luxury and the products associated with it to escape the normal crowds, Wynwood Lab Members are invited to check out the latest artwork, admire frequently-changing interior and exterior environments crafted by curators, kick back with their invited guests or just to it alone and meet up with like-minded people. Sponsors and their guests are permitted to do the same during Wynwood Lab hosted events or by reservation. Members, sponsors, and guests are permitted access behind the Red Gate and through the David Font Secret Garden with a 24-hour “hangout notice”. In addition, the Lab is an incubator for creative thinking in which members are invited to watch or even partake in at times: • • • •
Lab Talks CEU Events Press conferences Private dinners
• New product critiques by influential editors • Artists meet & greets • Celebrity brand ambassador connections
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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WYNWOOD LAB covers 7,800 square feet, and every inch of the place exudes collaboration and creativity. It’s divided into a 2,500 square foot interior lifestyle space, a 2,700 square foot Secret Garden, a 1,600 square foot gallery, and a 500 square foot live art demonstration area where members can watch art come to life. At the heart of Wynwood Lab is motivation, inspiration and constant evolution. Each year, the Lab’s interior and Secret Garden are visually recreated by a high
profile designer and landsc the furnishings are reimag all editorial eyes on new curations.
Love something you see in or one-of-kind home furn at Wynwood Lab. All oth sponsor’s website, desig a local sales distribution Wynwood Lab is the livi
cape architect. Each quarter gined in the spaces to keep w product launches and art
publication features worldwide in multiple languages. Our curators are constantly strolling markets and the international web to bring the “best of the best” for editors and specifiers everywhere.
n the Lab? Original fine art nishings can be purchased her sales are routed to the gn showroom or through n center or representative. ing magazine for editorial
WHAT KEEPS WYNWOOD LAB “LIVING AND BREATHING”? THE INPUT OF INTERNATIONAL CREATIVES OF ALL TYPES AND ORIGINALITY IN PRODUCT DESIGN WITH EXCEPTIONAL MANUFACTURING WHO SEEK THE BRAND HEARTBEAT AMONG THE ELITE.
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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O U R M ISSION
Architecting unique and inspirational experiences in a lifestyle setting for connoisseurs to gather, explore, and experience the most fashionable products in the world.
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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M ED I A RE ACH Full-page advertistement in: • 475,000+ Subscribers • 556,000+ in Circulation • 1 in 5 Subscribers are Design Professionals
2015 Press + Blog Features:
ELLE DECOR welcomes all media outlets to Wynwood Lab. Mentions of ELLE DECOR magazine is not required in stories or features.
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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S O C I AL M E DIA RE ACH
WYNWOOD LAB ELLE DECOR
13,000+ followers 1+million followers
WYNWOOD LAB ELLE DECOR
715+ followers 3+million followers
WYNWOOD LAB ELLE DECOR
700+ followers 325k+ followers
WYNWOOD LAB ELLE DECOR
15+ followers 321k+ followers
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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W Y NW OOD LAB TE S TI MO N
"I bleed glitter and sparkle. And I'm always attracted to people and places that shine by themselves, and Wynwood Lab is one of them. It is a special and unique place where people can connect, interact and exchange ideas, thoughts and projects." – Donna Moss, host of HGTV "Donna Decorates Dallas"
"The 30 years I've been in Miami, I've never seen anything like Wynwood Lab. When you think of Soho, this is the equivalent of it in Miami." – Donald Pliner, Designer
N IA L S
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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WYN WOOD LAB TES T "I'm happy to be in a place like Wynwood Lab. A place of meeting, experience, and communication because it is applicable to my life and The Furniture Bible. When you have a space like Wynwood Lab, you find people with passion for materials, graphics, style and anything that gets you to create unexpected art."
ÂŤ Christophe Pourny,
Author of "The Furniture Bible"
IM O N I ALS “I found Wynwood Lab to be a good source for artists to connect to other artists, and people in the design world. I feel lucky to be a part of this from the beginning because I got the opportunity to do collaboration with Cortiglia and exhibit my paintings at Wynwood Lab.”
Miguel Paredes, Artist »
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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NOTAB LE CLIE NTS
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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NO N -PROF IT OR G A N I ZATI
ONS
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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S E R VI C ES OF F ERE D
Private Club Membership
Experiential Luxury Market Events
Art Exhibitions
Trunk Shows
Designer Luncheons
Petite Concerts
Boutique W
Continuing Edu
Live Perfo
Weddings
Exclusive Dinners
TV Productions
ucation Courses
Mini Conferences
Fashion Showings
Media Events
Board Meetings
ormances
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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S P ONSORSH IP INV E S TME N BRING YOUR ENERGY TO WYNWOOD LAB IN ONE OF SEVERAL WAYS... Consider Wynwood Lab your conduit to cultivate a brand experience equivalent to test driving a car. All products in WL are connected and operable, giving members and their guests the opportunity to test drive. • Showcase luxury brand home furnishings in the Lab • Provide food or beverages for members and guests • Support artists through art sponsorships • Host of sponsor members-only events • Beta test your concept • Commission original art
N T O P PORT UNIT Y
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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ww.WynwoodLab.com
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W HER E IS WYNW OO D? D E S I G N D I ST R I C T
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WYNWOOD IS... • Home to over 70 Art Galleries • Has one of the largest open-air street-art installations in the world: the Wynwood Walls
B I S C AY N E B AY
• Known for it's monthly ArtWalk where the art galleries and studios open their doors to the public for viewing • The destination for Art Basel, an international art fair which showcases modern and contemporary art • Near PortMiami: the busiest passenger cruise port in the world, with 4.8 million vacationers passing through the port • Benefits from the record-breaking 97.3 million tourists that visited Florida last year
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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"ONE OF THE COOLEST PLACES I'VE EVER BEEN." -Veteran Restaurant Critic, John Mariani
"AMERICA'S BEST HIPSTER NEIGHBORHOOD."
"THE ARTISTIC LEAVE SOUTH BEACH TO EXPLORE DESIGNER STORES TUCKED BETWEEN EMPTY WAREHOUSES."
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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E V E NTS CALENDA R Wynwood Lab is host to Miami's most luxurious VIP events throughout the year. We look forward to helping your brand grow through one or more of the following quarters: A U G 1 – OC T 31, 2016 ICFF: October 5 & 6 Bombay Sapphire Artisan Series: October 8-22 Miami Home, Design + Remodeling Show: September 2-6 III Points Music, Art + Tech Festival: October 7-9 N O V 2 8 , 2016 – F E B 27, 2017 ELLE DECOR Art Basel Designer Gala: November 30 Art Basel Miami: December 1-4 International Boat Show: February 16-20 South Beach Food & Wine Festival: February 22-26 MA R 3 – J U L 15, 201 7 Miami International Film Festival: March 3-12 Miami Tennis Open: March 20 - April 2 Miami Fashion Week: Dates to be announced Maison&Objet VIP Experience: May 9-12
BE THE FIRST TO KNOW!
Email Info@WynwoodLab.com to be added to our press invitation list.
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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R E A P R E WA R DS FOR I N V ES Providing more than just your logo slapped on a wall or mentioning your brand in a thank you speech, Wynwood Lab goes beyond the norm and gives members and their guests a true feel and experience to connect with brands. • Connect directly with key buyers + specifiers through private dinners + events. • Logo inclusion on Wynwood Lab site, special blog features, and email campaigns. • Possible editorial inclusion from our editorial partners and visiting editors/bloggers. • Showcase in Vogue’s Top 15 Best Neighborhoods in the world. • Company meeting place or hang out for the rep or member of your choice. • Add useful objects to Wynwood Lab swag bags to keep the experience going after the event ends. • Last, but certainly not least, gain massive social media + public relations exposure through WL members and through collaborative mentions.
WHY WYNWOOD? IF ART, INNOVATION AND OPEN-MINDED COLLABORATION MOVE YOU, YOU NEED TO BECOME A MEMBER.
S TI N G
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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C UR R EN T OR PAS T S PON S O General Electric Ann Sacks Kohler Quickstep Kalamazoo Kitchens Liebherr Snaidero Gandia Blasco Tasker Agency The Rubinet Faucet Company Uline Tilebar NanaWall Nick Alain Tecnogas Snyder Diamond Tasker International Blanco Almo la vie en blanc Toto David Font Design Phillips Collection
ORS
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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LE AR N MORE
Thank you for taking the time to review our Media Kit. Contact TASKER AGENCY to learn more about media sponsorship opportunities and press invites to our next events. (888) 707–5453 Info@TaskerAgency.com
120 NW 25th St. #305 | Miami, FL 33127 www.WynwoodLab.com
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VISIT WYNWOOD LAB Schedule a private tour to experience Wynwood Lab in person. 120 NW 25th St. #305 | Miami, FL 33127 Email: Info@WynwoodLab.com Phone: 305-400-9715 Learn more about Wynwood Lab by visiting: www.WynwoodLab.com